Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

Ever feel like you’re doing all the right things—trying strategies, launching ideas, taking action—but nothing seems to “work”? In the final episode of Brian’s special 7-day solo series, he shares the most important (and least exciting) truth behind every successful business: there is no magic strategy—only consistency paired with constant tweaking. Drawing from 17 years of experience across multiple businesses, Brian breaks down why most people quit too early, why results don’t come quickly, and how the real winners are simply the ones who stay in the game long enough to figure it out. 
✨ Why This Matters for You
This is the strategy that makes all the others actually work:
 No tactic, tool, or trend will succeed without sustained effort over time. 
 The difference between success and failure is rarely knowledge—it’s persistence. 
 Most people quit before they ever give a strategy a real chance. 
 Small tweaks, compounded over time, create massive breakthroughs. 
📝 Key Takeaways
There Is No Magic Pill. Every strategy requires repetition, refinement, and time. If it worked instantly, everyone would already be doing it.
Consistency Is the Real Differentiator. Half of all podcasts never make it past episode 25—not because podcasting doesn’t work, but because people stop too soon.
Your First Attempts Will Be Bad—and That’s the Point. The early reps are where you learn, improve, and build the foundation for long-term success.
Results Come After the Learning Phase. Whether it’s ads, content, or outreach, the beginning is about gathering data—not immediate wins.
Tweak, Don’t Just Repeat. Consistency alone isn’t enough—you need to analyze, adjust, and optimize along the way.
It Already Works—Just Not for You Yet. If others are succeeding with a strategy, the question isn’t “does this work?”—it’s “how do I make it work for me?”
🚀 Put It Into Action
Apply this final (and most important) strategy to your business:
 Choose one strategy you want to commit to (content, outreach, ads, etc.). 
 Set a minimum threshold (e.g., 100 reps, 6 months, 200 episodes—whatever fits). 
 Track what you’re doing and identify small tweaks along the way. 
 Resist the urge to quit early—especially when results are slow. 
 Challenge yourself: commit to one strategy long enough to actually see it through. 
🔗 Stay Connected
 Subscribe so you don’t miss upcoming guest episodes and future solo series 
 Get a FREE paperback copy of Brian’s book OPERATE!
→ Email [email protected] to claim yours 
 Connect with Brian on Instagram: @imetbrian
 Share this episode with someone who’s been searching for the “secret”—and needs this reminder instead

Ever feel like you’re holding back your best ideas, worried that if you give away too much, no one will ever pay you? In this episode of Brian’s special 7-day solo series, he shares a counterintuitive strategy that made selling easier, not harder: give away the farm. From his early agency days generating custom SEO reports for free to building trust at scale through value-first outreach, Brian breaks down why generosity isn’t a risk—it’s a growth accelerator. This episode will challenge how you think about value, positioning, and what truly makes people buy. 
✨ Why This Matters for You
This strategy flips one of the biggest fears in business on its head:
 Giving more value upfront doesn’t reduce sales—it increases them. 
 It builds trust faster than any pitch, ad, or sales script ever could. 
 It turns cold outreach into warm, high-quality conversations. 
 It forces you to compete on execution and transformation—not just information. 
📝 Key Takeaways
Value Opens Doors—Not Pitches. When you show someone exactly how to improve their situation, you instantly earn their attention and trust.
Generic Outreach Gets Ignored. Personalized Value Gets Responses. A custom report, tailored insight, or specific recommendation cuts through the noise in a way templates never can.
Information Isn’t the Product—Transformation Is. Even if you give away the “what” and “how,” most people still need help executing—and that’s where your value lies.
Giving More Doesn’t Mean Losing Control. Yes, some people may take your free value and run—but the right people will come back and want your help.
Tools Can Help You Scale Generosity. From white-labeled reports to AI-powered tools, you can now create personalized value at scale more easily than ever.
Attention Comes From Relevance. The more specific and tailored your value is to someone’s situation, the more likely they are to engage.
🚀 Put It Into Action
Start applying this “give away the farm” strategy today:
 Identify one way you can provide specific, personalized value to your ideal customer. 
 Replace one generic outreach message with something tailored and actionable. 
 Think: how can you show someone their problem instead of just telling them about it? 
 Use tools (or build your own) to create scalable personalization. 
 Challenge yourself: deliver 10 pieces of high-value, personalized outreach this week—and track the response. 
🔗 Stay Connected
 Subscribe so you don’t miss the final episode of this week’s unconventional growth strategies 
 Get a FREE paperback copy of Brian’s book OPERATE!
→ Email [email protected] to claim yours 
 Connect with Brian on Instagram: @imetbrian
 Share this episode with someone who’s been holding back their value instead of leading with it

Ever feel like you’re spending weeks—or even months—building something, only to launch it and hear… crickets? In this episode of Brian’s special 7-day solo series, he shares one of the most powerful (and uncomfortable) strategies he’s used across nearly every business he’s built: sell it before you create it. From his early days of online courses to launching Ops+AI, Brian breaks down how pre-selling not only saves time and money, but gives you the ultimate form of market validation—real people pulling out their credit cards. This episode will challenge your instincts and push you toward building what people actually want. 
✨ Why This Matters for You
This strategy flips the traditional “build first, sell later” mindset on its head:
 It eliminates wasted time building things nobody actually wants. 
 It gives you instant clarity on what the market values. 
 It reduces risk by validating ideas before heavy investment. 
 It forces you to think like a marketer and a strategist—not just a creator. 
📝 Key Takeaways
Market Validation Comes From Action, Not Opinions. Surveys and feedback are helpful—but the only validation that truly matters is someone paying for what you’re offering.
Sell First, Then Build With Confidence. Pre-selling ensures that your time, energy, and resources are being invested into something that already has demand.
Your First Version Doesn’t Need to Exist Yet. You can sell based on a clear vision, outline, or promise—as long as you deliver on it afterward.
Scarcity and Incentives Drive Early Buyers. Offer bonuses, discounts, or exclusive access to those who buy early—they’re taking the leap with you.
Pre-Selling Speeds Up Execution. When people have already paid, you move faster, focus more, and eliminate procrastination.
Your Customers Help Shape the Product. Early buyers aren’t just customers—they become collaborators in building something better.
🚀 Put It Into Action
Try this strategy in your own business:
 Think of one idea you’ve been sitting on (course, service, product, program). 
 Create a simple sales page outlining the value, outcomes, and pricing. 
 Offer a limited-time pre-sale with clear expectations and bonuses for early adopters. 
 Set a revenue or signup goal to validate the idea before building it. 
 Challenge yourself: pre-sell your next offer within the next 30 days before you create it. 
🔗 Stay Connected
 Subscribe so you don’t miss the rest of this week’s unconventional growth strategies 
 Get a FREE paperback copy of Brian’s book OPERATE!
→ Email [email protected] to claim yours 
 Connect with Brian on Instagram: @imetbrian
 Share this episode with someone who’s been building in silence instead of validating in public

Ever feel like you’re doing “all the right things”—sending emails, following up, staying consistent—but still not seeing real traction? In this episode of Brian’s special week-long solo series, he reveals what he believes is the ultimate growth unlock that most entrepreneurs completely miss: unconventional follow-ups. Drawing from real stories across his businesses—from goofy green screen proposal videos to personalized video messages and unexpected outreach—Brian shows how breaking the mold in your follow-ups can be the difference between being ignored and being unforgettable. 
✨ Why This Matters for You
If you’re getting some traction but not converting it into real growth, this is your missing link:
 Most businesses don’t fail from lack of attention—they fail from lack of effective follow-up. 
 In a world flooded with AI-generated messages, standing out is easier than ever… if you’re willing to be different. 
 Thoughtful, human follow-ups build trust faster than any marketing funnel. 
 The businesses that win aren’t the loudest—they’re the most memorable. 
📝 Key Takeaways
Outreach Gets Attention—Follow-Ups Drive Growth. You can generate leads all day, but if you’re not following up effectively, you’re leaving massive opportunities on the table.
Pattern Interrupts Win. Whether it’s a funny video, a voice memo, or something unexpected, breaking the norm is what gets people to actually pay attention.
Personalization Beats Automation. While everyone else is scaling generic messages, the real advantage comes from making people feel seen, heard, and understood.
Use Tools to Be More Human, Not Less. Tools like Bonjoro allow you to send quick, personalized video messages at scale—without losing authenticity.
Follow Up Based on Behavior. The goldmine isn’t just leads—it’s the people who almost convert. Clicked but didn’t buy? That’s your opportunity.
Do Things That Don’t Scale. Sending a custom video, voice memo, or even a small gift might not scale—but it’s exactly what builds a business worth scaling.
🚀 Put It Into Action
Start implementing unconventional follow-ups today:
 Identify your “almost yes” audience (clicked, engaged, replied—but didn’t convert). 
 Replace one generic follow-up this week with something unexpected (video, voice memo, personalized message). 
 Use context—reference something specific about them to show you’re paying attention. 
 Experiment with different formats: Instagram voice notes, selfie videos, even physical mail. 
 Challenge yourself: send 5 unconventional follow-ups this week and track the responses. 
🔗 Stay Connected
 Subscribe so you don’t miss the rest of this week’s unconventional growth strategies 
 Get a FREE paperback copy of Brian’s book OPERATE!
→ Email [email protected] to claim yours 
 Connect with Brian on Instagram: @imetbrian
 Share this episode with someone who’s getting leads—but not turning them into real growth

Ever feel like you’re chasing vanity metrics—followers, rankings, bestseller lists—only to realize none of it actually translates into real business growth? In this episode of Brian’s special 7-day solo series, he breaks down one of the most unconventional strategies he’s never shared publicly before. Instead of optimizing for status, he reveals how intentionally giving away his book for free became the foundation for building his audience, generating raving fans, and ultimately creating a six-figure online business. This episode flips traditional marketing on its head and shows you how to prioritize connection and service over short-term profit. 
✨ Why This Matters for You
This strategy challenges everything you’ve been told about growth:
 It proves that chasing recognition (like bestseller status) often comes at the expense of real impact. 
 It shows how giving value upfront can create deeper, longer-lasting relationships with your audience. 
 It turns one-time transactions into ongoing opportunities to serve, connect, and grow. 
 It’s a powerful reminder that who you reach matters more than what you earn per sale. 
📝 Key Takeaways
Stop Chasing Vanity Metrics. Bestseller lists, reviews, and rankings may look impressive—but they don’t necessarily build meaningful relationships or long-term business growth.
Connection Is More Valuable Than a Sale. Brian realized that making ~$6 per book sale was far less valuable than knowing who his readers were and being able to continue serving them.
Give First, Then Grow. By offering his book for free (and even mailing it himself), Brian created a powerful entry point into his ecosystem—turning strangers into loyal fans.
Build Your Own Funnel—Intentionally. Instead of relying on Amazon’s system, he created his own: free book → email capture → deeper relationship → future offers.
Create Memorable Experiences. Handwritten notes, physical products, and thoughtful touches stand out in a digital world—and build trust faster than any ad ever could.
You Don’t Need Thousands of Customers. A small percentage of a well-served audience can completely transform your business. Depth beats scale.
🚀 Put It Into Action
Take this unconventional approach and apply it to your business:
 What’s something valuable you can give away that showcases your expertise? (A book, guide, mini-course, toolkit, etc.) 
 Instead of selling it upfront, how can you use it to build relationships? 
 Create a simple landing page where people exchange their contact info for that value. 
 Think about the experience: how can you make it memorable, personal, or unexpected? 
 Challenge yourself: launch a “give-first” offer within the next 14 days and track the quality of relationships it creates. 
🔗 Stay Connected
 Subscribe so you don’t miss the rest of this week’s unconventional growth strategies 
 Get a FREE paperback copy of Brian’s book Wantrepreneur to Entrepreneur!
→ Email [email protected] to claim yours 
 Connect with Brian on Instagram: @imetbrian
 Share this episode with someone who’s been chasing metrics instead of building real connections