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Wealthy and Well-Known Podcast

Rory & AJ Vaden

Business Careers

Latest episode

644 episodes

Your Logo Can't Shake Hands: Why Founders Must Be the Face of the Brand
05/05/2026 | 34 mins.
Your Logo Can't Shake Hands: Why Founders Must Be the Face of the Brand
Followers Don't Pay the Bills: The Real Formula for Wealthy & Well Known Brands
28/04/2026 | 32 mins.
Follower count can go up while revenue stays flat. That gap is usually a trust gap.

In this episode, Rory and AJ break down the real formula behind brands that grow and convert over time. They explain what drives trust faster than vanity metrics, what to track if you care about revenue, and why the creators who look "effortless" often have teams, budgets, and systems working behind the scenes.

They also answer a community question from someone who has posted consistently for eight months, hit 800 followers, and feels stuck. Rory and AJ reframe the problem, clarify what progress looks like, and explain what tends to move the needle next.
The Fastest Way to Become a True Thought Leader (Hint: It's Not More Content) with Jason Dorsey
21/04/2026 | 34 mins.
In this episode, Rory Vaden sits down with Jason Dorsey to break down why original research has become a competitive advantage for personal brands and entrepreneurs. They explore how statistically valid data builds credibility, earns media attention, and positions you as the source people cite in an era flooded with opinions and AI-generated content.

They also walk through what makes research legitimate, why polling your own audience has limits, and how to turn one study into a long runway of assets that drive leads, speaking opportunities, and trust at scale. If you want to own a space instead of blending in, this is a practical path forward.
How to Create an Audiobook That Moves People with Tavia Gilbert
14/04/2026 | 41 mins.
Audiobooks create a different kind of connection than print. This episode shows you how to use that connection well.
Rory sits down with audiobook creative director Tavia Gilbert to talk about what separates an audiobook that people finish from one that people feel. They break down the shift from "reading" to "performing," why emotional delivery builds trust, and how audio can deepen impact in a way that stays with a listener long after the chapter ends.
If you're writing a book and considering audio, this episode will help you make smarter decisions before you hit record.
The Truth About PR No One Tells You (And Why It Matters More Than Ever) with Danielle Finck
07/04/2026 | 52 mins.
PR in 2026 runs on trust, timing, and relationships. AJ sits down with Danielle Finck to unpack what public relations actually is today, why earned media is gaining leverage as AI reshapes search and discovery, and how smart authors and founders approach PR with clearer expectations.
They also discuss the shift from transactional pitching to building cultural moments, what it takes to create a story that reporters come to you for, and how to choose the right strategy for the season you are in. This episode is a practical reset for anyone who wants long-term credibility and real demand, not a short spike of attention.
Subscribe for more weekly insight on building trust, strengthening your reputation, and growing your impact.

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About Wealthy and Well-Known Podcast

Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group. This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you're launching a book, scaling a business, or trying to become a recognized expert in your space, you'll learn how to craft a Monetized Personal Brand™ that drives massive impact. Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You'll hear directly from the minds behind some of today's most influential personal brands. Subscribe and turn on notifications — because your message matters, and the world needs to know your name.

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Business Careers Education Entrepreneurship Marketing Self-Improvement