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The Whitespark Local Update

Darren Shaw & Claire Carlile
The Whitespark Local Update
Latest episode

43 episodes

  • The Whitespark Local Update

    TikTok-ify Your Google Ads, Win AI SEO & Teach Google Who You Are | E43 The Whitespark Local Update

    12/08/2026 | 20 mins.
    This week, Darren Shaw and Claire Carlile break down the biggest local SEO stories, including:
    📝 These SEO Strategies Drive 90% of Your AI Visibility (Cyrus Shepard)
    📝 Low-Effort Leap in Local SEO: Target a 2nd Language on Your Site with a Plugin (Phil Rozek)
    📝 How to Generate High Quality Leads Through Your Website (Exposure Ninja)
    📝 Google’s LLM patent suggests a new goal for SEO: Teaching AI who you are (Rich Sanger)
    📝 Why you need to "TikTokify" your Google Ads (Talia Wolf and Jyll Saskin Gales)
    📝 I made my nail lady open her Google Ads account before I left the chair (Ameet Khabra)
  • The Whitespark Local Update

    Google’s New AI Local 6-Pack & Reddit Research with Claude | E42 The Whitespark Local Update

    04/08/2026 | 19 mins.
    This week, Darren Shaw and Claire Carlile are unpacking the local SEO stories you need to know, including:
    📝 Claiming a Service Area Business (SAB) has changed (Vinay Toshniwal)
    Request ownership of a Business Profile
    📝 Why Google Business Profile address changes can disrupt local rankings (Claudia Tomina on Search Engine Land)
    📝 Who Owns Your Google Business Profile? The Complete Guide to Ownership, Security, Transfers & Recovery (Ben Fisher)
    📝 AI Overview 6-pack (Joy Hawkins)
    📝 AI Is Killing Content: The Only Way to Win (Ross Simmonds, SterlingSky)
    📝 Reddit Keyword Research with Claude: 3 Levels From Beginner to Pro (Usman Akram)
  • The Whitespark Local Update

    AI Ranking Factors, SAB Pin Hack & Google Review Problems | E41 The Whitespark Local Update

    29/07/2026 | 22 mins.
    🔥 Whitespark Local Ranking Grids
    This week, Darren Shaw is joined by special guest Amy Toman to break down the local SEO stories you need to know, including:
    📝 Hack to Move the Map Pin for an SAB (Mika Lepisto)
    📝 Warning About GBP Review Management (Amy Toman)
    📝 AI Search Visibility & Ranking Factors - For 1,100 Market Segments
    📝 Massive Correlation Study of LLM Ranking Factors (Ben Wills)
    📝 Google Review Not Posted (Amy Toman)
    📝 What Local Brand Actually Means to Google and AI (Near Media Podcast with Cyrus Shepard)
    📝 Two Types of GBP Blocks (Amy Toman): article not yet published.
    🔥 Whitespark Local Platform
  • The Whitespark Local Update

    Local SEO in 2026, AI Visibility Tracking & Google Review Bugs | E40 The Whitespark Local Update

    22/07/2026 | 22 mins.
    This week, Claire Carlile and special guest Julian Hooks cover the latest local SEO news, including:
    📝 The State of Local SEO in 2026 (Joy Hawkins, Sterling Sky)
    📝 Why Your Google Reviews Disappear (Ex-Googlers Explain) (SterlingSky, Brad Wetherall)
    📝 Where AI agents get stuck on your site (Kevin Indig)
    📝 New Google Reviews Bug: You Have No Reviews Yet (Barry Schwartz, Search Engine Roundtable)
    📝 Build your own AI search visibility tracker for under $100/month (Julian Hooks)
    📝 AI Prioritization Framework for SEOs (Elizabeth Linder)
  • The Whitespark Local Update

    Social Data in GSC, TikTok SEO, AI Review Fails & AI SEO Workflows | E39 The Whitespark Local Update

    14/07/2026 | 21 mins.
    This week, Claire Carlile is joined by special guest Dayna Lucio to discuss the latest local SEO news and updates, including:
    📝 See how content from social and video platforms performs on Google Search
    📝 AI summaries of Tripadvisor hotel reviews downplay serious complaints, investigation finds (Robert Booth)
    📝 Why TikTok deserves a place in your SEO strategy (Celeste Gonzalez)
    📝 AI Traffic vs AI Citations: What Clicks and Cited Pages Show About the AI Search Journey (Aleyda Solis)
    📝 Building a brand worth finding: Signals that fuel discovery (Beth Nunnington)
    📝 AI Workflows for Local SEO (Amanda Jordan)
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About The Whitespark Local Update
The Whitespark Local Update is the go-to podcast for Local SEOs and Marketers who want to stay ahead of the curve in local search and the local visibility space. Join industry experts Claire Carlile and Darren Shaw for a lively, insightful roundup of their carefully curated selection of top “must-read” and “must-watch” links, including news, trends, and can't-miss resources.
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