Agonomics

The AG Show dives into what Gen Z really thinks about British farming. Are younger consumers switching off from agriculture, or is it simply not showing up on their radar? New AHDB research suggests trust in British farmers is still strong, but there's a gap when it comes to understanding modern farming. So what can the industry do to better connect with the next generation?
Plus, we head back to Cumbria for an update on a rainwater harvesting project across nine farms. The systems are now installed and, after one of the driest summers in recent memory, we find out how they're bedding in and what's next for the project.
And what self-respecting podcast would be complete without talk of home-made bread, damson gin, hornets and biscuits?!?
SOME USEFUL BITS (FROM AHDB & BEYOND)
Bringing British farming closer to Gen Z | AHDB
Protecting the water supply for your crops | AHDB
West Cumbria Rivers Trust - Caring For West Cumbrian Rivers & Lakes
Fewer than half of British consumers trust food labels, survey finds | The Grocer
Thatchers begins earliest apple harvest in its 122-year history | Wales Online
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Charlotte, Hannah, Phil and producers Jess and Martin would love to hear what you think! Got feedback, stories or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.
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Autumn's arrived, and to mark Love Lamb Week we're catching up with a familiar face from The Great British Bake Off who's flying the flag for British lamb.
Mike Wilkins is a sheep farmer with first-hand experience of what TV can do for farming's image. He explains why shows like Bake Off can help tell farming's story to a much wider audience, and why he's backing the long-running Make It Lamb campaign.
He also lets us in on a behind-the-scenes Bake Off secret, revealing who he couldn't resist sharing details of his TV appearances with while filming. And let's just say, it wasn't limited to the immediate family.
SOME USEFUL BITS (FROM AHDB & BEYOND)
Make it Lamb | AHDB
Search Resources Only - Food A Fact Of Life
Let's Eat Balanced | AHDB
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Charlotte, Hannah, Phil and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.
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Angela's 43 and farms beef, dairy and arable crops, but years of physical graft are already taking their toll. Living with arthritis, she says she's feeling "pretty worn and torn" and worries about what the future might hold. The AG Show catches up with her to hear how she manages the day-to-day realities of farming with the condition.
It comes as researchers at the University of Worcester look into the impact arthritis is having across the farming industry. Their study hopes to build a clearer picture of the challenges farmers face and identify practical ways to help, from lifestyle and diet changes to simple adaptations on farm.
Also on this week's show, we bring you the latest on bluetongue, the Sustainable Farming Incentive and a newly launched BYDV tool designed to help growers manage risk.
And away from the day job, find out which member of the team has taken a plunge into open water swimming, and who's set themselves the challenge of eating their way around Britain's bakeries.
SOME USEFUL BITS (FROM AHDB & BEYOND)
Arthritis + Farmers
Bluetongue virus latest news | AHDB
Heatwaves, drought and dairy resilience: How farmers are coping in 2026
Sustainable Farming Incentive 2026 (SFI26): scheme information - GOV.UK
SFI cost benefit tool | AHDB Tools
BYDV tool
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Charlotte, Hannah, Phil and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.
Sign up to the AHDB Preference Centre so that you can:
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This summer’s definitely been one to remember, with heatwaves rolling through and barely a drop of rain in sight for some. On this week’s AG Show, we catch up with Norfolk pig farmer Rob McGregor to hear how he’s been keeping his animals cool and reducing heat stress during some seriously hot conditions.
We also hear from a dairy, beef and arable farmer who believes drought-resistant crops and smarter water management will be key if farms are going to cope with more summers like this in the future.
And we check back in with our friends at Drumgoon Dairy in the US to find out how farmers reacted to their five non-negotiables for building a resilient dairy business during a recent UK roadshow.
SOME USEFUL BITS (FROM AHDB & BEYOND)
Avoiding heat stress in pigs | AHDB
North Farm Livestock
Hot weather and heat extremes | AHDB
Dry weather and drought | AHDB
US dairy farmers bring practical resilience roadshow to Britain | AHDB
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Charlotte, Hannah, Phil and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.
Sign up to the AHDB Preference Centre so that you can:
Easily update your preferences and contact information
Get information on the latest AHDB events, webinars, market insights and more
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With bluetongue cases continuing to rise this season, The AG Show team's focus is on South West England, one of the hardest-hit parts of the country, to find out what it's really like on the ground.
We catch up with a Cornish beef, sheep and arable farmer whose livestock have been affected, and hear from a Devon-based vet about just how busy things have been, plus the latest on vaccination efforts.
The message is clear: don't wait until bluetongue is on your doorstep before taking action. Support and advice are available through the AHDB Bluetongue Virus Hotline on 024 7771 0386.
Plus, we look at how this summer's heatwaves have added to the challenges facing UK dairy farmers and what it could mean for the months ahead.
SOME USEFUL BITS (FROM AHDB & BEYOND)
Bluetongue virus latest news | AHDB
Bluetongue virus update - 5 August 2026 | AHDB Webinar
How have the recent heatwaves impacted GB milk production? | AHDB
Hot weather and heat extremes | AHDB
Dry weather and drought | AHDB
Support for farmers | AHDB
GET IN TOUCH
Charlotte, Hannah, Phil and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.
Sign up to the AHDB Preference Centre so that you can:
Easily update your preferences and contact information
Get information on the latest AHDB events, webinars, market insights and more
Receive important updates such as disease alerts