The Mindset Advantage

Michael E. Jordan is the founder and CEO of UNRL, a Minnesota-based premium athletic and lifestyle apparel brand built on the principles of hard work, grit, and an uncompromising commitment to excellence.
What began with just $300 in his mother's basement has grown into a nationally recognized brand, with collaborations involving major professional sports organizations, including the Minnesota Vikings, Minnesota Timberwolves, and Minnesota Wild.
Named ACG Minnesota's 2024 Boldest Leader of the Year, Michael has built UNRL through a relentless commitment to his vision, a willingness to bet on himself, and a belief in doing things differently.
In this conversation, Michael shares the mindset behind his entrepreneurial journey, including the importance of work ethic, overcoming criticism, pursuing excellence, and refusing to let other people's opinions determine your direction.

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What if confidence isn’t where you start?
What if confidence is where you arrive?
Athletes often believe they need to feel confident before they can perform at their best. But in this episode, DJ challenges that belief and breaks down where confidence actually comes from.
You’ll learn why action comes before confidence, how keeping promises to yourself builds self-trust, and what to do when pressure makes you forget just how prepared you really are.
DJ also breaks down three things every athlete can control when confidence disappears — body language, focus, and self-talk — and shares practical strategies you can use immediately in competition.
In this episode:
• Why you don’t need confidence to compete
• The relationship between action, competence, and confidence
• Why “confidence comes with receipts”
• How to build trust with yourself
• The three controllables: Body Language, Focus, and Self-Talk
• How to turn “What if?” into “Even if”
• Why the work nobody sees ultimately creates the moments everybody sees
If you’ve ever found yourself waiting to feel confident before taking action, this episode is for you.
Stop waiting for confidence.
Start building it.

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Sarah Martin is currently the starting goalkeeper and captain for the women’s soccer team at the University of Minnesota.
During her three years as a starter for the Gophers, Sarah has consistently been one of the top performers in goal. She’s recorded numerous shutouts, earned Academic All-Big Ten honors, and worked her way into the Minnesota record books, where she currently ranks third all-time in career saves.

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Join DJ in this solo podcast as he breaks down how perspective can become your superpower!

Download my FREE Coaching Beyond the Scoreboard E-book www.djhillier.com/coach 
Download my FREE 60 minute Mindset Masterclass at www.djhillier.com/masterclass
Download my FREE top 40 book list written by Mindset Advantage guests: www.djhillier.com/40books
Subscribe to our NEW YouTube channel: https://www.youtube.com/@MindsetAdvantage
Purchase a copy of my book: https://a.co/d/bGok9Ud
Follow me on Instagram: @deejayhillier
Connect with me on my website: www.djhillier.com

Brody Brecht is a right-handed pitcher in the Colorado Rockies organization and one of the top arms in their system. The former two-sport Iowa Hawkeye left as the program's career strikeout leader and was taken 38th overall in the 2024 MLB Draft, the highest any Iowa player has gone since 1990. He throws a fastball that has touched 100 and a slider scouts call the best in the system. He's a husband, a father, and open about how his faith shapes the way he competes.

Download my FREE Coaching Beyond the Scoreboard E-book www.djhillier.com/coach 
Download my FREE 60 minute Mindset Masterclass at www.djhillier.com/masterclass
Download my FREE top 40 book list written by Mindset Advantage guests: www.djhillier.com/40books
Subscribe to our NEW YouTube channel: https://www.youtube.com/@MindsetAdvantage
Purchase a copy of my book: https://a.co/d/bGok9Ud
Follow me on Instagram: @deejayhillier
Connect with me on my website: www.djhillier.com