iDigress with Troy Sandidge

Let's unpack a truth most people don’t want to admit: the thing you’re avoiding is action. When you leave inaction untouched, it does not sit quietly. It grows. It drains you. And it quietly reshapes your life through mental drag, stress, and procrastination. 
Unaddressed conversations don’t sit still. Ignored decisions don’t pause. Delayed action doesn’t disappear. It compounds. It leaks energy, creates anxiety, and slowly trains your nervous system to stay stuck. In this episode, Troy introduces the Bison Theory, a counterintuitive truth rooted in real behavior: while most animals run away from storms and stay trapped in them longer, bison run straight into the storm, shortening how long they suffer. This episode isn’t about hype or grit for grit’s sake. It’s about why facing the thing you’re avoiding is the fastest path to transformation, and how movement, not certainty, is what breaks the loop. If you’ve felt the weight of indecision, the drag of unfinished business, or the mental exhaustion of too many open loops, this conversation will feel uncomfortably familiar in the best way.
This Episode Covers:
Why avoidance is active, not neutral, and how it quietly compounds stress
How “direction determines duration” when it comes to pain and change
Why facing the storm creates momentum even before clarity shows up
How anticipation of pain often hurts longer than the pain itself
The real reason action restores energy faster than motivation ever will
How to stop negotiating with reality and start reclaiming agency
Why transformation begins the moment you turn toward what you’ve been running from
Beyond The Episode Gems:
Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.
Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com
Discover All Podcasts On The HubSpot Podcast Network
Get Free HubSpot Marketing Tools To Help You Grow Your Business
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Support The Podcast & Connect With Troy: 
Rate & Review iDigress: iDigress.fm/Reviews
Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok
Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes
Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

More money. More time. Or both.
If what you offer helps people get one or both, demand should not be the problem. When it is, the issue is rarely the product. It is how the value is communicated. The problem is most businesses bury that value under features, specs, and what I call “knowledge vomit” and then wonder why buyers do not move.
In this episode, I break down why marketing fails when it cannot clearly validate outcomes. Buyers do not struggle with features or specs. They struggle with confusion. If your message does not quickly show how you help them make money, save time, or both, they will move on, even if what you offer is genuinely strong.
We walk through how value gets buried under “impressive” language, why clear always beats clever, and how small disconnects in messaging and experience quietly erode trust and revenue. This is not about hype or shortcuts. It is about making the value obvious at every touchpoint.
In this episode, you will learn how to:
Translate features into outcomes buyers actually care about
Clarify whether your offer makes money, saves time, or does both
Simplify messaging so decision makers instantly understand the value
Fix marketing that looks polished but fails to convert
Improve customer experience through small, intentional moments
Align product, marketing, and leadership around one clear value story
This episode is for founders, marketers, product leaders, and decision makers who are tired of guessing why marketing is not working. If your marketing cannot clearly prove value, you will not win. When it can, growth becomes more predictable, more sustainable, and far less complicated.
Beyond The Episode Gems:
Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.
Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com
Discover All Podcasts On The HubSpot Podcast Network
Get Free HubSpot Marketing Tools To Help You Grow Your Business
Grow Your Business Faster Using HubSpot's CRM Platform
Support The Podcast & Connect With Troy: 
Rate & Review iDigress: iDigress.fm/Reviews
Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok
Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes
Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

Success does not eliminate pressure. It often multiplies it.
Once you experience a win, the fear shifts from “what if I fail?” to “what if I can’t do it again?” In this episode, I unpack why success can feel heavier than failure, how emotional attachment to outcomes distorts clarity, and why many people end up running in place even while working hard.
We explore how open loops, unfinished commitments, and mental clutter quietly drain focus, energy, and momentum. I share why learning to detach emotionally from outcomes is not about becoming numb or disconnected, but about creating enough objectivity to take better action. When everything feels personal, every fluctuation feels like failure.
You’ll learn how to:
Detach your identity from results so one miss doesn’t spiral into self-doubt
Close open loops that create constant mental taxation
Cut through noise, distractions, and unnecessary commitments
Say no with intention so yes actually means something
Measure progress beyond a single KPI or narrow definition of success
Build systems, structure, and infrastructure that support sustainable growth
We also talk about why sustainability must come before scalability, how discipline fills the gap when motivation fades, and why progress often comes from doing less, more intentionally, instead of chasing everything at once.
This episode is a reminder that clarity creates momentum, simplicity creates leverage, and consistent execution is what turns intention into real results.
Close the loops. Cut the noise. Get to work.
Beyond The Episode Gems:
Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.
Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com
Discover All Podcasts On The HubSpot Podcast Network
Get Free HubSpot Marketing Tools To Help You Grow Your Business 
Grow Your Business Faster Using HubSpot's CRM Platform
Support The Podcast & Connect With Troy: 
Rate & Review iDigress: iDigress.fm/Reviews
Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok
Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes
Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

Reflection can be uncomfortable, especially when the year did not go the way you planned.
In this episode, I walk through why reflection is meant to create clarity, not self-punishment. The last month of the year often magnifies comparison, pressure, and second-guessing, but none of those move you forward. What does move you forward is learning the lesson, releasing the shame, and continuing to take action anyway.
We talk about why you do not need a new year to create a new outcome, why readiness is a myth, and why discipline and consistency matter more than motivation. Whether this year felt successful, disappointing, or somewhere in between, your experience still holds value if you extract the lesson without letting it define you.
In this episode, you will learn how to:
Reflect without turning the past into regret
Separate emotion from execution while honoring both
Drop shame without avoiding accountability
Build momentum through small, consistent actions
Finish the year strong without burnout or pressure
Move forward with clarity instead of comparison
This conversation reframes reflection as a tool for alignment, not judgment. Progress does not require perfection, a fresh calendar, or the right feeling. It requires one decision, one action, and the willingness to move forward differently.
Take the lesson. Drop the shame. Keep moving.
Beyond The Episode Gems:
Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.
Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com
Discover All Podcasts On The HubSpot Podcast Network
Get Free HubSpot Marketing Tools To Help You Grow Your Business
Grow Your Business Faster Using HubSpot's CRM Platform
Support The Podcast & Connect With Troy: 
Rate & Review iDigress: iDigress.fm/Reviews
Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok
Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes
Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

Ep 136 is personal.
I’m back behind the mic after six life-changing months. I became a girl dad. I traveled to Africa for the first time and delivered my first TEDx talk in Uganda. That trip, that stage, and this new chapter forced me to slow down, rethink my identity, and step into a new season of life with more clarity about success, purpose, and what really matters.
In this episode, I share the truth about stepping away, stepping into fatherhood, and stepping onto a TEDx stage 7,800 miles from home. I talk about killing hustle culture, choosing intention over pressure, and building a life that feels aligned, not forced. I also break down the Shadow Line Principle and how one tiny shift can unlock real growth in your life and your business.
If you are rebuilding, recalibrating, or trying to grow with more intention and less noise, this one is for you.
Let’s talk life.
Let’s talk growth.
Let’s talk about the tiny shift that changes everything.
And let’s celebrate your friendly neighborhood Strategy Hacker® giving you perspective once again.
Tune in. Let’s digress.
 
Support The Podcast & Connect With Troy: 
Rate & Review iDigress: iDigress.fm/Reviews
Follow Troy on LinkedIn, Instagram, TikTok, and YouTube: @FindTroy.
Buy My Book, "Strategize Up": StrategizeUpBook.com
Discover All Podcasts On The HubSpot Podcast Network
Need Strategy, Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com