The Marketing Strategy That Transformed One Trainer’s Career Into Two Thriving Businesses
Learn how celebrity trainer Kirsty Godso built trust with A-list clients like Olivia Rodrigo, Hailey Bieber, and Kaia Gerber. Plus, discover how she launched Made Of protein without paid ads, using authentic marketing strategies anyone can apply.For more on Made Of and show notes click here.
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How Undefined Beauty Grew From Solo Startup to Major Retail Shelves
Dorian Morris built Undefined Beauty into a national retail brand without investors, relying on her industry expertise, community insight, and bold pivots. By staying self-funded and mission-driven, she proved that inclusivity and smart strategy can scale on her own terms.For more on Undefined Beauty and show notes click here.
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How One Brand Made Sephora Create an Entirely New Product Category
Dr. Julie Chung and Kent Yu founded T3, becoming the first electrical tool sold in Sephora stores by repositioning hair dryers from appliances to premium beauty products worth $200.For more on T3 and show notes click here.
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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How To Start A Niche Clothing Brand While Building Community
Dani Noguera left the music industry with no fashion experience and launched Grin27, a cycling brand rooted in purpose and inclusion. He shares how cold emails, beginner-friendly rides, and staying true to his vision helped him carve out a new lane for his business.Watch the full video interview on YouTube!For more on Grin27 and show notes click here.
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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From Zero to Category Leader in 15 Months
Former beauty exec William Smolen turned a personal need into a business opportunity—creating the pet wellness category and scaling WagWell into a leader in just 15 months.For more on WagWell and show notes click here.
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Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.
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