The Business of Executive Coaching

• Masterclass - How to Use LinkedIn to Get Your Next 3 Corporate Clients

  In this episode, I’m sharing the replay of a live masterclass I ran recently during our launch of the Corporate to Coach Accelerator. In this class, I walk through three very practical, business focused ways to use LinkedIn strategies I teach inside the Accelerator and use in my own business. You’ll hear me talk about: ✅ Why LinkedIn has been really pivotal in my own business growth ✅ The biggest challenges coaches face when it comes to business development ✅ How to use LinkedIn as a tool to fill the top of your sales funnel ✅ Why corporate clients are lurkers and what that means for your content ✅ How to grow your network intentionally and consistently ✅ What to do with the data in your LinkedIn network ✅ A step-by-step walkthrough on how to access, download and segment your LinkedIn connections ✅ My top outreach tips (and why they’re not spammy or pushy) ✅ How to build an outreach strategy that actually feels authentic ✅ Why most coaches underestimate how much business development they need to do ✅ The three pillars at the heart of the Accelerator: profit, purpose and flexibility If what I share in this class sparks something for you and you're thinking about how to grow your executive coaching business with more corporate clients I’d love to chat. 📞 Book a call with me: elliescarf.com/bookacall 🌐 Learn more about the Accelerator: elliescarf.com/cca See you next time!

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• Coaching Groups Teams and Everything In Between with Dr Louise Kovacs

  In today’s episode, I’m speaking with Dr Louise Kovacs long-time coach, supervisor, academic, and someone I’m very lucky to also call a friend and mentor. Louise has been a coach for more than 20 years and brings an incredible depth of experience from both practice and research. She holds a Master’s in Organisational Coaching and a Doctorate in Executive Coaching, has published widely on the practice of coaching, and has recently joined the Corporate to Coach Accelerator as our resident coaching supervisor and in this conversation, we’re digging into her expertise on group and team coaching. This is a topic that comes up a lot in the Corporate to Coach Accelerator particularly from coaches thinking about new offers, navigating sales conversations, and wondering how to structure group or team coaching programs. In this episode, you’ll hear: ✅ The difference between group coaching and team coaching✅ How a team has shared goals and interdependencies and why that matters✅ Examples from Louise’s own coaching and facilitation programs✅ Why group dynamics matter and how they add complexity✅ What makes a team “ready” for coaching✅ How to think about team development vs team coaching✅ The models Louise has used for team coaching and group coaching delivery✅ How pricing and preparation differ from one-on-one coaching We also talk about how group coaching can be a more accessible option for organisations, what happens when you’re managing group dynamics in real-time, and why being calm and able to hold the space is essential. If you’re coaching-curious about group or team programs or wondering how to take them to market this episode is packed with practical insights and examples straight from Louise’s own coaching experience. Connect with Louise: 👉 You can connect with Louise on LinkedIn 🌐 Learn more about the Accelerator, including our monthly Group Coaching Supervision with Louise, at elliescarf.com/cca

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• Katrina Casaclang - From Community Impact To Coaching for Impact – Accelerator Member Profile

  In today’s episode, I’m speaking with Katrina Casaclang—a coach, facilitator and consultant with a passion for learning, a zest for life, and a single minded focus on coaching in her community. Katrina is also a member of the Accelerator, and I’m so extremely fortunate to have the chance to interview her. We talk about Katrina’s incredible 34-year journey across policing, community services, youth mental health, and leadership. From starting in the police force at 18 to managing large teams and supporting young people in community organisations, Katrina shares how her passion for people and purpose has shaped every step. In this episode, you’ll hear: ✅ How Katrina’s leadership journey began in the police force and evolved across community and youth mental health✅ Why she believes quality leadership is essential to delivering great service to the community✅ How she discovered coaching through professional support roles and why it clicked✅ What led her to start her own coaching business after decades working in organisations ✅ Why she focuses on emerging and middle managers especially those who’ve never been given leadership skills ✅ The challenges of working in underfunded organisations and the impact on staff and service delivery ✅ How the Accelerator gave her clarity, confidence, and structure in the early days of business ✅ How she faced imposter syndrome, overwhelm, and learned to back herself. Katrina now offers one-on-one coaching and consulting, with a focus on younger teams and emerging leaders.She shares what she’s learned about herself, how she’s grown in confidence, and how building a business feels a bit like being in the ocean—waves and all. Katrina’s story is one of heart, depth, and purpose—and she brings a refreshing, grounded perspective to coaching in the community space. Connect with Katrina: 💼 Find her at Valued Asset Coaching📧 Connect on Instagram @valuedassetcoaching 📞 Book an Accelerator Fit Call🌐 Learn more about the Accelerator at elliescarf.com/cca

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• Dr Mercia Spare - From 40 yrs in the NHS to Coach With a Mission - Accelerator Member Stories

  In today’s episode, I had the joy of speaking with the incredible Dr. Mercia Spare. Mercia is a former Chief Nurse with over 40 years in the NHS, including time in transplantation, infection control, national governance, and executive leadership. Her career spans everything from clinical practice to regulation and quality improvement—and now, she’s bringing that deep experience into coaching. We talk about her extraordinary journey: from training as a nurse later in life, to being side-lined by a motorcycle accident, to becoming a PhD-qualified leader in health and social care. Mercia now runs a coaching business that supports leaders across health, social care, research, and education—bringing her signature warmth and wisdom to folks making a difference. In this episode, you’ll hear: ✅ How Mercia built a rich and varied 40-year NHS career—from the wards to the executive suite ✅ How a career-changing accident became an unexpected gift ✅ What led her to coaching and why it’s the perfect extension of her nursing career ✅ The power of relational leadership in high-pressure environments like health and social care ✅ How she’s building a purpose-led coaching business ✅ The mindset shift that helped her step into being a business owner ✅ Why she believes formal coaching training is essential—and what she learned about herself along the way ✅ How she’s making her business work by leaning into connection, curiosity, and asking for help Mercia’s story is a testament to lifelong growth, generous leadership, and backing yourself when the next chapter calls. Connect with Mercia: 💼 Find Dr. Mercia Spare on LinkedIn Interested in building your own coaching business? You can book a call with me to explore whether the Accelerator is a good fit. 🌐 More at elliescarf.comUntil next time!

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• Dr Mercia Spare - From 40 yrs in the NHS to Coach With a Mission - Accelerator Member Stories

  In today’s episode, I had the joy of speaking with the incredible Dr. Mercia Spare. Mercia is a former Chief Nurse with over 40 years in the NHS, including time in transplantation, infection control, national governance, and executive leadership. Her career spans everything from clinical practice to regulation and quality improvement—and now, she’s bringing that deep experience into coaching. We talk about her extraordinary journey: from training as a nurse later in life, to being side-lined by a motorcycle accident, to becoming a PhD-qualified leader in health and social care. Mercia now runs a coaching business that supports leaders across health, social care, research, and education—bringing her signature warmth and wisdom to folks making a difference. In this episode, you’ll hear: ✅ How Mercia built a rich and varied 40-year NHS career—from the wards to the executive suite✅ How a career-changing accident became an unexpected gift✅ What led her to coaching and why it’s the perfect extension of her nursing career✅ The power of relational leadership in high-pressure environments like health and social care✅ How she’s building a purpose-led coaching business✅ The mindset shift that helped her step into being a business owner✅ Why she believes formal coaching training is essential—and what she learned about herself along the way✅ How she’s making her business work by leaning into connection, curiosity, and asking for help Mercia’s story is a testament to lifelong growth, generous leadership, and backing yourself when the next chapter calls.Connect with Mercia: 💼 Find Dr. Mercia Spare on LinkedIn Interested in building your own coaching business? You can book a call with me to explore whether the Accelerator is a good fit.🌐 More at elliescarf.comUntil next time!

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