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Let's Talk Supply Chain

Sarah Barnes-Humphrey
Let's Talk Supply Chain
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  • 479: Women in Supply Chain, Lina Castaneda
    Lina Castaneda talks about her career journey; being an industry rising star, the importance of staying coachable; & why our differences are our superpowers.   IN THIS EPISODE WE DISCUSS:   [05.00] Why Lina emigrated from Colombia to Canada, and what the move taught her. “It was a big change, but I saw it as a chance for growth on my own journey. I’ve always believed that stepping outside of your comfort zone is where real growth happens.” [06.35] How Lina found supply chain, and why she fell in love with the industry. “I quickly fell in love with the complexity and the impact of the industry. Supply chain touches every single part of our lives – it’s a behind-the-scenes powerhouse that keeps the world moving!” [07.59] Lina’s journey moving through operations and customer service, and how each role added a new layer to her expertise and developed her leadership style. “It’s been quite a journey. Tons of learning, tons of growth – and a few surprises along the way!” [11.41] Lina’s role as Chief Customer Officer at Tai Software. [13.33] Lina’s take on why customer experience is harder, but also more important, than ever before, and the challenges of balancing personalization with scalability. “Customers have higher expectations. They’re not just comparing us to other companies in the industry, but to the best experiences they’ve had anywhere. So there’s a constant need to raise the bar.” [16.04] From technology to collaboration, Lina’s biggest takeaways from Manifest in February. “Being surrounded by so many passionate creative minds was really energizing.” [18.29] What it means to be a Certified ScrumMaster and Scrum Product Owner, the importance of staying coachable and continuing to learn, and why that mindset has been key to Lina’s leadership style and success. “Great leaders are learners forever.” [20.58] What being named an industry ‘Rising Star’ means to Lina, and why awards and recognition for women are so important. “Representation matters. So when women see other women being celebrated for their worth, it reinforces that there is a place for them at the table. It breaks down stereotypes, inspires the next generation, and helps create a more diverse, inclusive industry.” [23.06] Why our differences are our superpowers, and how Lina encourages her team to recognize and leverage their own unique superpowers. [26.49] Lina’s experience, as a woman and immigrant, moving through the male-dominated worlds of technology and supply chain, and how a sense of purpose was critical to overcoming challenges. “These fields have historically been male-dominated. Being an immigrant meant I often had to overcome not just gender biases but cultural barriers. I had to work harder to prove myself or make my voice heard, but I focused on what I could control – my work ethic, my ability to adapt, my commitment to learning. And I leaned into my differences.” [29.50] Lina’s advice to those looking to follow in her footsteps. [31.39] The future for Lina.   RESOURCES AND LINKS MENTIONED:   You can connect with Lina Castaneda over on LinkedIn. If you enjoyed this episode and want to hear more women discussing the immigrant experience, check out 422: Women In Supply Chain, Kiran Mann, 437: Women In Supply Chain, Mercedes Pina, 450: Women In Supply Chain, Jenny Perlitch or 207: Women in supply chain, Shana Zheng.
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  • 478: Business Fueling Made Easy, with Circle K Pro
    Rob Norlander of Circle K Pro talks about the difference between a fleet card and a credit card, industry challenges, driver satisfaction; & saving you money. IN THIS EPISODE WE DISCUSS:   [04.12] Rob and his career journey, and how Circle K has evolved over the past 60 years. “What drives the business is a focus on the customer… Our mission is to make their lives easier every day.” [08.09] Circle K Pro’s unique view of the industry and the biggest challenges they see, from cost to efficiency. “Businesses are under pressure to do more with less… They’re having trouble with keeping costs in check and making sure their employees are taken care of. Fuel is one of the largest variables for fleets and how they manage that, and try to keep it as low as possible, is more important than ever.” [11.55] An overview of the Circle K Pro fleet card and how it works. [14.08] How the Circle K Pro fleet card differs from a traditional business credit card, and how businesses should decide what’s right for them. “With a traditional credit card, all you see is that fuel cost. But if you want to know more and want to optimize your business, a fleet card helps you to have more visibility.” [17.47] Circle K Pro’s two different fleet card options, the differences, and how businesses should decide which to choose. [19.17] Why looking after drivers is so important to Circle K Pro, and the fleet card benefits specifically for them. “A driver can benefit personally from their decisions professionally… We can sign up a company, but it’s the driver that makes the choice every day to fuel with us, and we don’t take that for granted.” [20.49] The business benefits of utilizing a Circle K Pro fleet card. [22.28] From real-time transaction monitoring to alerts, the types of reporting businesses can access with Circle K Pro, and what they can do with that data. [25.27] The ideal client for Circle K Pro. [27.08] How Circle K Pro customers can save between 5% to 15% on fuel costs, whilst reducing their administrative time, consolidating bills, lowering fraud, and boosting driver satisfaction. “The controls limit variability – and variability is what costs money.” [29.42] What Circle K Pro are excited about as we head into the second half of 2025. [32.21] Circle K Pro’s special offer for Let’s Talk Supply Chain customers.   RESOURCES AND LINKS MENTIONED:   Head over to Circle K Pro’s website to find out more and discover how they could help you too. You can also connect with Circle K Pro and keep up to date with the latest over on LinkedIn, Facebook, TikTok, Instagram, or X (Twitter), or you can connect with Rob on LinkedIn. If you enjoyed this episode and want to hear more about trucking, check out 467: Put The Pedal To The Metal with Hassle-Free Rentals & Leasing, with Premier Trailer Leasing, 431: Fleet Logistics Made Easy, with TSG Fleet or 429: Women In Supply Chain, Kameel Gaines.  
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  • 477: 95% of Cybersercurity Breaches Start With Email
    Daragh Mahon talks about driving competitive advantage, the importance of cybersecurity, real-time visibility & their 'Cloud First, Cloud Now' strategy. IN THIS EPISODE WE DISCUSS: [04.26] An overview of Werner, what they do, and how they help their customers. “We run all modes of transportation… And we’ve proven over and over again that we’re excellent at every single one of them.” [05.24] Daragh’s reflections on the first half of the year, why 2025 is the year of AI, and how Werner’s digital transformation journey has positioned them for the future. “The first half of the year has been tough, we’re still in this freight recession… There’s a lot of volatility, but it does feel like it’s leveling out a bit.” [12.22] From demand predictability and labor issues to sustainability and cyber security, the biggest challenges faced by Werner customers, the types of technologies they’re looking for to tackle them, and why Werner tech is built around what their customers need most. “You combine all those things, and what you have is a very unpredictable environment. What we have to do… is help level out that playing field and give our customers technology that will help them in all of those places… so that everything is reliable, scalable and secure.” [16.56] Whether data security is being compromised because of increasingly large tech stacks. [20.26] How Werner customers can use their interactive tools to access insights, drive better decision-making and, ultimately, gain a competitive advantage. “Data is more real-time than it’s ever been before… And when you give customers real-time access to visibility, that gives them a competitive advantage.” “It’s crazy what the supply chain looks like today versus 20 years ago… It’s night and day. And the beauty of it is that 20 months from now it will look different, and 20 years from now it will be unrecognizable. That’s why I get so excited – especially at the pace we’re moving at now.” [27.25] Werner’s data access strategy, and how it helps with flexibility, speed, and decision-making support. “I think of data as the great equalizer.” [31.36] The issue of increasing cyber threats and cargo thefts, an overview of Werner’s security and safety solutions and how they’re protecting what matters most to customers. “You have to think about a cyber attack as ‘when’ and not ‘if’ – you have to think about how vulnerable you can be, and how you watch and shut down those vulnerabilities.” [36.46] Werner’s ‘Cloud First, Cloud Now’ strategy, what it means, and how it translates to results for customers. “The tech part is easy. It’s the change management that gets really hard.” [40.42] Daragh’s key takeaways from today’s discussion. RESOURCES AND LINKS MENTIONED: Head over to Werner’s website to find out more and discover how they could help you too. You can also connect with Werner and keep up to date with the latest over on LinkedIn, Facebook, YouTube, Instagram, or X (Twitter), or you can connect with Daragh on LinkedIn.  If you enjoyed this episode and want to hear more from Werner, check out 446: Keep America Moving, with Werner or 460: Discover the Limitless Value of Dedicated Freight in Today’s Market, with Werner.
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  • 477: Werner Reveal The Single Worst Invention In Tech History!
    Daragh Mahon talks about driving competitive advantage, the importance of cybersecurity, real-time visibility & their 'Cloud First, Cloud Now' strategy. IN THIS EPISODE WE DISCUSS:   [04.26] An overview of Werner, what they do, and how they help their customers. “We run all modes of transportation… And we’ve proven over and over again that we’re excellent at every single one of them.” [05.24] Daragh’s reflections on the first half of the year, why 2025 is the year of AI, and how Werner’s digital transformation journey has positioned them for the future. “The first half of the year has been tough, we’re still in this freight recession… There’s a lot of volatility, but it does feel like it’s leveling out a bit.” [12.22] From demand predictability and labor issues to sustainability and cyber security, the biggest challenges faced by Werner customers, the types of technologies they’re looking for to tackle them, and why Werner tech is built around what their customers need most. “You combine all those things, and what you have is a very unpredictable environment. What we have to do… is help level out that playing field and give our customers technology that will help them in all of those places… so that everything is reliable, scalable and secure.” [16.56] Whether data security is being compromised because of increasingly large tech stacks. [20.26] How Werner customers can use their interactive tools to access insights, drive better decision-making and, ultimately, gain a competitive advantage. “Data is more real-time than it’s ever been before… And when you give customers real-time access to visibility, that gives them a competitive advantage.” “It’s crazy what the supply chain looks like today versus 20 years ago… It’s night and day. And the beauty of it is that 20 months from now it will look different, and 20 years from now it will be unrecognizable. That’s why I get so excited – especially at the pace we’re moving at now.” [27.25] Werner’s data access strategy, and how it helps with flexibility, speed, and decision-making support. “I think of data as the great equalizer.” [31.36] The issue of increasing cyber threats and cargo thefts, an overview of Werner’s security and safety solutions and how they’re protecting what matters most to customers. “You have to think about a cyber attack as ‘when’ and not ‘if’ – you have to think about how vulnerable you can be, and how you watch and shut down those vulnerabilities.” [36.46] Werner’s ‘Cloud First, Cloud Now’ strategy, what it means, and how it translates to results for customers. “The tech part is easy. It’s the change management that gets really hard.” [40.42] Daragh’s key takeaways from today’s discussion.   RESOURCES AND LINKS MENTIONED:   Head over to Werner’s website to find out more and discover how they could help you too. You can also connect with Werner and keep up to date with the latest over on LinkedIn, Facebook, YouTube, Instagram, or X (Twitter), or you can connect with Daragh on LinkedIn. If you enjoyed this episode and want to hear more from Werner, check out 446: Keep America Moving, with Werner or 460: Discover the Limitless Value of Dedicated Freight in Today’s Market, with Werner.
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  • 476: Customized Logistics Solutions to Keep You Moving, with Evans Transportation
    John Conrad of Evans Transportation talks about tariffs, navigating challenges, the importance of partnerships; technology; & their customer-centric approach. IN THIS EPISODE WE DISCUSS: [02.10] John’s reflections from the show floor at Home Delivery World. [02.56] An introduction to John, his 20-year career history, and his role as Chief Revenue Officer at Evans Transportation. “We’ve experienced some pretty athletic growth over the last five years… I’m responsible for our team finding and keeping revenue, it’s a big job. And when your President and CEO wants to double in the next five years, it’s a really big job!” [04.08] Evan’s roots as one of the country’s first 100 freight brokers 40 years ago, their evolution, and how they helped pioneer the transportation management system. “There’s about 30,000 registered 3PL’s and maybe about 30,000 that aren’t, working out of their basement or garage. There’s no shortage of competition in this space! So it makes it really hard to differentiate.” [06.43] An overview of where Evans is now, and how they help their customers. “We continue to be an organization that’s focused on our customer… We’re a people and technology company, that happens to be in the logistics space.” [08.17] The ideal client for Evans Transportation. “From an industry and vertical perspective, we don’t have an ideal client. Our ideal client is someone that understands the beauty of working with a partner… And they have to value technology.” [09.47] Why Evans is committed to embracing a customer-centric approach, and an inside look at their recent customer advisory panel, the common challenges it exposed, and the surprising answer to the question: ‘What’s one activity in your organization that you’d like to see never happen again?’ [13.04] Some of the biggest opportunities that were revealed at Evans’ customer advisory panel, how the technology applications of their Execution Engine helps clients pursue those opportunities, and the importance of collaboration in overcoming shared challenges. [15.24] How tariffs are impacting Evans’ clients, and how they’re helping them respond. “With the current reprieve, there’s a mad dash to make things happen while they can. But we’re also seeing a significant amount of hesitation to a commitment on what people are going to do moving forward. There’s so much uncertainty… So we’re trying to be a problem-solver.” [17.58] The ever-evolving world of parcel, and how high customer expectations and carrier changes are creating big challenges for shippers. “From an end customer perspective, your expectations are changing… And the carrier landscape has also evolved… So, from a shipper perspective, they’ve got to maintain speed, be agile, and they’ve also got to be sustainable. Not just environmentally, but from a cost perspective.” [22.30] The growing problem of cargo theft, and how Evans is helping clients ensure their goods are safe and accounted for while in transit. [25.36] A case study exploring how Evans helped a client struggling with damage on LTL shipments to leverage technology and data and build a solution that reduced handling and dropped their freight claim percentage significantly, whilst also maintaining speed and reducing cost. [29.31] The most significant impending transformation John anticipates for the supply chain and logistics industries, and how Evans is preparing for it.   RESOURCES AND LINKS MENTIONED:   Head over to Evans Transportation’s website now to find out more and discover how they could help you too. You can also connect with Evans and keep up to date with the latest over on LinkedIn, Facebook, Instagram, YouTube or X (Twitter), or you can connect with John on LinkedIn.  
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About Let's Talk Supply Chain

My Name is Sarah Barnes-Humphrey and this is Let's Talk Supply Chain where I interview the top Supply Chain professionals in the industry. You will learn about best practices, changes in the industry and Hot Topics surrounding Supply Chain. Have a specific question you want answered? E-mail us at [email protected]
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