Listener Q&A: How I Plan My Week, Prioritize What Matters, Pivot in Marketing & Build Rich Relationships
Send Jackie A Message!In this special Q2 listener Q&A episode, I’m diving into four smart, real-world questions submitted by you—from weekly calendar design to building rich referral networks. You’ll hear how I plan my weeks for maximum momentum, what I coach my clients through when they’re stuck choosing between 12 “important” projects, how to know if it’s time to stick or pivot your marketing strategy, and how to connect with pelvic health professionals in a way that builds trust and reputation over time.This is one of those episodes that blends strategy and mindset, visibility and relationships, and the kind of advice you can apply this week—no downloads, no drama, just clarity.In this episode, we cover:How I batch my calendar based on energy, not taskMy 5-day rhythm for studio CEOs and why it worksHow to prioritize important work using the Eisenhower MatrixThe biggest marketing mistake I see (and how to fix it fast)When to stick with a strategy vs when to pivotHow to build Rich Relationships that lead to real, lasting referralsOne simple weekly practice that grows your business without burning you outDoing more doesn’t mean you’re moving forward—it just means you’re tired. Let’s fix that.Work with Jackie MurphySay Hi on Instagram @studioceoofficialLearn about The Studio CEO Program
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36:11
Everyone on the Team Should Know the Goal
Send Jackie A Message!You’ve hired the help. You’ve delegated the tasks. So why does it still feel like you’re the only one actually carrying the vision? In this episode, we’re breaking down why your team might be checking boxes—but not moving the business forward—and how to fix it with one simple shift: getting everyone aligned around one clear, specific goal.You’ll learn how to lead your team with clarity, what the real cost of vague direction is, and how to create team-wide momentum using the 4R framework and principles from The Five Dysfunctions of a Team. If you're a business owner ready to stop micromanaging and start multiplying, this episode is for you.What You’ll Learn:The hidden reason your team might be stalling progressWhat Patrick Lencioni’s model teaches us about shared goalsHow to make the business goal clear, public, and repeatableWhy clarity creates accountability (and what to say in every meeting)How to connect day-to-day tasks to the big visionKey Quote:“A clear goal, owned by the whole team, is the fastest path to results.”Resources & Links:→ DM me the word GOAL to join the Grow Mastermind waitlist→ Click Here to sign up or learn moreWork with Jackie MurphySay Hi on Instagram @studioceoofficialLearn about The Studio CEO Program
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20:00
What’s Actually Worth Your Time This Summer (And What’s Not)
Send Jackie A Message!Do students start saying they'll "come back after summer"? Are freeze requests piling up already? If so, it might be time to rethink your marketing.Seasonal shifts don’t have to derail your business—they can actually guide your strategy. In this episode, we talk about how to work with seasonality instead of against it, using real client data, mindset-aware messaging, and smart summer promotions.Here’s what you’ll learn:Why summer slowdowns aren’t always a sign your studio is strugglingHow to shift client mindsets with compassionate, flexible messagingWhat to say (and what not to) when members consider stepping backHow to be consistent through the summer and set your business up for strong fall revenue.You don’t have to fight the season—you can lean in and move with it.Work with Jackie MurphySay Hi on Instagram @studioceoofficialLearn about The Studio CEO Program
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17:05
Behind the Scenes: What I Learned From a Franchise Deal (and Why I Walked Away)
Send Jackie A Message!Ever wonder what actually goes on behind closed doors in a fitness franchise deal?In this episode, I’m sharing the real story of when I almost opened a boutique franchise—and what I learned about the systems, expectations, and financial commitments that come with it. From a $25K pre-opening marketing budget to 8% franchise fees and no territory protection, I break down what shocked me (and what didn’t), why I ultimately said no, and how that experience completely reshaped how I lead and scale my own business.Whether you’re a yoga studio owner, Pilates teacher, or service-based entrepreneur, this episode will help you rethink how you're building your business—and why ownership, structure, and scalable strategy matter more than ever.What You’ll Learn in This Episode:The real numbers behind franchise ownership: what’s required before day oneHow corporate models bake in mentorship, sales goals, and marketing systemsWhy paying 8% to someone else might be the wake-up call to invest in your own brandTwo non-negotiables that made me walk away from the dealHow one decision I made in anticipation of the franchise helped me scale faster than everThe difference between running a business and owning a brandThis episode is for you if…You’re a wellness entrepreneur ready to lead like a true CEOYou’ve been operating without a solid marketing or sales strategyYou want to build something that’s scalable and sustainableYou’ve been considering franchising, or you’re curious how it worksWork with Jackie MurphySay Hi on Instagram @studioceoofficialLearn about The Studio CEO Program
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24:34
Who Should You Hire First? The Real Answer to ‘I’ll Just Do It Myself’
Send Jackie A Message!Ever caught yourself saying "It only takes a few minutes, I'll just do it myself"? This seemingly innocent phrase might be the very thing holding your studio back from sustainable growth.Those "quick" five-minute tasks—responding to DMs, handling sub requests, ordering supplies—aren't so quick when you add them up. They could be stealing hours of your week that could be spent on actual leadership. When you're stuck in this reactive cycle, your business becomes completely dependent on your constant presence and availability. This isn't just unsustainable; it's a recipe for burnout.In this episode, I'm breaking down:How doing everything yourself can stop you from reaching your goalsThe two foundational roles every growing studio needs (and how they are different).A quick self-assessment to determine your most pressing hiring need.How intentional onboarding sets your team up for real ownership over timeHow strategic hiring lays the foundation for sustainable, long-term growthYou don't have to be the glue holding everything together. True leadership means building a team that runs with you, allowing your business to scale while you reclaim your time, energy, and passion for the vision that started it all. Work with Jackie MurphySay Hi on Instagram @studioceoofficialLearn about The Studio CEO Program
About The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners
Welcome to The Studio CEO, the only podcast that empowers yoga and Pilates teachers and studio owners to step confidently into their roles as CEOs. If you're ready to take your business seriously, show up with passion, and scale your studio to new heights without burning out, you're in the right place.I’m your host, Jackie Murphy, an award-winning, certified business coach with 12+ years in the yoga industry I’ve seen firsthand what it takes to turn your passion into a powerful, scalable business.Join me as we dive into strategies, insights, and real-world advice to help you grow your revenue, build a thriving team, and create a business that serves you as much as you serve your clients. It's time to embrace your CEO mindset and make more money without working more.
Listen to The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners, HBR On Leadership and many other podcasts from around the world with the radio.net app
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