The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners

• Rebuilding, Reconnecting, and Being Seen: A Real-Time Business Update

  Send Jackie A Message!Eighteen months ago, my world turned upside-down. I discovered my husband’s addiction, and despite running a successful seven-figure business, I retreated. I pulled back on marketing, stopped podcasting, and focused on serving my existing clients while I navigated the hardest season of my life.When I finally emerged from my healing cocoon this January, everything had changed. The business landscape looked different, my audience needed to reconnect with me, and my old marketing strategies no longer felt aligned. This pushed me to rethink how I show up—shifting from business-focused content to sharing my personal journey and building deeper, more authentic connections with my audience.In this episode, I share:🔹 How I kept my business running while moving through personal crisis🔹 Why stepping back doesn’t mean starting over🔹 How I pivoted my approach to rebuild audience trust🔹 The “vulnerability hangover” and why deep connection is worth it🔹 Embracing reinvention as a natural (and necessary) part of businessIf you're going through something similar or navigating a phase of reinvention, I'm here for you. Send me a message on Instagram @thebusinessofyoga.Work with Jackie MurphySay Hi on Instagram @thebusinessofyogaLearn about The Business of Yoga Program Apply for the Mastermind

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• Community is a Must Have in 2025

  Send Jackie A Message!What if creating a strong yoga community wasn’t about having it all figured out—but about starting small and letting it evolve? Today I speak with my client, Erin Ford, owner of OM Old Orchard, who did just that and has grown a loyal, engaged studio in just one year.In this episode, Erin shares:her journey to discovering yoga and powerful connections she found between faith, breath, and bodily awarenessThe power of “agile studio development” (start messy, perfect later)Why connection—not perfection—is the key to community buildingUnderstanding that business growth comes from embracing your strengths and allowing your capacity to expand naturallyA game-changing mindset shift: Your students don’t just want a space to be loved—they want to love in your space.Whether you're just starting your wellness business journey or looking to strengthen your existing community, Erin's story offers a refreshing reminder that success comes not from following a rigid formula, but from aligning your business with who you truly are and creating space for others to do the same.Connect with Erin:Want to connect with Erin beyond the podcast? Head to whatupbuttercup.com—her digital front porch! There, you’ll find links to her writing, coaching, social media, upcoming events, and everything else she’s creating. Whether you’re curious about The Stillness Practices, restorative yoga, or just want to follow along, it’s all in one place. Come say hi!Work with Jackie MurphySay Hi on Instagram @thebusinessofyogaLearn about The Business of Yoga Program Apply for the Mastermind

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• Beyond a Million: Why Seven-Figure Wealth is the Key to Real Impact

  Send Jackie A Message!What if your mindset around financial success is holding you back?Welcome to Episode 17 of The Studio CEO Podcast: Beyond a Million: Why Seven-Figure Wealth is the Key to Real Impact. Join me, Jackie Murphy, as we break down the biggest money blocks holding you back and show you how to reframe wealth as a tool for growth—not greed.In this episode, we'll explore:Why your mindset around money is limiting your successHow financial stability allows you to serve more people, not fewerThe hidden fears keeping you stuck in scarcitySimple shifts to charge what you’re worth—without guiltA new way to view wealth as fuel for your missionIf you’re ready to take your impact to the next level and address your relationship with money, consider joining the waitlist for the Grow Mastermind. It’s your chance to build a thriving business that doesn’t just get by but thrives. It’s time to become the Studio CEO and create lasting impact. Work with Jackie MurphySay Hi on Instagram @thebusinessofyogaLearn about The Business of Yoga Program Apply for the Mastermind

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• How Mariah Achieved 550% Growth While Launching a Course—and a Baby!

  Send Jackie A Message!Ever feel like burnout is standing between you and the life you actually want?In this episode, I talk with my client Mariah as she shares how she built a thriving yoga business by embracing emotional resilience and meaningful connection. Her journey proves that the ability to feel emotions deeply isn’t a weakness—it can be the foundation of a powerful, purpose-driven business.In this episode, we cover:How being an Empath led Mariah to yoga—and helped her find her nicheThe mindset shifts that helped her launch and grow her businessBalancing entrepreneurship, motherhood, and emotional well-beingIf you're ready to build a business that aligns with your values and supports you through different stage of life, this episode is for you.Connect with MariahInstagram: @honeybeyogaWebsite: www.honeybeyoga.com/sales-pageWorkshop: Improved Quality of LifeWork with Jackie MurphySay Hi on Instagram @thebusinessofyogaLearn about The Business of Yoga Program Apply for the Mastermind

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• The #1 Reason Your Yoga Business Revenue Feels Unpredictable (And How to Fix It)

  Send Jackie A Message!What if your studio income felt as steady and reliable as a paycheck? Join me, Jackie Murphy, as I break down the proven strategies that turn fluctuating revenue into financial consistency. Whether you're tired of the feast-or-famine cycle or looking for smarter ways to scale, this episode is filled with insights to help you create a sustainable, thriving business.In this episode, we’ll dive into: How to simplify your offers to boost sales and reduce client confusion Why prioritizing memberships over drop-ins leads to predictable incomeThe power of a well-structured core offer to drive financial stabilityMarketing strategies that ensure consistent enrollment and revenuePlus, we explore how creating a Most Valuable Offer (MVO) and Premium Value Offer (PVO) can reshape your business model for lasting success. If you’re ready to step into the CEO role and take control of your studio’s future, this episode is for you!Tune in now and start building a business that supports both your passion and your paycheck.Work with Jackie MurphySay Hi on Instagram @thebusinessofyogaLearn about The Business of Yoga Program Apply for the Mastermind

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