The Daily Coffee Pro Podcast by MAP IT FORWARD

Advertising Sponsor:
This episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade.
https://arkenacoffee.com/
https://www.instagram.com/arkenacoffee/
Email: [email protected]
Episode Description:
This is Part 2 of a five-part series, The 2026 Ethiopian Coffee Harvest, with Matthew Thornton, founder of Arkena Coffee Market.
In this episode, we explore what makes Ethiopia unique as a coffee trading origin. Unlike most producing countries, Ethiopia operates under a government-mandated export pricing system. Each week, the Coffee and Tea Authority publishes a minimum export price list by grade, region, and processing method. Exporters are not permitted to sign contracts below those thresholds.
The system was introduced to prevent underpricing, protect foreign currency inflows, and reduce capital leakage through sister companies abroad. The result is a market where pricing trends upward until it temporarily moves out of alignment with buyers, followed by periodic corrections.
We discuss how this structure changes power dynamics, why it reduces dependence on pure C-market pricing, and what buyers should expect from Ethiopia’s 2026 harvest.
If you source Ethiopian coffee, this episode provides critical context.
Guest Links
Arkena Coffee Market: https://arkenacoffee.com/
Instagram: https://www.instagram.com/arkenacoffee/
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About Map It Forward
The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.
Website: https://mapitforward.coffee
Mailing list: https://mapitforward.coffee/mailinglist
Patreon: https://www.patreon.com/mapitforward
Instagram: https://www.instagram.com/mapitforward.coffee/
Contact: [email protected]

Advertising Sponsor:
This episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.
WhatsApp: https://wa.me/50487350786
Email: [email protected]
Episode Description:
This is Part 1 of a five-part series, The 2026 Ethiopian Coffee Harvest, with Matthew Thornton, founder of Arkena Coffee Market.
In this episode, the conversation focuses on the structural overview of the 2026 harvest. Eastern regions are experiencing reduced volumes, western regions are seeing stronger yields, quality is generally positive, and pricing has surged due to currency shifts, liquidity constraints, and increased competition in the cherry market.
Guest Links
Arkena Coffee Market: https://arkenacoffee.com/
Instagram: https://www.instagram.com/arkenacoffee/
***************************************
About Map It Forward
The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.
Website: https://mapitforward.coffee
Mailing list: https://mapitforward.coffee/mailinglist
Patreon: https://www.patreon.com/mapitforward
Instagram: https://www.instagram.com/mapitforward.coffee/
Contact: [email protected]

Advertising Sponsor:
Interested in advertising on a Map It Forward podcast?
Email: [email protected]
Instagram: https://www.instagram.com/mapitforward.coffee
Episode Description:
This is Part 5 of a five-part series, Coffee Farms in a Decade from Now, with Pedro Manga from Caravela Coffee.
In this concluding episode, the focus shifts to long-term futures for coffee farming. Pedro and Lee discuss prosperity versus survival, why most producers are locked into short-term decision-making, and how climate change, genetics, migration, and succession are reshaping coffee landscapes. The episode closes with a clear message: coffee’s future depends on whether producers are given the ability to dream, invest, and plan beyond today.
Guest links
Pedro Manga: https://www.linkedin.com/in/pedro-manga-5802b8170/
Caravela Coffee: https://www.caravela.coffee/en
Instagram: https://www.instagram.com/caravelacoffee/
Instagram: https://www.instagram.com/_pedroplanta_/
***************************************
About Map It Forward
The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.
Website: https://mapitforward.coffee
Mailing list: https://mapitforward.coffee/mailinglist
Patreon: https://www.patreon.com/mapitforward
Instagram: https://www.instagram.com/mapitforward.coffee/
Contact: [email protected]

Advertising Sponsor:
This episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade.
https://arkenacoffee.com/
https://www.instagram.com/arkenacoffee/
Email: [email protected]
Episode Description:
This is Part 4 of a five-part series, Coffee Farms in a Decade from Now, with Pedro Manga from Caravela Coffee.
In this episode, the conversation focuses on direct trade, traceability, and transparency. Pedro explains why the number of intermediaries is not the issue — evidence is. From farm gate pricing to data integrity, the episode challenges the industry to move beyond marketing claims and into accountable, traceable sourcing relationships.
The video referenced in this episode can be found here:
https://www.youtube.com/watch?v=IHcN8_F-BZI
Guest links
Pedro Manga: https://www.linkedin.com/in/pedro-manga-5802b8170/
Caravela Coffee: https://www.caravela.coffee/en
Instagram: https://www.instagram.com/caravelacoffee/
Instagram: https://www.instagram.com/_pedroplanta_/
***************************************
About Map It Forward
The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.
Website: https://mapitforward.coffee
Mailing list: https://mapitforward.coffee/mailinglist
Patreon: https://www.patreon.com/mapitforward
Instagram: https://www.instagram.com/mapitforward.coffee/
Contact: [email protected]

Advertising Sponsor:
This episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.
WhatsApp: https://wa.me/50487350786
Email: [email protected]
Episode Description:
This is Part 3 of a five-part series, Coffee Farms in a Decade from Now, with Pedro Manga from Caravela Coffee.
In this episode, the conversation focuses on biochar and carbon credits as tools for resilience — and the risks that emerge when they are rushed into practice. Pedro explains why biochar is not a silver bullet, how carbon markets can become extractive, and why poorly implemented biochar can harm soil biology and farm economics. The episode reinforces the need to centre farmer wellbeing, not financial incentives, in climate solutions.
Guest links
Pedro Manga: https://www.linkedin.com/in/pedro-manga-5802b8170/
Caravela Coffee: https://www.caravela.coffee/en
Instagram: https://www.instagram.com/caravelacoffee/
Instagram: https://www.instagram.com/_pedroplanta_/
***************************************
About Map It Forward
The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.
Website: https://mapitforward.coffee
Mailing list: https://mapitforward.coffee/mailinglist
Patreon: https://www.patreon.com/mapitforward
Instagram: https://www.instagram.com/mapitforward.coffee/
Contact: [email protected]