The Dental Marketing Mix

Your Google Business Profile has always been important. But what Google is doing with it now — and what it's using it for — has changed in ways most dental practices haven't caught up with yet.
In this episode, Dan Brian breaks down the biggest shifts hitting Google Business Profiles right now: the removal of the Q&A feature, what replaced it (an AI-powered tool called Ask Maps that generates real-time answers about your practice from your profile data, your website, and your reviews), and why a thin or incomplete profile has gone from a missed opportunity to an active liability.
Dan also gets into the concept of GEO — generative engine optimization — and what it means to have your website content structured in a way that feeds Google's AI systems accurately. Because your website and your GBP are no longer separate assets. They're connected signals, and Google is synthesizing them together to represent your practice to prospective patients.
If you haven't looked closely at your Google Business Profile in a while, this episode will give you a clear picture of what needs your attention — and why it matters more right now than it ever has.
Check out the episode blog post: https://www.dentalscapes.com/great-big-payoff-why-optimizing-your-gbp-is-the-highest-roi-move-in-dental-marketing-right-now/
Want to put your GBP to work for your dental practice? Head over to https://dentalscapes.com/start and schedule a free strategy call with a dental SEO and GEO expert from DentalScapes!

How long does local SEO actually take for a dental practice — and what do you do while you're waiting for it to work? In this episode, Dan Brian breaks down the realistic SEO timeline phase by phase, from the foundational groundwork in the first sixty to ninety days through the compounding results that build in months six through twelve. He also covers why paid search isn't just a bridge strategy — and why, if your cost per acquired patient makes sense, running ads alongside SEO means owning more real estate on the search results page than any single competitor.
Dan also addresses the bigger shift happening in search right now: the rise of AI Overviews, the growing number of patients using ChatGPT, Claude and other AI tools to find dental providers, and why keyword rankings are becoming an incomplete measure of success. The goal isn't just to rank — it's to be recommended. And the practices that understand that difference are the ones that will win in local search over the next several years.
Check out the full show blog post over here: https://www.dentalscapes.com/the-slow-burn-how-long-local-seo-takes-for-dental-practices-and-what-to-do-in-the-meantime/
If you want an honest look at where your practice stands online, book a free strategy call at dentalscapes.com/start

Is your marketing agency still sending you keyword ranking reports and calling it a win? The rules of dental SEO are changing — and most practices and most agencies aren't keeping up.
In this episode of the Dental Marketing Mix, Dan Brian, co-founder of DentalScapes, breaks down the shift from traditional SEO to GEO — Generative Engine Optimization — and what it means for how your practice gets found online. With AI Overviews reshaping Google search, ChatGPT being used by hundreds of millions of people, and search results becoming increasingly personalized, ranking #1 is both less impactful and harder to measure than it's ever been. The new game is being the practice that AI recommends — and that requires a fundamentally different approach.
Dan walks through what content authority actually looks like in practice, using a real before-and-after example of a weak vs. strong Invisalign page. He covers the evolving role of backlinks and citations in the AI era, why your Google reviews are now a GEO signal and not just a reputation tool, and why the practices quietly winning right now are the ones that started building for this shift before it became obvious.
DentalScapes has been building GEO into client strategies since the launch of ChatGPT — before AI Overviews, before AI Mode, before most agencies had even heard the term. If your agency is still only talking about rankings, it's time to ask better questions.
Check out the full episode recap: https://www.dentalscapes.com/seo-geo-and-the-new-search-marketing-playbook-for-dentists/
🎙️ Book a free strategy call at https://dentalscapes.com/start

Are your Google reviews disappearing — and do you know why?
In this episode of the Dental Marketing Mix, DentalScapes co-founder Dan Brian breaks down one of the most urgent issues affecting dental practices right now. Starting in early 2026, practices across the country began losing reviews overnight — not suspicious one-star reviews, but legitimate five-star reviews they had worked hard to earn. Dan explains what's actually driving the removals, why Google's AI moderation is now retroactively re-evaluating reviews posted years ago, and what patterns are triggering the system without practice owners even realizing it.
He also walks through Google's updated solicitation policies in plain terms — including the surprisingly common practice of review gating, which many front desk workflows and third-party software platforms are still facilitating in violation of the new rules. And he lays out exactly what a compliant, sustainable review program looks like going forward.
If your practice relies on Google reviews for new patient visibility — and it should — this episode will help you understand what's changed, what's at risk, and what to do about it.
Full show notes: https://www.dentalscapes.com/vanishing-act-whats-really-behind-your-dental-practices-disappearing-google-reviews/
Ready to find out if your review strategy holds up? Book a free strategy call with DentalScapes at https://dentalscapes.com/start — we'll take a look at where you stand and what needs to change.

Just opening a dental practice and not sure where to start with marketing?
In this episode of the Dental Marketing Mix, DentalScapes co-founders Dan Brian and Brian Craig break down the free and low-cost marketing moves that every new practice should prioritize — before spending a dime on ads or SEO. While most of their client work is with established practices, Dan and Brian have a lot to say about what actually moves the needle in the early days, and what startup practice owners should ignore entirely.
They cover setting up and optimizing your Google Business Profile (still the #1 local SEO ranking factor heading into 2026), building an affordable website that gets you from zero to early revenue, getting real photography without blowing your budget, and building your Google review velocity from day one. They also dig into why your front desk conversion rate matters more than almost any marketing tactic — and close with a warning about the cheap, automated SEO packages that are quietly preying on new dental practices.
If you're opening a new practice or working with a lean marketing budget, this episode is packed with actionable steps you can start on today.
📋 Full show notes: https://www.dentalscapes.com/starting-from-scratch-the-marketing-playbook-for-startup-dental-practices/
Ready to talk through your practice's marketing strategy? Book a free strategy call with DentalScapes at https://dentalscapes.com/start — we'll point you in the right direction, wherever you are in your growth journey.