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The Business of Executive Coaching

Ellie Scarf
The Business of Executive Coaching
Latest episode

149 episodes

  • The Business of Executive Coaching

    How your professional background is your biggest asset

    30/08/2026 | 26 mins.
    Today I'm joined by Emma Clark, a leadership and executive coach who works primarily with healthcare clients. Emma brings close to 30 years of clinical and operational experience in the health system, having worked as a nurse, a nursing unit manager and in statewide healthcare leadership roles.

    In this episode, Emma shares why she was adamant she wouldn't go back into healthcare when she started her business, and how a career break helped her reconnect with why she became a leader in the first place.

    Emma and I also dig into how her lived experience builds instant trust and credibility with clients and organisations, and how her existing network - including people she worked with decades ago - has become one of her biggest sources of new work.

    You can connect with Emma on LinkedIn or through her website, empoweringhumans.com.au.

    If you've been thinking about joining the Corporate to Coach Accelerator, book a call with me to see if it's the right fit for you and your business at elliescarf.com/bookacall, or find out more about the program at elliescarf.com/cca.
  • The Business of Executive Coaching

    The Crisis of Confidence Every Coach Has (and How to Get Out of It)

    23/08/2026 | 18 mins.
    What if the thing standing between you and your next client isn't your skill, but a temporary loss of confidence?

    In this episode, I share nine practical things you can do when you're stuck in a crisis of confidence in your coaching business. These tools run the gamut of practical, reflection and action oriented - so you can guarantee there is something there for you.

    Quick note before you dive in: last week we wrapped an eight-day promotion for the Corporate to Coach Accelerator ahead of a price rise. If you missed it, I'm opening a 48-hour window to book a sales call with me, so you can still lock in the pre-price-rise investment, it doesn't matter when the call itself happens, just get it booked in by Wednesday the 26th of August. Book your call here.
  • The Business of Executive Coaching

    From Child Protection to Coaching: Tracey Nicolson's Corporate-to-Coach Story

    16/08/2026 | 45 mins.
    Today I'm joined by Tracey Nicolson, a coach and facilitator who comes to this work after a 40-year career in the WA public sector, including roles with the State Emergency Service, the Department of Child Protection and the Department of Communities.

    In this episode, Tracey shares her corporate-to-coach story, from studying her social work degree part-time over seven years while raising a young family, to completing her coach training while travelling Europe. She takes us through the leadership programs she now runs, and how her client base has steadily expanded beyond her initial ideal clients.

    Tracey and I also dig into the real challenges of building a coaching business, from outreach that doesn't feel salesy, to what she calls "rejection recovery", and how our childhood attachment styles show up in the way we run our businesses - you'll want to take notes on this one.

    You can connect with Tracey on LinkedIn.

    If you've been thinking about joining the Corporate Coach Accelerator, we're in the final days of current pricing before it goes up on 21 August. Book a call with me to see if it's the right fit for you and your business at www.elliescarf.com/bookacall, or find out more about the program at www.elliescarf.com/cca.
  • The Business of Executive Coaching

    Masterclass Replay - The Executive Coach Business Growth Workshop

    13/08/2026 | 1h 21 mins.
    If you want the cheat codes - listen in!

    In this episode, I am delighted to share a live recording from this week’s Executive Coach Business Growth Workshop. In this workshop I walk you through my entire Executive Coach Pipeline model, the ten-part system I use with my own clients to build a steady, consistent flow of corporate coaching clients. I also break down funnel thinking, showing you how to turn a scary revenue target into a doable, weekly numbers game, and I unpack the sales mindset blocks, like the fear of being "salesy", that quietly stall so many coaching businesses.

    And if you're ready to build a consistent pipeline of corporate clients with real support behind you, the Corporate to Coach Accelerator is currently open with a discounted investment for a limited time, with prices rising from 21 August. You can learn more about the Accelerator at www.elliescarf.com/cca and book a call with me at www.elliescarf.com/bookacall to chat about whether it's the right fit for you.
  • The Business of Executive Coaching

    Your Business Can't Outgrow Your Physiology, with Alex Field

    09/08/2026 | 52 mins.
    Today I'm joined by Alex Field, a clinical psychotherapist and naturopath with over 30 years' experience in mental health and wellbeing. Alex's work focuses on chronic nervous system dysregulation, stress and trauma, and she's the founder of the HEAL Method, a program combining psychotherapy with functional body-based medicine.

    In this episode, Alex unpacks why our capacity as business owners has a strong biological component and that mindset work sometimes just doesn’t cut it. Alex takes us through some of the basics of the nervous system and what it means to be ‘regulated’ as well as some strategies for spending more time in our window of regulation.

    Alex and I also dig into what it really means to grow sustainably, without white-knuckling your way to burnout - you'll want to take notes on this one.

    If you'd like to connect with Alex Field, you can find her on Instagram or learn more about the HEAL Method at healforlifeprograms.com

    If you want to grow your business with more corporate clients, I have a live event this week where I will be sharing all the components of your Executive Coach Pipeline - the foundations you need for your business to thrive. Save your seat over at www.elliescarf.com/pipeline.
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About The Business of Executive Coaching
The executive coaches out there know that coaching is very rewarding, but the business of executive coaching can be confusing, frustrating and unnecessarily opaque. Join senior executive coach Ellie Scarf each week as she shares practical business advice, tips she’s learnt from her mistakes and her mentors, and the latest business ideas translated for the executive coaching context. Join Ellie and her guests and be inspired by the possibilities for your executive coaching business!
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