The Dental Marketing Mix

Is your marketing agency still sending you keyword ranking reports and calling it a win? The rules of dental SEO are changing — and most practices and most agencies aren't keeping up.
In this episode of the Dental Marketing Mix, Dan Brian, co-founder of DentalScapes, breaks down the shift from traditional SEO to GEO — Generative Engine Optimization — and what it means for how your practice gets found online. With AI Overviews reshaping Google search, ChatGPT being used by hundreds of millions of people, and search results becoming increasingly personalized, ranking #1 is both less impactful and harder to measure than it's ever been. The new game is being the practice that AI recommends — and that requires a fundamentally different approach.
Dan walks through what content authority actually looks like in practice, using a real before-and-after example of a weak vs. strong Invisalign page. He covers the evolving role of backlinks and citations in the AI era, why your Google reviews are now a GEO signal and not just a reputation tool, and why the practices quietly winning right now are the ones that started building for this shift before it became obvious.
DentalScapes has been building GEO into client strategies since the launch of ChatGPT — before AI Overviews, before AI Mode, before most agencies had even heard the term. If your agency is still only talking about rankings, it's time to ask better questions.
Check out the full episode recap: https://www.dentalscapes.com/seo-geo-and-the-new-search-marketing-playbook-for-dentists/
🎙️ Book a free strategy call at https://dentalscapes.com/start

Are your Google reviews disappearing — and do you know why?
In this episode of the Dental Marketing Mix, DentalScapes co-founder Dan Brian breaks down one of the most urgent issues affecting dental practices right now. Starting in early 2026, practices across the country began losing reviews overnight — not suspicious one-star reviews, but legitimate five-star reviews they had worked hard to earn. Dan explains what's actually driving the removals, why Google's AI moderation is now retroactively re-evaluating reviews posted years ago, and what patterns are triggering the system without practice owners even realizing it.
He also walks through Google's updated solicitation policies in plain terms — including the surprisingly common practice of review gating, which many front desk workflows and third-party software platforms are still facilitating in violation of the new rules. And he lays out exactly what a compliant, sustainable review program looks like going forward.
If your practice relies on Google reviews for new patient visibility — and it should — this episode will help you understand what's changed, what's at risk, and what to do about it.
Full show notes: https://www.dentalscapes.com/vanishing-act-whats-really-behind-your-dental-practices-disappearing-google-reviews/
Ready to find out if your review strategy holds up? Book a free strategy call with DentalScapes at https://dentalscapes.com/start — we'll take a look at where you stand and what needs to change.

Just opening a dental practice and not sure where to start with marketing?
In this episode of the Dental Marketing Mix, DentalScapes co-founders Dan Brian and Brian Craig break down the free and low-cost marketing moves that every new practice should prioritize — before spending a dime on ads or SEO. While most of their client work is with established practices, Dan and Brian have a lot to say about what actually moves the needle in the early days, and what startup practice owners should ignore entirely.
They cover setting up and optimizing your Google Business Profile (still the #1 local SEO ranking factor heading into 2026), building an affordable website that gets you from zero to early revenue, getting real photography without blowing your budget, and building your Google review velocity from day one. They also dig into why your front desk conversion rate matters more than almost any marketing tactic — and close with a warning about the cheap, automated SEO packages that are quietly preying on new dental practices.
If you're opening a new practice or working with a lean marketing budget, this episode is packed with actionable steps you can start on today.
📋 Full show notes: https://www.dentalscapes.com/starting-from-scratch-the-marketing-playbook-for-startup-dental-practices/
Ready to talk through your practice's marketing strategy? Book a free strategy call with DentalScapes at https://dentalscapes.com/start — we'll point you in the right direction, wherever you are in your growth journey.

Is your dental website quietly turning away new patients before they ever call?
In this episode of the Dental Marketing Mix, DentalScapes co-founder Dan Brian tackles one of the most overlooked problems in dental marketing: a website that looks fine on the surface but is actively costing you new patients every single month. While most practice owners are focused on getting more traffic, the hard truth is that traffic means nothing if your website loses people in the first thirty seconds.
Dan walks through the five most common dental website mistakes — slow load times, weak or missing calls-to-action, no social proof above the fold, confusing navigation, and poor mobile optimization — and closes with a bonus issue that silently tanks the ROI of paid advertising: the mismatch between your ads and the pages they send people to. For each problem, he breaks down exactly what's going wrong and what you can do about it, most of which costs little to nothing to fix.
If you're spending any money on marketing — Google Ads, SEO, social — this episode will help you make sure that investment isn't going to waste.
📋 Full show notes: https://www.dentalscapes.com/why-your-dental-website-is-costing-you-patients-and-how-to-fix-it/
Want to know how your website is really performing? Book a free strategy call with DentalScapes at https://dentalscapes.com/start — we'll take a look at your full patient acquisition picture together.

Your marketing might be working perfectly — and you'd never know it, because the leads are slipping through the cracks before they ever make it onto your schedule.
In this episode of the Dental Marketing Mix, DentalScapes co-founder Dan Brian tackles one of the most underleveraged growth opportunities in dental practice marketing: your conversion rate. While most marketing conversations focus on traffic, rankings, and ad spend, the truth is that none of it matters if your front desk isn't converting qualified leads into booked appointments.
Dan breaks down what a healthy conversion rate looks like for a dental practice (spoiler: the average is around 50%, but the best practices are hitting 60–70% and above), walks through the real revenue math behind even a modest improvement, and shares practical, easy-to-implement strategies — both online and at the front desk — that can move the needle without spending another dollar on marketing.
In this episode:
What conversion rate means in the context of a dental practice
Industry benchmarks and what top-performing practices are achieving
How a 5–10% CVR improvement can translate to tens of thousands in additional annual revenue
Website and digital design decisions that reduce friction and drive more patients to take action
Front desk strategies for turning more calls and inquiries into scheduled appointments
If you're investing in marketing and not tracking your conversion rate, this episode is your wake-up call.
📋 Full show notes: https://www.dentalscapes.com/how-a-low-conversion-rate-might-be-killing-your-dental-marketing-roi/
Want to know where your practice stands? Book a free strategy call with DentalScapes at https://dentalscapes.com/start — we'll look at your full marketing and patient intake picture and help you find where the real growth opportunities are.