Creative Confidence Podcast

Medical bills written in codes patients can't read. Homes that don't fit a wheelchair. A specialized bed that can run up to $15,000 and isn't covered by insurance. For the 24 million caregivers in the US, these are everyday obstacles. And each one points to a design opportunity.
This week, we’re sharing an episode from IDEO Thinking, a new IDEO podcast where authors read their own stories from IDEO's Thinking blog. So much of what IDEO does is shaped by the people here, and these stories, told in the writers’ own voices, show what human-centered design looks like across different disciplines and practice areas. If you come to Creative Confidence for ideas to bring into your own work, consider this a fresh source of inspiration.
This episode comes from Sierra Hillman, an interaction designer at IDEO focused on health. She became her father's sole full-time caregiver at 22 after he became paraplegic. Sierra shares the hardest parts of that role and the opportunities she sees for designers, healthcare providers, and businesses to lighten the load.

Subscribe to the IDEO Thinking podcast here: https://shows.acast.com/ideo-thinking
Read the story: https://www.ideo.com/journal/opportunities-in-the-hidden-costs-of-caregiving

Related Resources
IDEO U's Foundations in Design Thinking Certificate: https://www.ideou.com/products/design-thinking-certificate
5 principles for easing the burden on caregivers, by Sierra Hillman and John Won: https://www.ideo.com/journal/5-design-principles-for-easing-the-burden-on-caregivers
Sierra Hillman on LinkedIn: https://www.linkedin.com/in/sierra-hillman/

In This Episode
(Timestamps are approximate due to ad breaks.)
(00:00) Mina introduces IDEO Thinking and Sierra's story
(02:15) Sierra comes face-to-face with the hidden costs of care at 22
(04:38) Fighting insurance denials and imagining an AI patient advocate
(05:52) Turning cryptic medical bills into something patients can read
(08:07) Preventing bed sores with a smart, affordable bed for home
(10:33) Finding a wheelchair-accessible home, and the tools that could help
(12:04) Why designers have only scratched the surface
__________

Get episode recaps and register for free live podcast events at ideou.com/podcast.
Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
Hosted on Acast. See acast.com/privacy for more information.

IDEO has built a business around solving difficult problems. But problems and situations are not the same thing, argues Seth Godin. And correctly telling them apart is critical. Get it wrong, and you'll spend months pushing on something that was never going to move.
In this conversation, Seth and Mina dig into themes from Seth’s new book The Knot: how to tell a problem from a situation, why naming a problem correctly is a much higher bar than most of us set, and how systems—inside a company, a family, or a culture—work to outlast the people trying to change them.

Related Resources
Seth’s newest book, The Knot: https://seths.blog/theknot
Seth's blog: https://seths.blog
Seth Godin on LinkedIn: https://www.linkedin.com/in/sethgodin/
Human-Centered Systems Thinking, an IDEO U 5-week cohort course: https://ideou.com/products/human-centered-systems-thinking

In This Episode
Timestamps are approximate due to ad breaks.
(00:00) The story of the Gordian knot
(02:27) Seth Godin: 20+ books, the internet's most-read blog, and the book he almost didn't write
(05:05) The book that never sold, Survival Is Not Enough — and why it's still his favorite
(08:54) How a four-hour interview with Mel Robbins turned into The Knot
(11:41) Why he picked a pretzel for the cover of his new book
(16:38) A tangled necklace reveals the real problem, and it's not the necklace
(22:58) A CEO deletes every recurring meeting in the company, on purpose
(27:36) Why briefing a team on the solution instead of the problem backfires
(28:54) The one question Seth asks people to find out if they actually know their problem
(31:22) The engineering assignment that earned an F but won with actual users
(32:50) Problem or situation? The one-line test for telling them apart
(36:30) The day Google shut down Squidoo, his 300,000-person community, overnight
(41:51) Why systems act like they want to outlast you
(45:49) Two ways to move an entrenched system
(43:55) Why "yes, and" and Seth's and/but framing aren't in conflict
(45:01) How to know when you've found the right problem
(46:07) The difference between a manager and a leader
(48:05) Lightning round: books, juggling, and advice for his younger self
__________

Get episode recaps and register for free live podcast events at ideou.com/podcast.
Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
Hosted on Acast. See acast.com/privacy for more information.

Jane Fulton Suri spent nearly four decades defining the craft of design research. She says it’s less about collecting information and more about changing how you see something.
In this episode, IDEO CEO Mike Peng talks with Jane about memorable moments from her lengthy career, what separates a good insight from a great one, and where she thinks the discipline needs to go next.
Related Resources:
Jane teaches Insights for Innovation, part of IDEO U's AI x Design Thinking Certificate.
Insights for Innovation online course — https://www.ideou.com/products/insights-for-innovation
AI x Design Thinking Certificate — https://www.ideou.com/products/ai-design-thinking-certificate
Jane Fulton Suri on LinkedIn — https://www.linkedin.com/in/jane-fulton-suri-64098a57/
Thoughtless Acts, by Jane Fulton Suri — https://www.goodreads.com/en/book/show/580270.Thoughtless_Acts_
Previous podcast episodes with Jane:
Why Bringing Curiosity Into Your Work Takes Courage: Jane Fulton Suri — https://shows.acast.com/creative-confidence-podcast/episodes/why-bringing-curiosity-into-your-work-takes-courage-jane-ful
How to Build Empathy Skills: Q&A with Jane Fulton Suri — https://shows.acast.com/creative-confidence-podcast/episodes/how-to-build-empathy-skills-qa-with-jane-fulton-suri
In This Episode
Timestamps are approximate due to ad breaks.
(00:00) A team designs a case to carry a donor kidney and realizes the emotion of the moment matters as much as functionality
(01:30) Mike introduces Jane with five facts about her background
(04:27) Psychology, architecture, ergonomics, and the meeting with Bill Moggridge that changed everything for Jane
(09:26) The origin story of design research, how it became a sellable phase, and what got lost along with it
(12:53) A haircut, a proposal, and the nearly-free idea that became IDEO's first customer journey
(16:17) The kidney story, in full and the design feature that came out of it
(18:39) Jane's definition of a great insight: not a framework, an epiphany
(21:47) Why nothing beats being "a sensory human being in the world,” even as AI evolves
(24:36) Rock climbing, swimming, woodblock printing: how her hobbies inspire her approach to design
(26:39) Grayson Perry, a wardrobe, and why Jane doesn't love the word "research"
(30:15) Her advice to young Jane: get over the imposter syndrome faster
__________

Get episode recaps and register for free live podcast events at ideou.com/podcast.
Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
Hosted on Acast. See acast.com/privacy for more information.

Ed White has a rule he's tested on his own writing: hold yourself as the writer, and let AI be your editor. Ed is a Senior Design Director at IDEO's London studio, where he co-leads the firm's AI portfolio across Europe. Before IDEO, he spent 12 years as a writer and editor at the Financial Times, Wired, and Contagious. So when he talks about when to use AI for storytelling and when not to, it comes from two decades of crafting his storytelling skills.
In this episode, Mina Seetharaman talks with Ed about two specific tools he uses to keep AI in an editor's seat: a "roasting agent" prompted to critique his drafts without any sugarcoating, and a simulated audience he rehearses pitches on before the real thing. They also get into what Ed is hearing from design leaders at Anthropic, Lovable, Shopify, and Google Creative Lab about how creative work is changing, and why he thinks the friction of writing something yourself is worth protecting rather than automating away.
Related Resources:
Ed is one of three instructors behind IDEO U's new course, Creative Storytelling with AI. Learn more here: https://www.ideou.com/products/creative-storytelling-with-ai
Ed’s interviews with design leaders on the changing nature of creativity include this one with Lovable’s Nad Chishtie: https://www.ideo.com/journal/building-the-last-piece-of-software
Follow Ed on LinkedIn: https://www.linkedin.com/in/ed-white-59b9a63/
In This Episode:
Timestamps are approximate due to edits and ad breaks
(00:00) What a good editor does for your story
(01:00) Mina introduces Ed White, Senior Design Director at IDEO's London studio
(03:13) Why storytelling with AI isn't about outsourcing your thinking
(03:44) Ed's founding rule: "Don't think of it as a writer. Hold yourself as a writer."
(04:40) Mina's teenage son on friction: "It doesn't make me faster. It makes me better."
(05:26) William Zinsser, writing as thinking on paper, and why frictionless isn't the goal
(07:31) What design leaders at Anthropic, Lovable, Shopify, and Google Creative Lab are seeing collapse
(11:48) The IDEO IQ report: which parts Mina wrote herself, and which she didn't
(13:29) "What makes you competitive is your people.” The case for protecting thinking time
(16:01) Introducing the roasting agent
(16:18) Why a savage AI critique beats a sycophantic one
(19:22) The discipline of being edited: what separates a professional writer from an amateur
(20:32) Ed’s friend who texted: "This is hard"
(22:43) The simulator: rehearsing a pitch on a board member
(25:15) Maintaining taste, and why it isn’t always the right word
(26:10) Getting to a "seven out of ten" and the return of the generalist
(28:17) Angela Kochoska's healthcare experiment: five ideas, then twenty
(30:22) "I don't think you can skip it" — Ed on the one thing AI can't shortcut
(32:00) Rick Rubin, Diplo, and the case for lived experience
(33:00) Adam Moss's three phases of making and the one that's very human
(35:06) "The shortest distance between two people is a story"
(35:33) Zoe Scaman on somatic intelligence, and the writer Ed says to follow
(36:22) Audience Q&A: raising kids in an AI-dominated world
(39:31) Audience Q&A: what AI is actually good at
(41:32) Audience Q&A: what should clients expect from agencies using AI?
(43:11) Lightning round: Arco, Donna Tartt, and letting go of what you can't control
__________

Get episode recaps and register for free live podcast events at ideou.com/podcast.
Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
Hosted on Acast. See acast.com/privacy for more information.

Storytelling isn't a nice-to-have for entrepreneurs. It's often the only asset you have before you have a brand, a product, or proof.
In this episode, we talk with Tom Kelley, IDEO partner and co-author with his brother David Kelley of the bestseller Creative Confidence, about the four stories every entrepreneur needs ready to go: the elevator pitch, the origin story, the pitch deck, and the internal story that keeps a team believing when things get hard. Tom also shares tactical storytelling tips pulled from two decades of working with his own speaking coach.
This is a replay episode. With 10 years of podcast episodes, we’ve got an extensive back catalogue of conversations to inspire you, no matter what challenge you’re facing.
If you’d like to improve your storytelling skills, check out IDEO U’s newest course Creative Storytelling with AI. The course starts August 13, and for a limited time, you can bundle it with Storytelling for Influence, our foundational storytelling course, and save $200.

Related Resources:
Tom Kelley on LinkedIn — https://www.linkedin.com/in/tom-kelley-867b685/
D4V (Design for Ventures) — https://d4v.com/
Blog recap: Storytelling Techniques for Entrepreneurs — https://www.ideou.com/blogs/inspiration/storytelling-techniques-for-entrepreneurs
Creative Storytelling with AI course — https://www.ideou.com/products/creative-storytelling-with-ai
Storytelling for Influence course — https://www.ideou.com/products/storytelling-for-influence
In This Episode:
Timestamps are approximate due to edits and ad breaks
(00:00) “The data does not speak for itself"
(02:01) Mina introduces this replay and why we're revisiting it
(02:55) Coe Leta Stafford introduces Tom Kelley, co-author of Creative Confidence and IDEO partner
(03:29) Tom's decades-long connection to Japan
(05:10) How storytelling built IDEO's brand in Tokyo before it had one
(06:17) D4V and Yubi: the "karaoke interface" fix for a healthcare app older users couldn't use
(09:54) Barbara Beskin, IDEO's 90-year-old designer, on lived experience as expertise
(11:06) The 15-second elevator pitch challenge
(12:13) Why the same pitch should change depending on who's listening
(13:14) Why IDEO used to think the work should speak for itself — and why that was wrong
(16:56) The four stories every entrepreneur needs
(17:42) Elevator pitch tips: Made to Stick and the power of a shortcut
(20:25) The origin story: why authenticity beats a good hook
(22:04) The pitch deck: team, market size, and the one soundbite people will repeat
(25:40) The internal story: motivating a team around purpose, not just a paycheck
(27:13) Lessons from 20 years with a speaking coach
(28:49) Why nobody remembers the data, but everyone remembers Rebecca
(30:26) Tom's advice to his younger self, and the two words that changed how he saw himself
(31:11) Brené Brown's The Gift of Imperfection
__________

Get episode recaps and register for free live podcast events at ideou.com/podcast.
Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
Hosted on Acast. See acast.com/privacy for more information.