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160 episodes

Warner Bros. Discovery’s Marisa Crocker: 'It's an attention economy' and live sports is the last great gathering place
19/08/2026 | 22 mins.
Warner Bros. Discovery’s Marisa Crocker breaks down why sports are becoming more valuable in a fragmented media landscape, how programmatic is changing the way advertisers buy live events and why brands should be betting on women’s sports now.
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Formula E CMO Ellie Norman on rewriting the rules of sports marketing
12/08/2026 | 27 mins.
As Formula E takes on the giants of global motorsport, Ellie Norman explains how the electric racing series is using creators, technology and a challenger mindset to build the next generation of sports fans. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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advertising.
Tenzing founder Huib van Bockel on leaving Red Bull to build a natural energy drink challenger
05/08/2026 | 23 mins.
Inspired by the teas of Himalayan Sherpas, founder and CEO Huib van Bockel set out to prove energy drinks could be healthier, more sustainable and every bit as effective.

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BBDO's Nancy Reyes and Chris Beresford-Hill on why epic creativity is good for business
03/08/2026 | 19 mins.
BBDO’s Nancy Reyes and Chris Beresford-Hill discuss why creativity still matters in the AI era, the value of long-term client relationships and the balance between award-winning work and measurable results.

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MINI CMO Jennifer Treiber-Ruckenbrod on the rise of AI bots and the risk of ‘water armies’
29/07/2026 | 23 mins.
MINI’s Jennifer Treiber-Ruckenbrod discusses AI-generated content, bot-driven conversations and the new challenges brands face online.

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About The Big Impression

The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.

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