PodcastsBusinessAlt Marketing School

Alt Marketing School

Fab Giovanetti
Alt Marketing School
Latest episode

318 episodes

  • Alt Marketing School

    EP 270 - Building Access and Representation Into Your 2026 Plans

    18/1/2026 | 50 mins.
    Fab sits down with Quarina Sultana to break down practical steps to embed accessibility and inclusion into every stage of your campaigns, from briefing and production, right through to reviewing and measuring impact.

    ABOUT OUR TEACHER 👩‍🏫

    Quarina Sultana is the founder of Q&Co, a digital consultancy on a mission to make digital feel more human, more inclusive, and a little less overwhelming.

    With over a decade leading transformation across sectors like charity, legal, finance, and tech, she's helped organisations untangle the digital mess and find clarity, confidence, and a whole lot more sparkle online.

    Linkedin: https://www.linkedin.com/in/lifeofasultana/ Instagram: https://www.instagram.com/qandco_digital/ Website: qandco.uk

    BECOME A SMARTER MARKETER 👇
    Get weekly lessons in your inbox for £0: Signup for the newsletter

    CONNECT WITH AMS 🤝
    Our course library
    Our certification

    OUR SPONSORS 🪩
    Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here
    Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more
    View all sponsors and offers

    SUPPORT 🫶
    Leave a review on Apple Podcasts
    Leave a rating on Spotify
  • Alt Marketing School

    EP 269 - Why Visibility Is the Biggest Shift for Marketers in 2026

    04/1/2026 | 20 mins.
    Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketing

    Join Fab and Sophie Cross as they chat about embracing change, building genuine connections, and navigating the rise of AI and automation. Hear behind-the-scenes insights from Freelance Magazine and discover why prioritising what matters, and showing up authentically, are more important than ever.

    ABOUT OUR TEACHER 👩‍🏫
    Creative, marketing & B2B freelancers. Get new clients, get support, make freelance friends - Freelancer Magazine is an affordable community of freelancers with its own magazine, directory and virtual coworking.

    Connect on LinkedIn: click here
    Join the freelancer live masterclass: click here

    BECOME A SMARTER MARKETER 👇
    Get weekly lessons in your inbox for £0: Signup for the newsletter

    CONNECT WITH AMS 🤝
    Our course library
    Our certification

    OUR SPONSORS 🪩
    Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here
    Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more
    View all sponsors and offers

    SUPPORT 🫶
    Leave a review on Apple Podcasts
    Leave a rating on Spotify
  • Alt Marketing School

    EP 268 - Community & Commerce: What Still Works in 2026?

    28/12/2025 | 20 mins.
    Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketing

    Curious about what’s shifting and what’s here to stay in the world of marketing and social media?

    In this episode, Fab sits down with Becca Holloway to explore the latest changes, from the ever-evolving social algorithms and AI-driven SEO to the rising importance of private communities and authentic paid strategies.

    ABOUT OUR TEACHER 👩‍🏫
    Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.
    Instagram: @beccasocialstudio
    TikTok: @beccasocial

    BECOME A SMARTER MARKETER 👇
    Get weekly lessons in your inbox for £0: Signup for the newsletter

    CONNECT WITH AMS 🤝
    Our course library
    Our certification

    OUR SPONSORS 🪩
    Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here
    Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more
    View all sponsors and offers

    SUPPORT 🫶
    Leave a review on Apple Podcasts
    Leave a rating on Spotify
  • Alt Marketing School

    EP 267 - Marketing Lessons from Starbucks Cups & Spotify Wrapped

    21/12/2025 | 4 mins.
    Get your copy of the book at https://customerdriven.marketing

    In this episode, Fab shares a reading from Chapter 7 of her Customer Driven Marketing Handbook, all about building emotional connection through personalisation.

    BECOME A SMARTER MARKETER 👇
    Get weekly lessons in your inbox for £0: Signup for the newsletter

    CONNECT WITH AMS 🤝
    Our course library
    Our certification

    OUR SPONSORS 🪩
    Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here
    Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more
    View all sponsors and offers

    SUPPORT 🫶
    Leave a review on Apple Podcasts
    Leave a rating on Spotify
  • Alt Marketing School

    EP 265 - Did Meta Just Make Creators King?

    14/12/2025 | 22 mins.
    Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketing

    What the November 2025 Meta changes mean for your next 90 days. We’ll unpack private signals over public metrics, Instagram’s time‑spent and Trial Reels updates, and exactly what you can do to protect your strategy against any and all algorithm changes.

    ABOUT OUR TEACHER 👩‍🏫
    Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.
    Find out more about Emma on social

    TikTok: @freshapproachdigital
    Instagram: @FreshApproachdigital

    CONNECT WITH AMS 🤝
    Our course library
    Our certification

    OUR SPONSORS 🪩
    Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here
    Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more
    View all sponsors and offers

    OUR FAVE RESOURCES 👇
    Get weekly lessons in your inbox for £0: Newsletter

    SUPPORT 🫶
    Leave a review on Apple Podcasts
    Leave a rating on Spotify

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About Alt Marketing School

Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.
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