Marketing is a Skill: How to Find—and Master—Your Recipe for New Students
Send Jackie A Message!In this episode of The Studio CEO Podcast, Jackie Murphy breaks down one of the biggest shifts creative entrepreneurs and studio owners need to make: treating marketing as a skill—not a task or a mystery.If you’ve ever found yourself “doing marketing” (posting, emailing, launching) and getting little in return, this episode will help you understand why. Jackie dives into:Why most marketing isn’t working (and how you’ve been taught to think about it wrong)The problem with treating marketing like a checklist item or guessing gameHow skilled marketers think differently—and get better results with less stressA behind-the-scenes look at real marketing tweaks that increased sign-ups and conversionsThe three essential questions every piece of marketing must answerWhy clarity, not volume, is the key to attracting new studentsWhether you’re launching your first offer or refining your flagship program, this episode will help you stop second-guessing your marketing—and start leading it with strategy.🎯 PLUS: Don’t miss Jackie’s free marketing webinar! Learn how to diagnose and improve your marketing in real time with expert support. Register now via the link below.Work with Jackie MurphySign up for our Free Marketing WebinarSay Hi on Instagram @studioceoofficialLearn about The Studio CEO Program
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Think Like a CEO: Why ROI Is the Only Metric That Matters
Send Jackie A Message!If you’ve ever hesitated to invest in your business—even when you know it’s the right next step—this episode of Studio CEO will shift your entire approach. Today we'll do a deep dive into the mindset trap that keeps entrepreneurs stuck: treating their business finances like personal finances.In this episode, you'll learn:Why personal finance habits (like “only spend what you have”) don’t work in a scalable businessHow to shift from cost-based decision-making to ROI-based leadershipThe hidden cost of debt shame—and how it impacts your growthWhy “doing it alone” is slowing you down (even if you’re good at it)The real difference between help and support—and why you need bothHow my own landing page flop turned into a team-powered breakthroughIf you're ready to stop asking, “Can I afford this?” and start asking, “What return will this create?”, then this episode is your new decision-making filter.Listen now and learn how to lead with strategy, not fear.Work with Jackie MurphySign up for our Free Marketing WebinarSay Hi on Instagram @studioceoofficialLearn about The Studio CEO Program
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Why You’re Still Not Hitting $10K Months (And What To Do About It)
Send Jackie A Message!If $10k months feel like a dream you can’t quite reach, this episode will help you see exactly why.Spoiler: it’s not that you need to hustle harder, launch a new program, or change everything in your business. It’s that the thoughts running your studio right now are keeping you stuck.In this honest, no-fluff episode, I’m walking you through the exact beliefs that keep yoga and pilates studio owners under $10k months—and what you need to think, feel, and focus on instead if you want a business that’s consistent, scalable, and actually supports your life.We’ll talk about:The “teacher trap” that keeps you busy but brokeWhy chasing short-term cash blocks long-term growthThe pricing belief that’s capping your incomeHow to shift from “just trying to fill classes” to building real revenueWhat your business actually needs to hit $10k+ months sustainablyThis isn’t just about more money—it’s about more freedom, more clarity, and more peace knowing your studio can support you month after month.🎟️ Want to go deeper?Join me for a FREE workshop: Profitable Studio. Thriving CEO.I’ll teach you the 5 strategic shifts that help you move from scattered teacher to confident CEO.→ Save your seat here: Profitable Studio. Thriving CEO.Work with Jackie MurphySign up for our Free Marketing WebinarSay Hi on Instagram @studioceoofficialLearn about The Studio CEO Program
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From Teacher to CEO: Creating a Million-Dollar Yoga Business with Angelica Govaert
Send Jackie A Message!Welcome to Episode 31 of the Studio CEO Podcast: Business Coaching for Yoga & Pilates Teachers & Studio Owners.In this episode, I talk with guest Angelica Govaert, founder of Nevada’s largest yoga studio and a savvy entrepreneur with nearly 40 years in the industry. Angelica shares her inspiring journey from childhood hardship to building a thriving yoga empire, and reveals the key business principles and marketing strategies that transformed her passion for yoga into a profitable, sustainable career.We talk about:How Angelica used sales skills and strategic marketing to grow her businessThe power of building a strong, consistent personal brand (including the story behind her signature glasses)Smart social media strategies: focusing your online presence on your niche and leveraging platforms for business growth, not distractionThe importance of comprehensive teacher training programs that go beyond just teaching poses to include philosophy, anatomy, and business skillsWhy investing in quality education and community creates lasting confidence and success in teaching yogaHow to shift your mindset around sales and marketing to build a thriving yoga business with integrityThe realities of building an online yoga business—hard work, patience, and dedication required for real resultsPractical advice for yoga teachers and studio owners looking to diversify income and create sustainable growthAngelica also shares insights on navigating industry myths, including a no-nonsense look at what Yoga Alliance registration really means.If you’re ready to create a profitable, sustainable business with a solid foundation and authentic marketing, this episode offers inspiration from a true yoga business master.Connect with Angelica:Check out her podcast: Yogalebrity Follow her on Instagram: @yogalebrity Learn more about her YTT: Angelicagovaert.comWork with Jackie MurphySign up for our Free Marketing WebinarSay Hi on Instagram @studioceoofficialLearn about The Studio CEO Program
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The Messaging Mistake That’s Costing You Clients in 2025
Send Jackie A Message!Is your messaging actually connecting—or are you unintentionally getting scrolled past?In this episode of The Studio CEO, Jackie Murphy breaks down the biggest shift in marketing from 2020 to 2025—and why relying on generic phrases like “reduce stress” or “get strong” no longer works.You’ll learn:The difference between descriptive and belief-based messagingHow consumer behavior has changed (with real 2025 data to back it up)What buyers want now when they look at your offerHow to update your message so it fits your client’s life, time, and needsWhy belief—not just benefits—is what sells nowThe #1 shift that makes your offer feel like the only real optionJackie also shares a real client example that turned a tired headline into one that doubled conversions—and she invites you to a free workshop where she’ll walk you through a live messaging upgrade for your own business.This episode is for you if:You’re getting clicks but not conversionsYour sign-ups have slowed even though your offer is solidYou’re still using the same messaging you wrote in 2020You want to stand out in a crowded wellness market🎧 Tune in and walk away with the tools to finally sound as powerful as the transformation you provide.Work with Jackie MurphySign up for our Free Marketing WebinarSay Hi on Instagram @studioceoofficialLearn about The Studio CEO Program
About The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners
Welcome to The Studio CEO, the only podcast that empowers yoga and Pilates teachers and studio owners to step confidently into their roles as CEOs. If you're ready to take your business seriously, show up with passion, and scale your studio to new heights without burning out, you're in the right place.I’m your host, Jackie Murphy, an award-winning, certified business coach with 12+ years in the yoga industry I’ve seen firsthand what it takes to turn your passion into a powerful, scalable business.Join me as we dive into strategies, insights, and real-world advice to help you grow your revenue, build a thriving team, and create a business that serves you as much as you serve your clients. It's time to embrace your CEO mindset and make more money without working more.
Listen to The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners, Hot Money: Agent of Chaos and many other podcasts from around the world with the radio.net app
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