Agonomics

The AG Show is hanging out with Suffolk pork farmer Molly-Anne Gimson to hear how she transformed an old horse trailer into a super-cute mobile café. She’s a young entrepreneur with a seriously inspiring story - and she’s using her platform to help more people understand where their food actually comes from.
We’re also diving into why 2025 was a standout year for UK dairy and red meat exports, with global demand smashing records at £4 billion. AHDB’s International Trade Development Director, Jonathan Eckley, joins us to break down what drove that success and where the next big growth opportunities might be.
Oh, and don’t miss our update on what’s happening in the lamb market, too.
** Please note this episode was recorded before the recent events in Iran and the Middle East **
SOME USEFUL BITS (FROM AHDB & BEYOND)
About | Pigs In...
Global appetite for UK dairy and red meat sees exports hit record high of £4 billion | AHDB
Lamb market outlook | AHDB
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Charlotte, Hannah and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at [email protected].
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The AG Show is stepping onto the court - literally - as one inventive farmer has transformed his potato store into a set of padel courts to cash in on the fitness craze everyone’s suddenly obsessed with. Turns out the old barn is exactly the right height for anyone hoping to hit the perfect lob!
With spring drilling creeping up fast, we also check in with AHDB’s agronomy guru Bek Hirstman, who’s got some seriously handy tips for tackling those soggy fields.
Oh, and there’s also a royal visit to an auction mart - so plenty to talk about this week!
SOME USEFUL BITS (FROM AHDB & BEYOND)
Padel: What is it and why is the racquet sport so popular? - BBC Sport
Padel Farm York | Play Padel in York
Recommended Lists for cereals and oilseeds (RL) | AHDB
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Charlotte, Hannah and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at [email protected].
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Ever wondered what happens to a sheep’s fleece after shearing? Turns out, it’s not just for jumpers. The AG Show team caught up with a farmer who’s breaking new ground by turning wool into ropes on a commercial scale - and get this, they’re apparently brilliant for harvesting seaweed. Who knew?
They also dive into the latest push from AHDB to champion British pork. So don’t be surprised if you spot a new ad popping up during the break of the latest Ant & Dec show - we’re really going for it.
And to top it off, there’s a rundown of the newly released beef market outlook, in case you want the inside line on what’s happening in the sector.
SOME USEFUL BITS
Choose Sustainable Rope: 100% NATURAL BRITISH WOOL PRODUCTS
Pork marketing campaign returns bigger than ever | AHDB
Beef market outlook | AHDB
Tackling mental health in the farming community of Herefordshire
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Charlotte, Hannah and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at [email protected].
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With the weather getting more unpredictable by the year, The AG Show welcomes back Nuffield Scholar Hattie McFadzean to chat through practical ways our dairy farms can toughen up and stay climate‑resilient.
We’re also digging into how the boom in GLP‑1 weight‑loss drugs could open up some big opportunities - and a few challenges - for the industry.
Plus, we get the latest on what’s happening in the pork market. And with Yellow Wellies’ Mind Your Head campaign in full swing, we’re taking a moment to talk about mental health too.
SOME USEFUL BITS
Nuffield Farming Scholarships Trust | AHDB
Hattie McFadzean | Nuffield Farming Scholarships
Cutting through the fat: How GLP-1 drugs are affecting the dairy market | AHDB
Pork market outlook | AHDB
Mind Your Head - YellowWellies.org
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Charlotte and Hannah would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at [email protected].
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The AG Show is going global this week, kicking things off with an absolutely wild story from a 2,000‑mile harvest adventure across the U.S.
Eleanor Gilbert - you might know her as Berkshire Farm Girl - jumps on the mic with Hannah and Charlotte to share what it was really like travelling the Great Plains for six months. We’re talking eight states, 1,000 hours in a combine and helping to bring in a massive 130,000 acres of crops. And guess what? She’s already got her sights set on Australia next.
We’re also hearing from Hattie McFadzean, an AHDB‑backed Nuffield Scholar, about her whirlwind study tour through five different countries… plus plenty more along the way.
SOME USEFUL BITS
Berkshire Farm Girl – Follow Me on my Journey educating the world on diverse farming practices
Nuffield Farming Scholarships Trust | AHDB
Agri Market Outlook | AHDB
Dairy market outlook | AHDB
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Charlotte and Hannah would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at [email protected].
Sign up to the AHDB Preference Centre so that you can:
Easily update your preferences and contact information
Get information on the latest AHDB events, webinars, market insights and more
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