The Business of Executive Coaching

If there’s one idea that can make selling your services to corporate clients significantly easier, it’s this: It’s easier to sell a painkiller than a vitamin.

In this episode, I unpack what that means for executive coaches and why you might struggle to gain traction with your offers., Not because they aren’t valuable, but because they’re positioned around potential future gains and achievements instead of solving current challenges. Listen in for my take on how you can use this idea to make your offers sales-ready. Plus, I share a personal example of where I got this wrong and what it taught me about marketing my offers more effectively without changing the work itself.

If you’re ready to grow your coaching business with more structure, strategy and consistent corporate clients, you can learn more about the Corporate to Coach Accelerator at elliescarf.com/cca or book a call at elliescarf.com/bookacall to explore whether it’s the right fit for you.

If there’s one planning interval that I really love it’s quarterly planning. You can achieve something meaningful and significant - but it isn’t overwhelming. What I see for many coaches though, is that this is exactly where things start to drift, somewhere between big annual goals and the reality of day to day work.

In this episode, I walk you through an ‘essentials-only’ quick and dirty simple six step process to reset, refocus and move into your next quarter with what really matters front of mind. From reflecting on what’s worked and what hasn’t, to reviewing your sales data, recommitting to meaningful targets, and identifying the key priorities and blockers that will truly move the needle, this approach is intended to be practical and to fit amongst a real life and a real business.

If you’re ready to grow your coaching business with more structure, strategy and consistent corporate clients, you can learn more about the Corporate to Coach Accelerator at elliescarf.com/cca or book a call with me at elliescarf.com/bookacall.

If there’s one action that consistently leads to new coaching opportunities, it’s warm outreach. Yet it’s also the task many coaches delay the longest.

In this episode, I explore not only why warm outreach is your biggest opportunity, but also why it is so often avoided. To help you move into action I’ll share what we have been doing inside the Corporate to Coach Accelerator this month to prioritise and embed outreach as part of your business plan, and the results that we are seeing already.

If you’d like support growing your coaching business with more corporate clients, including building a warm outreach strategy that works, you can learn more about the Corporate to Coach Accelerator at elliescarf.com/cca or book a call with me at elliescarf.com/bookacall.

Prior to building business plans and hanging out your shingle comes a big (the biggest!) question in your business journey. Are you suited to being in business? And is it a path you should go down?

Being in business is sadly not for everyone. It requires more than just loving coaching. It asks you to embrace a dual identity of coach and CEO, and a willingness to tackle challenges you can’t anticipate.

In this episode I walk you through the green flags, the red flags, and the key willingness factors that will shape whether business ownership is right for you.

If you’d like support building your corporate coaching business, including stepping fully into your CEO role and growing sustainably, you can learn more about the Corporate to Coach Accelerator at elliescarf.com/cca or book a call at elliescarf.com/bookacall to explore whether it’s the right fit for you.

In this episode, I’m talking about proposals, and specifically why they matter so much when you’re working with corporate clients.

Proposals aren’t just a document you send after a conversation. They’re an asset. They create shared clarity, they build trust, and they’re often what gets circulated internally when your sponsor is trying to get funding or buy-in for the work. So the way you put them together really matters.

Listen in as I walk through some of my key tips for your proposal writing process.

If you’d like support building your corporate coaching business, including strengthening your proposals, offers, and sales conversations, let’s talk! You can learn more about the Corporate to Coach Accelerator at elliescarf.com/cca or book a call at elliescarf.com/bookacall to explore whether it’s the right fit for you.