Mulch

In this episode of Mulch, Rebecca shares seven practical tips to improve seed germination and make the most of the money you spend on seeds. From compost choice and moisture levels to patience, airflow and handling tricky seeds like orlaya and annual phlox, this is a calm, experience-led guide to starting the seed-sowing season well.
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When a flower farm starts to fill every spare moment — evenings, weekends and headspace — it can quietly turn into an every time job.
In this episode, I explore The Every Time Job Trap: why it happens, what it looks like, and how to create more structure and sustainability when you're growing a flower farm alongside other work or caring responsibilities.
There are gentle reflection prompts throughout, designed to support curiosity rather than criticism.
Links:
Join the newsletter: https://silvergreyfoliage.com

Business Planning Module: https://silvergreyfoliage.thrivecart.com/business-planning-for-flower-farmers/

Live Q&A (Tuesday 27th January): https://silvergreyfoliage.thrivecart.com/live-flower-farmer-qa-january/

Instagram: https://www.instagram.com/silvergreyfoliage/

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In this episode of Mulch, Rebecca shares five common mistakes to avoid in your first year of flower farming. From keeping everything in your head and underpricing your work, to overcomplicating successions and planting perennials too soon. Drawing on real experience, she offers calm, practical guidance to help new growers build businesses that are realistic, profitable and sustainable from the start.

In this episode of Mulch, Rebecca explores two ways flower farmer-florists can build resilience for the season ahead: baggy planning and working within real capacity. Drawing on winter realities, crop planning, and lived experience, she shares how flexibility, intention, and asking for help can reduce overwhelm and support sustainable flower farming.
To support your planning, you can sign up to the Grow Club newsletter and download the Business Planning module from our education page at www.silvergreyfoliage.com

As the year draws to a close, this episode of MULCH reflects on the quiet "what if" questions that sit underneath flower farming; the decisions, confidence and support that shape how we grow.
Using a simple winter observation as a starting point, Rebecca explores what it means to choose steadier ground as we move towards the 2026 season, and invites listeners to reflect without urgency or pressure.
The episode also includes two practical updates:
a one-off 2026 Flower Farmer's Wall Planner

preparation for the first GROW Club session beginning in early January

Links mentioned in this episode: – 2026 Flower Farmer's Wall Planner
– GROW Club