The Jay Alderton Podcast

I sat down with my good pal Paul Mort straight after an event he'd invited me down to speak at, hit record, and had no plan whatsoever.
What came out wasn't really a business podcast. It's about pace, obsession, escapism, ADHD, and what it's like being a dad to kids who are wired the same way you are.
What we get into:
Why the day you plant the seed isn't the day you pick the flower — and how much pressure that takes off you in the quiet stretches
Minimum effective dose, and why the boring version of consistency is harder than the dramatic version
Freezing Tuesday night in Stoke vs Wembley on a Saturday — who you actually are when it's not fun
Why everyone asks for thirty books in January and reads four
Escapism, and why we both need somewhere the phone doesn't come
ADHD as an interest surplus rather than an attention deficit
Whether a label gives you relief or gives you an excuse
Parenting a kid with the same wiring as you — and getting the push/pull balance wrong
The runway: realising you've got a handful of years left where they still want to come with you
Cringe mountain, and why being embarrassing is the job description

Fair warning it's sweary and it goes everywhere. That's rather the point.
Links
Paul Mort: https://www.instagram.com/paulmortofficial/
Thrive at 40: https://www.skool.com/thriveat40
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Giving up alcohol was harder than box jumping Mount Everest. Here's what nobody tells you about the first two years, and the one skill that makes it stick. I've box jumped the height of Mount Everest. I've pushed a 140kg sled for 24 hours straight. I ran 109 kilometres backwards in a day. None of it came close to putting down a pint. Here's why. From the age of 16, I ran every emotion I had through alcohol. Sad, stressed, bored, celebrating, grieving it all went through the same door for 26 years.
So when you stop, you're not giving up a drink. You're rebuilding your entire emotional operating system from scratch, at 40-odd years old, with no instructions. In this podcast, I discuss Why year one feels like something is permanently missing, and why that feeling is accurate rather than a sign you're failing
How you build new evidence: your first holiday, first Christmas, first birthday, first grief, all banked without it
Drink dreams, and why your brain keeps writing you a future with alcohol in it that doesn't exist
The difference between having a thought and acting on oneWhy a craving passes in 15 to 20 minutes, and what that single fact changes I'm 18 months in. I'm not going to tell you it gets easy, because it didn't. I'll tell you it gets different, and that's better. If you're over 40 and you've been quietly wondering whether the drinking is the thing holding everything else back — this one's for you. If you're struggling with alcohol, please talk to your GP or a support service. There's no medal for doing it on your own. Join the Thrive at 40 community (7-day trial)https://www.skool.com/thriveat40

It took me 10 years to find balance with my health and fitness — because I had to get it badly wrong at both extremes first. If you're over 40 and struggling to stay consistent, this is why.In this video, I share how I went from tracking every gram of food as a competitive bodybuilder to a 235lb "bulk" built on Guinness, and the one lesson from both extremes that changed everything: you can't start at balance. You have to earn it.🚀 JOIN THRIVE AT 40 The exact habits, training and nutrition frameworks I use with my clients ( for men and women over 40)https://www.skool.com/thriveat40

The six weeks of summer are when most people over 40 quietly lose everything they've built.
Here are six simple things that keep you on track when the routine goes out the window.
Every year it's the same pattern. The kids break up, the plans stack up, the routine falls apart, and by September you're back where you started.
But a repeatable problem deserves a repeatable strategy, and that's exactly what this video gives you.
I've spent 14 years coaching people in person and online, and over 15,000 people have been through my programmes and challenges.
These six tips are the ones I give clients every single summer, because they work when time, energy and patience are all in short supply.
You'll learn why controlling your environment beats relying on willpower, how a 10-minute EMOM can replace the gym session you haven't got time for, why maintaining your weight over six weeks is genuine progress rather than failure, and the one keystone habit that makes every other habit easier to hold.
Come and join us in Thrive at 40, my community for anyone approaching 40, at 40, or beyond who wants to get fit, focused and energised
https://www.skool.com/thriveat40

Shoes on, headphones in, press play. This is a 30-minute guided walk for anyone over 40.
No pace to hit, no distance to track, just you, my voice, and a few questions worth walking with.
Fair warning: it starts gentle. It doesn't stay gentle.
This walk is Day 1 of the Just Do One Thing Challenge
Seven days, one small thing a day, built for people with a job, a family, and about forty spare minutes on a good day. It's free.
If you've found this on its own, start the challenge here:
👉 Join Here
Small things done consistently turn into big things over time.
This walk is the first one.