Opening The Gates To More Listings

Today's returning guest is the Co-Founder of The Avenue and is helping some of the best estate agents build 6 figure businesses through selling the finest homes in their area.
From a young age, he was immersed in property, thanks to his family's involvement in property development and then he quickly developed his own passion for property and working with people too, leading to a decade-long career in estate agency. 
The Avenue are a network of self-employed agents, that specialise in selling premium homes, by combining cutting-edge marketing with a personal touch.
Their marketing includes HDR photography, presenter-led 4K video tours, twilight photography, and drone footage, plus with their innovative social media strategies across multiple platforms.
In our conversation, we discuss balancing family and work life, discipline, accountability, communication, annual goals, differentiation, fees, self-employed life and cold-start strategies.
You'll want to check out this episode to hear from someone who has worked in the corporate world and hybrid space for two of the biggest names in estate agency, plus has successfully launched a self-employed business in the past few years.

Today's guest is the Creative Media Director at The Avenue Estate Agents and leads their creative efforts, specialising in developing high-end, bespoke marketing campaigns for luxury properties.
The Avenue are a network of self-employed agents, that specialise in premium homes, combining cutting-edge marketing with a personal touch.
Their marketing includes HDR photography, presenter-led 4K video tours, twilight photography, and drone footage, plus with their innovative social media strategies across multiple platforms.
In our conversation, we discuss consistency, authenticity, content creation, building trust, personal brand, video content, personal development, client acquisition, time management and the future of AI.
You'll want to check out this episode to hear from someone leading the creativity marketing behind the scenes at one of the most impressive newer agents across the UK.

Today's guest is Head of Marketing at John D Wood & Co, a company that was founded in 1872 and has 30 offices across London and the South of England.
He joined on a growth agenda to accelerate the John D Wood & Co. brand from an awareness and lead generation perspective and has led all marketing and brand efforts as part of the senior leadership team, reporting to the MD, building and retaining a high performing 8 person marketing team across Digital, Content, PR, and Media.
During his time at John D Wood & Co. he has built new performance marketing channels, which increased market appraisals by over 50% in a two year period, increased brand awareness by 35% and brand quality by 30% over a two year period.
He also delivered successful campaigns including the rebrand of APW/CHK brands, John D Wood & Co. Halloween campaign and "Little black book" campaign and lead the marketing on all branch new openings including Beckenham, Herne Hill and Winchester.
Lastly, John D Wood & Co. was shortlisted for best marketing campaign at the Negotiator Awards 2024.
With a CV as impressive as that, I'm sure you can agree we are speaking with a marketing expert.
In our conversation, we discuss how to build successful teams, how to get buy in from senior leadership team/board room, and how to show effectiveness of what marketing you’re doing, plus loads more.
Make sure to tune into this episode if you want to hear from one of the most senior marketeers in the estate agency sector.

Today's guest is a self-employed estate agent working alongside Yopa.
He started his career in estate agency in 2003, working his way up from a trainee negotiator to a successful branch manager, covering all aspects of the business and then regional manager for London in a national business.
He's worked at some of the largest and most well known estate agents in the country, such as Haart, Countrywide and Purple Bricks before launching his own business.
We discuss the importance of taking action, consistency, learning from your mistakes, overcoming market challenges, the importance of expertise, hyper-local marketing, personal brand, prospecting, health issues and loads more from a very inspiring conversation.
You don't want to miss this episode if you're looking to learn from someone who has hit the ground running since starting their own estate agency 8 months ago.

Today's guest is the Managing Director at NurtureCloud, which is part of the Ray White Group in Australia and is now bringing AI-driven prospecting technology to UK estate agents, designed to convert dormant database contacts into active listing opportunities.
With deep expertise in SaaS and B2B models, he brings a wealth of experience to this conversation, having held senior roles across the UK, Australia and UAE, working at companies such as Nurtur, Flatfair, Howsy and Rex.
We discuss the attributes of high-performing estate agents, nurturing relationships, marketing, leveraging data and AI, plus so much more.
Check out this episode if you want to find out more about getting most out of your database and how to use data to your advantage.