PR Tips, Tricks, and How To Handle A Public Crisis with Caroline Voaden
Free SEO Audit Free PR Audit From CarolineWhat do Coldplay, sunscreen, and coconut yoghurt have in common?They’ve all been at the centre of major PR disasters that eCommerce founders must learn from.In this episode, Ryan Martin is joined by Caroline Voaden, founder of Story Copywriting & PR, a former crisis comms pro turned PR strategist helping Aussie brands get seen for the right reasons.Whether you’re looking to land media coverage, launch a new product, or avoid your own public meltdown, this episode is packed with punchy insights and practical takeaways.🔥 What REALLY happened behind the Ultraviolet SPF scandal (and why their bold PR play was a high-stakes gamble)🧠 Why most eCom founders fail at PR (and how to fix it)⏱️ The 48-hour crisis window, and why silence is brand suicide🧲 How to pitch journalists so they actually say yes💡 “Why You, Why Now?” the question every founder must answer before hitting send🎯 Should you go big with a stunt, or go consistent with micro PR? Caroline’s rule of thumb.Plus:✅ Caroline’s proven PR framework for building trust, visibility & credibility🛡️ How to use PR as “brand insurance” before things go wrong📉 The mistake most brands make during a product recall (Cocobella, we’re looking at you)
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Founder Series I Bae Juice & Andie Body I Tim O'Sullivan
Free SEO Audit HereAndie Body Website HereConnect With Tim on LinkedInAustralian Startup Success Story: Building a Million-Dollar Brand from Bar Sampling to Major RetailWhat happens when three Australian entrepreneurs discover a Korean hangover remedy and transform it into a national retail phenomenon? You get a masterclass in grassroots eCommerce marketing and retail strategy that every Australian business owner needs to hear.Join eCommerce Australia host as we dive deep with Tim O'Sullivan, co-founder of the breakthrough Australian brand Bae Juice. This isn't your typical startup story, it's a raw, practical guide to building retail relationships, scaling eCommerce operations, and launching multiple ventures in the competitive Australian market.From guerrilla marketing in Melbourne nightlife districts to securing premium shelf space with Australia's biggest retailers, Tim reveals the exact strategies that turned a simple product discovery into a multi-million dollar eCommerce empire. Plus, get exclusive insights into his latest venture, Andie Body, and how he's applying hard won lessons to scale even faster.Perfect for: Australian eCommerce founders, retail entrepreneurs, startup enthusiasts, digital marketing professionals, and anyone looking to break into major Australian retail chains.Retail & Distribution Strategy:Proven methods for approaching major Australian retailers (Coles, Woolworths, IGA)How to build lasting relationships with retail buyers and category managersThe real timeline and investment required for retail rollouts in AustraliaWhy product sampling beats digital advertising for certain categoriesGrowth Marketing & Brand Building:Guerrilla marketing tactics that work in Australian cities (Melbourne, Sydney, Brisbane)How COVID-19 created unexpected opportunities for beverage and wellness brandsThe power of brand touchpoints and consistent customer experienceConverting bar and nightclub sampling into loyal eCommerce customersScaling Australian eCommerce:From direct-to-consumer to omnichannel retail strategyManaging inventory and supply chain for rapid Australian market expansionBuilding team culture and operational systems during hypergrowthLessons learned from scaling one Australian brand to launching anotherEntrepreneurship & Personal Development:Why continuous learning and networking are critical for Australian foundersHow to leverage industry connections in Australia's tight-knit business communityBalancing multiple ventures while maintaining operational excellenceMental frameworks for making high stakes business decisionsBae Juice Official Website: https://drinkbaejuice.com.au/Andie Body: https://www.andiebody.com.au/#eCommerceAustralia #AustralianStartups #RetailStrategy #BaeJuice #AndieBody #TimOSullivan #AustralianEntrepreneurs #DirectToConsumer #RetailRelationships #StartupGrowth #MelbourneStartups #AustralianBusiness #eCommercePodcast #EntrepreneurshipAustralia #BrandBuilding #GuerrillaMarketing #AustralianRetail
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2025 eComm BFCM Playbook I Nathan Perdriau I Blue Sense Digital
Free SEO Audit BFCM 2025 Free Video Download ResourceBlack Friday Is Coming: Are Your Ads, Forecasts & Creatives Ready to Perform?Every eCommerce brand wants massive Q4 revenue... but most sabotage their own results before the sale even starts.In this episode, Ryan Martin teams up with Blue Sense Digital Co-Founder Nathan Perdriau to expose the common pitfalls and overlooked tactics that make or break your Black Friday results. From Google Ads overspend, to bad creative timing, to forecasting flaws that derail growth, this conversation is a must listen if you're serious about scaling profitably in 2025.They break down what’s working right now in eCommerce marketing and reveal how the savviest brands are preparing months ahead of major sales events. You'll walk away with a practical, BS-free playbook for building campaigns that convert, without burning budget or relying on guesswork.Link to Nathan's Post we discussed on the podcast hereCustomer Acquisition Tactics That Work in 2025: Why “set it and forget it” is dead, and how top brands are engineering growth loops that feed themselves.Creative Volume vs Quality: Why pumping out hundreds of ad variations won't save you, and how to focus on high performing angles that actually scale.Smart Use of Branded Search Ads: Discover when to defend your brand, and when it’s just a tax on your own traffic.Forecasting for Growth (Not Fantasy): How to separate new vs returning customer revenue, and why blending the two can destroy your projections.What NOT to Do During Black Friday: The fatal mistake brands make by testing creatives mid-sale, and how to avoid diluting your ROAS when it matters most.VIP Lists & Loyalty Leverage: Build your own hype machine by segmenting your best buyers and giving them early access that drives urgency and repeat sales.Efficient Content Strategies: Learn how to repurpose top creatives to save production time without sacrificing performance, especially when the pressure is on.Google Ads Done Right: Understand the intent behind search terms to stop wasting money, and start converting high-intent buyers instead of browsers.
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James Stewart I What 20+ years in Retail Turnarounds Has Taught Him, And How You Can Use This To Win In Retail/eCommerce
Free SEO Audit HereJames Stewart Website HereIf you only listen to one episode this year, make it this one.James Stewart has been inside the boardrooms and war rooms of Dick Smith, Jeanswest, Surf Dive & Ski, Harris Scarfe, Freedom, and more. Often at the exact moment things were falling apart or being saved.In this no-BS conversation, he reveals:🚨 Why 8-figure offers get rejected and how that leads to bankruptcy🔥 The real reason Australian retailers fail (hint: it’s not the economy)🧠 How to emotionally detach from your business and make smarter decisions📉 The subtle signs you’re losing customer relevance and what to do about it💡 What founders must do every 90 days to avoid slow death in retailPlus, wild behind-the-scenes stories from some of Australia’s most iconic retail collapses and comebacks.👉 If you're a founder, CEO or operator in eComm or retail, this is the episode you need to hear.
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Loyalty, Experience & Attention | Patrick Gregson | What Really Scales in eCommerce
Free SEO Audit Contact Patrick GregsonWhat actually drives growth in e-commerce today? In this episode, Ryan Martin sits down with Patrick Gregson, former Head of Brand at The Iconic, to unpack the strategies that helped scale one of Australia’s most iconic retail brands.Patrick shares hard-won lessons from The Iconic’s journey from scrappy startup to enterprise giant. You’ll hear why customer loyalty goes far beyond points programs, how to balance brand and performance marketing, and why experience is the real battleground for retention.Whether you’re launching a DTC brand or trying to scale an established store, this episode is packed with sharp insights on growth loops, attribution, and the ever-changing digital landscape.Key topics:What loyalty actually means in 2025How The Iconic built its customer flywheelAttention as the new currency in digital marketingWhy consistent engagement beats short-term hacksThe tools modern e-com startups can now leverageA must-listen for founders, marketers, and operators serious about sustainable e-commerce growth.
Ryan Martin - Founder of eCommerce SEO Agency Remarkable Digital interviews Australian eCommerce experts to discuss trends, strategies, and best practice methods to run a successful online business. Remarkable Digital - https://www.remarkabledigital.com.au/We believe that in Australia we have some of the very best eCommerce leaders and it is our goal to highlight the best of the best, to help everyone who runs or is thinking about starting an eCommerce business. With the ever-changing landscape, hear from the people on the front line living and breathing the business world of eCommerce.
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