The Massage and Spa Success Podcast

• Massage Marketing and The Massage Customer Journey

  Feeling like your marketing isn’t working? You’re not alone! Many massage therapists expect instant bookings, but marketing is a process. In this episode, we’re diving into the six stages of the massage customer journey, so you can understand where your potential clients are and how to move them toward booking and loyalty. If you've ever thought, "I went to a networking event, but I didn't get any bookings!"—this episode is for you. Discover why awareness, consistency, and nurturing your audience are key to long-term success. What You’ll Learn in This Episode: ✅ The 6 stages of a massage client’s journey (and what to do at each stage). ✅ Why brand awareness is just as important as getting bookings. ✅ How to market to clients in different phases (awareness vs. decision vs. loyalty). ✅ Why people don’t always book right away and how to keep them engaged. ✅ How to turn first-time clients into lifelong customers. The 6 Stages of the Massage Customer Journey: 1️⃣ Awareness – When potential clients first discover your business (social media, networking, ads). 2️⃣ Consideration – They start researching options (reading reviews, comparing services). 3️⃣ Decision – They choose a therapist and book an appointment. 4️⃣ Experience/Post-Purchase – The service itself & ensuring they feel great about their choice. 5️⃣ Loyalty – Encouraging repeat visits, memberships, and long-term retention. 6️⃣ Advocacy – When clients love you so much, they refer friends & leave reviews! Key Takeaways: 💡 Clients often need to see your business multiple times before they book. 💡 Your marketing is working—even if people don’t book immediately! 💡 A strong new client experience helps increase rebookings & referrals. 💡 Different marketing messages work better for each stage of the journey. Action Steps: ✔ Identify where your clients are in their journey and adjust your messaging. ✔ Be consistent with your marketing—don’t give up too soon! ✔ Make booking easy to remove friction in the decision phase. ✔ Follow up with new clients to increase retention and loyalty. Resources & Links: 🔗 Join the Massage & Spa Success Club: ElevateWithGael.com 🔗 Send me your podcast topic ideas! Leave a voice note here. 🔗 Follow me on Instagram: @GaelWood 📢 Enjoyed this episode? Leave a review & share with a fellow massage therapist! 🎧 Subscribe & Listen on: Apple Podcasts | Spotify Access Your Free Toolkit! Unlock the Massage and Spa Success Free Toolkit, which is filled with valuable resources to help you elevate your business! Visit this link to get started: https://www.elevatewithgael.com/the-massage-and-spa-success-free-toolkit Do not forget to subscribe to the Massage and Spa Success Podcast for more expert interviews, helpful tips, and actionable business strategies. If you enjoyed this episode, please leave a review and share it with your therapist friends!

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  18:43
• 10 Ways to Advertise and Promote Your Massage Therapy Business for Free

  10 Ways to Advertise, and Promote Your Massage Business for Free or on a Shoestring Budget Host: Gael Wood Podcast: The Massage and Spa Success Podcast Episode Summary: Welcome back to another episode of the Massage and Spa Success Podcast! Gael shares 10 practical and budget-friendly marketing strategies in this episode to help massage therapists attract new clients without breaking the bank. If you're looking for ways to grow your business for less than $25-$30 per month, this episode is packed with actionable tips that you can implement today. Gael is currently launching a new house call massage business on a budget and is using all the strategies she teaches inside the Massage and Spa Success Club. She discusses how time and effort can replace money in marketing and why staying consistent is the key to building and maintaining a steady clientele. If you’re struggling to attract enough clients, the issue might not be your skills—it’s just that not enough people know about you yet! Key Takeaways: Business Cards & Printed Marketing Materials – The power of old-school marketing: business cards, rack cards, and postcards. Learn where to leave them and how to use them effectively. Tap into Your Personal Network – Reach out to friends, family, and social contacts to spread the word about your services. Free Business Listings – Get listed on Google My Business, Facebook, LinkedIn, and local directories to increase visibility. Create a Simple Website – Why having a website matters, even a one-page site, and how you can do it affordably. Social Media Presence – How to use Facebook, Instagram, and local community groups to attract new clients without spending all day online. Volunteer & Get Involved Locally – Chair massage at events, teacher appreciation days, health fairs, and community gatherings can be great ways to gain exposure. Optimize Your Google Business Profile – Keeping your Google listing updated and leveraging reviews to increase your local ranking. Attend Local Networking Events – How to connect with other business owners, wellness professionals, and potential referral partners. Cold Calling & Business Outreach – Contacting local hotels, B&Bs, gyms, and businesses to offer mobile massage services or workplace wellness packages. Connect with Other Massage Therapists – Build relationships, trade services, and create a referral network within your profession. Resources Mentioned:✅ Massage and Spa Success Club – Join for just $29/month to access weekly coaching calls, marketing templates, and business growth resources.✅ New Client Attraction Bootcamp – Available inside the Massage and Spa Success Club, this program helps you get more clients fast.✅ Free eBook: Massage and Spa Success Guide – Download your copy for more marketing tips! Take Action! Try one or two of these free marketing ideas this week and track your results! Have questions? Send a voice memo (link in the show notes) or email [email protected]. Connect with Gael online and stay inspired on your journey to success! Links & Contact Info:🔗 Join the Massage and Spa Success Club: https://www.elevatewithgael.com/the-new-massage-and-spa-success-club ]📩 Download the Free Massage & Spa Success Guide: https://www.elevatewithgael.com/massage-and-spa-success-free-ebook 📧 Email Gael: [email protected] 🎙️ Send a Voice Memo: https://www.speakpipe.com/MSSPODCASTVOICEMAIL If you found this episode helpful, please subscribe, rate, and review the podcast—it helps spread the word to other massage and spa professionals looking to grow their businesses. Thanks for tuning in, and see you in the next episode!

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  26:40
• How to Identify Your Ideal Client & Use It to Grow Your Business

  Knowing your ideal client is the key to effective marketing, better rebooking rates, and a more enjoyable, sustainable business. In today’s episode, I walk you through how to define your ideal client and how this knowledge will help you attract more of the right clients while reducing stress and burnout. If you’ve never created an Ideal Client Profile (or it’s been a while), this episode will guide you step-by-step so you can start attracting more of the clients you love to work with. What You’ll Learn in This Episode: ✔️ Why identifying your ideal client helps you market smarter, not harder ✔️ How marketing to everyone can actually slow down your business growth ✔️ Simple questions to help you define your ideal client (age, income, interests, scheduling needs, and more) ✔️ How to use this information to target your marketing and attract the right people ✔️ The types of events, ads, and marketing strategies that work best for your ideal clients ✔️ Real-world examples of ideal client profiles ✔️ Why your ideal client profile can evolve over time Resources & Links Mentioned: 📌 Read the Full Blog Post & Grab the Ideal Client Worksheet: https://www.elevatewithgael.com/blog/your-ideal-massage-clients-the-key-to-building-a-massage-practice 📌 Join My New Client Attraction Bootcamp – Learn how to build a marketing strategy that works! https://www.elevatewithgael.com/the-new-massage-and-spa-success-club 📌 Connect with Me: Website: https://www.elevatewithgael.com/ Facebook: https://www.facebook.com/gaelwoodsuccesscoach Instagram: https://www.instagram.com/elevate_with_gael_wood/ Massage & Spa Success Club: https://www.elevatewithgael.com/the-new-massage-and-spa-success-club 📢 Have questions or podcast topic suggestions? Leave me a voice message here: https://www.speakpipe.com/MSSPODCASTVOICEMAIL If you enjoyed this episode, don’t forget to: ⭐ Subscribe & Leave a Review on your favorite podcast platform! 📢 Share this episode with fellow massage & spa professionals who need help attracting their dream clients. Thanks for listening—see you in the next episode! ✨

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  19:23
• 10 Fun Ideas for Massage Valentine's Day Promotions That Are NOT Couples Massage

  In this episode of the Massage and Spa Success Podcast, we explore 10 creative and fun Valentine's Day promotions that do not involve couples massage. If you’re looking to boost your sales, attract new clients, and sell more gift certificates, these ideas will help you craft unique specials without the hassle of scheduling couples treatments. Whether you’re a solo therapist or simply want to diversify your offerings, these promotions will keep your business fresh and engaging! Key Takeaways & Promotion Ideas: Love Your Body: Promote self-care and self-love, focusing on individual wellness. Encourage clients to treat themselves to a massage as an act of self-care. Love Your Skin – Offer body scrubs, body wraps, paraffin wax treatments, or hydrating skincare treatments to combat winter dryness. Give the Gift of Self-Care – Position massage as a thoughtful, health-focused gift instead of the usual chocolates and flowers. Galentine’s Day Specials (Feb 13th) – Host an event for single ladies, a best-friend massage package, or a mini spa day with fun activities. Better Than Chocolate – Market massage as a calorie-free indulgence that promotes relaxation and well-being. Just Lovely Spa Packages – Create themed spa packages with fun names like "Just Lovely" to attract last-minute gift shoppers. Love Your Weekend Warrior / Athlete – Target active clients with sports massage or pain relief packages, offering session bundles for long-term benefits. Valentine’s Day Poems & Fun Marketing Copy – Use catchy rhymes or lighthearted promotional messages to attract attention on social media. Flower Power Aromatherapy – Offer aromatherapy add-ons or provide small floral gifts with treatments to create a premium Valentine’s Day experience. Love Your Feet – Design foot-focused treatments like foot soaks, scrubs, or reflexology sessions as a budget-friendly Valentine’s special. Additional Resources: Check out my blog post at ElevateWithGael.com/blog for pre-written promotional copy and marketing images you can use. Get my free ebook: The Massage and Spa Success Guide, packed with marketing ideas, business strategies, and additional income stream suggestions. Engage with Me: Have you used any of these ideas in your business? Let me know! Want to request a specific podcast topic? Send me a voice message! Subscribe to the podcast, leave a review, and share your favorite takeaways. Connect: 📩 Visit my website for more resources: ElevateWithGael.com 🎙 Follow the podcast for more marketing and business growth tips. 💡 Need help with promotions? Check out my done-for-you marketing materials! Thanks for tuning in! Have a fantastic Valentine’s Day and happy marketing! 💕 Share Your Thoughts! Do you have questions, feedback, or ideas for future episodes? I would love to hear from you! Use this link: https://www.speakpipe.com/MSSPODCASTVOICEMAIL to leave me a voice message. Your ideas might even be featured in a future episode. Access Your Free Toolkit! Unlock the Massage and Spa Success Free Toolkit, which is filled with valuable resources to help you elevate your business! Visit this link to get started: https://www.elevatewithgael.com/the-massage-and-spa-success-free-toolkit Do not forget to subscribe to the Massage and Spa Success Podcast for more expert interviews, helpful tips, and actionable business strategies. If you enjoyed this episode, please leave a review and share it with your therapist friends!

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  14:54
• Couples Treatments for the Solo Massage Therapist

  In this episode, Gael shares innovative and profitable ideas for offering couples treatments—even if you're a solo therapist or don’t have space for a traditional couples massage setup. Learn how to create memorable experiences that your clients will love while boosting your income and standing out in your market. What You’ll Learn in This Episode: How to offer couples treatments as a solo therapist. Creative service ideas to pamper two people simultaneously without requiring extra staff or space. A breakdown of pricing and add-ons to make these services both luxurious and profitable. Strategies to attract couples, even if you don’t offer traditional couples massages. Insights into the 2K by Valentine’s Day Challenge to help you sell gift certificates and specials. Highlights from the Episode: Foot Soak & Massage Combo: Inspired by a unique business model, Gael explains how to provide foot soaks and massages for two people with one therapist. Side-by-Side Body Wraps: Learn how to maximize your income by offering spa treatments like body wraps for couples in the same room. Spa Experiences with a Sauna or Salt Room: Turn saunas or other spa amenities into couples experiences, combining relaxation with massage sessions. Tea and Reflexology Pairings: Delight clients with reflexology sessions paired with a tea service or warm towel treatments. Couples Massage Lessons: Attract a new type of client by teaching couples how to massage each other. Gael also shares details about her course for therapists interested in teaching this unique service. Couples Massage Experience: Create a luxurious experience by alternating short massages and spa extras, ensuring both partners feel pampered. Resources and Links Mentioned: Teach Couples Massage Class: Learn how to teach couples massage with Gael’s detailed course, including lesson plans and client handouts. Check it out here! 2K by Valentine’s Day Challenge: Join this 10-day challenge to create promotions, sell gift certificates, and boost your income just in time for Valentine’s Day. Sign up here! Free Massage and Spa Success Guide: Get actionable tips and strategies to grow your business. Download here! Gael’s Blog: Find additional resources and printable copies of today’s ideas. Visit the blog here! Action Steps for Listeners: Try out one of the couples treatment ideas shared in this episode. Join the 2K by Valentine’s Day Challenge to increase your Valentine’s Day income. Leave a voicemail with your thoughts or questions about this episode Follow the Podcast for More Ideas and Inspiration! Be sure to subscribe, leave a review, and share this episode with fellow massage therapists. Have an amazing day, and we’ll see you in the next episode! Share Your Thoughts! Do you have questions, feedback, or ideas for future episodes? I would love to hear from you! Use this link: https://www.speakpipe.com/MSSPODCASTVOICEMAIL to leave me a voice message. Your ideas might even be featured in a future episode. Access Your Free Toolkit! Unlock the Massage and Spa Success Free Toolkit, which is filled with valuable resources to help you elevate your business! Visit this link to get started: https://www.elevatewithgael.com/the-massage-and-spa-success-free-toolkit Do not forget to subscribe to the Massage and Spa Success Podcast for more expert interviews, helpful tips, and actionable business strategies. If you enjoyed this episode, please leave a review and share it with your therapist friends!

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  16:09

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