Opening The Gates To More Listings

Today's guest is Head of Marketing at John D Wood & Co, a company that was founded in 1872 and has 30 offices across London and the South of England.
He joined on a growth agenda to accelerate the John D Wood & Co. brand from an awareness and lead generation perspective and has led all marketing and brand efforts as part of the senior leadership team, reporting to the MD, building and retaining a high performing 8 person marketing team across Digital, Content, PR, and Media.
During his time at John D Wood & Co. he has built new performance marketing channels, which increased market appraisals by over 50% in a two year period, increased brand awareness by 35% and brand quality by 30% over a two year period.
He also delivered successful campaigns including the rebrand of APW/CHK brands, John D Wood & Co. Halloween campaign and "Little black book" campaign and lead the marketing on all branch new openings including Beckenham, Herne Hill and Winchester.
Lastly, John D Wood & Co. was shortlisted for best marketing campaign at the Negotiator Awards 2024.
With a CV as impressive as that, I'm sure you can agree we are speaking with a marketing expert.
In our conversation, we discuss how to build successful teams, how to get buy in from senior leadership team/board room, and how to show effectiveness of what marketing you’re doing, plus loads more.
Make sure to tune into this episode if you want to hear from one of the most senior marketeers in the estate agency sector.

Today's guest is a self-employed estate agent working alongside Yopa.
He started his career in estate agency in 2003, working his way up from a trainee negotiator to a successful branch manager, covering all aspects of the business and then regional manager for London in a national business.
He's worked at some of the largest and most well known estate agents in the country, such as Haart, Countrywide and Purple Bricks before launching his own business.
We discuss the importance of taking action, consistency, learning from your mistakes, overcoming market challenges, the importance of expertise, hyper-local marketing, personal brand, prospecting, health issues and loads more from a very inspiring conversation.
You don't want to miss this episode if you're looking to learn from someone who has hit the ground running since starting their own estate agency 8 months ago.

Today's guest is the Managing Director at NurtureCloud, which is part of the Ray White Group in Australia and is now bringing AI-driven prospecting technology to UK estate agents, designed to convert dormant database contacts into active listing opportunities.
With deep expertise in SaaS and B2B models, he brings a wealth of experience to this conversation, having held senior roles across the UK, Australia and UAE, working at companies such as Nurtur, Flatfair, Howsy and Rex.
We discuss the attributes of high-performing estate agents, nurturing relationships, marketing, leveraging data and AI, plus so much more.
Check out this episode if you want to find out more about getting most out of your database and how to use data to your advantage.

Today's guests are a mother and daughter duo, who are the CEO and Sales Manager at Elite Home Staging and also co-host the 'Power of We' podcast.
The entrepreneurial career began with a purse and jewellery business, which turned into a passion for design and into a profession.
After building and designing her own house, a request to stage one of the most famous athlete’s of all time multi-million-dollar home came and so began the foundation of Elite.
Elite Home Staging is a full-service staging firm, committed to working with their clients until their house is sold and has now successfully staged over 20,000 properties since 2008!
They believe that selling a house doesn't have to be a complicated, stressful process. and that every home has a unique personality, as do their owners.
Elite Home Staging prides itself on providing a customised design experience for each of their clients that gets properties sold for more money and in less time.
In this episode, we discuss cultural and market differences between the UK & US, the business of home staging, entrepreneurship, personal growth and mindset.
Having met these two ladies in person and seen them present in public, I can honestly say they have the most amazing energy and you will be guaranteed to feel positivity and motivation from listening to this conversation.

Today's guest is Director of Diomed Consulting, a Board Member of Women In Estate Agency, a mentor with Agents Together and was previously Managing Director of Property Academy.
With over 20 years’ experience in operations, people, and performance, she's built a career around making things work calmly, efficiently, and with laser focus.
She has worked with leaders and teams to unlock their potential through learning, connection and conversation and spent several years leading strategy, team development, and high-profile national events.
Whether that’s embedding a strong team culture, running 50+ leadership meetings a year, producing a flagship event for 1200 delegates, presenting on stage, or managing a seamless overseas incentive, she makes things happen.
In this episode, we discuss the power of reputation, the importance of preparation, learning, emotional intelligence, teamwork, recruitment, what good leaders look like, technical excellence, finances, operations, time management, delegation and scaling businesses.
This episode is packed full of value with a very capable generalist who offers some incredible insights into what it takes to be a high-performing estate agent and business owner.