Opening The Gates To More Listings

4 days at Tony Robbins' Unleash the Power Within in Cologne, and what it all means for estate agents.
I flew to Cologne to sit in a room with thousands of people and be a beginner again for 4 days.
No stage. No notes to deliver. Nobody asking me what the market is doing. Just a seat, a pen and Tony Robbins' Unleash the Power Within at the LANXESS arena, running from early morning until late into the night.
I came home with a notebook I can barely read and a head full of ideas. This episode is what actually stuck, in roughly the order it landed, along with what I think every line means for agency owners, valuers, negotiators and lettings teams.
I cover why state comes before strategy, and what that means on your fifth viewing of a Saturday. The Harvard coffee study, and the question of what you are holding before a valuation and what you are handing a vendor before they judge you.
Why almost nothing in an estate agency is a skills problem, and how turning your shoulds into musts rearranges the diary on its own.
Then the numbers. The Steph Curry practice ratio that should make all of us uncomfortable. The podcast statistics that hurt, because I host one. And the finding that only 7% of communication is the words you say, 38% is your voice and 55% is your physiology, which means the script you have been polishing is a fraction of the job.
There is the snake phobia story that I think is the single most useful thing an agent can take into a listing appointment, especially alongside the Rightmove figure that 29% of properties currently selling are selling with the second agent.
The six human needs, and the three completely different vendors they create on the same street.
Why trust is not won with one brilliant appointment, but by ringing on Friday, like you said you would, 6 weeks running.
And loss, less and never, which you will hear word for word in your own office the next time you have a slow month.
Almost none of it is about property.
All of it applies to property.

I hope you enjoy this special episode. If you have any questions at all or would like my summary and presentation of "Unleash the Power Within," send me a message, and I'll happily share it with you.

Today's guest is the Managing Director of Fine & Country and has been since 2020.Fine & Country is an established network of estate agents specialising in the marketing & sale of prime residential properties with a market presence in over 300 locations worldwide.
She brings expertise in real estate, sales, marketing, business strategy, and stakeholder relations to lead the organisation’s growth and innovation, positioning Fine & Country as a trusted name in the property sector, having been recognised as the most recommended estate agency in the UK for the second year running.
Her diverse property career has included estate agency, running industry leading training, coaching & events, as well as launching her own start up business. At Property Academy, for 4.5 years, she worked with forward thinking business owners across the country to help them grow their businesses, overcome challenges & innovate. At Estate Agency Event’s they awarded top performing businesses with prestigious awards in association with The Sunday Times & The Times following the industry’s largest conferences, EA & Lettings LIVE, where hundreds of agents up and down the country attended to get the latest information, insight, ideas & inspiration.
She also experienced working at the world’s largest real estate agency, Keller Williams.
An experienced & regular speaker, panel host, awards presenter and compere at events, she has shared the stage with speakers such as Sir Clive Woodward, Michelle Mone and James Caan and has spoken at many industry events including EA Masters, The Negotiator Conference, EA LIVE, Lettings LIVE and TM Group conference.In this episode we discuss estate agency being a people business, professionalising the industry, brand awareness, the premium market, PR and partnerships, plus so much more.
You definitely don't want to miss this conversation with the leader of one of the most recognised brands at the higher end of the market across the UK.

Today's guest is the Chief Education Officer of Lee Woodward Training Systems and has over 30 years of experience in the real estate market.
Making his mark early when he embarked on his real estate career in 1992, he catapulted to the top 2% of sales agents in the country within his first year and broke multiple sales records in compressed time.
He is now a designer, producer, editor and presenter of multimedia education for progressive real estate agents, leaders and businesses and also author of The Complete Salesperson Course and multiple books.
Described as an innovator and disruptor, his dynamic, world-class business systems, educational courses, and leadership solutions have enabled thousands of real estate professionals and leaders to excel in their chosen careers and countless businesses to thrive in all conditions.
Renowned for bringing a fresh perspective to the challenges faced by real estate professionals, his gift is to take a problem, visualise the solution, drill down to the detail and create a system or method that transforms the challenge into an actionable opportunity.
In this episode we discuss the power of language, the importance of using the right technique, marketing, prospecting, and charging the right fees.
Make sure to give this conversation a listen and learn from one of the very best real estate trainers on the planet!

Today's returning guest is the founder of We Are Unchained, a strategic marketing consultancy that helps businesses grow faster by enhancing their market insight, strategy, activity, and talent.
Over his 8 years experience in the estate agency industry, he has worked with Countrywide, Fine & Country, Keller Williams, and Knight Frank.
He's also a mentor at Agents Together, Propertymark Trust Ambassador and Fractional CMO for Lemon and Lime Interiors.
With over 30 years of marketing experience across multiple sectors, from startups to FTSE100, he has turned failing marketing teams around, and educated hundreds of people on the science and art of marketing.
His mission is to make quality strategic marketing and practical advice accessible to every business, whether they need a virtual CMO, a one-to-one mentor, or a marketing trainer.
In this episode, we discuss the results of part seven of the Voice of The Agent 2026 (Politics & Housing), covering topics such as market confidence, growth expectations, economic insight, the political landscape and the future outlook.
If you've not already read part seven of the report, please do contact me for a copy of it and I will happily share it with you.

Today's returning guest is the founder of We Are Unchained, a strategic marketing consultancy that helps businesses grow faster by enhancing their market insight, strategy, activity, and talent.
Over his 8 years experience in the estate agency industry, he has worked with Countrywide, Fine & Country, Keller Williams, and Knight Frank.
He's also a mentor at Agents Together, Propertymark Trust Ambassador and Fractional CMO for Lemon and Lime Interiors.
With over 30 years of marketing experience across multiple sectors, from startups to FTSE100, he has turned failing marketing teams around, and educated hundreds of people on the science and art of marketing.
His mission is to make quality strategic marketing and practical advice accessible to every business, whether they need a virtual CMO, a one-to-one mentor, or a marketing trainer.
In this episode, we discuss the results of part six of the Voice of The Agent 2026 (Mid-year review), covering topics such as market imbalance, competition, tech and AI adoption, regulation and talent retention.
If you've not already read part six of the report, please do contact me for a copy of it and I will happily share it with you.