Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

Ever felt like the thankless tasks you do for others go completely unnoticed? Lisa Virginia Anderson, a former senior director at Planned Parenthood and reality TV producer, turned that exact feeling into a disruptive tech company. In this episode, she shares the origin story of InvisiBILL, a subversive wellness app that uses AI to assign a real dollar value to the invisible and relational labor that keeps our lives running. This isn't just about getting credit; it's a masterclass in creating a new market category from a personal pain point. For any entrepreneur who's been told their idea is too “out there,” Lisa’s journey proves that the most disruptive solutions often start with a moment of frustration and the courage to build something the world has never seen before.
💡 What You'll Take Away For YOUR Business
How to transform a moment of personal frustration (the infamous “cat pee” incident) into a scalable and disruptive business concept.
The strategic power of leaning into a controversial word like “petty” to create an unforgettable brand that cuts through the noise.
Why assigning a quantifiable dollar value to an intangible concept can unlock an entirely new market and conversation.
How to use AI not just for efficiency, but to create a “story correction engine” that reframes value for your users.
The ultimate validation: Why building and shipping your product is the most effective way to silence doubters and attract your true audience.
How your product can evolve beyond your initial target demographic and find surprising use cases you never imagined.
📝 About Lisa Virginia Anderson 
Lisa Virginia Anderson is the solo founder of InvisiBILL, a groundbreaking wellness app that quantifies invisible relational labor. With a dynamic background that spans from producing hit shows like Project Runway at Lifetime Television to serving as the Senior Director of Strategic Operations at Planned Parenthood Los Angeles, Lisa brings a unique blend of creative storytelling and social justice to the tech world. She is a true disruptor, driven by the belief that we need to fundamentally change the way society values the work that happens beyond the balance sheet.
🎯 Lisa’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs
"Understanding which feedback to listen to and which feedback is important and which feedback to disregard is… one of the biggest skills that you can learn."
📢 Memorable Quotes 
“I privately call InvisiBILL a ‘story correction engine’ because what I really wanted to do is create a world where we assign value when you do things for other people, things that are beyond yourself.” – Lisa Virginia Anderson
“You have to be out of your f***ing mind. I can't send my husband an invoice for cleaning up cat pee. That's crazy.” – Lisa Virginia Anderson on the initial reaction to her idea
“Don't be deterred to build something and put it into the world because once you really build it and put it into the world… it's real and people start interacting with it. It's a real product and it's fantastic.” – Lisa Virginia Anderson
💡 Actionable Takeaways
Mine Your Frustrations: For the next week, keep a list of small, recurring annoyances or tasks you feel are undervalued in your life or work. Is there a potential business solution hidden in that list?
Embrace Your "Petty": Identify a word or concept in your industry that has negative connotations. Brainstorm ways you could flip it on its head and use it as a powerful, attention-grabbing part of your brand.
Build the "Crazy" Thing: Stop waiting for permission. Use no-code tools or hire a freelancer to create the simplest possible version of your idea and get it into the hands of a few potential users this month.
Practice Selective Listening: The next time you receive unsolicited advice about your business, consciously ask yourself: "Is this feedback from someone who understands my target user, or is it just their personal opinion?"
🔗 Links & Resources
Visit InvisiBILL’s website
Connect with Lisa on LinkedIn
Follow InvisiBILL LLC on LinkedIn

Nikita Bridan, co-founder and CEO of Oilstainlab, joins the show to share how he and his twin brother went from designing concept cars for major OEMs to building their own—the ones the big corporations were too scared to make. They call it building "the bad ideas," and it led them to create the Half-11: a stunningly raw, retro-futuristic supercar with a swappable EV or gas powertrain. This episode is a masterclass in visionary thinking, brand building, and outright industry disruption. For any entrepreneur who has ever been told their idea is too crazy, Nikita’s journey proves that the most "impossible" ideas are often the ones that create the most impact and attract a cult-like following.
💡 What You'll Take Away For YOUR Business
The “Bad Idea” Framework: How to find massive opportunities by building the products and services your competitors are too scared to touch.
Marketing for “Maniacs”: Learn how to attract your perfect customer and build a loyal tribe by unapologetically repelling everyone else.
The Cult Brand Strategy: How to build an inclusive community and a viral following around a high-ticket, exclusive product.
Category-Defining Innovation: Why you shouldn’t think in terms of “either/or.” Learn Nikita’s “and” thinking approach to merge opposite concepts (like analog feel and EV tech) to create something entirely new.
Disrupting Distribution: How to bypass traditional industry gatekeepers (like dealerships) to create a direct, experience-driven connection with your customers.
The Power of a Co-Founder: Why having an “enabler” who challenges your thinking is a startup superpower.
📝 About Nikita Bridan 
Nikita Bridan is the co-founder and CEO of Oilstainlab, a boundary-pushing custom vehicle manufacturer based in Los Angeles. With over 15 years of experience as a car design strategist for world-renowned brands like GM, Toyota, and Lyft, Nikita grew frustrated with the corporate resistance to true innovation. He and his twin brother, Ilya, founded Oil Stain Lab as a playground to build the "bad ideas" and create vehicles that stir the soul. Their mission is to disrupt the automotive world with designs that are raw, visceral, and unapologetically extreme.
🎯 Nikita’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs 
“Just do it. And whatever you do, make sure it's different enough that it matters… Even if you hit the wrong note, hit it hard.”
📢 Memorable Quotes
"We build the bad ideas. Our whole premise is to build the things that no one else will for whatever reason, whether it's financial or regulatory or just, you know, people won't buy it." – Nikita Bridan
"Anytime you're building a business, you're in many ways, you're building a cult. You're asking people to believe in something that may not exist." – Nikita Bridan
"Like someone tells you 'no, that's impossible,' you just— that motivates you even more." – Nikita Bridan
💡 Actionable Takeaways
✅ Identify your "bad idea." What's a contrarian or unconventional approach you can take in your industry that incumbents are ignoring?
✅ Define your "maniac." Who is the super-fan you're building your product for, and how can you tailor your messaging to speak directly to them?
✅ Find your "enabler." Seek out a co-founder, mentor, or advisor who isn’t afraid to challenge your ideas and push you to be better.
✅ Separate your brand from your product. Think about how you can create content, merchandise, or a community that allows everyone to participate in your mission, even if they can't afford your core offering.
✅ Question the standard sales model in your industry. Is there a more direct, experience-driven way to connect with and sell to your customers?
🔗 Links & Resources 
Visit Oilstainlab’s website
Connect with Nikita on LinkedIn
Follow Oilstainlab on LinkedIn
Follow Oilstainlab on Instagram

Feeling overwhelmed, directionless, or just plain stuck? In this episode, corporate-leader-turned-founder Sheri Roder of Get Unstuck HQ breaks down the exact reasons why so many entrepreneurs hit a wall. Drawing on decades of experience in high-stakes corporate environments, Sheri reveals her powerful framework for identifying the type of "stuck" you're in—whether you're spinning with too many ideas or stretched too thin to make progress. This episode is a masterclass in self-awareness and strategic action, designed for any wantrepreneur or entrepreneur who knows they're capable of more but can't seem to find the path forward. Sheri provides the tools to clear the noise, ask the right questions, and finally make the leap toward a business and life that brings you both success and genuine happiness.
💡 What You'll Take Away For YOUR Business
🚀 The "Stuck Spectrum": Discover the 5 ways entrepreneurs get stuck (Spinning, Split, Shrinking, Stretched, and Stalled) and diagnose your own bottleneck.
🧠 How to leverage constraints as a creative superpower to focus your energy and generate better ideas, faster.
✅ A simple but powerful questioning technique to dismantle fear and reframe risk, turning the "unknown" into your biggest opportunity.
💡 The critical difference between being good at something and being happy doing it—and how to build your business at the intersection of both.
📈 How to move from big-picture paralysis to tangible progress by focusing on small, strategic steps that build momentum and confidence.
🔍 The art of "pattern noticing" and how you can turn your unique way of seeing the world into a foundational business asset.
🛠️ How to take your first steps into a new venture—even while still at your 9-to-5—by testing your ideas and gathering real-world data.
📝 About Sheri Roder
Sheri Roder is the founder and lead instigator of Get Unstuck HQ, a coaching and advising practice she launched after a distinguished career in corporate and agency leadership, including senior roles at Diageo, JWT, and Horizon Media. She combines her deep understanding of human behavior with years of strategic experience to help leaders and entrepreneurs see their situations differently and think bigger than their current constraints. An award-winning strategist, Sheri is known for her unique ability to ask incisive questions that unlock new possibilities and clear the path for massive action.
🎯 Sheri’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs
"Stop. Plan a time where you just stop what you're doing, what you're thinking about, and just be for a while... It's a great way to clear all that noise out of your head."
📢 Memorable Quotes
"To be really creative, you do need some parameters. It was this big eye-opener and it has stuck with me ever since." – Sheri Roder
"I learned this definition of fear, which I use today, and it's 'false expectations appearing real.' It helps you again, just exactly what you were saying. It's like, well, is it fear keeping me? And are these true or false expectations?" – Sheri Roder
"I only wanted to just narrow that to the things that I was really good at and also that make you happy, because not everything that you're good at is really what you want to spend time on." – Sheri Roder
🔗 Links & Resources
Visit Get Unstuck HQ’s website
Connect with Sheri on LinkedIn
Follow Get Unstuck HQ on LinkedIn

Ever find yourself chasing the next big number — the first $10K month, 1,000 followers, or a major anniversary — only to feel like the goalpost just keeps moving? In this special Solo Sunday episode, Brian pulls back the curtain on a massive milestone: the 1500th episode of the show. But this isn't a typical celebration. Instead, Brian gets vulnerable about why milestones are completely artificial and why chasing them can be a trap. He explores how the real magic isn't in hitting the big number, but in the person you become along the way. This episode is a powerful reflection on consistency, the importance of "ordinary" moments, and how to find meaning in the daily grind, not just the finish line.
✨ Why This Matters for You
This perspective on milestones can fundamentally change your entrepreneurial journey:
It helps you shift your focus from chasing vanity metrics to building a sustainable identity as a creator and founder.
It protects you from the inevitable letdown that can come after hitting a huge goal.
It teaches you to find motivation in the daily process, making you more resilient and consistent.
It gives you permission to celebrate the small, unsexy, "ordinary" steps that are the true building blocks of extraordinary success.
You'll learn to recognize the "invisible" milestones—like becoming a better leader or learning to say no—that are the real indicators of your growth.
📝 Key Takeaways
Milestones are Artificial. Big, round numbers like 1,500 episodes, $100k in revenue, or a 10-year anniversary are human inventions. They are markers, not magic wands that change your reality.
Milestones Reveal, They Don’t Create. Hitting a milestone doesn't suddenly make you successful; it reveals the consistency, hard work, and progress that were happening all along.
Chase an Identity, Not a Number. Don’t aim for "1,500 episodes." Aim to "become someone who shows up." The milestone then becomes an inevitable byproduct of your identity.
Celebrate the Ordinary Moments. The real victory isn't in episode 1500; it's in episode 2, episode 17, and episode 612—the moments you showed up after the initial excitement wore off. Extraordinary results are built by repeating ordinary actions.
Recognize Your Invisible Growth. The most important milestones are often unmeasurable: the day you became more patient, a better listener, or learned to say no. These are the changes that truly transform you.
Progress Proves Capability. Milestones don't prove "I made it." They prove "I've become someone capable of making it this far," which is a powerful and motivating distinction.
🚀 Put It Into Action
This week, take a moment to celebrate an "ordinary" moment in your business journey:
Think back to a time you almost didn't show up but did anyway. A time you recorded the video, sent the email, or made the call when you weren't feeling it.
Acknowledge that that moment of consistency was more important than any big, flashy win.
Instead of setting a number-based goal this week, define an identity-based goal. Ask yourself: "Who do I need to become to achieve my goals?" and then focus on taking one action that aligns with that identity.
🔗 Stay Connected
Subscribe to the show so you never miss an episode
Connect with Brian on Instagram @imetbrian
Share this episode with a fellow entrepreneur who needs to hear that the daily grind is what truly matters.

After a full week exploring the four entrepreneurial seasons — Planting, Growth, Pruning, and Harvest — Brian is pulling back the curtain on the most challenging, misunderstood, and crucial phase of them all: the transition. It's the messy, uncertain space between the seasons where the old rules no longer work, but the new ones haven't revealed themselves yet. In this reflective solo episode, Brian argues that this "in-between" period, which often feels like failure or imposter syndrome, is actually where your most profound transformation occurs. Get ready to reframe uncertainty not as a problem to be solved, but as the assignment you’ve been given to prepare you for what’s next.
✨ Why This Matters for You
Understanding the transition phase is critical for your sanity and success:
It reframes uncertainty from a warning sign into a growth sign, helping you navigate those moments when you feel lost.
It normalizes the feeling of being "in-between" — no longer who you were, but not yet who you're becoming.
It helps you embrace the necessary identity shifts that entrepreneurship demands at every level.
It teaches you to lean on trust and faith when clarity and confidence are nowhere to be found.
It reveals that your next breakthrough isn't born in the next season, but in the uncomfortable space that precedes it.
📝 Key Takeaways
The Hardest Part Is the Transition. The seasons themselves (Planting, Growth, etc.) have their own challenges, but at least they offer clarity. The transition between them is defined by uncertainty.
Uncertainty Is the Assignment. The purpose of the in-between isn't to give you clarity; it's to facilitate transformation. The discomfort forces you to ask new questions and evolve.
Your Identity Lags Behind Your Reality. Your business circumstances often change before your self-image does, creating an "identity gap" that feels like imposter syndrome. This is a normal part of the process.
Embrace the "Chrysalis" Stage. We love the caterpillar and the butterfly, but we ignore the messy transformation in the chrysalis. Entrepreneurs must learn to embrace this messy middle to get the butterfly results.
Transitions Only Make Sense in Hindsight. You can only connect the dots looking backward. In the moment, it feels confusing. The key is to keep moving forward anyway.
🚀 Put It Into Action
This week, take a moment to assess where you are on your journey:
Are you clearly in a defined season (Planting, Growth, Pruning, or Harvest), or do you feel like you're in that murky "in-between" space?
Identify one area of your business where you're desperately seeking clarity but are only finding uncertainty.
Instead of fighting it, ask yourself the question from the episode: "What if this uncertainty isn't the problem? What if this uncertainty is the assignment?" How does that change your approach for this week?
🔗 Stay Connected
Subscribe to the show so you never miss an episode.
Connect with Brian on Instagram @imetbrian
Share this episode with a fellow entrepreneur who feels stuck in the messy middle.