The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners
Jackie Murphy
Welcome to The Studio CEO, the only podcast that empowers yoga and Pilates teachers and studio owners to step confidently into their roles as CEOs. If you're re...
The #1 Reason Your Yoga Business Revenue Feels Unpredictable (And How to Fix It)
Send Jackie A Message!What if your studio income felt as steady and reliable as a paycheck? Join me, Jackie Murphy, as I break down the proven strategies that turn fluctuating revenue into financial consistency. Whether you're tired of the feast-or-famine cycle or looking for smarter ways to scale, this episode is filled with insights to help you create a sustainable, thriving business.In this episode, we’ll dive into: How to simplify your offers to boost sales and reduce client confusion Why prioritizing memberships over drop-ins leads to predictable incomeThe power of a well-structured core offer to drive financial stabilityMarketing strategies that ensure consistent enrollment and revenuePlus, we explore how creating a Most Valuable Offer (MVO) and Premium Value Offer (PVO) can reshape your business model for lasting success. If you’re ready to step into the CEO role and take control of your studio’s future, this episode is for you!Tune in now and start building a business that supports both your passion and your paycheck. Work with Jackie MurphyStart with the Thrive in 2025 Learn about The Business of Yoga Program Apply for the Mastermind
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Selling Certifications: Interested to Enrolled
Send Jackie A Message!What if your yoga or Pilates certification program could attract an entirely new audience and significantly boost enrollment? Welcome to the Episode 14 of the Studio CEO Podcast, where I teach you how to break free from the common marketing pitfall of speaking only to those already interested in certification. In this episode of Studio CEO, you'll learn: How to transform your approach by broadening your reach to individuals seeking career changes or new opportunities. Strategic insights on guiding potential clients from initial curiosity to full commitment, ensuring your program doesn't just plateau—but thrives. Unlock advanced marketing skills with our newly revamped Grow Mastermind program, designed to empower you with tools like re-marketing ads, enhancing your Google presence, and automating business processes—all crucial for taking your business to the next level.By understanding the varying levels of awareness among potential clients, you’ll learn how to connect with each group effectively and showcase the unique aspects of your programs. Don't miss the chance to learn how to lift your marketing game to new heights. Work with Jackie MurphyStart with the Thrive in 2025 Learn about The Business of Yoga Program Apply for the Mastermind
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How to Make Your Yoga or Pilates Studio More Productive—Without Working More
Send Jackie A Message!It’s been five years of this podcast, and after a challenging season, I’m back—reenergized and ready to reconnect with you. To celebrate, I’m kicking off February with an exciting giveaway and diving into something every studio owner needs: how to get your team to be more productive without working more. Productivity isn’t about doing more—it’s about leading better. In this episode, I’ll share:✔️ How self-leadership and mindset shifts can completely change the way you run your studio✔️ The compounding effect of small, strategic actions in your business✔️ How to go from reactive to proactive so you and your team can work smarter, not harder✔️ Why clear communication and expectations are the real keys to a productive, happy teamWhether you’re running a one-person show or leading a full team, these strategies will help you create a culture of trust, efficiency, and ease. Plus, I’ll share how you can dive deeper inside The Business of Yoga Program or Grow Mastermind.🎉 Don’t forget to share this episode and join our community celebration for a chance to win this month’s giveaways! Let’s make February a month of connection and momentum—together. Work with Jackie MurphyStart with the Thrive in 2025 Learn about The Business of Yoga Program Apply for the Mastermind
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From Passion to Profession: Tabby Johnston’s Journey to Building a Successful Yoga Business
Send Jackie A Message!Tabby Johnston's inspiring journey highlights her transformation from a struggling yoga teacher earning minimal income to a confident yoga business owner successfully launching a teacher training program. Through embracing self-care and focusing on meaningful connections with students, she has created a thriving enterprise that empowers both herself and those she teaches. • Transitioning from corporate to yoga teaching • Embracing online learning to enhance teaching • Building confidence to leap into entrepreneurship • Launching day retreats and customizable offerings • Designing a teacher training program based on tradition and science • Importance of self-care for yoga teachers • Creating meaningful connections with students • Celebrating financial success while improving family lifeConnect with Tabby: https://www.instagram.com/heyyogamamaofficial/ Work with Jackie MurphyStart with the Thrive in 2025 Learn about The Business of Yoga Program Apply for the Mastermind
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Scaling with Ease: Client Interview with Mia
Send Jackie A Message!Mia's inspiring journey from yoga enthusiast to successful studio owner is the heart of our latest Studio CEO Podcast episode. Mia initially found yoga in 2016 as a way to find peace and clarity as a new mother. Her dedication to the practice transformed her life, leading her from a passionate student to an ambassador, then to a teacher, and finally to owning her own studio by 2022. We dive into her world as she shares the personal and professional shifts that guided her entrepreneurial path, offering wisdom on embracing new roles with grace and gratitude.We then shift gears to explore Mia's strategic expansion into a second location and the exciting addition of a strength training studio. Her path from one-on-one coaching to joining a mastermind group highlights the blend of personalized and communal support that fueled her growth. Mia candidly discusses the challenges of managing diverse client demographics and the innovative strategies she employed to attract new members, creating a vibrant community that bridges yoga and strength training.Finally, intuition and support take center stage as Mia underscores their importance in successful business leadership. Trusting her instincts has been a crucial part of her decision-making process, and we delve into how this has impacted her team dynamics and business milestones. Through personal stories and analogies, we highlight the ongoing support systems Mia advocates for, emphasizing their role in maintaining balance and fostering growth. This episode is packed with insights and personal anecdotes that will resonate with studio owners and entrepreneurs aiming for success in both life and business. Work with Jackie MurphyStart with the Thrive in 2025 Learn about The Business of Yoga Program Apply for the Mastermind
About The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners
Welcome to The Studio CEO, the only podcast that empowers yoga and Pilates teachers and studio owners to step confidently into their roles as CEOs. If you're ready to take your business seriously, show up with passion, and scale your studio to new heights without burning out, you're in the right place.I’m your host, Jackie Murphy, an award-winning, certified business coach with 12+ years in the yoga industry I’ve seen firsthand what it takes to turn your passion into a powerful, scalable business.Join me as we dive into strategies, insights, and real-world advice to help you grow your revenue, build a thriving team, and create a business that serves you as much as you serve your clients. It's time to embrace your CEO mindset and make more money without working more.
Listen to The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners, Inside Business with Ciaran Hancock and many other podcasts from around the world with the radio.net app
Ireland