Consultancy Growth Podcast

David Watt is a Partner at Kershaw Partners, a consultancy that has spent the last decade working with event businesses across the UK on growth, systemisation and exit. David's career in the events industry spans almost thirty years. He co-founded his first event business in 1996, before going into commercial roles at the European Tour and the Ryder Cup, and Spotless Group. He later founded Pubs on Wheels, an award-winning mobile bar business, before stepping into consultancy alongside Mike Kershaw and Richard Dean at Kershaw Partners.
In this conversation, Craig and David explore how Kershaw Partners productised advisory into a simple, easy-to-buy diagnostic review, why conviction in that first offering matters when clients try to skip straight to the bigger engagement, and how the firm's six pillars of growth. They also dig into why founders get stuck in the weeds, the importance of falling in love with your ideal client rather than your product or service, and why preparing a business for exit and preparing it for growth are essentially the same exercise.
This is a grounded, practical conversation with a consultancy partner who has lived the founder journey himself and now helps other owner-led firms systemise, scale and create the option to exit.
Host: Craig Herd, MD at Consultancy Growth
Guest: David Watt, Partner at Kershaw Partners

Mark Grice is CEO and Co-Founder of Total Negotiation Group, a global negotiation consultancy operating across Europe, the Middle East, the Americas and Asia Pacific. Mark co-founded the firm 17 years ago with Mark Cranstoun after the two met working at Guinness. Today the business has trained more than 9,500 delegates across 72 countries, with clients who have stayed for over a decade. In January this year, Mark transitioned from Chief Commercial Officer into the CEO role.
In this conversation, Craig and Mark explore the three insights that shaped Total Negotiation Group from day one, why the client rarely loses clients, how Mark handles clients asking for a quick fix when they really need a longer engagement, and how he balances a core team of employees with a wider network of associates.
This is a measured, practical conversation with a consultancy CEO who has built a global firm by sticking to the long view, on client relationships, on capability, and on the kind of business worth building.
Host: Craig Herd, MD at Consultancy Growth
Guest: Mark Grice, CEO of Total Negotiation Group

Belden Menkus is the Founder of Menkus & Associates and host of The Purposeful Strategist podcast. Belden started his career at McKinsey, where he worked with clients across the UK, Europe, the US and Japan, before going on to lead consulting and venture businesses in London. He founded Menkus & Associates over twenty years ago and has spent more than thirty years working at board and ExCo level with regulated utilities, infrastructure bodies, professional institutions and law firms, what he calls businesses with a public remit.
In this conversation, Craig and Belden explore why purpose only works as a driver of strategic action when the business model is genuinely lined up behind it, why alignment between a consultancy and its clients creates both speed and trust in a commercial relationship, and why most away day decisions never survive contact with the organisation. They also dig into the difference between a consultancy that is stalled and one that is stuck, and why distraction has quietly become one of the biggest issues most organisations are dealing with.
This is a considered, practical conversation with an advisor who has spent decades helping leaders cut through complexity, find the conditions for action, and turn strategy on paper into something that actually moves.

Host: Craig Herd, MD at Consultancy Growth
Guest: Belden Menkus, Founder at Menkus & Associates

Richard Jones is a leadership coach at OLIA. Before founding OLIA, Richard spent nearly eight years as a partner and board member at Moorhouse, where he established and led the firm's health practice and was part of the leadership team that took Moorhouse through a management buyout in 2014. He is a senior accredited practitioner coach, a chartered management consultant, and has trained in psychotherapy and positive psychology.
In this conversation, Craig and Richard explore how leadership has evolved over the last fifty years and why the old model of the leader as custodian of all the answers is firmly a thing of the past, why consultancy attracts insecure overachievers, and the inflection point almost every consultant reaches when the behaviours that got them here stop being the foundation for what comes next. They also dig into why more than 50% of senior hires fail within the first two years, why treating a senior hire as an organisational change event rather than a recruitment decision is what separates the firms that get it right, and what leaders who navigate change well consistently have in common.
This is a thoughtful, reflective conversation with a leadership coach who has sat on both sides of the table, as a partner inside a consultancy going through significant change and as an advisor to the leaders running through it now.
Host: Craig Herd, MD at Consultancy Growth
Guest: Richard Jones, Leadership Coach at OLIA

Luke Badiali is Co-founder of BeDeveloped, where he partners with boutique consulting firms and PE/VC-backed businesses looking to scale their business development capability. Over the past five years Luke and his business partner George Berrington have supported more than 1,000 consulting leaders.
In this conversation, Craig and Luke explore why the gap between knowing business development matters and building something that works consistently is almost always a problem of execution rather than intent, why over-reliance on a small number of rainmakers persists even when leaders know it's a structural vulnerability, how to build a BD engine through the right sequence of CRM, lead generation, sales and marketing alignment, and people development, and what private equity investors really see when revenue is concentrated in one or two individuals.
This is a structured, practical conversation with a business development specialist who has a clear view of what it actually takes to build a repeatable commercial engine inside a boutique consulting firm.
Host: Craig Herd, MD at Consultancy Growth
Guest: Luke Badiali, Co-founder at BeDeveloped