The Food Blogger Pro Podcast

• Unlocking the Hidden Value of Your Recipe Content with Sandie Markle of Blueberri

  Turning older content into revenue and structuring your content for discoverability with Sandie Markle of Blueberri. ----- Welcome to episode 525 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sandie Markle from Blueberri.  Unlocking the Hidden Value of Your Recipe Content with Sandie Markle of Blueberri In this episode, Sandie Markle shares her journey from working at SideChef to launching her own venture, Blueberri. She and Bjork dive into the evolving world of food content creation, especially how creators can structure their content to boost visibility, make it more discoverable on different platforms, and turn old recipes into new revenue. Sandie also sheds light on the unique value that nano and micro influencers bring to brand partnerships. They also unpack how creators can tap into licensing opportunities, work with tech companies, and even use overlooked platforms like LinkedIn to find new gigs. Whether it’s understanding the worth of a single recipe or building smart, non-traditional income streams, this episode is full of practical advice for creators who want to make more from the content they already have. Three episode takeaways: Your Old Content is Still Gold: Sandie shares how creators can repurpose and license existing recipes — even if they aren’t getting tons of traffic. Think: $100–$250 per recipe just sitting in your archive! Structure = Discoverability (and Dollars!): Making your content easy to find, share, and reuse is a game-changer. Sandie breaks down how simple formatting tweaks can boost your reach and unlock new revenue streams. Partnerships, Platforms, and Knowing Your Worth: From nano-influencer perks to why LinkedIn is a hidden gem, Sandie dives into how creators can build smart brand partnerships and confidently navigate the tech world. Resources: Blueberri Sandie’s Substack, Blueberri Pi Blueberri — Tech Partnerships Playbook LinkedIn Follow Blueberri on LinkedIn and Instagram Shoot Sandie an email! Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Member Kitchens and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

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• How Mary Smith Uses Her 500k Instagram Followers to Monetize Across Platforms

  Creating multiple revenue streams, making $100 a day from affiliate revenue, and committing to consistent content creation with Mary Smith from Mary's Whole Life. ----- Welcome to episode 524 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mary Smith from Mary’s Whole Life. How Mary Smith Uses Her 500k Instagram Followers to Monetize Across Platforms This week is our third (and final!) episode in our mini-series with Grocers List. In this episode, we chat with a gluten-free food creator who’s built an incredible business by staying consistent, continually learning, and always looking for new ways to serve her audience. Today, Mary gets over 600,000 monthly blog page views and brings in revenue through ads, affiliate links, and brand partnerships. She shares more about her Instagram strategy (with over 500k followers), including her tips for viral Reels, how she uses Grocers List to capture emails, make deep links, and customize meal plans, and how working with a management company has transformed her brand partnerships. Three episode takeaways: How to be intentional with your affiliate strategy and deep linking — By using deep linking on the Amazon affiliate links she shares, Mary has boosted her conversion rate from 5% to 21%, a massive jump that now brings in around $100/day in revenue. She recommends using tools strategically to lower costs, like applying deep links only on Instagram, and doubling down on what converts. How to use tools to bring social followers into your email ecosystem — Switching from ManyChat to Grocers List helped Mary streamline subscriber growth and increase engagement (the “save to email” feature led to 3,000 new subscribers in just a few months)! Mary also explains her process for creating and promoting an ebook opt-in on Instagram. How to make weekly meal plans for your email list — One of the ways Mary has added value for her email subscribers is by sending out a weekly Friday morning email with a meal plan for her subscribers with a curated grocery list. She explains how she formats and customizes these resources with very little effort in this episode! Resources: Mary’s Whole Life Mediavine Raptive Reels for Food Creators Course Bailey Campbell on Instagram What Molly Made Tastemaker Conference Canva Etsy How Recipe Creators Can Increase Affiliate Sales With Amazon Deep Links The Food Blogger Pro Podcast: Maximizing Affiliate Revenue with Deep Linking Ecko Digital Media Applegate Jovial Foods Follow Mary on Instagram Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Grocers List. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

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• Turning Followers into Revenue with Ben Jabbawy from Grocers List

  Leveraging social media and your email list to make your content work smarter with Ben Jabbawy from Grocers List. ----- Welcome to episode 523 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ben Jabbawy from Grocers List.  Turning Followers into Revenue with Ben Jabbawy from Grocers List In this week’s episode, we’re continuing with our Grocers List mini-series with Ben Jabbawy, the founder of Grocers List! He’ll dive deep into how creators can truly leverage social media — not just for likes, but for real, tangible growth. The key is to shift your mindset from surface-level content to strategic storytelling that drives your business forward. You’ll also hear about why email lists are a creator’s secret weapon. While algorithms change, your direct connection with your audience shouldn’t. Building a list gives you control over your communication and creates consistent revenue opportunities. Plus, he’ll unpack how to make your content work smarter by using automation, repurposing assets, and minimizing the busywork that slows creators down. You won’t want to miss this episode! Three episode takeaways: Social media can be used to build a business: The episode emphasized how important it is for creators to use social media platforms to capture real value and drive their entrepreneurial goals, not just for surface-level engagement.  Email lists are a creator’s best friend: You’ll hear about how crucial email lists are for maintaining a strong connection with your audience and building reliable revenue streams. It’s all about owning your audience and having direct communication, rather than relying solely on ever-changing social media algorithms. Make your content work smarter, not harder. Creators, especially food creators, can benefit from tools and strategies that reduce friction in sharing content, automate workflows, and repurpose what they’ve already created. This frees up time and expands reach without sacrificing user experience — it’s a win-win situation! Resources: Grocers List Privy Lexi’s Clean Kitchen Episode 518 of The Food Blogger Pro podcast: How Molly Thompson Grew Her Email List from 15K to 100K Episode 516 of The Food Blogger Pro podcast: Diversifying Income Series: Monetizing Your Email List with Matt Molen Episode 201 of The Food Blogger Pro podcast Episode 229 of The Food Blogger Pro podcast: Email Marketing – Strategies for Bloggers with Allea Grummert Episode 288 of The Food Blogger Pro podcast: Email for Bloggers – Maximizing the Value of Your Email List with Allea Grummert Episode 398 of The Food Blogger Pro podcast: The Importance of Surveying Your Audience with Email with Allea Grummert Episode 475 of The Food Blogger Pro podcast: Grow Your Email List and Connect with Your Audience with Allea Grummert Episode 505 of The Food Blogger Pro podcast: Maximizing Affiliate Revenue with Deep Linking Ecommerce Marketing School podcast Follow Grocers List on Instagram and check out Ben’s Instagram here. Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsor! This episode is sponsored by Grocers List. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

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• How Pinch of Yum Uses Instagram to Grow Their Email List

  Making Instagram work smarter for your business, repurposing old content, and making the most out of DM automation tools with Lindsay Ostrom from Pinch of Yum. ----- Welcome to episode 522 of The Food Blogger Pro Podcast! This week, Bjork interviews Lindsay Ostrom from Pinch of Yum. How Pinch of Yum Uses Instagram to Grow Their Email List Welcome to the kickoff episode of our new mini-series, sponsored by Grocers List! In this conversation, Bjork and Lindsay are diving into how Pinch of Yum is rethinking its Instagram strategy, especially when it comes to using Reels, DM automation tools, and driving email list growth. They chat about how to balance creativity with conversion, and Lindsay shares why her opinion of DM automation tools has completely changed over time. Lindsay also gets into the nitty-gritty of repurposing blog content and using Grocers List as a strategic bridge to get Instagram followers into the email ecosystem. If you’re looking to work smarter with your content and make Instagram actually work for your business, this episode is for you! Three episode takeaways: How to repurpose old content — Lindsay discusses how she has been breathing new life into older recipes by organizing and packaging her existing content into resources and opt-ins that can a) provide value to readers and b) drive followers to sign up for the Pinch of Yum email list. Pinch of Yums’ current Instagram process and strategy — Lindsay shares her current content strategy for Instagram and how she’s been rethinking the value of Instagram in her business. Historically, she viewed Instagram primarily as a means to build awareness around the brand and new recipes, but she is now being more strategic about the Instagram to email pipeline. She explains her practical tips for getting started with this mindset shift in this discussion! How to make the most out of DM for automation tools — Lindsay first tried out a DM for automation tool to drive site traffic a few years ago, but didn’t like how it cluttered her Instagram inbox and made engaging with readers more difficult. So she abandoned it! Recently, however, she tried again (this time with Grocers List) and has had great success building her email list. In this interview, she explains what changed her opinion on these tools (and shares the Instagram inbox organization tip you need)! Resources: Pinch of Yum Skinnytaste Grocers List Grace and Vine Studios 22 Healthy Freezer Meals (That You’ll Actually Love) Freezer Meals Instagram Post Follow Lindsay on Instagram and Pinterest Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Grocers List. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

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• Joanie Simon of The Bite Shot on Scaling, Burnout, and Finding Joy Again

  Scaling a Brand, Navigating Burnout, and Finding Your Why with Joanie Simon of The Bite Shot. ----- Welcome to episode 521 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Joanie Simon from The Bite Shot.  Joanie Simon of The Bite Shot on Scaling, Burnout, and Finding Joy Again In this week’s episode, Joanie gets real about the not-so-glamorous side of turning a creative passion into a full-on business. She shares how her love for food photography grew into something much bigger (and messier!) than she expected, from hiring a team to navigating the financial and emotional rollercoaster that comes with scaling. Spoiler: it wasn’t always smooth sailing, but it was 100% worth the ride! We also explore the tricky balance between staying creative and keeping up with the structure a business demands. Joanie opens up about burnout, the pressure to please everyone, and how she lost touch with her audience along the way. Through mentoring, self-care, and redefining what success actually looks like, she’s found her way back to her “why” — and she’s sharing what that process really looked like. Three episode takeaways: Growth can be messy, but so worth the effort!: Joanie shares how her food photography side hustle grew into a full-blown business, including the ups and downs of hiring a team, dealing with new responsibilities, and learning from the messy parts of scaling. The tug of war between creativity and structure: From chasing inspiration to juggling deadlines, Joanie talks about how building a business can sometimes smother the creative spark and how she’s working to find a balance that actually fuels both. How Joanie reconnected with her why: Joanie opens up about people-pleasing, burnout, and losing touch with her audience — and how mentoring, self-care, and redefining success helped her get back to what really matters. Resources: The Bite Shot Joanie’s food blog, The Dinner Bell Company of One by Paul Jarvis The Art of Possibility by Rosamund Stone Zander and Benjamin Zander “The Story of the Chinese Farmer” by Alan Watts Follow The Bite Shot on Instagram and YouTube Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Member Kitchens and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

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