The Heart & Hustle of Portugal

Pedro Abrunhosa’s career is nothing short of incredible, but his words always speak louder than fame or talent. A man of causes, he is quick to denounce the bombings in Gaza and Iran… in less than 10 minutes since the beginning of this conversation. He started as a double bass player, went to New York where he learned discipline and played with all the “cats”, then came back to Porto and, inspired by the sounds of dance music, crafted “Viagens”, a record about “sex, drugs and corruption” that featured Maceo Parker, James Brown’s saxophone player, and mixed sweaty funk with raw ballads that were sung by millions and led to completely sold out shows. He crafted a sound and a vibe that was unheard of, and totally unexpected, in the “grey Portugal” of the early 90s.
That record was a hit, so he did more. His second album “Tempo” was recorded with The New Power Generation, Prince’s band. And it spawned even more hits. He proved that he could do it. And has been doing it for 30 years. But he doesn’t believe in inspiration, that’s for the “rich guys in Beverly Hills houses overlooking the sea”. He is inspired by the world, the good, the bad and the pain. Pedro Abrunhosa navigates his words like he navigates a double bass or the piano his grandfathers had when he was growing up: with seriousness, measured tempo and wisdom.
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The conversation between Joana Vicente and Tony Gonçalves examines the current strain on the industry: distribution bottlenecks, shrinking financing, and established directors struggling to secure budgets once considered routine. Vicente frames technology, including artificial intelligence, as a potential lever for independent cinema. Not as a replacement for creative work, but as a way to preserve ambition within tighter economic limits.
From that context, she introduces Open Cities, a production company built around an accelerator model. The approach is deliberately pragmatic: strong scripts, shorter development cycles, and decision-making that stays in the hands of directors and producers. AI as a tool for better stories, not better factories.
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Emerging from Coimbra in the 1990s with Tedio Boys, Paulo Furtado’s early career was marked by confrontation, underground momentum and a rapid leap to international stages, including tours in the United States. The shift to a one‑man band came after the exhaustion of group dynamics and a deep attraction to the raw energy of Delta blues and punk. What began almost by accident evolved into an obsessive pursuit of sound, performance and total artistic control, with albums recorded live and a stage presence that carried both risk and solitude. Over time, that intensity softened: Tigerman expanded into collaborations, filmmaking and soundtracks, embracing a broader creative universe while maintaining autonomy over his work.
Fatherhood has recently introduced a new recalibration. Once convinced that art had to be the central force in an artist’s life, Paulo Furtado now acknowledges a different hierarchy, learning to balance creation with care, urgency with presence. The spark, he insists, remains the same — the need to make something new — but it now exists alongside a quieter clarity. Art, he says, saved his life. Today, it continues to shape it, just no longer alone.
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Born in Rotterdam to immigrant parents, shaped by the Cape Verdean culture and global Black music, Nelson Freitas has a career forged through self‑reliance and constant hustle. He helped define ghetto zouk by merging zouk melodies with hip‑hop and R&B sensibilities, built his own label when no one believed in the sound, and learned the industry through failure as much as success. For him, artistry has always meant total involvement: sound, image, business, and the long grind of touring.
Now living in Portugal, Freitas says “Legacy” closes a chapter, not out of exhaustion, but clarity. Albums demand an emotional investment he no longer sees reflected in how music is consumed, increasingly reduced to singles and algorithms. He plans to keep creating and touring, but on his own terms. What endures, he suggests, is not the format, but the credibility earned by staying authentic and by carrying more than one world at once.
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At the center of the conversation with Serena Kaos is fear. Not as a dramatic concept, but as a daily operating condition. The artist describes growing up as “the weird kid,” a creative outsider shaped as much by insecurity as by imagination, and how the search for belonging became a source of anxiety that followed her into adulthood. The decision she made at twelve, to be happy, endures not as naïveté but as a stubbornideal, complicated by the realization that happiness does not inoculate against discomfort.
After “The Voice”, Serena flew to London and started busking. Independence, meanwhile, carries no safety net: releasing music alone requires creative control paid for in exhaustion and burnout. What emerges is a portrait of an artist who understands that happiness is not an arrival point but a practice, sustained in motion between fear and resolve, solitude and contact, the street and the song.
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