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First Things THRST

Mike Thurston
First Things THRST
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  • E103 - How to Build Purpose, Freedom & Wealth (Founder's Advice) | Devon Levesque
    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisationInstagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Devon Levesque is known for pushing limits, both mentally and physically. But behind the headline-grabbing challenges like bear-crawling a marathon is a founder who’s as focused on discipline and service as he is on strength.In this episode, we get into the mindset behind Devon’s training, his philosophy on building resilience, and how he’s scaling businesses with the same intensity he brings to fitness. We also talk about routine, self-imposed suffering, and why the hardest part of any challenge is often what happens after.00:00 Introduction01:00 Devon’s early years on a farm and complete lifestyle shift04:25 Running nightclubs before transitioning into personal training06:10 Partnering with Promix and revamping the supplement brand09:09 Scaling a business through community and customer retention12:38 Building a supportive network of high performers15:01 Bear crawling a marathon and raising $2M for suicide prevention18:58 Processing his father’s death through physical and mental endurance21:35 Life-changing breakthroughs at a weeklong therapy institute24:14 The impact of podcasting on personal growth and EQ29:01 Summiting Everest, doing a backflip, and facing real fear33:20 Near-death moment and watching others fall on Everest36:57 Finnish sauna culture and chasing discomfort for growth38:49 Playing like a kid daily as a form of therapy41:14 Investing only in businesses aligned with his values46:40 Devon breaks down his scaling strategy49:06 Blending wellness, community, and nature51:33 Building a values-based daily routine and protecting time54:17 Getting too comfortable in Dubai and seeking new challenges» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements - https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode - https://thrst-letter.beehiiv.com/» Join WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst» Follow DevonInstagram: https://www.instagram.com/devonlevesque/?hl=enWebsite: https://hoo.be/devonlevesque
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  • E102 - How to Stop Your Hair Loss Before It's Too Late (Full Guide) | Dr. Raghu Reddy
    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Hair loss is one of the most common and misunderstood issues in men’s health. In this episode, Dr. Raghu Reddy, one of the UK’s leading hair restoration experts, joins the show for a deep dive into everything you need to know about prevention, treatment, and long-term strategy.Going over my own transplant, why I did it, how the process actually works, and what most people don’t understand going into it. From Finasteride and PRP to stem cells and transplants, Dr. Reddy breaks down what really works and what to avoid.00:00 Introduction01:40 Why Mike chose to document his hair transplant on YouTube04:12 Breaking taboos around male cosmetic procedures06:45 The risks of going to cheap, unregulated hair transplant clinics09:11 Planning for long-term hair preservation with fewer grafts12:29 Advances in surgical techniques vs stalled innovation in cloning14:41 Causes of hair loss: genes, stress, hormones and ageing17:36 Steroids, DHT and hair loss acceleration in fitness culture19:08 What made Mike an ideal candidate for a successful transplant22:49 Managing expectations and styling post-transplant26:05 Why a two-day procedure leads to more precision and safety29:00 The gym, healing, and avoiding early mistakes after surgery32:21 Hair shedding timeline and what to expect in regrowth34:01 Rise in beard transplants and cultural beauty standards36:40 What causes a procedure to fail and how they fix it40:38 Tips for recovery, swelling, and avoiding sun damage43:21 Finasteride myths, side effects and how to dose it smartly51:26 Topical vs oral treatments and new options like Dutasteride56:03 Everyday habits that protect and support healthy hair growth59:00 Greying hair, copper deficiency and potential solutions1:02:21 Can you regrow lost hair or just preserve what’s left1:04:42 PRP, stem cells and the ethics of unproven treatments1:07:26 What’s next for Raghu and the future of hair restoration1:11:19 Advice for young men losing hair too earlyMy full hair transplant process: https://youtube.com/playlist?list=PLKKpjoA1Byw3RLRhdFNe_DqiwL62UFfbN&si=GH0z1QciFKvqDePNEscape the 9-5 & build your dream life - https://www.digitalplaybook.net/Transform your physique - https://www.thrstapp.com/My clothing brand, THRST - https://thrstofficial.comCustom Bioniq supplements: https://www.bioniq.com/mikethurston40% off your first month of Bioniq GO20% off your first month of Bioniq PROJoin our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrstFollow Dr. ReddyInstagram: https://www.instagram.com/drraghureddy/?hl=enWebsite: https://www.drraghureddy.com/
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  • E101 - Fix These 4 areas to Unlock Your Full Potential | Ben Pakulski
    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Ben Pakulski is widely known for his success in bodybuilding, but what sets him apart is how he thinks. In this episode, Ben breaks down the mental frameworks, lifestyle protocols, and deep internal work that drive high performance – physically and mentally.We go beyond muscle and talk about how to build a system for self-mastery. From testosterone optimisation and training efficiency to breath work, fatherhood, and identity, Ben lays out a sharp, structured take on what it means to grow with intention.00:00 Reuniting with Ben01:40 Reflecting on brutal past workouts04:09 How bodybuilding became therapy07:56 The tension training revolution11:27 Building MI40 from necessity15:41 Four pillars that limit fitness progress19:14 Why energy crashes and motivation dies21:05 Travel routines and staying consistent23:44 Making training sustainable for life27:38 Training beyond just looking good31:13 The psychological warfare of bodybuilding33:23 Learning to embrace discomfort37:37 Shoulder mechanics and coaching philosophy40:07 High-performance habit optimisation44:15 Why people unconsciously abandon goals47:13 How trauma shaped Ben's character50:19 Healing through psychedelics and therapy55:08 Balancing ambition with inner peace58:34 Finding fulfilment versus chasing happiness1:04:35 Business evolution and future gym plans1:08:04 Training for athletic longevity1:11:31 Personalised health through supplements1:13:36 Using genetics and blood work for peak health» Escape the 9-5 & build your dream life – https://www.digitalplaybook.net/» Transform your physique – https://www.thrstapp.com/» My clothing brand, THRST – https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free – join.whoop.com/FirstThingsThrst» Follow Ben«Instagram: https://www.instagram.com/bpakfitness/Website: https://www.benpakulski.com/
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  • EP100 Q&A: Relationship Lessons, Life Advice & My Worst Podcast Guest
    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/From navigating modern dating and building real confidence, to the realities of entrepreneurship, personal branding, and staying disciplined when no one’s watching, join us for a special Q&A to celebrate 100 episodes of First Things THRST.We talk content strategy, mindset shifts, and the behind-the-scenes lessons that don’t make it into the full episodes.Thank you to everyone who’s tuned in, shared an episode, or supported the journey so far. Here’s to the next 100.Timestamps:00:00 Intro02:07 Have I hit my prime yet?03:28 What my 80-year-old self would be proud of04:23 How my brand will evolve with age09:58 My biggest relationship lesson12:29 Guest wisdom on financial success14:41 What keeps me positive in life16:10 What I'd do differently starting over18:59 My favourite quality about myself21:20 Would I sacrifice physique for success?22:58 Is entrepreneurship really for everyone?25:25 Coming back from my podcasting break27:14 Dating advice for guys in their late 20s32:05 Being a role model for teenage boys35:28 My personal definition of success36:56 Following passion versus building skills37:55 The most challenging part of my journey40:00 When men really take off financially41:25 Do I struggle with relationship contentment?45:24 The moment I realised I'd made it46:40 Disagreeing with guests but staying quiet49:18 What I still struggle with after success51:30 Will I make it to 500 or 1000 episodes?53:05 Building a life like mine54:54 What genuinely makes me happy57:35 Cutting off friends to build this life59:55 Finding inspiration when things go wrong1:01:40 Finding wife material in DubaiResources:» Escape the 9-5 & build your dream life – https://www.digitalplaybook.net/» Transform your physique – https://www.thrstapp.com/» My clothing brand, THRST – https://thrstofficial.com» Custom Bioniq supplements – https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join @WHOOP and get your first month for free – join.whoop.com/FirstThingsThrst
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  • E099 - What it Really Takes to Build a Billion-Dollar Brand (Founder of Reebok)
    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Before Reebok became a global sportswear giant, it was just Joe Foster and a vision. One shaped in a small UK workshop and fuelled by persistence, not funding. In this episode, Joe breaks down the early days of building Reebok from the ground up: cold calls, missed opportunities, and the moment aerobics unexpectedly catapulted the brand into the mainstream.Timestamps:00:00 Introduction01:46 Turning 90, family history and surviving against the odds04:26 Brand building, luck and why fun matters most06:40 Why sports brands thrived through recessions09:27 The innovation that started with spiked running shoes11:48 Leaving the family business and starting from zero14:15 Launching Mercury Sports and the early branding struggle16:25 Losing the Mercury name and the birth of Reebok18:50 How a childhood dictionary led to the Reebok name22:23 The move from athletic spikes to casual sneakers26:55 Breaking into UK market through local clubs29:57 Club-level selling and dominating UK athletes31:56 Choosing white space over battling Adidas and Nike33:23 First trip to America and navigating early export failures37:47 The Runners World five-star rating breakthrough43:52 Choosing Paul Fireman over Kmart and scaling US reach49:28 Reebok's biggest challenge: the EVA foam failure52:15 Crisis with a UK distributor and surviving with direct sales56:05 The rise of aerobics and Reebok’s pivot to women’s fitness59:26 Becoming number one globally with an unexpected audience1:04:23 Expanding into tennis, basketball and new categories1:13:05 Going up against Nike, using celebrities, and staying innovative1:17:00 3D-printed AI shoes and what they reveal about new brand strategy1:24:03 Losing momentum, big changes and the need for reinvention1:31:53 Advice on building stories, visibility and modern branding1:37:29 UK vs Dubai: Entrepreneurial energy and global opportunity1:43:22 Final advice for founders» Escape the 9-5 & build your dream life: https://www.digitalplaybook.net/» Transform your physique: https://www.thrstapp.com/» My clothing brand, THRST: https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston  • 40% off your first month of Bioniq GO  • 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join @WHOOP and get your first month for free: join.whoop.com/FirstThingsThrst» Follow JoeInstagram: https://www.instagram.com/founderrbk/?hl=enWebsite: https://www.reebokthefounder.com/
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About First Things THRST

‘First Things THRST’ is a weekly masterclass that explores the secrets and experiences of entrepreneurs and content creators from across the globe. Each episode is unfiltered and guided by the premise of leaving no stone unturned, which is accountable for the deep discussions into the backgrounds, hardships and confessions of my guests. My goal is simple, to share insights and fresh perspectives on topics like entrepreneurship, success and fitness. Join me on this exciting adventure, and I'm hoping you gain as much from these discussions as I do.
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