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158 episodes

Tenzing founder Huib van Bockel on leaving Red Bull to build a natural energy drink challenger
05/08/2026 | 23 mins.
Inspired by the teas of Himalayan Sherpas, founder and CEO Huib van Bockel set out to prove energy drinks could be healthier, more sustainable and every bit as effective.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
BBDO's Nancy Reyes and Chris Beresford-Hill on why epic creativity is good for business
03/08/2026 | 19 mins.
BBDO’s Nancy Reyes and Chris Beresford-Hill discuss why creativity still matters in the AI era, the value of long-term client relationships and the balance between award-winning work and measurable results.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
MINI CMO Jennifer Treiber-Ruckenbrod on the rise of AI bots and the risk of ‘water armies’
29/07/2026 | 23 mins.
MINI’s Jennifer Treiber-Ruckenbrod discusses AI-generated content, bot-driven conversations and the new challenges brands face online.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Disney’s Jamie Power explains why advertisers are buying audiences, not shows
22/07/2026 | 15 mins.
Disney is reinventing advertising across its streaming ecosystem. On this edition of The Big Impression, Disney’s SVP, Addressable Sales, Jamie Power explains how advertisers can now buy audiences seamlessly across Disney+, Hulu, ESPN and more — and why more brands are choosing biddable to transact their upfront commitments. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
Target's Matt Drzewicki explains why retailers are becoming AI's most valuable data partners
15/07/2026 | 23 mins.
Hear how Target's Roundel is helping brands navigate AI, retail media and the changing consumer journey, while proving the impact of every advertising investment.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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About The Big Impression

The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.

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