Shopify Masters

Arey founder Allison Conrad turned an overlooked beauty category into a science-backed business, with a clinical study to prove it. Hear how she built a defensible brand, from securing a patent to mapping a retail strategy designed around when customers are actually ready to buy.

For more on Arey and show notes click here

Subscribe and watch Shopify Masters on YouTube!
Sign up for your FREE Shopify Trial here.

Kevin and Jin Chon cut open a pillow, found carpet padding inside, and spent 13 years fixing it. They built Coop Sleep Goods into a nearly nine-figure brand by spending more on materials, staying focused on one product, and trusting that a better pillow would market itself.

For more on Coop Sleep Goods and show notes click here 

Subscribe and watch Shopify Masters on YouTube!
Sign up for your FREE Shopify Trial here.

Krysten Kauder built Candier—a bold, irreverent candle brand with names like “Girl, You Need to Calm the F Down”—into a $14 million business stocked at Target, Whole Foods, and Ulta, and she did it without a PR firm, sales team, or single networking event.

For more on Candier and show notes click here

Subscribe and watch Shopify Masters on YouTube!
Sign up for your FREE Shopify Trial here.

Before the screen-time backlash hit the mainstream, Cat Goetze was already building an analog antidote. Her brand Physical Phones—Bluetooth landlines designed to replace smartphone habits—generated $800K in its first year and turned a personal frustration into a full-blown cultural movement.

For more on Physical Phones and show notes click here

Subscribe and watch Shopify Masters on YouTube!
Sign up for your FREE Shopify Trial here.

She built Virtue Labs into a $50M+ hair care brand. Now Melisse Shaban is CEO of Aramore — a biotech skincare company backed by peer-reviewed NAD+ research — and she's throwing out the beauty playbook.

No influencer deals. No aspirational campaigns. She's sending free product to Reddit strangers, asking for the honest truth, and betting that real science doesn't need hype to win.

In this episode:

Why she left a board seat to run one more brand

How a 28-day Reddit trial beat any influencer campaign

The products she cut from her own line — and why

What 30 years at Aveda, the Body Shop, and Fekkai taught her about what's broken in beauty

Why she hates the word "aging" and refuses to sell fear

For more on Aramore https://www.shopify.com/blog/aramore-reddit-skincare-science?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Subscribe and watch Shopify Masters on YouTube!
Sign up for your FREE Shopify Trial here.