Are you Really Authentic and is it Enough with Rachel Coons
Welcome to the show!
Today, I've got Rachel Coons with me and we are breaking down authenticity and taking it to the next level.
I recently saw Rachel at a business conference and she told me she did one of the tactics I told her to do and it didn't work...and here's why...
Don't miss signing up for my next Masterclass. Head over to https://www.captivatetheroom.com/voicereclaim
Interview Summary
Tracy Goodwin interviewed business owner Rachel Koons to demonstrate the nuances of voice coaching. [45:28] They began by revisiting a previous live coaching session where minor adjustments to Rachel's vocal delivery on a video led to significantly higher conversions. The core of the conversation focused on analyzing a recent, unsuccessful voice message campaign Rachel ran. [15:45] Tracy identified that Rachel's tone sounded rushed, detached, and apologetic for selling, which created a disconnect with potential customers. Through a live workshop, Tracy helped Rachel uncover the underlying mindset of feeling like she was "bothering" people and guided her toward a more authentic, confident, and caring vocal approach to use in her upcoming launch. [15:56]
Interviewee Background
Rachel Koons is a wife and mother of four who, two years prior, founded a business to help other mothers with their finances. [07:12] She started with a membership focused on a grocery-saving method she created and later expanded to cover budgeting, investing, and making money from home. [08:17] At the time of the interview, her membership community had grown to nearly 1400 members.
Key Points
Rachel explained that her first coaching session with Tracy helped her realize her online persona did not match her true self, and that shifting to a more authentic delivery felt better and was more effective.
She learned that "talking head" videos, while receiving lower surface-level engagement, generated warmer leads and higher conversions because they fostered a genuine connection with her audience. [13:38]
She shared her disappointment with a recent voice message campaign where she contacted 50 potential customers but only converted two, despite feeling she had been authentic. [15:45]
Rachel admitted that during that campaign, she was rushed and focused on completing a checklist, which contributed to a tone of disconnect. [17:52]
She revealed her core discomfort stemmed from not wanting to pressure people, which inadvertently came across as vocal indifference and a feeling that she was "bugging" her audience. [19:12]
After hearing her own message analyzed, she recognized it lacked personal connection and sounded generic. [23:47]
Rachel identified that she often wore a "mask" of being a serious coach, fearing her naturally fun and "cheerleadery" personality would not be taken seriously on the topic of money. [37:22]
By the end of the session, she expressed renewed excitement to use voice messages in her next launch, with a new focus on creating a genuine, caring connection rather than simply making a sale. [39:42]
Notable Quotes
"Honestly, that experience for me was just realizing that what I was saying and how I was portraying myself online wasn't matching up with what I thought I was doing... [11:36] It didn't feel like I was showing up as a showman. [11:52] It felt like I was showing up as Rachel Koons helping." (11:22) - This was said as she reflected on the impact of her first live coaching session with Tracy, where she was coached on a viral video.
"Who cares about engagement if you're connecting with your followers and you're increasing conversions?" (13:35) - Rachel said this while recalling a key piece of advice from Tracy that shifted her focus from vanity metrics to the quality of connection, which ultimately drove sales. [13:38]
"I felt in these voice messages was like I was popping in, I was intruding on them... [20:41] it was like me bugging almost." (20:33) - She offered this as an explanation for her mindset while sending the low-converting voice messages, which directly influenced her apologetic and disconnected tone. [17:27]
"I want people to know that I can be super fun, but I also can get to the deeper stuff as well. [37:22] So I put on this mask of I can't be that fun cheerleader." (37:12) - This quote came during a moment of self-realization, where she explained why she suppressed her natural personality, fearing it would undermine her credibility as a financial coach. [37:22]
Kicker Quotes
"Now I'm like, oh, I'm so excited to do launch because I feel like it's going to feel better for me... [40:03] and I don't care if people join or not. That's not the end goal here. It's that I feel like I am helping the people that I'm meant to help."
"I do feel like I'm at a point in my business where I'm over the numbers. [43:28] I'm over just the masses. I am way more focused on the right people calling in the right people, connecting with those individuals than I was before." [44:08]
"This is the solution that you've been looking for and I know that, and I am committed to helping you on your journey." [33:46]
Ireland