The Orthopreneurs Podcast with Dr. Glenn Krieger

What if I told you your marketing budget isn’t the problem — your tracking is?

In this Five Minute Friday, I’m breaking down the three things every orthodontic practice needs to make marketing actually work: a plan, a reliable way to track where patients came from, and a clear understanding of ROI. Too many practices are throwing money at PTAs, community events, online ads, referral gifts, and sponsorships without knowing what’s truly producing starts.

I’ll show you the exact question I ask every new patient, why your TC needs to hear the answer, and how a simple spreadsheet can help you stop guessing and start investing smarter. When you know where your growth is coming from, you can double down on what works, fix what doesn’t, and grow your practice with far more confidence.

Quotes

“You need to have a marketing plan. You need to write things down about how you’re going to market.”
 — Dr. Glenn Krieger

“You will not be guessing where you should be spending your money. You will be spending it smartly, and your practice will grow as a result.”
 — Dr. Glenn Krieger

🎯 Key Takeaways
Intro (00:00)
Why most mature practices need intentional marketing (00:42)
Step 1: Build a real marketing plan (01:08)
Step 2: Ask patients how they actually found you (01:38)
Why the doctor should help identify the real referral source (03:00)
Step 3: Track ROI by marketing source (04:46)
How to decide where to double down (05:00)
The 3-part marketing formula: plan, track, measure ROI (06:28)
Airway meeting announcement and invitation (06:56)

🟦 Additional Resources
If you want to stop guessing where your marketing dollars should go, start with three simple steps: build the plan, ask the question, and track the ROI.

And if you’re interested in learning how orthodontists can responsibly play a role in airway and sleep-disordered breathing, DM me about the December airway meeting before it sells out.

- Airway Meeting: https://web.orthopreneurs.com/arizonasleepandairway2026

- For more information, visit: https://orthopreneurs.com/

- Join our FREE Facebook group here: https://www.facebook.com/groups/

What if I told you the key to better esthetic results isn’t just looking at teeth—but learning to see the face first?

In this episode of The Orthopreneurs Podcast, I’m joined by the legendary Dr. David Sarver for a masterclass-level look at interdisciplinary smile design and lifetime esthetics. As we revisit his course, Smile Projection: A New Concept in Smile Design, Dr. Sarver gives us a different way to think about orthodontic treatment planning—one that starts with the face, not just the occlusion.

We talk about why the lateral and oblique views matter so much, how smile projection changes the way we evaluate maxillary incisor position, and how orthodontists can take good cases and make them truly exceptional. If you want to create better, quicker, more esthetic outcomes for your patients, this episode will help you see the smile in a completely new way.

💬 Quotes to Remember

“We have to start seeing the smile from the face first—not just from the teeth.”
 — Dr. David Sarver

“The lateral view changes everything when you’re trying to understand true smile projection.”
 — Dr. David Sarver

🎯 Key Takeaways
Intro (00:00)
 Dr. David Sarver’s course at Orthopreneurs University (00:51)
 What Smile Projection really means (01:21)
 Why the lateral/oblique view matters so much (04:21)
 How orthodontists can turn good cases into exceptional cases (05:59)

🟦 Additional Resources

If you want to elevate your esthetic outcomes and start treatment planning with a true face-first approach, check out Dr. Sarver’s course here:

Smile Projection: A New Concept In Smile Design — https://orthopreneurs.com/courses/smile-projection/

- For more information, visit: https://orthopreneurs.com/

- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

I recently came across a social media incident that really bothered me.

The long and short of it was that someone organizing an event had received a nasty email full of colorful language from one of the would-be attendees.

They proceeded to take a screenshot of the email without the full context and posted it on their social media. They included the person's email, place of work, and other such detail.

This got me thinking…

Nobody is perfect. People are going to screw up, even those close to you.

What will your reaction be? Will you get all worked up and do something to embarrass or destroy them?

I would much rather you gave them grace. Just let it go.

Quotes:

"Give grace to people when they screw up, reach out to somebody with whom you're estranged if you can, and give grace."
- Dr. Glenn Krieger

"You're going to run into people in your life who will piss you off. And you know what, it's okay to let it go."
- Dr. Glenn Krieger

Key Takeaways
A social media incident that really bothered me (00:47)
Give a little more grace (01:48)
It's okay to let it go (02:54)
Give grace to people when they screw up (05:37)

Additional Resources
- For more information, visit: https://orthopreneurs.com/

- Join our FREE Facebook group here: https://www.facebook.com/groups/
 
#Orthopreneurs #DrGlennKrieger #5minutefriday

Have you ever considered that your back pain might be connected to something deeper than just a physical injury?

This episode with Dr. David Bynum might just change your perspective on health and wellness.

As a seasoned chiropractor with a deep understanding of alternative medicines, Dr. Bynum joins me to talk about the powerful interplay between chiropractic care, alternative therapies like Kambo and Ayahuasca, and a holistic approach to improving your overall health.

Discover how these practices can not only address physical ailments but also lead to significant behavioral changes, promoting a holistic approach to health.

Quotes

“For me, health and wellness isn’t about finding one single right way. Everything comes together in a broad way.”
Dr. Glenn Krieger

"Most sickness, disease, and trauma stem from our behaviors or the behaviors of those who cared for us. Alternative therapies focus on changing those behaviors to promote healing and wellness."
Dr. David Bynum

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             @orthopreneurs6803 
         
⏱️ Key Takeaways ⏱️

Intro: Why chiropractic sparks such strong opinions (00:00)
Meet Dr. David Bynum and his journey into chiropractic care (01:01)
Recovering from a broken back without surgery (02:45)
The science behind chiropractic adjustments explained simply (05:19)
Understanding pain, proprioception, and the nervous system (06:23)
What a “pinched nerve” actually means (11:01)
How posture, eye position, and body mechanics affect chronic pain (14:24)
Why stress changes your posture and nervous system response (18:36)
The truth about spring water, minerals, and hydration (24:00)
What’s really in municipal drinking water (29:00)
What is Cambo and why people use it for healing and detoxification? (30:17)
The NFL player story that changed Glenn’s perspective on Cambo (34:55)
How to find safe Cambo practitioners (37:09)
Ayahuasca explained: what it is and why people seek it out (38:27)
David’s deeply personal Ayahuasca story and life transformation (41:47)
Why behavior change may be the foundation of true wellness (42:39)
Glenn’s thoughts on integrating fitness, chiropractic, nutrition, and recovery into everyday life (52:01)

Additional Resources

🟦 Connect with Dr. David Bynum

📍 Instagram: @drdavidbynum
📍 Search: Dr. David Bynum
📍 Website/Contact via Instagram DM

This episode is different from our usual Orthopreneurs conversations—and that’s exactly why I wanted to have it. You don’t have to agree with everything we discuss to get value from it. Sometimes the biggest breakthroughs happen when we’re willing to stay curious, ask better questions, and explore perspectives outside our comfort zone.

If this episode got you thinking, send it to another orthodontist who’s interested in health, performance, recovery, or simply becoming a better version of themselves.

- For more information, visit: https://orthopreneurs.com/ 

- Join our FREE Facebook group here: https://www.facebook.com/groups/ 
 
#Orthopreneurs #DrGlennKrieger #5minutefriday

What if I told you your biggest staffing frustrations might have less to do with Gen Z—and more to do with the culture we’ve created around work?

This episode isn’t about criticizing younger employees—it’s about reflecting on what we tolerate, reward, and model inside our practices. I talk about the differences I’ve observed between Japanese and American workplace culture, how it impacts orthodontic teams, and why leaders may need to rethink the systems and expectations they’ve created. If you’ve ever struggled with ghosting, disengagement, accountability, or team culture in your office, this episode will challenge you to look deeper—and maybe see the problem from an entirely different angle.

Quotes

“It’s crystal clear that the work ethic here for the younger generation is very different, at least on the surface, from what I see in the U.S.”
 — Dr. Glenn Krieger

“I’m starting to believe that a lot of the problems we face in the U.S. are functions of the U.S. and the way we maybe tolerate some of the behavior that we see as employers.”
 — Dr. Glenn Krieger

Key Takeaways

Intro: Lessons from Tokyo & Triforce Academy (00:00)
Cultural nuances and work ethic observations in Japan (00:45)
The growing conversation around Gen Z in the workforce (01:00)
Is this a generational issue or a societal one? (01:40)
What orthodontic employers may be unintentionally tolerating (02:00)
How travel and exposure to other cultures can reshape leadership perspective (02:35)
Final thoughts & invitation to experience Japan with Orthopreneurs RD (02:45)

Additional Resources

🟦 I’ve seen firsthand how culture shapes leadership, accountability, and team performance—and sometimes the biggest breakthroughs come when you step outside your own environment.

If you’re struggling with team engagement, leadership challenges, or building a stronger practice culture, maybe it’s time to stop asking, “What’s wrong with this generation?” and start asking better questions. And if you ever get the opportunity to experience a different culture firsthand—take it. It might completely change the way you lead your practice and your life. 

- For more information, visit: https://orthopreneurs.com/

- Join our FREE Facebook group here: https://www.facebook.com/groups/