Peace Is the New Profit: Our Real-Life Money Philosophy
In this intimate and unfiltered episode, Rory and AJ Vaden pull back the curtain on how they truly think about money—and it's probably not what you'd expect. From debt-free living and conservative investing to running an eight-figure business without paying themselves a salary for five years, they share the countercultural principles that have helped them build financial peace without chasing flashy wealth. You'll learn: Why "peace is the new profit" is more than just a mantra How they structured their personal finances to avoid money fights in marriage The mindset shift that helped them prioritize purpose over pressure Smart strategies for managing business and personal money simply and sustainably The spiritual (and strategic) power of tithing and generosity This episode is not financial advice—it's a rare look at the real-life decisions, philosophies, and lived experiences that have brought lasting stability to one couple's life and business. Whether you're growing a business, trying to get out of debt, or just tired of money stress, this conversation will challenge your thinking and inspire your path forward. To find out more about Brand Builders Group, and download the Wealth and Wellknown Audiobook for FREE - click here!
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Welcome to our new chapter - Wealthy and Well-Known Podcast with Rory & AJ Vaden
Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group. This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you're launching a book, scaling a business, or trying to become a recognized expert in your space, you'll learn how to craft a Monetized Personal Brand™ that drives massive impact. Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You'll hear directly from the minds behind some of today's most influential personal brands. Subscribe and turn on notifications — because your message matters, and the world needs to know your name.
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The 5 Luxury Levers: Neen James on Creating Irresistible, High-Ticket Client Experiences
What if luxury wasn't about price—but about personalization, anticipation, and creating unforgettable emotional connections? In this episode, high-energy speaker and client experience strategist Neen James reveals her "Experience Elevation Model" and the 5 luxury levers that anyone—from consultants to creatives—can use to charge premium prices, deliver white-glove service, and turn clients into raving advocates. Rory Vaden and Neen dive deep into: Why it's easier right now to sell high-ticket offers than low-ticket ones How to create shareworthy moments customers can't stop talking about The simple mindset shift that moves your brand from transactional to transformational The surprising power of analog in a digital world The science behind how luxury is defined—and how to deliver it without being elite If you want your brand to stand out in a crowded marketplace, this is your blueprint for building irresistible client experiences that scale trust, loyalty, and revenue. 📘 Grab Neen's new book Exceptional Experiences: Five Luxury Levers to Elevate Every Aspect of Your Business 🌐 Connect with Neen at neenjames.com
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Lead with Generosity: How to Build Influence Through Authentic Relationships with Keith Ferrazzi
What if the fastest way to get ahead… is by giving more than you take? In this powerful conversation, Rory Vaden sits down with Keith Ferrazzi, legendary author of Never Eat Alone, Leading Without Authority, and Never Lead Alone, to unpack the timeless principles that made him one of the world's most connected and trusted thought leaders. Keith shares his five packets of generosity, the seven Ps of preparation, and the mindset shift that turns networking into something far deeper — a life of meaningful connection, impact, and influence. If you've ever wondered how to authentically connect with high-profile leaders, open doors without manipulation, or build a personal brand rooted in generosity and service — this episode is a masterclass. You'll Learn: The difference between transactional networking and transformational relationships Why leading with generosity is the ultimate competitive advantage The secret to getting warm introductions to the world's most influential people How to build trust and loyalty that compound for decades How AI will change relationships — and how to stay human in the age of automation Mentioned in This Episode Keith's 8-Week Course: ConnectedSuccess.com Rory & AJ's personal brand strategy resources → freebrandcall.com
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From $25 to $1 Million a Month: The Marketing Machine Behind a $300M Exit with Lee Pepper
What if marketing wasn't a mystery—but a machine? In this power-packed episode, Rory Vaden sits down with one of the greatest marketing minds he's ever met: Lee Pepper—U.S. Army veteran, marketing strategist, and author of Never Outmatched. Together, they unpack how Lee helped scale a behavioral healthcare company 60x and sell it for over $300 million—driven by a war room of data, precision strategy, and relentless testing. Lee reveals why most businesses are measuring the wrong metrics, the truth about paid traffic vs. organic, and the secret military-inspired strategies that make marketing predictable, scalable, and wildly profitable. You'll learn how to stop chasing trends and start building an unstoppable revenue engine. This isn't theory. It's battlefield-tested insight from someone who's been in the trenches—and won. If you're serious about building a marketing function that fuels real growth, you don't want to miss this conversation.
Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group.
This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you're launching a book, scaling a business, or trying to become a recognized expert in your space, you'll learn how to craft a Monetized Personal Brand™ that drives massive impact.
Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You'll hear directly from the minds behind some of today's most influential personal brands.
Subscribe and turn on notifications — because your message matters, and the world needs to know your name.
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