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The Big Impression

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The Big Impression
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155 episodes

  • The Big Impression

    Disney’s Jamie Power explains why advertisers are buying audiences, not shows

    22/07/2026 | 15 mins.
    Disney is reinventing advertising across its streaming ecosystem. On this edition of The Big Impression, Disney’s SVP, Addressable Sales, Jamie Power explains how advertisers can now buy audiences seamlessly across Disney+, Hulu, ESPN and more — and why more brands are choosing biddable to transact their upfront commitments. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
    for information about our collection and use of personal data for
    advertising.
  • The Big Impression

    Target's Matt Drzewicki explains why retailers are becoming AI's most valuable data partners

    15/07/2026 | 23 mins.
    Hear how Target's Roundel is helping brands navigate AI, retail media and the changing consumer journey, while proving the impact of every advertising investment.

    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
  • The Big Impression

    Hinge's Tamika Young explains why the app wanted to reach Gen Z at the movies

    08/07/2026 | 17 mins.
    Hinge's Chief Marketing and Communications Officer, Tamika Young, talks about the challenges of marketing to an audience whose goal is to delete the app. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
    for information about our collection and use of personal data for
    advertising.
  • The Big Impression

    Joy Robins on how The New York Times is luring news-averse advertisers

    01/07/2026 | 23 mins.
    The New York Times' Global Chief Advertising Officer, Joy Robins, discusses games, commerce media and why news organizations need to shift the narrative away from "brand safety" to attract advertisers.

    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
  • The Big Impression

    Kroger's Christine Foster says more brands are applying retail data to CTV campaigns

    24/06/2026 | 26 mins.
    Christine Foster, group vice president of commercial strategy and operations at Kroger Precision Marketing, talks about the benefits of grocery data, helping brands see all the way through the marketing funnel, and the scale of its loyalty data set. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
    for information about our collection and use of personal data for
    advertising.
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About The Big Impression
The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.
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