The Business of Executive Coaching

In this episode, I’m touching on a new challenge that those of us with a presence on LinkedIn are experiencing. We have all loved the potential upsides of AI, but if you are like me you have started to feel uncomfortable with AI taking over your voice, and realised that it is very difficult to take it to a level that feels sufficiently human and that captures your way of expressing yourself. So today I’m exploring how you can use AI in your content without losing your voice or your connection with the people you want to reach.

If you’ve been unsure how to use AI without sounding it eroding your credibility and your connection, this episode will help you rethink how you work with it so your content still sounds like you.

If you’d like to talk about how content fits into the growth of your coaching business, you can learn more at elliescarf.com/cca or book a call at elliescarf.com/bookacall to explore whether the Corporate to Coach Accelerator is the right fit for you. You can also connect with me on LinkedIn. I’d love to hear what stood out for you from this episode.

In this episode, I’m exploring outsourcing and how it can be a strategic lever for executive and leadership coaches.

Outsourcing can free up time, energy and mental bandwidth, both at work and at home. This can include a huge range of tasks, from household tasks to admin, bookkeeping, marketing support and smart systems in your business. I also share some less obvious ways to outsource, including accountability, discipline and decision-making, and how outsourcing to acquire the right tools and support can speed up your learning curve.

If you’ve been feeling stretched or overloaded, this episode will help you rethink outsourcing and focus on what matters most.

If you’d like support to build momentum with corporate clients, let’s explore whether the Corporate to Coach Accelerator is the right fit for you. Learn more at elliescarf.com/cca and book a call at elliescarf.com/bookacall. You can also connect with me on LinkedIn. I’d love to hear what stood out for you from this episode.

As the year gets properly underway, this episode is all about Follow Up, and why it’s probably the most strategic task that you can prioritise at this time of year.

Listen in for practical ideas for who to follow up and lots of ideas of how to do it. From checking in on conversations that turned cold, to responding to organisational change, sharing insights, flagging capacity and price increases, if you focus on keeping follow up relevant and grounded in real conversations you’ve already had you can’t go wrong.

If you’ve invested time in meetings, proposals or coffees over the past year and feel some opportunities quietly slipped away, this episode will help you reset and build momentum for the year ahead.

If you’d like support to build consistent momentum with corporate clients, let’s discuss whether the Corporate to Coach Accelerator is the right fit for you. Learn more at elliescarf.com/cca and book a call at elliescarf.com/bookacall. You can also connect with me on LinkedIn. I’d love to hear what stood out for you from this episode.

As we step back into work after the holiday break, this episode speaks to a feeling many coaches experience at this time of year: coming back to your desk and feeling a bit flat and may be thinking “um… no this ain’t it”.

We aren’t diving into big existential questions about whether you should be in business at all, instead this conversation focuses on normalising those moments of doubt and offering practical ways to reconnect with why you started and where you’re heading next.

If you’re returning to work feeling unsettled or less energised than expected, this episode will help you reset and refocus for 2026 with practical tools and a refound inner momentum.

If you’d like support to create a clear strategy for your coaching business in 2026, let’s explore whether the Corporate to Coach Accelerator is the right fit for you. Book a call at elliescarf.com/bookacall or learn more elliescarf.com/cca, and don’t forget to connect with me on LinkedIn - I’d love to hear what stood out for you from this episode.

In this episode, I wanted to share with you one of the most popular episodes from the last year.

This episode is a favourite because it addresses a question that makes many coaches cringe: “So… what do you actually do?” If networking, referrals, or informal conversations play any role in your marketing, how you answer this question really matters.

In this episode, I explore why traditional elevator pitches often feel awkward for coaches. Most of us really deeply value service and humility, which can make self-promotion uncomfortable. As a result, we either over-explain our work or downplay it, leaving people unclear about who we help and when to refer to us.

I share a simple, stress-free alternative to the standard elevator pitch. If you want a clear, comfortable way to answer “what do you do?” and open the door to more meaningful conversations and referrals, this episode is a great place to start. Listen in and let me know what you think!

If you’d like feedback on your own soundbite, feel free to share it with me on LinkedIn. And if you’re curious whether the Corporate to Coach Accelerator could support you as you grow your coaching business, book a call at elliescarf.com/bookacall or learn more at elliescarf.com/cca. And don’t forget to connect with me on LinkedIn.