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The Business of Executive Coaching

Ellie Scarf
The Business of Executive Coaching
Latest episode

153 episodes

  • The Business of Executive Coaching

    7 Sales Activities To Put In Your Calendar Before 2027

    08/11/2026 | 19 mins.
    If you need a boost for you and your business to get through to the end of the year, and to fuel your opportunity pipeline into 2027, there are plenty of things you can do right now. Yes. Now. And no, I don’t believe that it is a waste of time to do this work leading into the holiday season.

    In this episode, I share seven activities you can do between now and the end of the year to generate real sales conversations, build your profile and create momentum. Think of each one as a seed you’re planting for 2027, and you can choose how many to plant based on your capacity.

    Quick note as you dive in: if you’d like to move from knowing what to do to actually doing it, join me for my three-day Boot Camp for executive and leadership coaches and consultants from 18 to 20 November. Together we’ll build your sales funnel, map your corporate clients and fast-track your 2027 marketing. Head to elliescarf.com/bootcamp to register.
  • The Business of Executive Coaching

    The Biggest Risk to Your Business in 2027

    01/11/2026 | 6 mins.
    If you *know* what you should be doing to grow your coaching business but you still aren’t getting it done, this episode is for you.

    Listen in as I explore why most coaches don’t really have an information problem - and I share my hypothesis of what is really happening. And therefore, what is the problem I really think you need to solve.

    Book a call with me at elliescarf.com/bookacall to discuss what 2027 could be for you - and whether the Corporate Coach Accelerator could be a good fit to help you get there.
  • The Business of Executive Coaching

    You Get to Try Again (No Permission Required)

    25/10/2026 | 8 mins.
    If you’re heading towards the end of 2026 feeling disappointed, stuck or questioning where your coaching business is at, I recorded this episode specifically for you.

    In it, I am really exploring what it means to reset and try again (and how this can be the best thing you do for your business). We look at the common places coaches find themselves at this time of year, from self-critical “shoulds” to implementation gaps and life’s big hurdles. I also share a few strategies to help you reset and reboot.

    If this is you, and you want support for the reset, ready for a big 2027, book a call with me at elliescarf.com/bookacall.
  • The Business of Executive Coaching

    10 Things I’d Do Now If I Were Starting My Executive Coaching Business in 2027

    18/10/2026 | 24 mins.
    If you are planning to start (or reinvigorate!) your coaching business in 2027, chances are there are things you need to be doing now.

    In this episode, I share the 10 things I’d do in the remaining months of this year if I were starting or restarting my executive coaching business in 2027. They sit across three areas: mindset, foundational asset building and marketing momentum. All of these are designed so that you o you can start the year with a bang rather than a scramble. Quick note as you dive in: if you’d like to see exactly what is involved in a successful coaching business, including how to map out your funnel, come along to my free Business Growth Workshop for Executive Coaches at elliescarf.com/pipeline.
  • The Business of Executive Coaching

    Why Origins Matter in the Age of AI Coaching (with Dr. Saba Hasanie)

    11/10/2026 | 48 mins.
    Today I'm joined by Dr. Saba Hasanie, an ICF MCC certified coach, supervisor and author, and a three-time guest on the podcast. Saba has been working in executive coaching for 16 years, following an amazing career spanning marketing, sales, HR and management consulting.

    Saba shares the story behind her new book, The Blueprint of Leadership: How Your Origins Shape Leadership in a Complex World. She explains why she wrote it now, as AI gets better at asking powerful questions and coaches look for both depth and speed.

    Saba and I cover a lot of ground in this episode, including the six fields of the origins map, how it sits alongside vertical development, and the profiling tool that links childhood stories to leadership behaviours under pressure. We also talk about where this work fits in a coach's development, what organisations are saying about leadership programs that aren't delivering, and why differentiation matters when you now have non-human competition.

    Purchase your copy of The Blueprint Of Leadership: How Your Origins Shape Leadership in a Complex World, by Dr. Saba Hasanie here: 👉🏻 https://www.amazon.com/dp/1041106149

    You can find out more about the Origins Map and programmes at https://globalosc.com/certifications/

    If you've been thinking about joining the Corporate to Coach Accelerator, book a call to see if it's the right fit for you and your business at elliescarf.com/bookacall, or find out more about the program at elliescarf.com/cca
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About The Business of Executive Coaching
The executive coaches out there know that coaching is very rewarding, but the business of executive coaching can be confusing, frustrating and unnecessarily opaque. Join senior executive coach Ellie Scarf each week as she shares practical business advice, tips she’s learnt from her mistakes and her mentors, and the latest business ideas translated for the executive coaching context. Join Ellie and her guests and be inspired by the possibilities for your executive coaching business!
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