The Food Blogger Pro Podcast

Avoiding creator burnout and reconnecting with your "why" with Josh Zimmerman of Creator Coach. 
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Welcome to episode 572 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Josh Zimmerman. 
How to Sustain Long-Term Creativity Without Burning Out with Josh Zimmerman
What happens when your personal brand is you and the work starts to feel like too much? Josh Zimmerman knows this territory well. After a career in journalism, he made the pivot to life coaching specifically for creators, drawn to the unique pressures that come with building a business around your identity and your output.
In this episode, Josh and Bjork dig into the mental side of creative work; specifically, why burnout hits creators differently, how to reconnect with the "why" behind what you do, and what it actually looks like to build a sustainable creative business for the long haul. They also talk about the role of fractional C-suite executives and how bringing in the right support can help you manage the business side of things without losing your creative spark. If you've ever felt the weight of your work pressing in on your sense of self, this episode is a great reminder that you're not alone. and that there's a way forward.
Three episode takeaways:
Your identity and your work are not the same thing: When your personal brand is built around who you are, it's easy for criticism or creative slumps to feel deeply personal. Recognizing that separation — and actively protecting it — is key to long-term sustainability as a creator. 
How to reconnect with your "why": When motivation starts to fade, the answer isn't always to push harder. Getting clear on your core motivations and the reasons you started creating in the first place can be one of the most practical things you do for your business.
You don't have to run every part of your business alone: Bringing in outside support can free you up to focus on the creative work you actually love, without letting the operational side of your business drain your energy and spark.
Resources:
Creator Coach
YouTube Nation
jzmanagement
Episode 563 of The Food Blogger Pro podcast: Using AI to Eliminate Busywork and Unlock Creative Time with Jason Glaspey
Follow Creator Coach on Instagram
Join the Food Blogger Pro Podcast Facebook Group
Thank you to our sponsors!
This episode is sponsored by Member Kitchens. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Leveraging Pinterest for growth and the "ready, fire, aim" mindset with Sharlene Murrell of Good Enough Moming. 
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Welcome to episode 571 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sharlene Murrell. 
Leaving Your Day Job and Scaling a Food Blog with Pinterest with Sharlene Murrell
In this episode, Bjork Ostrom sits down with Sharlene to explore her journey of building a thriving food blog by mastering Pinterest. Sharlene shares how adopting a "ready, fire, aim" mindset and overcoming early struggles with keyword research helped her rapidly scale her traffic and income after leaving her day job.
The conversation also dives into actionable Pinterest strategies, including targeting broad keywords, creating multiple pins per post, and leveraging tools like Canva. They round out the conversation with practical advice on capitalizing on seasonal trends, maintaining consistency, and overcoming imposter syndrome. No matter where you are in your food blogging journey, this episode is packed with inspiration and tactics for creators ready to take action!
Three episode takeaways:
 The "ready, fire, aim" mindset: Sharlene's success highlights the importance of the "ready, fire, aim" approach. Launching quickly and iterating based on feedback can accelerate your growth and help you identify what resonates with your audience. 
Leveraging Pinterest for growth: By mastering keyword research and targeting broad keywords, Sharlene effectively used Pinterest to drive significant traffic to her blog. Consistency and understanding the platform's seasonal nature are crucial for success.
How to repurpose content creatively: Sharlene emphasizes the value of repurposing content across different platforms and formats. This strategy not only saves time but also maximizes exposure and engagement with diverse audiences!
Resources:
Good Enough Moming
Farmhouse on Boone
Raptive
Mediavine
The Simple Pin Podcast
PinClicks
PinnerAnalytics
EasyPinScheduler
PinnerPress
Canva
Chuy's
Follow Sharlene on Instagram and Pinterest
Join the Food Blogger Pro Podcast Facebook Group
Thank you to our sponsors!
This episode is sponsored by Yoast. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Strategies for growing on Instagram and Substack, the importance of staying consistent, and leaning into data with Jenn Lueke from Jenn Eats Goood.
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Welcome to episode 570 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jenn Lueke.
How Jenn Lueke Grew to 1.7 Million Followers with Budget Meal Planning Content
Jenn Lueke started Jenn Eats Goood in 2018 as a college student — no strategy, no monetization plan, just a hobby Instagram account she loved running. For five years, growth was slow, but she remained consistent. Then in 2023, something clicked. She leaned into meal planning and budget grocery content, and everything changed. Within a year, she went from stalling in the thousands to crossing one million followers.
In this episode, Jenn and Bjork chat about all of it — what finally worked, how she prioritizes data in her content strategy, which platforms she's focusing on right now, and why she now considers her Substack newsletter her number one priority.
Three episode takeaways:
The importance of leaning into what is working — It took five years of trial and error, learning, experimenting, and testing before Jenn's following on social media started to grow. Her meal planning content really resonated with her audience, so she capitalized on the momentum of the series to grow her community (rather than reinventing the wheel)!
How Jenn built her team — Growth brings new challenges, and Jenn is candid about how hard it was to build a team in the beginning and what the division of labor looks like now that she's figured it out.
Why Jenn made Substack her number one priority — After just a couple of years, Substack is now the biggest revenue driver in Jenn's business. She and Bjork talk about how she balances free and paid content, what drives growth on Substack, and why it is the most important part of her business right now.
Resources:
Jenn Eats Goood
Liz Moody
Buy Back Your Time by Dan Martell
Q&A: Using Substack as a Food Creator — for Food Blogger Pro members
Don't Think About Dinner
Follow Jenn on Instagram, Facebook, TikTok, Substack, and YouTube
Join the Food Blogger Pro Podcast Facebook Group
Thank you to our sponsors!
This episode is sponsored by Clariti.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Building a thriving email list, setting boundaries for your business, and leaning into your voice with Liz Wilcox.
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Welcome to episode 569 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Liz Wilcox.
How to Write Emails Your Readers Actually Want to Open
Early on in Liz's career as a content creator, she noticed a pattern: the most successful creators all had one thing in common — a thriving email list. So she started hers from day one, and she never looked back.
In the following years, Liz sold her travel blog, went all in on teaching email marketing, built a membership with 4,000 members, and — plot twist — competed on Survivor while her business kept running, generating $1,000 a day in revenue while she was literally on an island with no phone.
In this episode, Liz and Bjork talk about what it actually takes to build an email list that drives real business results, how she transitioned from one-on-one client work to a scalable membership model, and why she believes the biggest thing holding most creators back from email success isn't strategy — it's that they've stopped sounding like themselves. She also shares the mindset shifts, boundary-setting practices, and growth tactics that have made her business not just profitable, but genuinely sustainable.
Three episode takeaways:
Why email is the most important investment you can make in your business — Liz shares the tactics that have worked for building her list and her membership to 4,000 members, including live events, collaborations, freebie swaps, and affiliate marketing. She also talks about why getting in front of people and showing your face matters more than ever and why giving people a real reason to trust you is the foundation everything else is built on.
How Liz built a business with real boundaries — From knowing what "enough" looks like financially to the practice of saying no, Liz talks about the discipline and intentionality that have shaped her business.
The biggest email mistakes food creators make (and how to fix them) — Liz has seen a lot of creator newsletters, and she knows exactly where things go wrong. She shares the most common mistakes she sees and why leaning into your humanity, writing like yourself, and showing that you're genuinely invested in your readers can make all the difference.
Resources:
LizWilcox.com
Kirk DeWindt
Morgan Housel
Kit
Craft + Commerce
Liz's Email Marketing Membership
Follow Liz on Instagram and Facebook
Join the Food Blogger Pro Podcast Facebook Group
Thank you to our sponsors!
This episode is sponsored by Yoast and zZest.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Breaking down the pros and cons of AI Buttons, discussing clickable links in Instagram, and digging into Google's test replacing search titles with AI-generated titles with Bjork Ostrom and Emily Walker from Food Blogger Pro.
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Welcome to episode 568 of The Food Blogger Pro Podcast! This week on the podcast, Bjork is sitting down to chat with Emily Walker from the Food Blogger Pro team!
Food Blogging News Roundtable: AI Buttons, Instagram Links, and Google Rewriting Your Titles
In this roundtable episode, Bjork and Emily break down the biggest stories impacting food creators so you can stay informed and make smart decisions for your business.
From a new HubSpot marketing report that has some encouraging news for creators who lead with their personality, to a quiet Google experiment that could have big implications for every recipe title you've ever carefully crafted — there's a lot to cover! Bjork and Emily also dig into the AI button debate (should you install one on your site?), what Instagram's new caption link test means for food bloggers, and how Pinch of Yum approaches testing site changes before rolling them out broadly.
Four episode takeaways:
Good news for food creators who show up as real humans — 63% of marketers say that more unique, human-centered content is now required to stand out. Bjork and Emily break down what this means for food bloggers specifically, why short-form video has the highest ROI of any content format right now, and why thinking of yourself as a marketer — with a novel, standout, distinct brand — is more important than ever.
Everything you need to know about AI buttons — Should you install an AI button on your site? Bjork and Emily explain what AI buttons are, how they work, and the pros and cons of adding one from both a user experience and SEO perspective.
Instagram is testing clickable links in post captions — For the first time in Instagram's history, the platform is testing the ability to embed clickable links directly inside post captions. Right now the feature is limited to Meta Verified subscribers, but if it rolls out broadly it would be a meaningful shift for food creators. Bjork and Emily discuss what this could mean for your content strategy and what we know (and don't know) so far.
Google is experimenting with replacing your titles with AI-generated ones — As part of a small experiment, Google is testing replacing original post titles with AI-generated titles in traditional search results, with the stated goal of rewriting "tone and intent to better match queries and boost engagement." Bjork and Emily break down why this is concerning for food bloggers — from negating careful keyword research and ruining brand voice to creating a mismatch with user intent — and how this differs from Google's long-standing practice of rewriting meta descriptions.
Resources:
The State of Marketing
AI buttons: Smart UX play, risky GEO tactic, or both?
Feast
Hubbub
Shareaholic
Instagram tests clickable links in post captions for Meta Verified users
Google confirms AI headline rewrites test in Search results
SEO Testing
What Food Bloggers Need to Know About AI Search and the Fight for Fair Traffic with Adam Gallagher from Inspired Taste
Join the Food Blogger Pro Podcast Facebook Group
Thank you to our sponsors!
This episode is sponsored by Member Kitchens and zZest.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.