How do you lead a global production group through one of the biggest periods of change the television industry has ever faced?
In the first episode of Series 5, Ashley Golder sits down with James Burstall, CEO and Founder of Argonon, to discuss what it takes to lead a global production group, manage multiple production companies under one umbrella, and identify new opportunities in an ever-changing media landscape. From leadership and company culture to business strategy, content ownership and emerging revenue streams, James shares how he balances commercial success with a people-first approach - proving that being a decent person doesn't have to come at the expense of building a successful business.
As the leader of a group that includes Bandicoot (The Masked Singer), Windfall, BriteSpark, Like A Shot, Rose Rock, Leopard and Leopard USA, James is responsible for guiding a diverse portfolio of companies operating across television, digital content, podcasts and emerging platforms.
We discuss how production groups are adapting to changing audience behaviour, the opportunities presented by YouTube, podcasts and FAST channels, the importance of content ownership, and how producers, directors and production companies can position themselves for the future.
In This Episode:
What a CEO of a global production group actually does
Managing multiple production companies under one group
Leadership, culture and building successful teams
Why being a good leader doesn't mean being soft on business
Adapting to a changing media landscape
YouTube, podcasts and FAST channels
Content ownership and intellectual property
New funding models and revenue streams
The future of television and content creation
This Episode is Sponsored by:
RIMMS - https://www.rimms.tv
Linkline - https://linklinecrew.com
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Recorded by Ashley Golder - https://ashleygolder.tv/
Instagram @tvmakerspod
Email: Podcast@tvmakers.co.uk
Artwork by Benjamin Leon -
Instagram: @benleondraws
Website: www.benleondraws.com