The Business of Executive Coaching

In this episode, I’m joined by Jenny Toh, hot off the back of her recent trip to present at the ICF Converge Summit 2026 in Paris! Jenny and I cover all sorts of territory - from her transition from law and banking into coaching, to how her experience as an introvert shaped the work she does today and the business she has built.

In this episode Jenny shares why she’s passionate about supporting quieter leaders who are navigating visibility, executive presence, and influence in environments that often reward louder leadership styles.

We also talk about the realities of building a coaching business, including perfectionism, rejection, sales conversations, and the importance of systems, structure, and community support. Jenny shares how her mindset around business development has evolved, and why focusing on being of service changed the way she approaches coaching conversations.

Jenny also shares insights into her work as a mentor coach and supervisor in training for other coaches.

If you’d like to connect with Jenny Toh, you can find her on LinkedIn here

You can also learn more about River Life Coaching here: www.riverlifecoaching.com

If you’d like to work with me to grow your own coaching business, you can learn more about the Corporate to Coach Accelerator at http://elliescarf.com/cca or book a call here: http://elliescarf.com/bookacall

I’m often asked for tips about starting coaching businesses, and one of my biggest tips is one you might not expect.

In this episode I’m talking about how taking some tangible business building steps while still employed can create momentum, build confidence, and help things move faster once you officially launch.

Listen in for real tips on what you can do to set yourself up for the best corporate to coach transition possible.

If you’d like support as you grow your coaching business, you can learn more about the Corporate to Coach Accelerator here or book a call here.

You can also connect with me on LinkedIn. I love hearing from you about your business challenges and what stood out for you in this episode.

In this episode, I’m joined by Kirsty Grace to talk about her transition from financial services into executive and leadership coaching, and the experiences that shaped the work she does today. Kirsty shares how a difficult period during the GFC pushed her to reassess what mattered most and ultimately led her into coaching psychology and organisational development.

Kirsty shares why she is so passionate about working with leaders and teams, and also shares what she’s learned from building her own coaching business, including the value of patience, networking, and staying focused on the bigger picture while growing something sustainable.

If you’d like to connect with Kirsty Grace, you can find her here: https://leadwithgrace.com.au https://www.linkedin.com/in/kirstygrace/

If you’d like to work with me to grow your own coaching business, you can learn more about the Corporate to Coach Accelerator at http://elliescarf.com/cca or book a call here: http://elliescarf.com/bookacall

What if the reason your business isn’t growing at the rate you want it to isn’t because of anything you are doing or not doing?

It is possible that you are getting in your own way, and in this episode I want to talk about self trust - and how a lack of it might just be holding your business back.
Of course I am sharing some practical tips for what to do if you think this could be you.

If you’d like support as you grow your coaching business, you can learn more about the Corporate to Coach Accelerator at http://elliescarf.com/cca or book a call here: http://elliescarf.com/bookacall

Today I’m joined by Sue Bush, and we talk about her journey from a long corporate career into coaching, and the work she now does supporting people stepping into leadership for the first time, or those already in leadership who are wondering what they might be missing.

Sue shares her experience across accounting, technology, and consulting, and how that led her into coaching. We explore the impact on organisations when leaders aren’t well supported, and Sue shares how she is addressing this within her work.

Of course, we also talk about her process of growing her coaching business, including the challenges of working for yourself, learning new skills, and the importance of connection and community.

If you’d like to connect with Sue Bush,you can find her here:
https://www.linkedin.com/in/suebush
https://www.suebushcoaching.com.au/

And here is where you can learn all about the Breakfast Club globally:

https://breakfastclubbing.com/

https://www.linkedin.com/company/breakfast-clubbing/

If you’d like to work with me to grow your own coaching business, you can learn more about the Corporate to Coach Accelerator at http://elliescarf.com/cca or book a call here: http://elliescarf.com/bookacall