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Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

Brian Lofrumento
Wantrepreneur to Entrepreneur | Start and Grow Your Own Business
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1361 episodes

  • Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

    1360: The Surprising Way This Doctor Turned YouTube Reviews into a Revenue Stream and Business w/ Dr. Joshua Guttman

    15/1/2026 | 31 mins.

    Dr. Joshua Guttman, a nationally recognized expert in point-of-care ultrasound (POCUS), shares his incredible journey of transforming his deep medical expertise into a thriving consulting firm, Peachtree POCUS. He reveals how he identified a massive gap in the healthcare market where over 5,800 hospitals lacked the operational systems to implement cost-saving, life-improving technology. This episode is a masterclass for any wantrepreneur on how to leverage specialized knowledge, create win-win solutions for an entire industry, and build a multi-faceted business from the ground up. Dr. Guttman gets real about learning sales, marketing, and time management from scratch, proving that you don't need a business background to become a successful entrepreneur.💡 What You'll Take Away For YOUR BusinessHow to spot a massive, underserved niche within your own industry and build a business to fill that gap.The strategy for creating a "win-win-win" business model that benefits customers, partners, and your bottom line.Why creating content (like YouTube reviews) can unexpectedly become a powerful branding tool and a new revenue stream.How to overcome the "expert's curse" and learn essential business skills like sales and marketing from zero.The blueprint for evolving your business offerings based on organic customer feedback and market demand.How to build a business that offers multiple monetization streams, from direct consulting and online courses to influencer-style partnerships.Practical tips for managing your time and setting boundaries to build a successful company without burning out or sacrificing family life.📝 About Dr. Joshua Guttman Dr. Joshua Guttman is the founder and CEO of Peachtree POCUS, a consulting firm focused on optimizing point-of-care ultrasound operations. As an Associate Professor of Emergency Medicine at Emory University and a fellowship-trained ultrasound educator, Dr. Guttman brings over a decade of clinical and academic leadership to the entrepreneurial world. He is a nationally recognized expert who has authored numerous research studies and textbook chapters, but his true passion lies in being a "physician builder." Dr. Guttman brings a unique perspective on bridging the gap between high-level professional expertise and scalable, impactful business innovation.🎯 Dr. Josh’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs "I would say especially for the wantrepreneurs, just do it. Don't think about it... don't get scared... You've got to take that leap and make that decision to just get into it."📢 Memorable Quotes"We're doing great for people while making money doing it... and the hospital saving money... and so that's where we all kind of come together to innovate to the point that's better for patients." – Dr. Joshua Guttman"I didn't appreciate how much fun it would be to learn new things. And so how did I do them? I read a lot and I talked a lot." – Dr. Joshua Guttman"It's wonderful to have people say, 'I think what you provide is valuable and I'm going to pay money for it.'" – Dr. Joshua Guttman🔗 Links & ResourcesVisit Peachtree POCUS’ websiteConnect with Joshua on LinkedInFollow Peachtree POCUS on LinkedInFollow Peachtree POCUS on XFollow Peachtree POCUS on FacebookFollow Peachtree POCUS on Instagram

  • Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

    1359: Gamified Therapy: Hacking Your Brain for Entrepreneurial Success w/ Jules Wordcraft

    14/1/2026 | 32 mins.

    In this mind-bending episode, we dive into the world of game design with Jules Wordcraft, a self-proclaimed “polymath autodidact” who is revolutionizing tabletop role-playing games. Jules shares how unique life experiences—from growing up with a bipolar mother to being the “white sheep” in a family of criminals—fueled a lifelong obsession with physics, psychology, and storytelling. This isn't just a conversation about games; it's a masterclass in critical thinking, system design, and the raw, unfiltered drive that separates wantrepreneurs from entrepreneurs. Tune in to learn how the logic of game design can give you a powerful new framework for solving business problems, training your team, and building a reality of your own making.💡 What You'll Take Away For YOUR BusinessHow to apply "gamified therapy" principles to train your team, test leadership skills, and build resilience in a safe, simulated environment.The entrepreneurial superpower of being a "polymath autodidact" and how connecting unrelated fields can lead to breakthrough business innovations.Why questioning the fundamental rules of your industry is the first step toward building a truly unique and scalable business.A powerful framework for turning your most challenging life experiences into the fuel for your entrepreneurial mission.How to leverage AI as a creative soundboard to validate logic and build better systems, not as a replacement for critical thinking.The mindset shift required to stop waiting for permission and start building the world and business you want to see.📝 About Jules Wordcraft Jules Wordcraft is a game designer, forever game master, and the innovative mind behind World of Wordcraft. Driven by a lifelong obsession with physics, psychology, and story, Jules set out to build a modular gaming framework from scratch after finding existing systems lacked logical consistency. As a self-taught polymath, Jules brings a rare perspective to entrepreneurship, connecting seemingly disparate fields to innovate in gaming, corporate training, and even therapy. Jules' journey is a powerful testament to transforming personal challenges and a non-traditional background into an unstoppable entrepreneurial force.🎯 Jules’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs "Never give up, never surrender."This simple but powerful quote from the movie Galaxy Quest encapsulates Jules’s core philosophy. True entrepreneurs don’t wait for permission or give up when things get hard; they see a problem and take ownership of the solution.📢 Memorable Quotes “If I can do something, I should do something... if you want something done bad enough, just go take care of it yourself.” – Jules Wordcraft“We're the only species on the planet that can change reality. Like if we think we want to build a building... we put a building on a plot that wasn't there before.” – Jules Wordcraft“Every interaction that I have has been broken down to a statistical probability of how do I get the most joy out of this interaction for everyone involved?” – Jules Wordcraft🔗 Links & ResourcesVisit World of Wordcraft’s websiteConnect with Jules on LinkedInFollow World of Wordcraft on LinkedIn

  • Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

    1358: The End of Expensive SaaS? Why Custom Software is Your Next Big Move w/ Andrew Stabeno

    13/1/2026 | 33 mins.

    Is "vibe coding" making programmers obsolete? In a world buzzing with AI-powered development tools, it's easy to think you can build a complex, secure application with just a few prompts. Andrew Stabeno, a business-minded developer and digital nomad, joins the show to reveal why that's a dangerous misconception. He explains that while AI is a powerful tool, it’s accelerating the opportunity for entrepreneurs to create custom software tailored to their exact needs, rather than replacing the experts who build them.This episode is a must-listen for any entrepreneur tired of paying for bloated, expensive SaaS products that don't quite fit their workflow. Andrew breaks down how the new tech landscape makes custom solutions more accessible than ever, allowing you to build exactly what you need, save money in the long run, and gain a significant competitive advantage. Drawing from his experience running a software agency in Jordan, he also provides a masterclass on how to ethically and effectively tap into the global talent pool to bring your vision to life.💡 What You'll Take Away For YOUR Business Why "vibe coding" is a powerful collaborator, not a replacement for skilled developers (and the critical security gaps AI can’t fill on its own). How to identify the tipping point when it’s more cost-effective to build your own custom software instead of paying for multiple, oversized SaaS subscriptions. The strategic advantage of building bespoke tools that perfectly match your unique business operations, rather than forcing your processes to fit a pre-made solution. A look into the future: why niche, custom-built software will become the new standard for small and medium-sized businesses. How to leverage the global talent pool to build high-quality tech without breaking the bank, and why a cultural "bridge" is key to success. The step-by-step process of turning a business pain point into a custom software project, from initial consultation to MVP and ongoing maintenance.📝 About Andrew Stabeno Andrew Stabeno is a business-minded developer, digital nomad, and founder of the software development agency Mount Seir Tech. Originally from Dallas, Texas, Andrew has spent 16 years living abroad and is currently based in Amman, Jordan. He is passionate about leveraging technology to create opportunities and has a specific desire to bring high-quality tech jobs to the Middle East. Andrew's unique perspective comes from bridging the gap between American business needs and the incredible, often untapped, talent within the global tech community.🎯 Andrew’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs "Be adaptable... if you're not adaptable, then... you could be irrelevant tomorrow."📢 Memorable Quotes“I think it is going to be instead of needing 20 programmers, you might need two, but it just means you can build more stuff in a shorter amount of time.” – Andrew Stabeno“Before you know it, it's like, man, you put about as much time into making all these software packages that you're paying per user per month... you could have like almost built your own with AI at this point.” – Andrew Stabeno “You could get... a bunch of credit card information stolen because you told [AI] to store some credit cards in plain text because you didn't know any better. And it said, ‘Sure, I can do that,’ and didn't say you shouldn't.” – Andrew Stabeno🔗 Links & ResourcesVisit Mount Seir Tech’s websiteConnect with Andrew on LinkedInFollow Mount Seir Tech LLC on LinkedIn

  • Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

    1357: Think AI Will Take Your Job? It Might Make You a Founder Instead w/ Carol Zhu

    12/1/2026 | 37 mins.

    In a world overflowing with AI-generated content, how do you turn the noise into revenue? Carol Zhu, CEO of DecodeNetwork.AI, has the answer. Drawing from her high-level experience at tech giants like AWS AI, TikTok, and Credit Karma, Carol breaks down the massive, untapped opportunity in the AI creator economy. She reveals how her company is building the "monetization layer" for AI, connecting digital art to physical commerce through print-on-demand, brand partnerships, and content licensing. This episode is a masterclass for any entrepreneur looking to find a real business model within the hype, showing you how to extract signal from noise and build a valuable company in the fastest-moving industry on the planet.💡 What You'll Take Away For YOUR BusinessHow to identify and fill the critical monetization gaps in the exploding AI market.The strategy for turning AI-generated content into tangible, sellable products like home decor and apparel.Why AI is creating a new class of entrepreneurs by decoupling creative expression from technical skill.How to find the "signal in the noise" and build a business that curates high-quality AI content.The playbook for using print-on-demand and brand partnerships to scale your AI-driven business.The key differences between targeting the mass market versus enterprise clients with a new AI venture.📝 About Carol Zhu Carol Zhu is the CEO and co-founder of DecodeNetwork.AI, the monetization layer for AI creativity. With a rich background as a product lead at AWS AI and a founding project manager at TikTok Shop, Carol has deep expertise in scaling consumer products and navigating the complexities of the artificial intelligence stack. Her unique vantage point, shaped by roles at iconic companies like Credit Karma, gives her incredible insight into building viable, revenue-generating businesses on the cutting edge of technology.🎯 Carol’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs "Believe in your correct contrarian and push it forward."📢 Memorable Quotes “What AI has changed... is that it decoupled self expression, or artistic expression or creative expression from the skills itself.” – Carol Zhu“The supply of creativity gets largely unlocked.” – Carol Zhu“What's the real problem now is to extract signals out of noises... out of the 15 billion images, there must be some top really good ones.” – Carol Zhu🔗 Links & Resources Visit DecodeNetwork.AI’s websiteConnect with Carol on LinkedInFollow Carol on Instagram

  • Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

    1356: This is UGLY! Don't let it derail you...

    11/1/2026 | 22 mins.

    Ever had someone give you "helpful" advice that left you feeling small, annoyed, or full of self-doubt? You’re not alone. On this Solo Sunday, Brian dives deep into one of the ugliest human behaviors that every entrepreneur faces: unsolicited advice. He unpacks why this seemingly innocent act can be more damaging than outright criticism, planting seeds of doubt that can derail your progress. Drawing from over a decade of experience, Brian explains the psychology behind why it feels so gross, why the most brilliant people you'll ever meet rarely give it, and how it’s often a sign of the other person’s insecurity, not your incompetence. This is the episode that will arm you with the mindset and the tools to protect your vision and keep moving forward.✨ Why This Matters for YouUnderstanding the dynamic of unsolicited advice is a superpower for entrepreneurs:It protects your confidence from being eroded by people who don't have the full picture.It helps you distinguish between genuine support and someone else's ego trip.It gives you a framework to filter out the noise and stay focused on your unique path.You’ll walk away with a simple, powerful script to handle unwanted advice with grace and finality.📝 Key TakeawaysContext is Everything. Advice without full context isn't wisdom, it's just noise. The advice-giver never has the complete picture of your business, finances, or personal life.Competence Questions, Incompetence Declares. The smartest and most successful people ask questions because they understand complexity. Less experienced people tend to give declarative, overconfident advice (the Dunning-Kruger effect in action).Intention vs. Impact. Even if someone "means well," the impact of unsolicited advice often lands as judgment, implicitly saying, "I know better than you."Advice Can Be a Boundary Violation. When advice isn't asked for, it’s not helpfulness; it's a violation of your autonomy and decision-making process.Support > Advise. The most valuable people in your corner aren't the ones telling you what to do. They are the ones who support and encourage you on the journey you've chosen."Nobody Bigger Than You..." Brian shares a powerful quote from The Magic of Thinking Big: "Nobody bigger than you will ever try to knock you down." People who use unsolicited advice to make you question yourself are revealing their own position, not yours.🚀 Put It Into ActionThis week, use this episode to build your defense against unwanted noise:Think back to the last time you received unsolicited advice. How did it actually make you feel? Acknowledge that feeling.Instead of internalizing the "advice," ask yourself: "What context is this person missing?" This reframes the situation and protects your mindset.Prepare for the next time it happens. Mentally rehearse Brian’s simple response: “I really appreciate that, but there’s a lot of context that you probably don’t know going on behind the scenes.”🔗 Stay ConnectedSubscribe to the show so you never miss an episodeConnect with Brian on Instagram @imetbrianShare this episode with a fellow entrepreneur who needs this powerful reminder to trust their own path

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About Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

Brian Lofrumento reveals everything you need to go from wantrepreneur – or someone who WANTS to own their own business – to a money-making, action-taking entrepreneur. Discover exactly how to start a business and build a raving audience of fans and customers who want to buy your stuff, and learn exactly how to best serve your customers and clients by building a customer-centric line of products and services. Brian has built multiple six-figure businesses, including a six-figure SEO agency at the age of 24, and now helps thousands of entrepreneurs from around the world grow, automate, and scale their businesses by implementing high-converting marketing strategies and systems into their businesses. Visit the show online and get a free copy of the book, Wantrepreneur to Entrepreneur, at TheWantrepreneurShow.com.Our show is made possible by the financial, time, and knowledge contributions of our amazing guests. Together with the Wantrepreneur to Entrepreneur host and team, our guests believe in the power of entrepreneurs lifting up other entrepreneurs, and their contributions make it possible for us to reach wantrepreneurs and entrepreneurs all over the world.
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