"E-E-A-T Meets AIO" - How Reviews Are Rewriting Dental Search Visibility
In this episode of The Dental Domination Podcast, host Dan Brian breaks down one of the most overlooked growth levers in modern dental marketing — your Google reviews. As Google’s AI Overviews and AIO (Artificial Intelligence Optimization) continue to transform how patients discover and choose their dentist, reviews now play a pivotal role in shaping what AI says about your practice.Dan explains how Google’s E-E-A-T framework — Expertise, Experience, Authoritativeness, and Trustworthiness — has evolved from an SEO guideline into a defining signal for AI-driven visibility. Learn why consistent, authentic, and descriptive reviews don’t just influence star ratings—they actually teach Google’s AI how to describe your brand, your team, and your patient experience.You’ll also hear actionable strategies to:Automate and systematize review requests through patient communication platforms like Weave, Practice By Numbers, and DentalScapes’ DentOwl™Respond to every review to strengthen E-E-A-T and public trustUse structured data (schema markup) to connect review content with your websiteMaintain review velocity for ongoing visibility in AI-driven searchBuild a cross-platform reputation that reinforces credibility across Google, Healthgrades, Facebook, and YelpDan shares real-world data from DentalScapes clients showing how a steady stream of quality reviews can dramatically improve organic visibility, click-through rates, and conversions.If you’ve been investing in ads and social media but haven’t optimized your review strategy, this episode is your wake-up call. In the age of AIO, your reputation doesn’t just live on Google—it lives inside Google’s AI.🎧 Tune in to discover how to turn reviews into real growth—and what steps to take this week to future-proof your dental marketing strategy.Check out the full show notes: https://www.dentalscapes.com/e-e-a-t-meets-aio-how-reviews-are-rewriting-dental-search-visibility/👉 Learn more and schedule a free AI visibility audit at DentalScapes.com/AIO
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"Hocus Pocus" - How 'Magic" AI-Powered SEO Promises Can Hurt Your Dental Practice
It’s almost Halloween—and Dan Brian and Brian Craig are talking about the real “Hocus Pocus” haunting dental marketing today: agencies promising magic results through fully automated, AI-driven SEO.In this episode of The Dental Domination Podcast, the DentalScapes co-founders pull back the curtain on the truth behind so-called “AI-powered” marketing solutions that claim to optimize your website automatically. From hallucinated metadata to cheap automation gimmicks, they reveal what really happens when you hand your SEO over COMPLETELY to the machines.💡 In this episode, you’ll learn:Why “hands-free” AI SEO is more smoke and mirrors than scienceHow Google actually views AI-generated content in healthcareThe red flags to watch for when hiring a marketing agencyWhy responsible, human-guided AI delivers far better ROIHow to ask smart questions before signing your next SEO contractDan and Brian explain why AI is an amplifier—not a replacement—for smart strategy. When used correctly, AI supercharges results. When misused, it can sink your site and your patient trust.Don’t fall for the magic act. Learn how to separate real innovation from marketing illusion—and why the best agencies combine AI efficiency with expert oversight.🎧 Listen now to discover:The truth about “AI SEO automation” toolsWhat real AI-powered marketing should look likeHow to make sure your practice’s marketing isn’t built on Hocus PocusGet the complete show notes: https://www.dentalscapes.com/how-magic-ai-powered-seo-promises-can-hurt-your-dental-practice/👉 Ready to grow your dental practice with marketing that actually works? Schedule your free strategy call at DentalScapes.com/start
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"Beyond SEO" - How AIO is Rewiring Dental Marketing
The rules of online visibility are changing fast — and most dental practices aren’t ready. In this episode of The Dental Domination Podcast, DentalScapes co-founder Dan Brian breaks down AIO (Artificial Intelligence Optimization) — the next evolution of SEO — and what it means for your dental marketing strategy.Patients are no longer just Googling; they’re asking AI systems like ChatGPT, Gemini, and Google’s AI Mode and AI Overviews for answers. The question is: will your practice be one of the answers they see?Listen as Dan explains:✅ What AIO is and how it differs from SEO for dentists✅ How AI search is already changing how patients find dentists✅ Why traditional keyword ranking isn’t enough anymore✅ The 4-part AIO playbook for future-proofing your website✅ How to see if your practice is showing up in AI search resultsIf you want to stay visible — and dominate your local market — this episode is your roadmap to getting cited, not sidelined.🎧 Listen now to learn how to prepare your practice for the AI search revolution — and check out the full show notes to take this to the next level: https://www.dentalscapes.com/beyond-seo-how-aio-is-rewiring-dental-marketing/ 📊 Ready to see how your practice shows up in AI search?Get a free AI Visibility Analysis + strategy call with DentalScapes: https://dentalscapes.com/ai#DentalMarketing #AIOptimization #AIO #DentalPracticeGrowth #DentalSEO #ArtificialIntelligence #DentalDominationPodcast #DentistMarketing #DentalScapes #DigitalMarketingForDentists
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"Pretty to Profitable" - Tips for Modern Dental Website Design
Your dental website shouldn’t just look good—it should fill your schedule. 💥In this episode of The Dental Domination Podcast, DentalScapes co-founders Dan Brian and Brian Craig break down what separates “pretty” dental websites from profitable ones. Whether you’re a general dentist, pediatric dentist, or orthodontist, you’ll learn how to design a site that builds trust, ranks higher, and drives real new-patient growth.✅ What you’ll learn:The must-have design elements that drive conversionsHow to use lifestyle photography and video to tell your storyWhy speed and Core Web Vitals matter more than fancy animationsThe role of reviews, testimonials, and before/after galleries in building trustHow to make your site mobile-first and thumb-friendlyTools and metrics to measure real ROI—not vanity clicksIf your current website is over three years old, loads slowly, or isn’t converting visitors into appointments, this episode is a must-watch. And get even more tips and tricks in the show notes: https://www.dentalscapes.com/tips-for-modern-dental-website-design/ 🎯 Subscribe to The Dental Domination Podcast for expert insights on dental marketing, patient experience, and practice growth.📞 Schedule your free strategy call with DentalScapes to see how we can help you turn your website into a patient-generating machine: https://dentalscapes.com/start#DentalMarketing #DentalWebsiteDesign #DentalDominationPodcast #DentalScapes #DentistSEO #DentalPracticeGrowth #PatientExperience #DentalBranding
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"Beyond the Stars" - Leveraging Google Reviews to Power AI Search and SEO (feat. Brian Craig)
Google reviews are no longer just “nice to have”—they’re one of the biggest ranking factors for dental practices AND a major driver of AI search visibility. In this episode of The Dental Domination Podcast from DentalScapes, Dan Brian sits down with co-founder Brian Craig to break down exactly how dentists can systematically generate more reviews, respond effectively, and leverage them to dominate local SEO, AIO (artificial intelligence optimization), and patient growth.✅ Why Google reviews matter for SEO and AI search ✅ How to create a system to ask every patient, every time ✅ What makes a detailed review “gold” for rankings ✅ Best practices for responding to positive and negative reviews ✅ How to repurpose reviews on your website to boost conversions ✅ A 30-day action plan to start seeing resultsIf you’re a general dentist, pediatric dentist, or orthodontist looking to attract more patients, rank higher in Google Maps, and get surfaced in AI-powered search, this episode is packed with practical strategies you can start using right away.Check out the full show notes for more information. 🚀 Ready to scale your practice with smarter reviews, SEO, and AIO? Schedule your free strategy call with DentalScapes today!
Specifically for dental GPs, pediatric dentists, and orthodontists, The Dental Domination Podcast features in-depth conversations with experts focused on dental marketing, practice management, and patient experience. You'll learn how to market your dental practice, improve efficiency and practice culture, and develop an above-and-beyond experience that attracts and retains loyal patients. Tune in bi-weekly for the latest know-how from DentalScapes co-founder Dan Brian and a rotating selection of innovative practice owners, industry leaders, dental consultants, and more. If you're interested in building a better, more profitable dental practice, The Dental Domination Podcast is a must-listen.
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