The Dumb Sales Mistake every founder will make this year
02/2/2026 | 5 mins.
Founders Hike details: https://phil-graham.com/the-founders-hike/ Most business owners think they’re selling a product or service. They’re not. They’re actually competing against every other option their market is considering - competitors, alternatives, DIY solutions, and “doing nothing.” In this video, I break down the #1 sales mistake that quietly costs business owners tens of thousands each year and show you how to fix it using competitive positioning, smarter messaging, and contrast-based selling. You’ll learn: • Why traditional sales pitches fail • How buyers really compare you to competitors • How to identify flaws in other market options • How to position your offer as the obvious choice • How to shorten sales cycles and close faster • How to win more sales without discounting Whether you’re an entrepreneur, coach, consultant, or business owner struggling with slow sales or intense competition, this episode will change how you sell.
10 Brutal Mistakes Every Founder Makes (and how to avoid them)
26/1/2026 | 12 mins.
Join me and the team at the Founders Hike next month - unpack and get clear on key business decisions, surround yourself with like-minded entrepreneurs and get some exercise in. Click the link below 👇🏻 https://phil-graham.com/the-founders-hike/ Most founders don’t fail because they’re lazy. They fail because they avoid hard decisions. These 10 brutal sales mistakes decide: • How much money you make • How stressed you feel • How strong your team becomes • And how much freedom you actually have If you’re serious about scaling without chaos, start here.
How to double your business
19/1/2026 | 13 mins.
Join me for a hike and mastermind, make new connections, and solve your biggest business problems. And sure, if we get fitter and build a little sweat along the way, that’s two birds with one stone!
Click the link below 👇🏻 https://phil-graham.com/the-founders-hike/
Revenue per employee matters more than ever
12/1/2026 | 8 mins.
If you want to get out of your head, into the hills, and spend a few hours around serious founders, you’re welcome to join us. Register here: https://phil-graham.com/the-founders-hike/
What lost me money vs what made me money
05/1/2026 | 24 mins.
How I’m approaching 2026.
In this episode, I break down the behaviours, decisions, and standards I’m doubling down on, and what I’m cutting, to grow without chaos. Less noise. More precision. Better direction. If you’re a founder doing £250k–£5m and this resonated, Expansion Partners is where this thinking gets implemented. It’s a private room for operators ready to be challenged and build the next phase of their business correctly. https://calendly.com/growth-phil-graham/expansion-call
‘Life On Your Terms’ with Phil Graham is designed for accomplished entrepreneurs & individuals who are trying to figure out or want to make the most out of their next big move in life and business.
By the age of 30, Phil Graham has accomplished what take most a lifetime. He possesses wisdom well beyond his years, and is someone worth listening to no matter where you’re at in life or business.
When Phil was younger, he had his health taken away from him when he was diagnosed with type one diabetes. He was told he wouldn’t lead a normal life and that his future would be uncertain.
Phil set out on a mission to defy the odds, take control and totally transform his life.
He went on to become a champion bodybuilder despite being told it was impossible, authored the world’s first encyclopaedia on how to build muscle and get in shape with diabetes and now is founder of the world’s largest training organisation for fitness entrepreneurs. Phil’s work has impacted and changed the lives of countless individuals and entrepreneurs.
Phil makes millions in profit every single year, working less than 20 hours per week doing what he loves.
He has built one of the most impressive lifestyle businesses in the world and is on a mission to share the thinking behind his success with entrepreneurs who want to get the most out of life and business.
What start doing about all of this is that Phil wouldn’t be able to have achieve any of this without diabetes.
Phil's personal philosophy centers around the power of defiance, the ability to turn chaos into order, trusting in the flow of life, and refusing to settle for mediocrity. He believes in personal sovereignty, self-reliance, and the courage to be authentically rebellious, principles that have guided his journey to success.
This podcast will inspire you to think deeper, bigger and provides actionable insights to help you live life on your terms.
"Life on Your Terms" revolves around the concept of seven currencies for success, including freedom, money, health, family, relationships, identity, and mission.
Phil believes that many people miss out on success by letting their inner child run their business, making decisions based on circumstances rather than vision, and failing to understand that success is a feeling, not just a material goal.
You'll discover actionable strategies, inspirational stories, and interviews with remarkable individuals. Phil will guide you on your journey to success and personal growth, helping you overcome obstacles, break free from average, and experience the beauty of life. Tune in to engage in clear, direct, and powerful calm discussions that encourage you to think deeper and live life on your terms.