Shopify Masters

Before the screen-time backlash hit the mainstream, Cat Goetze was already building an analog antidote. Her brand Physical Phones—Bluetooth landlines designed to replace smartphone habits—generated $800K in its first year and turned a personal frustration into a full-blown cultural movement.

For more on Physical Phones and show notes click here

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She built Virtue Labs into a $50M+ hair care brand. Now Melisse Shaban is CEO of Aramore — a biotech skincare company backed by peer-reviewed NAD+ research — and she's throwing out the beauty playbook.

No influencer deals. No aspirational campaigns. She's sending free product to Reddit strangers, asking for the honest truth, and betting that real science doesn't need hype to win.

In this episode:

Why she left a board seat to run one more brand

How a 28-day Reddit trial beat any influencer campaign

The products she cut from her own line — and why

What 30 years at Aveda, the Body Shop, and Fekkai taught her about what's broken in beauty

Why she hates the word "aging" and refuses to sell fear

For more on Aramore https://www.shopify.com/blog/aramore-reddit-skincare-science?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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The founders of Feel Goods built an eight-figure supplement brand with 100 million organic impressions and not a single product on a retail shelf. Their secret was radical transparency, founder-led content, and treating TikTok like a free testing lab before ever spending on paid ads.

For more on Feel Goods and show notes click here

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Twelve founders building on Shopify reveal exactly how they’re using AI right now—the tools, the tactics, and where to draw the line. Here’s the playbook being written in real time by the founders of Figs, Therabody, The Black Tux, Loftie, and more.

For more details on this episode and show notes click here

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Matthew Hassett noticed that smartphones were ruining sleep, so he built Loftie, a screen-free alarm clock, to fix it. Without venture capital or paid press, he grew the brand to more than 200,000 units sold, and earned Wirecutter’s top alarm clock pick six years in a row.

For more on Loftie and show notes click here

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Sign up for your FREE Shopify Trial here.