Capitalism.com with Ryan Daniel Moran

The next boot camp is this exact plan. We set your exit number together and build the plan to hit it, in about three hours, for Most people are told to work 30 years, save, and call that retirement. I think that is a bad plan, so this episode is the whole map to a life-changing exit in about three years: how to set your number, why I would build a high-margin subscription product to get there, and the math that shrinks the whole thing down to four or five subscriptions a day. I also get into the tax rule that can take your capital gains to zero, and the liquidation event you can have without ever selling the business.
Resources mentioned on the podcast:
► Workshop waitlist: https://capitalism.com/bootcamp
► The Product GPT: https://capitalism.com/productgpt
► Work with me and my team: https://capitalism.com/join
(0:00) The whole plan for an exit that makes you financially free in three years
(1:00) I built a business in 2013 and sold it four years later in a $16M package
(2:00) Throw out the 30-year retirement playbook
(3:00) Your impossible goal does not have to be a billion dollars
(4:00) The clients who went from zero to $500K a month, and what slowed them down
(6:00) Step one, set a target that would actually change your life
(7:00) Sam Prentice's formula: the passive income you need, times 17
(9:00) Why product creation beats every other route to an exit right now
(11:00) Poor man's math: the profit that justifies a $4.25M price
(12:00) Gruns sold for $1.2B without the profit to justify it
(13:00) The three years: launch, acquire, then scale and prep the exit
(14:00) $1M in profit a year is $2,750 a day, or 110 sales
(15:00) Why subscription products change the math
(17:00) 3,300 people on auto-ship is four to five new subscriptions a day
(18:00) The gateway product, and doing this with one-time purchases
(19:00) The free GPT that builds your product for you
(21:00) Two paths: build an audience or build a funnel
(22:00) Content or ads to an opt-in, then follow up. Everything else is drama
(23:00) What the free route looks like day to day, and the hours in the DMs
(26:00) The paid route: fewer moving pieces, one big cost
(27:00) Why I tell you to start free even though it is slower
(29:00) The whole model in one paragraph
(30:00) What to do about the exit itself
(31:00) QSBS: hold five years and pay zero capital gains
(32:00) You need close to $1M in profit to attract a good buyer
(33:00) You can have a liquidation event without selling the business
(34:00) My deal was $16M at a 5X multiple, and we only got 60% upfront
(35:00) What I would do differently: take the cash and keep the business
(36:00) Why entrepreneurs get defensive at $1M in profit
(37:00) The target, the math, and the plan in one recap
(39:00) Two ways I can help, starting with the next boot camp
DISCLAIMER: The information contained on this Podcast Channel and the resources available for download/viewing through this Podcast Channel are for educational and informational purposes only.

My guests fly in from Spain and go home with one idea. You don't need the flight. I run a live workshop where I teach one idea you can put into your business over the next 30 to 90 days:
► Workshop waitlist: https://capitalism.com/bootcamp
Juan Ramón and Carlos found my podcast in 2020, ran the playbook, and it still took them three full years to make their first million dollars. Then they tripled in a single year, and when I asked what changed, they told me they did less: they cut 80% of their products. They sell a $1,000 car screen out of Spain at 40% margins, they do about $500K a month, and most of this conversation is about how much they had to take away to get there.
Resources mentioned in the episode:
► Workshop waitlist: https://capitalism.com/bootcamp
► The $100K Playbook: https://capitalism.com/100K
► Merge Screens: https://mergescreens.com
(0:00) A business selling $1,000 car screens at $500K a month
(1:29) Five years old, $7M in the last 12 months
(2:06) The night they crossed their first million
(2:46) They found the podcast in 2020, and the business that never hit $10K a month
(4:49) What they actually sell: pull the old radio, drop in a Tesla-style screen
(5:20) Why they chased a $1,000 product instead of a $10 one, and the margin on it
(6:52) "This has not been an overnight success." 7 years to 10,000 orders
(7:46) A year and a half losing money, then a year and a half at break even
(8:17) How they get customers without ever touching Amazon
(9:02) "I do not feel successful." What $7 million a year actually feels like
(10:40) Treating the whole thing as a game, and whether they think about an exit yet
(12:36) The 10 days they lost 30% of their revenue
(13:18) "Just pure anxiety." The fear of failing himself
(14:06) What broke: a Google account, a disconnected Meta pixel, both algorithms
(15:39) The two roles, and how they split the company between them
(16:42) "We are a service company that sells products"
(17:27) Rocket fuel: the one with the ideas and the one who keeps it from breaking
(18:37) The roles were an accident. He got blocked from Facebook.
(20:33) Six models of car, three screens each, and two manufacturers
(21:41) What changed the year they tripled: they did less
(23:25) Why removing products is what unlocks growth under seven figures
(24:45) The two outbreaks: closing one store, then cutting to six products
(26:04) Five hours a week on six products instead of one hour on thirty
(26:39) Alex Becker on the 1% better ideas, and needing the space to have them
(27:48) The first hire that finally gave him time to think
(28:15) From two people and a part-time VA to nine employees
(29:12) The first marketing hire was SEO, and why that was a mistake
(30:57) Learning by doing, and what a partner who has your back makes possible
(32:10) "The relationship comes first," agreed before they made a single sale
(34:00) The pressure of entrepreneurship that nobody outside it understands
(36:19) Why they fly in from Spain for a single idea
(39:15) Set the outcome, not the process, and let the team figure out how
(40:40) A million dollars a month, and what would have to be true to get there
(43:26) What actually took them from zero to $7M a year
DISCLAIMER: The information contained on this Podcast Channel and the resources available for download/viewing through this Podcast Channel are for educational and informational purposes only.

Our playbook to $100K a month is free, and it comes with an AI tool that builds a plan for you:
► The $100K Playbook: https://capitalism.com/100K
Dr. Benjamin Hardy is the co-author of the books, "10x Is Easier Than 2x" and "Who Not How" with Dan Sullivan. I read his new one, "The Science of Scaling," and then I couldn't sleep. Step one is to set a goal so big you don't believe you can hit it, and I got stuck there, so instead of interviewing Ben about his framework I asked him to run it on me live. He pulled my own goal three years forward and made me say out loud what would have to go, which is when it clicked: the goal is not a prediction, it's a tool for deciding what you cut.
Mentioned on the podcast:
► The $100K Playbook: https://capitalism.com/100K
► Bootcamp waitlist: https://capitalism.com/bootcamp
► The Science of Scaling by Dr. Benjamin Hardy
► 10x Is Easier Than 2x by Dan Sullivan & Dr. Benjamin Hardy
► Who Not How by Dan Sullivan & Dr. Benjamin Hardy
(0:00) Very talented entrepreneurs could be getting 100X the results they are
(0:38) Step one of the book: set an impossible goal
(1:02) My challenge to you before we start, and the number I want you to aim at
(2:21) "I have a bone to pick with you." The book that cost me a night of sleep
(3:10) How Ben made his money, and the coaching company he sold
(4:15) Why he walked away from social media, masterminds, and his old business
(6:27) Most people think scale means doing twice as many things
(8:03) High-rep, low-rep, and Joseph Nguyen's "no-rep" learning
(9:59) Five pathways that were all decent, and not one of them powerful
(11:09) I got stuck on chapter one with seven goals that all seemed related
(14:20) Using time as a tool: shorten the window, filter out the seven-figure decisions
(15:53) "How blunt do you want me to be?" Ben moves my 2030 goal to 2027
(16:53) The first thing that falls apart is a role we manage instead of hire well
(18:29) Acquire bigger brands, or install better operators
(19:20) The honest answer for why I never just changed the timeline
(20:44) Nobody is monitoring your goal, which is exactly what makes it a tool
(23:30) Your impossible goal does not have to be a billion dollars
(24:46) What happens after $100 million, and why a billion feels unclear
(26:05) My seven goals out loud, and the four I had already forgotten
(27:20) The Cleveland Guardians, and the goal I stopped believing in
(30:34) Your goal and the company's goal are two different goals
(32:20) The Bain Capital founder who could not answer "how do you choose the right goal?"
(33:39) "Just choose" versus optimizing for the wrong thing
(36:02) The purpose of the goal is whatever it forces you to face
(37:58) Physician's Choice cut profitable SKUs to build a $100 million company
(39:55) Why every event and every scroll hands you four more goals
(41:47) Alicia Alt went from 10 customers to 8,000 in one week
(43:20) The power law, and why a great one is worth 10,000 average ones
(45:20) Margin for error: what a superstar does for everyone else on the floor
(46:03) "The who often comes with the pathway"
(48:15) Tom Brady and Odell Beckham Jr. had the same game and different goals
(52:43) José Ramírez took $100 million below market to be the greatest Cleveland player ever
(53:37) How many goals Ben actually has
(54:48) The Logan Paul problem, and what Musk is really optimizing for
(57:41) You are not sacrificing the other six goals, you are sacrificing them for now
(1:00:37) Raising the floor is the conscious choice to let things go
(1:04:07) "I'm not capable of that." Why belief is not required at the start
(1:08:44) Hidden commitments: the $31 million founder avoiding his father's collapse
(1:12:45) Big visions and a life you actually enjoy
DISCLAIMER: The information contained on this Podcast Channel and the resources available for download/viewing through this Podcast Channel are for educational and informational purposes only.

Derek Halpern shut down the biggest business podcast in the space, walked away from millions of dollars in cashflow, and started a turmeric company with $30,000 split three ways. 
Eight years later Truvani is in more than 14,000 retail stores, including 4,200 Walmarts, it shipped 450,000 units in a single month, and it has never raised a dollar of outside capital. 
We break down the sampling strategy that built demand before the product ever hit a shelf, the one paragraph on why most good D2C brands die in retail, and how he decides whether something is worth winning.
 
Links mentioned in the video:
► The eight-step plan to a million-dollar business: https://capitalism.com/100K
Derek is running the same three-part system I mentor clients through on the way to their first $100,000 a month. The whole model is laid out in one video:
► How we take a business from zero to $100,000 a month: https://capitalism.com/model
 
(0:00) Why he shut down the biggest business podcast in the space
(1:56) "I was an accidental teacher": the real reason he quit
(3:52) Just under $1 million in year one, one course, one employee
(5:37) It wasn't a protein company. It was a turmeric company.
(7:15) August 2017: three people, three skill sets, one phone call
(8:00) The pre-sale that broke the plan: 5,000 bottles ordered, 35,000 needed
(9:09) What leaning on an influencer partner costs you later
(10:57) Turmeric to bone broth to protein, still not sure who they were
(13:00) Facebook banned them over hemp, so they reformulated in eight months
(14:05) The three parts of the seven-figure system, running inside Truvani
(15:25) Going into retail with zero retail experience
(16:35) A year and a half of not knowing what kind of company they were
(17:05) The one thing they did know: no weird ingredients
(18:00) Hiring a retail consultant and asking him the dumbest questions
(19:00) Expo West cancelled the day before the flight
(19:44) The zag: doubling down on retail while everyone else ran online
(20:45) The bottom-shelf photo that forced them to build a flavor line
(21:52) The clean-brand detour: deodorant, toothpaste, lip balm
(23:00) 100 doors to 2,000, and the 76-store chain that unlocked Sprouts
(23:21) One paragraph on why good D2C brands fail in retail
(24:47) Killing "more for more" and putting the whole ad budget into samples
(25:50) Why Truvani won in retail: a million samples before the shelf
(28:36) Selling out on purpose vs. selling out by accident
(30:45) Pent-up demand, and where to see the eight-step plan
(33:16) Proof of concept as the number one guiding principle
(33:46) 200 gifts to 50,000 gifts in a single year
(36:46) Why he would rather you buy on Amazon than Shopify
(37:54) Retail has the best price, and that is on purpose
(38:46) End caps, secondary placement, and earning shelf space
(41:01) $30,000 total, 12,000 doors, zero dollars raised
(42:57) Revolving credit lines vs. the fixed-term trap that killed brands
(44:48) Chess, pushups, and a dad who made him pay the bet
(47:00) Winning is eventual, and most people quit at the first failure
(50:55) How he decides whether something is worth winning
(52:03) Big opportunity, a better product, and numbers that work
(53:00) Why they killed the deodorant and the bone broth
(54:54) Free shaker cups on an end cap, because nobody said he could
(57:48) "We don't do content. We just buy ads." Does he still mean it?
(58:44) "I hate remarketing," and the 90% net-new rule
(59:52) People buy because they believe what you believe
(1:02:00) No gums, no flow agents, and a year of hand-filled bags
(1:04:10) The market caught up, and most people still don't care
(1:05:54) The delectable-treat Trojan horse: sell the brownie
(1:07:37) 40% of their buyers had never taken a protein before
(1:09:20) 4,200 Walmarts, and 450,000 units in one month
(1:11:35) What changes when private equity sees you in the Nielsen reports
(1:13:42) Hot Takes: discounts
(1:14:53) Hot Takes: Walmart
(1:16:44) Hot Takes: tariffs, pea protein, and black swan events
(1:20:18) Hot Takes: influencers
(1:21:16) Hot Takes: capitalism
(1:23:36) Does he miss the limelight?
(1:27:00) Cashflow vs. enterprise value, and why he walked away
 
DISCLAIMER: The information contained on this podcast channel and the resources available for download/viewing through this podcast channel are for educational and informational purposes only.

This is step six of the eight-step process we use to build million-dollar businesses. The whole model is laid out in one video:
► How we take a business from zero to $100,000 a month: https://capitalism.com/model
We also run live workshops where we work with clients and followers on building this inside their business. 
► Waiting list for our next live workshop: https://capitalism.com/bootcamp
One of my clients sells a stain remover stick and was stuck under $10,000 a month. About 90 days after they built the flywheel, they were flirting with $30,000 a month, and they got it about half right.
In this episode I walk through the flywheel, the 60 to 90 minute daily process we use to get free traffic, leads every day, and sales in the bank account without an ad budget. Gather and post proof, send that traffic to a lead capture, then reach out to the people who engage. I pull up that client's actual Instagram and sales screenshots, show you the three things I would fix, and explain why proof converts better than anything else you can post.
Links mentioned in this episode:
► The whole eight-step model for going from zero to $100,000 a month: https://capitalism.com/model
► Free resources for the road to your first million-dollar business: https://capitalism.com/100K
(0:00) Would it be worth it to add $25,000 a month over the next 90 days
(1:10) What this does not require: no ad budget, no viral posting, no influencers
(1:40) The flywheel, and why it is step six of our eight-step process
(2:00) Where this fits, and where to see the whole model
(2:40) Thanks Mom Co: stuck under $10,000 a month with a stain remover stick
(3:10) What the flywheel did for them: past $25,000, flirting with $30,000
(4:10) Rule one: we measure content by leads, not views
(5:20) Rule two: proof equals conversions, and what actually counts as proof
(7:00) Rule three: run the flywheel before you run ads
(8:00) Step one: 20 to 30 minutes a day gathering and posting proof
(9:40) Step two: send that traffic to a lead capture or a first-time customer discount
(10:40) Step three: manual outreach, the part almost everybody skips
(11:40) The exact message to send someone who saw your story
(12:20) Switch Supplements and Kill Switch: 75 views into a seven-figure business
(13:50) Do not add more steps, get better at the three you have
(15:20) Inside the Thanks Mom Co Instagram and link in bio
(16:40) The stain stick demos: putty and Chick-fil-A sauce as perfect proof
(17:50) Fix one: no call to action, so no way to measure leads
(19:00) Fix two: a dedicated first-time customer discount page beats a pop-up
(19:50) Fix three: sprinkle proof into the sales page and the Amazon listing
(20:30) Their sales screenshots: one piece of proof, one email, a $1,500 day
(21:50) Almost a 100-sale day, and why that is a million-dollar business
(22:40) What your average Tuesday morning looks like
(23:40) Where to find the whole model and our free resources
DISCLAIMER: The information contained on this podcast channel and the resources available for download/viewing through this podcast channel are for educational and informational purposes only.