Capitalism.com with Ryan Daniel Moran

In this episode, we're walking through a real case study on how to prepare an e-commerce business for a $10M+ exit. We break down the tax planning strategies, financial recasting, and recurring revenue plays that can double or triple your valuation.
Learn more about our cohorts and how you can partner with us at Capitalism.com, head to https://capitalism.com/partners
 
Timestamps
(0:00) Introduction: Positioning a $7M revenue business for a $10M+ exit
(2:00) Standard Problem: Most founders settle for 3X multiple, leaving
(5:00) Business Valuation Works: Why 3X profit multiple is incomplete
(7:00) Hidden Costs: Seller notes and payment structures dramatically reduce actual proceeds
(9:00) Ryan's $16M Sale Mistake: Walked away with only $7.2M due
(12:00) Tax Hack: Small business exemption can make a $10M exit 100% tax-free
(14:00) Strategy #1: Use trailing 12-month numbers to capture growth momentum
(18:00) Recasting books from cash to accrual
(21:00) Moving Beyond 4X: How to reach 5X, 6X, or even 7X multiples
(23:00) Building Recurring Revenue: TikTok Shop and Subscribe & Save create buyer confidence
(29:00) Reducing Founder's Risk: Systemize yourself out of the business to increase valuation
(34:00) Setting Your Terms: Walk in with your own deal terms
(36:00) Negotiation Floor: $10M cash minimum OR 6X EBITDA on a seller note
(41:00) Plan Ahead: Start optimizing your business 6-12 months before exit
(43:00) Call-to-Action: Learn more about Ryan's coaching program

What 1-3 decisions could you make that would dramatically simplify your life? 

I (Ryan) asked myself this question earlier this year, and it served as a "forcing function" for me to make hard decisions in my life and business. What would my business look like if it was simple? What could become possible if I had more time to think? What skills might I learn if I had more mental capacity? 

In this episode, I share some of the decisions that I made - and am considering making - in order to free up more space, and how I plan to use that new capacity to serve at a deeper, more meaningful level.

When life feels uncertain and everything is falling apart... this is what to do when you don't know what to do. 

Life is like an ETF; there are good things and bad things in your life "portfolio." We don't notice our improvements, and we are freaked out by our setbacks. Still, things tend to go up over time. The trick is staying the game long enough to let compounding returns kick in.

When everything is falling apart, we prepare for the next opportunity... and the opportunity of a lifetime tends to come around at least once a year, as long as we are ready for them.

In this episode, we break down what's happening across the portfolio as of March 2026, including the wins, setbacks, and a possible exit.
You'll hear the numbers behind Sheer Strength's brand pivot, what's driving a 40% jump in profits, and how Switch Supplements is becoming a multi-7-figure business.

Not everything is working, though. A few projects are on the struggle bus and are dragging down the overall portfolio.
However, there's also a $10M exit brewing inside the Capitalism Fund, a $1M raise coming for one of the portfolio's fastest-growing brands... and some changes coming to Capitalism.com.

Aegetic is a self defense brand started by member of The One Percent Cody doing $12k per month. 
In this episode of Brand Reviews, we're helping cody get his content, landing page, and amazon listing dialed in so that he can scale to $25k a month and beyond. 
If you want your brand to be reviewed on the podcast, head to https://capitalism.com/100k to submit your business for feedback! 
What do you want to see next on the podcast? Comment down below!