eCommerce Podcast

• How to Build a Customer Experience That Actually Converts in eCommerce

  Beyond the Silver Bullet: Navigating Multi-Channel eCommerce MarketingIn this enlightening episode, Matt Edmundson speaks with Tony Conte, a digital pioneer who's been shaping eCommerce and brand marketing since the mid-90s. They explore why there's no "silver bullet" in marketing and how creating a consistent customer experience across multiple channels is the real key to sustainable growth.Tony shares valuable insights from Brave Agency's 2023 report on eCommerce marketing trends, highlighting why brands must prioritise customer experience (CX) while balancing data analysis with creative strategy. This conversation offers practical wisdom for eCommerce entrepreneurs feeling overwhelmed by today's fragmented marketing landscape.Tony emphasises that while digital marketing constantly evolves, the fundamentals remain unchanged - attract, engage, and persuade. The most successful eCommerce businesses take a methodical approach, understanding which channels deliver the best ROI and creating strategies that focus on customer retention through enhanced experiences.This episode offers a refreshing reality check: instead of chasing the latest marketing fad, focus on telling your unique story and creating memorable customer experiences that Amazon and other giants simply cannot replicate.For more information and to download Brave Agency's full report, visit brave.agency.Resources🔗 Connect with Tony Conte: https://www.linkedin.com/in/tonyconteuk🔗 Get the report: https://www.brave.agency🔗 Get the show notes: https://www.ecommerce-podcast.com🔗 Explore Podjunction: https://podjunction.com

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• How to Simplify eCommerce Data Without Drowning in Numbers | Jeff Sauer

  From Data Overwhelm to Actionable Insights: Mastering eCommerce Analytics with Jeff SauerIn this illuminating episode of the eCommerce Podcast, host Matt Edmundson chats with Jeff Sauer, the self-described "data whisperer" and founder of Measure Marketing Group. They explore how eCommerce business owners can transform intimidating data analytics into powerful strategic assets for business growth, helping you shift from data overload to data-driven decisions that directly impact your bottom line.I wonder if you, like many eCommerce entrepreneurs, feel overwhelmed by the sheer volume of data available? Jeff reveals how to cut through the noise and focus on the metrics that actually matter for your business growth.Key Takeaways:1. Focus on the critical 20%: Jeff points out that most businesses only ever use 10-20% of the data they collect. Instead of trying to understand everything, configure that crucial percentage to give you exactly what you need.2. Data is a profit center, not an expense: When properly implemented, analytics should help you identify opportunities and plug leaks in your sales funnel, paying for itself many times over.3. The Measurement Marketing Framework: Rather than being overwhelmed by dashboards, focus on tracking the user journey - did visitors scroll past the fold? Did they see your call to action? Did they take the desired action?4. Google Analytics 4 requires configuration: Without proper setup, GA4 provides limited value. However, its integration with other Google products makes it essential for most eCommerce businesses.5. AB testing alternatives: For smaller sites without massive traffic, focus on fixing obvious problems rather than testing variations. As Jeff says, "Would you AB test whether to plug a hole in a leaking funnel, or would you just plug it?"---Wondering if your eCommerce business is ready for a dedicated data analyst? Jeff suggests that when you reach about 10 employees with two in marketing, your third marketing hire should probably be an analyst.For more information on mastering eCommerce analytics, including free resources, tools, and training programs, visit our website.Visit measureu.com to access Jeff's free community with resources, tools, and workshops on eCommerce analytics.

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• The Hidden Profit Killer in Your Subscription Business (And How to Fix It) | Paul Chambers

  In this episode of The eCommerce Podcast, Matt Edmundson sits down with Paul Chambers, co-founder of SubSummit, to explore the counterintuitive strategies driving successful subscription businesses. Discover why making cancellation easier actually increases customer lifetime value and learn about the membership models creating lasting loyalty beyond basic discounts.About Our Guest:Paul Chambers is the co-founder of SubSummit, the world's largest conference exclusively dedicated to direct-to-consumer subscription businesses. With decades of experience in subscription commerce, Paul has helped countless brands transform their membership models to improve retention and customer loyalty.Key Insights:"The number of times I've heard from brands where it's like, as soon as we change the cancellation process, as soon as we reduce the friction... we saw immediate uptick in our customer lifetime value and long-term retention." - Paul ChambersWhen customers feel trapped, they develop negative associations with your brand. Conversely, making cancellation frictionless creates trust and paradoxically increases loyalty.Paul shared how Bottomless revolutionized replenishment with smart scales: "I have a scale that sits under our dog food container and I will tell you it works flawlessly. As soon as it's starting to get down, the next I see a shipment notification in my email and just a couple days later I have the next bag of dog food that's on my doorstep."5 Membership Models That Actually Work:Frictionless Replenishment: Using technology to deliver products exactly when customers need themTiered Membership Access: Creating aspirational levels that encourage increased spendingCommunity-Based Membership: Building emotional connections through shared experiencesValue-Added Services: Bundling complementary benefits that increase perceived valueGamified Loyalty Programs: Using achievement systems to maintain engagementResources Mentioned:SubSummit ConferenceBottomless Smart ScalesThe eCommerce Podcast Cohort CommunityPaul LinkedInConnect With Us:Website:eCommercePodcast.netLinkedIn:Matt EdmundsonEmail:[email protected] Us at SubSummit!Both Matt and Paul will be at SubSummit this year. Check out subsummit.com to learn about their hosted program which offers free tickets and travel reimbursement!Like this episode? Subscribe to The eCommerce Podcast for more insights on growing your online business.

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• The Mistakes Killing Small Brands on Amazon in 2025 and How to Avoid Them | Will Haire

  In this episode, Matt Edmundson speaks with Will Haire from BellaVix about the harsh realities facing Amazon sellers in 2025. Will shares insider strategies for marketplace success, reveals the crucial revenue threshold that changes everything, and explains why Amazon has become a "pay to play platform" where margins matter more than ever.Episode Highlights:Why Amazon now requires at least 50% gross margins for sustainable successThe critical £100K/month revenue threshold that demands different strategiesHow to leverage the "Amazon halo effect" to improve organic rankingsStrategic tactics for brands at different growth stagesThe Creator Connections program and why offering 50% commission can be worth itAmazon's increasing use of AI to modify listings and what it means for sellersKey Insights:The 50% Margin Rule: "If you don't have at least 50% margin, gross margin on your products, like with agency fees, with Amazon's fees, like it's probably not going to be a good fit." - Will HaireThe Amazon Fee Challenge: "With all the fee hikes last year, I mean, it's borderline criminal. But you know, it's the cost of operating." - Will HaireThe Growth Blueprint: "That's how we've taken brands from $100,000 a month to three, $400,000 a month." - Will HaireResources Mentioned:Amazon Creator Connections programAmazon Brand Tailored PromotionsAmazon Attribution links for external trafficConnect With Our Guest:Will Haire is the co-founder of BellaVix, an agency helping brands scale on marketplaces like Amazon and Walmart. They primarily work with brands doing at least $1 million in annual revenue who are looking to reach $3-5 million.LinkedIn: Will HaireWebsite: BellaVixSubscribe to The eCommerce Podcast:Join our newsletter community for exclusive insights: ecommercepodcast.netThe eCommerce Podcast is produced by Podjunction.com#AmazonSeller #eCommerceStrategy #MarketplaceOptimization #ProgrammaticAdvertising #CreatorConnections

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• How Micro-Influencers Can 10x Your eCommerce Growth

  Show Notes: How Micro-Influencers Can 10x Your eCommerce Growth with Jay NeyerIn this episode of The eCommerce Podcast, Matt Edmundson talks with Jay Neyer from Lantern Soul about leveraging micro-influencers to dramatically improve advertising performance and scale eCommerce businesses from six to eight figures.Episode HighlightsThe Four Levers of eCommerce Profitability (09:28)CPMs - Cost to reach 1,000 peopleClick-through rate - Engagement with your contentConversion rate - Visitors who make a purchaseAverage order value - How much customers spendThe Micro-Influencer Advantage (20:00)Why accounts with just 1,000-2,000 followers often outperform celebrity influencersHow to identify the right micro-influencers for your brandCreating win-win-win partnerships that benefit everyone involvedInfluencer Whitelisting Strategies for 2025 (22:28)The technical process of running ads through influencer accountsWhy whitelisted content performs better 95% of the timeSetting up partnerships that deliver value to all partiesLanding Page Continuity Technique (32:49)Creating dedicated landing pages featuring the influencerThe "five tips" structure that converts visitors into customersHow to maintain trust throughout the entire customer journeyThe Shift to Broader Targeting (36:12)Why hyper-specific audience targeting no longer works as wellHow Meta's algorithms have evolved to find customers in broader poolsTips for lowering your CPMs while maintaining quality trafficAbout Jay NeyerJay Neyer is a modern Renaissance man—a philosopher, musician, and multilingual mastermind. Beyond his creative pursuits, he's a powerhouse in e-commerce, having generated over 100 million in sales and developed over 500 websites and apps. As a featured speaker for Shopify and Amazon, Jay blends big-picture thinking with technical expertise to turn six-figure brands into eight-figure success stories.Resources MentionedLantern Soul: lanternsol.comConnect with Jay on LinkedIn: linkedin.com/in/jayneyerConnect With UsSubscribe to our newsletter: ecommercepodcast.netFollow Matt on LinkedIn: linkedin.com/in/mattedmundsonJoin our community: ecommercepodcast.netThe eCommerce Podcast brings you real talk about building successful online stores. Every Thursday, we speak with experts and founders who've been in the trenches, built the stores, and learned the hard way—so you don't have to.#MicroInfluencers #eCommerceGrowth #InfluencerWhitelisting #ConversionRateOptimization #PerformanceMarketing

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