The Big Impression

As FIFA World Cup fever takes hold across North America, Hisense USA CMO Sarah Larsen joins the podcast to discuss the brand's role as an official tournament partner, the strategy behind its "Out Host with Hisense" campaign, and how the company is using one of the world's biggest sporting events to drive awareness, cultural relevance, and business growth in the competitive consumer electronics market. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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The Weather Company's Dani Feore joins The Big Impression to discuss the neuroscience behind weather-driven marketing, why consumer mindsets shift with changing conditions and how brands are using those insights to boost performance.

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As retailers look to turn shopper relationships into media businesses, Dick’s Sporting Goods is focused on building a retail media strategy that feels less like advertising, and more like service.

David Young, VP of Retail Media at Dick’s Sporting Goods, joins The Big Impression podcast to discuss how the company is approaching retail media at a time when the space is becoming increasingly crowded, competitive and performance-driven. For Young, the differentiator comes down to experience, trust and understanding intent in moments that matter to consumers.

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For years, retail media networks have raced to prove they could operate like media companies — scaling ad platforms, expanding measurement capabilities and building full-funnel offerings for brands. That’s all well and good, but Ace Hardware wants to make sure it doesn’t lose sight of its core and unique offering. 

On this episode of The Big Impression, Molly Hjelm, corporate VP and head of retail media at Ace Hardware, explains why embracing the unique advantages retailers already have — merchant relationships, localized inventory, customer trust and real-world shopping behavior — helps propel the media side of the business. 

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As sports rights grow more fragmented and expensive, E.W. Scripps is making a different bet: free access, broader reach and a bigger role for ad-supported television.

As Seth Walters, head of CTV sales at E.W. Scripps, says, “Our superpower is distribution.”

Walters joins The Big Impression podcast to explain why Scripps is leaning into free over-the-air and streaming sports at a moment when so much premium live programming sits behind paywalls. Through Scripps Sports, the company is building a portfolio around women’s leagues, local teams and underserved audiences — while giving advertisers a rare combination of scale and live attention.

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