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170 episodes
Lyft Ads' Shane Dwyer on turning Xfinity’s Super Bowl spot into an omnichannel brand experience
09/11/2026 | 27 mins.Lyft Ads VP of Advertiser Solutions Shane Dwyer joins The Big Impression podcast to break down how the partnership brought Xfinity’s Jurassic Park-themed campaign to life across the Lyft app and San Francisco streets, driving lifts in brand favorability, consideration and ad recall.
Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.Samsung and The Trade Desk leaders, both Hershey alums, on navigating the evolving media landscape
04/11/2026 | 26 mins.Noelle Perez, head of U.S. media and partnerships at Samsung Mobile, and Vinny Rinaldi, The Trade Desk’s new vice president of client strategy and growth, have had front-row seats to this evolution throughout their careers. These former Hershey colleagues swap lessons on communication, leading through change and staying curious.
Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.Walmart Connect’s Jon Gibs on finding growth beyond ROAS
26/10/2026 | 22 mins.Walmart Connect’s Jon Gibs discusses how retail data and closed-loop measurement help marketers optimize campaigns, reach new audiences, and drive incremental sales.
Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.J&J Snack Foods CMO Lynwood Mallard on the art of keeping the 60-year-old ICEE brand cool
23/09/2026 | 29 mins.J&J Snack Foods CMO Lynwood Mallard talks nostalgia, National ICEE Day, and why authenticity--and not AI--is the future of marketing legacy brands like ICEE.
Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.Dow Jones Factiva's Emma O'Brian on why publishers hold 'the ace card' in the AI era
17/09/2026 | 24 mins.Factiva GM Emma O'Brian joins The Big Impression to discuss how Dow Jones is licensing journalism for the AI era, why attribution and trust matter more than ever, and how publishers can turn AI disruption into a new revenue stream.
Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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About The Big Impression
The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.
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