First Things THRST

• E111 - 18 Years of Marketing & Sales Advice That Will Make You Rich | Sabri Suby

  » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Sabri Suby, founder of King Kong agency and Shark Tank investor, went from making 600 cold calls daily selling Sky TV to building a marketing empire by applying one principle: take what works face-to-face and scale it to the masses.After burning through multiple businesses and hitting rock bottom with $600 in his bank account following his wedding, Sabri rebuilt by cold-calling 150 business owners daily from his bedroom. Tune in for his specific framework for transitioning from selling one-to-one to selling one-to-many.00:00 Introduction01:20 Starting in LA, the energy and entrepreneurial spirit04:36 Why Australian culture can stall ambitious people08:26 Having three daughters and choosing to travel anyway11:27 Cold calling ink cartridges at 16 in a shipping container16:06 The moment of desperation that rewired his sales script19:17 Sales lessons that can’t be taught in books or videos24:01 Moving to London and becoming Sky’s top salesperson29:00 How rejection taught him to embrace hard things34:53 Dropping out of uni after building a profitable agency39:15 Broke after his wedding, back to cold calling with $5045:34 Building King Kong from his bedroom into a real office51:41 Scaling with a lean team and long-time staff56:38 From individual sales to direct response ad mastery01:00:35 What makes his YouTube ads stand out and convert01:05:12 Copywriting inspiration from legendary advertisers01:10:13 Rolex sent a cease and desist over one of his videos01:12:22 How luxury brands engineer desire and loyalty01:14:03 Tactics he's borrowed from high-end retail brands01:17:57 Keeping it focused: agency, SaaS, Shark Tank investments01:19:31 Shark Tank versus YouTube for personal brand growth» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join @WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst» Follow Sabri«YouTube: @SabriSubyOfficialInstagram: https://www.instagram.com/sabrisuby/?hl=enWebsite: https://selllikecrazybook.com/

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• E110 - Black Holes, Ancient Civilisations & The Search For Alien Life | David Kipping

  » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/David Kipping studies exoplanets and the search for life beyond Earth, but he's grounded about what we actually know versus what we hope for. He's spent his career looking for moons around distant planets, while most astronomers thought it was a waste of time.In this conversation, we unpack why finding microbial life on Mars would actually create more questions than answers, how the "doomsday argument" suggests humanity has less time than we think, and why competition might be both the driver of technological progress and the cause of our extinction.00:00 Introduction03:14 How rogue planets drift through darkness06:09 Earth's billion-year countdown to doom09:46 Why bigger stars blow our minds12:21 What came before the Big Bang?16:43 The haunting question: why does anything exist?21:06 Life appeared fast but we can't recreate it26:13 Could aliens hide under Jupiter's moons?29:14 How we actually detect distant planets34:20 The challenge of confirming alien life39:46 The Fermi Paradox gets worse with Mars life44:18 Accelerating toward our own extinction50:45 Our obsession with the present over survival56:26 What a trillion-dollar NASA could achieve1:00:12 Ancient civilisations on Earth before us?1:04:38 Why space hoaxes thrive1:13:26 Debating alien spacecraft theories1:22:38 Could we nuke a comet to survive?1:27:28 Mars versus Moon colonisation1:30:07 Sci-fi that gets the science right1:38:06 How talking science improves research1:42:21 What David wants to be remembered for1:44:21 What finding aliens would really look like» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join @WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst» Follow David«YouTube: @CoolWorldsLabInstagram: https://www.instagram.com/cool.worlds/?hl=enX: https://x.com/david_kipping?lang=en

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• E109 - Inside The Mafia: Violent Stories & Most Feared Bosses | Michael Franzese

  » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Michael Franzese was pulling in $10 million a week from a gas tax scheme that made him one of America's most powerful mobsters. Then he did something almost nobody survives: he walked away alive.In this conversation, Franzese strips away the Hollywood mythology and breaks down what real power looks like when your life depends on reading people correctly. We unpack the brutal stress of criminal operations, why most "tough guys" don't last, and how the negotiation tactics that kept him alive now close business deals.00:00 Introduction to Michael Franzese03:49 First arrests and early surveillance from law enforcement06:08 Building businesses and the multimillion-dollar gas tax scam08:00 Knowing it wouldn’t last and how the scheme eventually collapsed11:04 What he misses about mob life and the lifestyle12:40 Cleaning millions in cash and dealing with foreign banks15:30 Whether the mob still operates in New York and Italy today18:10 Reputation, respect, and fearing the people above you19:33 Reflections on Frank Costello and doing business without violence22:02 Applying mob skills to legitimate business and negotiation23:31 Taking a plea deal and liquidating assets before prison26:30 Solitary, diesel therapy, and finding faith behind bars29:06 Rumours, witness lists, and suspicion after leaving the life32:14 The few mobsters who actually walked away successfully34:49 Becoming a global speaker and finding purpose in storytelling39:20 Pizza, vending machines, and building a new empire51:05 How the Armenian wine business unexpectedly took off57:16 Delegation, treating people well, and earning respect01:02:51 Missed opportunities, like skipping Starbucks stock early on01:05:46 Wanting peace, purpose, and more freedom in his 70s01:11:36 The weight of regret, purpose, and giving advice to youth01:16:44 Faith, fear of hell, and the path to redemption01:29:47 Beating the odds while nearly everyone else ends up dead or jailed» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join @WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst» Follow Michael«YouTube: @michaelfranzeseInstagram: https://www.instagram.com/michaelfranzese_/?hl=enWine: https://franzesewine.com/Community: https://michaelfranzese.com/family/

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• E108 - Disappear (This Winter) If You Want To Improve Your Life | Dan Koe | Dan Koe

  » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Dan Koe has built a reputation around deep thinking and high output, but in this conversation, he strips productivity down to its fundamentals. No hacks, no hype, just a grounded breakdown of how to create focus, structure your time around creativity, and make work feel meaningful again.We unpack how identity shapes output, the cost of always chasing growth, and why doing less (but better) is often the smartest move. If you’re overwhelmed, distracted, or feel like you’re always “on,” this one offers a sharp reset.00:00 Introduction01:30 Arriving in Arizona and first impressions of Scottsdale03:25 College life, switching majors, and chasing business ideas06:11 Trying seven business models before finding traction08:57 Learning to build an audience while selling services11:14 Posting content without a product figured out yet13:49 The challenge of being a young coach15:42 How to build authority when you're inexperienced21:15 Daily routine, writing-focused business, and content flow25:43 Avoiding big teams and staying hands-on with content27:19 Authenticity vs optimisation in the creator economy32:09 Why people connect with your deeper philosophy36:15 Dialling in diet and the illusion of progress39:07 Writing consistently without relying on motivation43:04 The real value and stigma around online courses54:18 Clarity comes from doing, not waiting to find purpose58:07 Buying flashy cars and getting over material status01:00:28 Business is the ultimate vehicle for self-development01:06:11 Rebuilding his software startup from scratch in Japan01:10:56 Turning down ideas like starting a dream gym» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join @WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst» Follow Dan«YouTube: https://www.youtube/com/DanKoeTalksInstagram: https://www.instagram.com/thedankoe/Website: https://thedankoe.com/

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• E107 - It’s Never Been Easier to Make Money Online (Here’s How) | Hudson Leogrande

  Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/Hudson Leogrande is the founder of Comfrt, a rapidly growing apparel brand that’s rethinking the way creators build businesses. In this episode, we unpack how he’s scaled a brand to seven figures while staying almost entirely behind the scenes, and why he believes most creators are missing the mark when it comes to monetisation.Hudson shares hard-won lessons on building a product people actually want, crafting content that drives sales without being salesy, and the mindset shift from influencer to entrepreneur. A must-listen for anyone serious about turning creativity into real commerce.00:00 Introduction01:20 Kicking things off in NYC with viral hoodie success04:40 Finding the right manufacturers and negotiating better terms07:36 Using mentors and AI to scale smarter and faster10:52 How AI automates content and creator approval13:36 Purely White’s rise through Snapchat before pivoting to TikTok16:45 How changes in algorithms nearly sank the business19:17 What makes a good media buyer and how to track performance22:26 Scripting influencer content and learning from audience behaviour25:15 Street interviews and podcast clips as powerful ad formats28:52 Getting copied by Gap and taking it as a compliment32:11 Learning from global brands to prep for international expansion36:10 Why Europe, UK, Canada and cold climates are next39:34 What they look for in creators beyond follower count42:05 Why talking on camera builds stronger consumer trust47:09 TikTok Shops vs Meta for content and sales strategy50:00 Testing blankets, tees, snack hoodies and what to avoid53:25 Why top creators rarely leave to start their own brands56:56 In-house hires over agencies and building a loyal team60:00 What his day-to-day actually looks like as a founder62:11 Scaling Nude while keeping focus on what’s workingEscape the 9-5 & build your dream life - https://www.digitalplaybook.net/Transform your physique - https://www.thrstapp.com/My clothing brand, THRST - https://thrstofficial.comCustom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PROJoin our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/Join @WHOOP and get your first month for free - join.whoop.com/FirstThingsThrstFollow HudsonInstagram: https://www.instagram.com/itshudson/LinkedIn: https://www.linkedin.com/in/hudson-leogrande-112891231/Website: https://link.me/itshudson

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