Shopify Masters

We brought together 14 founders across 13 businesses building on Shopify and asked every single one the same question: How do you know when it's time to pivot?

We've put together the playbook for the hardest decisions to make in business—the leap, the kill, the walk-away, and the quiet voice you almost ignored.

Featuring Catherine Goetze (Physical Phones), Melanie Bender (LORE), Jing Gao (Fly By Jing), AC Hampton (Supreme Ecom), Melissa Palmer (OSEA), Kevin and Jin Chon (Coop Sleep Goods), Aishwarya Iyer (Brightland), Matt Hassett (Loftie), Vy Nguyen (Avocado Green), Drew Scott (Lone Fox), Sean Reyes (Shock Surplus), Carmen Dianne and Kara Still (Prosperity Market), and Sara Sugarman (Lulu and Georgia).

For more: https://utm.io/upFkv 

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Trina Spear left Wall Street to build a billion dollar brand serving the 18 million health care workers no one else was designing for. Figs started out selling scrubs on sidewalks and grew into a NYSE-listed, direct-to-consumer powerhouse.

For more on Figs and show notes click here

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Arey founder Allison Conrad turned an overlooked beauty category into a science-backed business, with a clinical study to prove it. Hear how she built a defensible brand, from securing a patent to mapping a retail strategy designed around when customers are actually ready to buy.

For more on Arey and show notes click here

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Kevin and Jin Chon cut open a pillow, found carpet padding inside, and spent 13 years fixing it. They built Coop Sleep Goods into a nearly nine-figure brand by spending more on materials, staying focused on one product, and trusting that a better pillow would market itself.

For more on Coop Sleep Goods and show notes click here 

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Sign up for your FREE Shopify Trial here.

Krysten Kauder built Candier—a bold, irreverent candle brand with names like “Girl, You Need to Calm the F Down”—into a $14 million business stocked at Target, Whole Foods, and Ulta, and she did it without a PR firm, sales team, or single networking event.

For more on Candier and show notes click here

Subscribe and watch Shopify Masters on YouTube!
Sign up for your FREE Shopify Trial here.