It's a Good Life

“Success unshared is failure.” That’s the guiding mantra John Paul DeJoria lives with conviction throughout every part of his life. It’s also the title of his soon to-be-released new book.

In this episode of It’s a Good Life, host Brian Buffini asks DeJoria to share details from his life which started out as a child selling Christmas cards, trying different jobs as a young adult (some more successful than others) and then partnering with the hairstylist Paul Mitchell to create the iconic billion-dollar global brand, John Paul Mitchell Systems.

DeJoria also shares the mindset practices that helped him stay steady through rejection, why positivity is a discipline, and the “reorder business” principle every entrepreneur needs to understand if they want sustainable success.

YOU WILL LEARN:
Why the phrase “success unshared is failure” continues to propel every part of DeJoria’s life.
The practical, as well as creative, tactics that DeJoria used to co-found and build and accelerate John Paul Mitchell Systems to its status as an iconic global brand.
How to develop rejection-proof resilience, stay positive under pressure, and the importance of building a business that earns repeat customers.

MENTIONED IN THIS EPISODE:

Success Unshared is Failure by John Paul DeJoria
How to Win Friends and Influence People by Dale Carnegie

NOTEWORTHY QUOTES FROM THIS EPISODE:
“When you like what you do, who you do it with and who you do it for, you’re not working anymore.” — John Paul DeJoria

“Forgive yourself first for anything you did that you regret. You cannot change yesterday's newspapers.” — John Paul DeJoria

“When you start making money, do not change your lifestyle for one year.” — John Paul DeJoria

“Entrepreneurs need to make sure their service or physical product is in the reorder business.” — John Paul DeJoria

“The best advice I ever been given was from my mother — just be kind to one another.” — John Paul DeJoria
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Change is hard. While many people want to change, but find it difficult to do so, others are forced to change because of a medical emergency, job loss or other life-changing event. In this episode, Brian Buffini delves into the concept of change – specifically what causes people to change – and outlines tips to help people make positive, lasting change.
You’ll learn the difference between passive and proactive change, why change is a transformation similar to the one a caterpillar undergoes to become a butterfly, and how to change your mindset, motivation and methodologies for a lasting impact. Whether you’re inspired to make positive changes or change is happening to you, you won’t want to miss this episode.

Inspirational quotes from today’s interview:

“People don’t change until the pain of staying the same is greater than the pain of the change.” – Brian Buffini

“Are you going to change or is change going to happen to you?” – Brian Buffini

“All permanent, lasting change starts on the inside and works its way to the outside.” – Lou Tice

“If you can change your mindset, you can change your life.” – Brian Buffini

“Whether you think you can or think you can’t, you’re right.” – Henry Ford

itsagoodlife.com
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In this podcast recorded at Buffini & Company’s live event, Buffini Coaching Live, held in Las Vegas, Jan. 22, Brian Buffini shares an overview of how the real estate market has performed over the past year and what to expect in this coming year.

Brian talks about why it is so important to understand and pace your business to the “seasonality of the customer.” He also stresses the importance of superior client service and why that will be one of the defining characteristics of those agents who succeed when others flee the industry.

He also previews the company’s reengineered year-long lead-generation program, the Blitz. This highly structured program has assets, videos, and resources designed to help agents fill their pipeline, with the goal of gaining at least one extra transaction a month.

YOU WILL LEARN:
Why the return to real estate’s natural seasonality creates a major opportunity for prepared professionals.
How the Blitz (and the Ultimate Year model) helps you generate leads, serve clients, and duplicate referrals, with the goal of leading to at least one extra transaction a month.
Why agents who are committed to going the extra step for their clients will be the ones who succeed while others fleeing the industry.

NOTEWORTHY QUOTES FROM THIS EPISODE:

“There'll be hot markets, there'll be booms and busts, there always is, but we'll never see the conflagration of circumstances hit us like [it did in 2021 and 2022].” — Brian Buffini

“We're going to help you generate 85% of your leads in 180 days.” — Brian Buffini

“The Dupli-care System is while you're serving the client, you're also going to generate referrals from them.” — Brian Buffini

“Have balance in your life while you grow your business. That's what coaching does.” — Brian Buffini

“If you want to be in real estate, be in real estate. If you're going to sell real estate, prospect and present for real estate. Do a great job for customers, generate referrals, and live a great life for your family.” — Brian Buffini

itsagoodlife.com
Hosted on Acast. See acast.com/privacy for more information.

Click here to listen to the full episode

Do you want to achieve your goals and win in 2026? In this episode, Brian teaches how to really pursue and hit the goals you set at the beginning of the year so you can get on the path to phenomenal success.

YOU WILL LEARN:
· The top traits of winners.
· Why your goals must be visual.
· Why you should outline the pleasure and the pain.

MENTIONED IN THIS EPISODE:

Free business consultation

Free goal sheet

NOTEWORTHY QUOTES FROM THIS EPISODE:

“People who set goals, achieve goals and do it in a timely manner are the people who are winning.” – Brian Buffini

“If it's a priority, you'll find a way. If it isn't, you'll find an excuse.” – Jim Rohn

“If you love life, don't waste time, for time is what life is made up of.” – Bruce Lee

“I am still learning.” – Michelangelo

“One of the most important principles of success is developing the habit of going the extra mile.” – Napoleon Hill

itsagoodlife.com

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In this episode, Dr. Tommy Woods, a neuroscientist and performance coach, shares the best practices you should follow if you want to achieve optimal brain health. He also details how how these practices are tied into your overall health.

Dr. Wood introduces his 3S Model, “Stimulus, Supply, and Support,” a simple and practical way to think about how the brain adapts, performs, and stays resilient over time. You’ll learn why how you use your brain is the primary driver of brain function, how cardiovascular and metabolic health influence cognition, and why sleep is where the real adaptation happens.

You’ll also hear powerful coaching insights on handling stress (including why you can’t think yourself out of stress), practical tools to downshift when you’re under pressure, and the science-backed truth that the adult brain can learn “new tricks”. And you’ll also learn why mistakes (and the grace to forgive yourself and others when they occur) are so necessary for continued growth.

YOU WILL LEARN:
How the “Stimulus–Supply–Support” framework make “brain optimization” doable without the overwhelm.
You can’t “outthink” yourself out of being stressed, but you can learn effective ways to manage it.
Why mistakes should be reframed as necessary and critical components to growth.
MENTIONED IN THIS EPISODE:

The Stimulated Mind, by Dr. Tommy Wood
Behave, by Robert Sapolsky
The Neuroscience of You, by Chantelle Pratt

NOTEWORTHY QUOTES FROM THIS EPISODE:

“The 3S are stimulus, support and supply. In terms of brain function, stimulus is the most important.” — Dr. Tommy Wood

“The most important thing somebody should do for their brain health is the thing that they will actually do and do it consistently.” — Dr. Tommy Wood

“You don’t get stronger in the gym — you get stronger when you recover. And the brain is exactly the same.” — Dr. Tommy Wood

“One of the best ways to buffer stress and build our stress capacity is exercise.” — Dr. Tommy Wood

“You don’t know all the amazing things that can happen if you just go out into the world and you’re nice to other people.” — Dr. Tommy Wood
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