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The Business of Executive Coaching

Ellie Scarf
The Business of Executive Coaching
Latest episode

152 episodes

  • The Business of Executive Coaching

    When Someone Calls You "Salesy" (what to do next)

    20/09/2026 | 15 mins.
    What if the most confronting reply in your inbox is actually proof your outreach is working exactly as it should?

    In this episode, I walk you through what to do when someone calls you out for being "salesy" in your outreach: the mindset shifts that stop you spiralling, the practical steps to take in the moment, and the tune-ups worth making to your sales approach so one prickly response doesn’t knock you too far off course.

    Quick note as you dive in: if you want support building an outreach and sales approach that feels aligned (not salesy!!) reach out and book a call with me here.
  • The Business of Executive Coaching

    From Bank HR to Executive Coaching: Tim Collins on Building a Practice From a Diverse Career

    13/09/2026 | 40 mins.
    Today I'm joined by Tim Collins, a leadership team coach, executive coach, facilitator and strategic project advisor. Tim brings more than 25 years of experience across professional services, infrastructure, government and financial services, having spent much of his career working right at the boundary between the public and private sectors.

    In this episode, Tim shares his corporate to coach story, from a psychology degree and a career spanning HR, corporate affairs and infrastructure consulting, through to building a coaching, facilitation and training business of his own.

    Tim and I cover a lot of ground in this episode - including the shift he's made from chasing "perfect" to getting things out into the world "good enough," and how he's now thinking about pricing and escaping the legacy of old consulting rate pricing.

    You can connect with Tim on LinkedIn.

    If you've been thinking about joining the Corporate to Coach Accelerator, book a call with me to see if it's the right fit for you and your business at elliescarf.com/bookacall, or find out more about the program at elliescarf.com/cca.
  • The Business of Executive Coaching

    The funnel exercise every coach should try this week

    06/09/2026 | 9 mins.
    What if the biggest contributor to achieving your revenue target isn't working harder, but understanding all the different ways you could get there?

    In this episode, I walk you through one tool that will make your revenue target more achievable, and that will help you build a well priced offer suite.Quick note before you dive in: if you want to take this further and map out your whole funnel and your system for growing your business, reach out and book a call with me here.
  • The Business of Executive Coaching

    How your professional background is your biggest asset

    30/08/2026 | 26 mins.
    Today I'm joined by Emma Clark, a leadership and executive coach who works primarily with healthcare clients. Emma brings close to 30 years of clinical and operational experience in the health system, having worked as a nurse, a nursing unit manager and in statewide healthcare leadership roles.

    In this episode, Emma shares why she was adamant she wouldn't go back into healthcare when she started her business, and how a career break helped her reconnect with why she became a leader in the first place.

    Emma and I also dig into how her lived experience builds instant trust and credibility with clients and organisations, and how her existing network - including people she worked with decades ago - has become one of her biggest sources of new work.

    You can connect with Emma on LinkedIn or through her website, empoweringhumans.com.au.

    If you've been thinking about joining the Corporate to Coach Accelerator, book a call with me to see if it's the right fit for you and your business at elliescarf.com/bookacall, or find out more about the program at elliescarf.com/cca.
  • The Business of Executive Coaching

    The Crisis of Confidence Every Coach Has (and How to Get Out of It)

    23/08/2026 | 18 mins.
    What if the thing standing between you and your next client isn't your skill, but a temporary loss of confidence?

    In this episode, I share nine practical things you can do when you're stuck in a crisis of confidence in your coaching business. These tools run the gamut of practical, reflection and action oriented - so you can guarantee there is something there for you.

    Quick note before you dive in: last week we wrapped an eight-day promotion for the Corporate to Coach Accelerator ahead of a price rise. If you missed it, I'm opening a 48-hour window to book a sales call with me, so you can still lock in the pre-price-rise investment, it doesn't matter when the call itself happens, just get it booked in by Wednesday the 26th of August. Book your call here.
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About The Business of Executive Coaching
The executive coaches out there know that coaching is very rewarding, but the business of executive coaching can be confusing, frustrating and unnecessarily opaque. Join senior executive coach Ellie Scarf each week as she shares practical business advice, tips she’s learnt from her mistakes and her mentors, and the latest business ideas translated for the executive coaching context. Join Ellie and her guests and be inspired by the possibilities for your executive coaching business!
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