Alice wraps up her thoughts on her four year journey and the diary of a first time CMO.
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Entry 63: My dream demand gen marketer
Alice goes over the skills she looks out for in her ‘dream demand gen marketer’.
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Entry 62: My predictions
Alice talks through her transformational predictions for content marketing in 2023 and beyond.
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Entry 61: The 10% more mindset
The 10% more mindset. One of the biggest mindset hacks that has driven Alice’s success. It won’t be for everyone, but it’s a sober look at what it takes to succeed at the highest levels of marketing leadership.
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Entry 60: Attracting talent
Alice talks through the impact of sharing in public and the demand generation movement in attracting quality talent to Cognism.
The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!
Ireland