The Big Impression

Christine Foster, group vice president of commercial strategy and operations at Kroger Precision Marketing, talks about the benefits of grocery data, helping brands see all the way through the marketing funnel, and the scale of its loyalty data set. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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Paulita David, VP, Head of U.S., Large Customer Sales at Reddit, unpacks how brands are tapping into Reddit’s communities for sharper consumer insights, real-time cultural signals, and a deeper understanding of what drives decision-making online.

For more on what's moving the industry, head to The Current: https://www.thecurrent.com/

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As FIFA World Cup fever takes hold across North America, Hisense USA CMO Sarah Larsen joins the podcast to discuss the brand's role as an official tournament partner, the strategy behind its "Out Host with Hisense" campaign, and how the company is using one of the world's biggest sporting events to drive awareness, cultural relevance, and business growth in the competitive consumer electronics market. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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The Weather Company's Dani Feore joins The Big Impression to discuss the neuroscience behind weather-driven marketing, why consumer mindsets shift with changing conditions and how brands are using those insights to boost performance.

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As retailers look to turn shopper relationships into media businesses, Dick’s Sporting Goods is focused on building a retail media strategy that feels less like advertising, and more like service.

David Young, VP of Retail Media at Dick’s Sporting Goods, joins The Big Impression podcast to discuss how the company is approaching retail media at a time when the space is becoming increasingly crowded, competitive and performance-driven. For Young, the differentiator comes down to experience, trust and understanding intent in moments that matter to consumers.

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