Opening The Gates To More Listings

Today's returning guest is the founder of We Are Unchained, a strategic marketing consultancy that helps businesses grow faster by enhancing their market insight, strategy, activity, and talent.
Over his 8 years experience in the estate agency industry, he has worked with Countrywide, Fine & Country, Keller Williams, and Knight Frank.
He's also a mentor at Agents Together, Propertymark Trust Ambassador and Fractional CMO for Lemon and Lime Interiors.
With over 30 years of marketing experience across multiple sectors, from startups to FTSE100, he has turned failing marketing teams around, and educated hundreds of people on the science and art of marketing.
His mission is to make quality strategic marketing and practical advice accessible to every business, whether they need a virtual CMO, a one-to-one mentor, or a marketing trainer.
In this episode, we discuss the results of part nine of the Voice of The Agent 2026 (Mental Health & Discrimination), covering topics such as The Boys Club, Women In Estate Agency, the emotional demand of estate agency, gender imbalance, discrimination from colleagues and clients, plus many more very important points.
If you've not already read part nine of the report, please do contact me for a copy of it and I will happily share it with you.

Today's guest is Estate Agency Mentor at The Estate Agent Consultancy, a regional champion for Women In Estate Agency in Scotland, a speaker, author of Change Starts With Choice and creator of the CHOICES Framework.
She works with capable women who look successful on the outside but feel stuck on the inside. They're overthinking, second-guessing and waiting to feel confident before they move.
As a Choice Coach, she helps women leaders, founders and women in business cut through the noise, trust themselves again and make the one honest choice that changes everything.
Her work is built on the CHOICES Framework, which she created to turn intuition into implementation and courage into real, lasting change.
Her background in property runs deep, through her experience with Keller Williams that has seen her coach hundreds of agents, and she now mentors estate agents through The Estate Agent Consultancy.
We get into:
Why knowledge isn’t power, and why acting on it is
“Change starts with choice”: if you’re not changing, you’ve chosen not to
Why your brain would rather keep you in a rubbish situation you know than a better one you don’t
The elastic band: finding the sweet spot between comfort and burnout
Sun loungers, training course seats, and how quickly comfort zones form
The forgetting curve and why you should act on what you learn straight away
Habit stacking, marginal gains and the one small change that could transform your business
Building a business as a single mum of four, when the “why” was simply paying the rent
Why lead generation should be the first appointment in your diary, every day
Ghost valuation slots, and what to do on a Monday when they’re empty
Follow-up: how much is too much?
Hunting versus farming, and Ryan Serhant’s find, keep, do
Making time, not finding it, and why everything has expanded apart from time
Her role championing women in estate agency in Scotland

If you enjoyed this one, please like, review, subscribe and share it with an agent who keeps going back to the same sun lounger.

Today's guest is the CEO of Pathways Global, a bestselling author and speaker.
Over the last 20+ years, he has helped 500,000+ Business Owners and Leaders across the world generate over £3.6 billion in additional revenue and profits.
He is back for his third appearance on the show (after episodes 107 and 133), and this one lands on a very special date for him.
Today, Friday 16th October, is exactly ten years since the original Built to Grow was released, and it’s the day Built to Grow Rewired comes out.
Ten years on, having worked with businesses in 57 countries, and the world those businesses operate in looks nothing like it did in 2016.
Brexit, COVID, AI, the rise of self-employed agents, and a word we are both big fans of, which is “permacrisis”.
So how many agents are still running a 2016 playbook in 2026?
We get into:
Why AMR (acquire, maximise, retain) is more relevant now than ever, and why most agents have an “addiction to acquisition”
The three pillars of a resilient independent agency: sales, lettings and financial services
The “Who First” strategy, and why you don’t need to be the expert in everything
Building a business that scales beyond you, rather than a job where you work for yourself
The machine in the factory story, and why you get paid for what you’ve done, not just what you do
Why “the investment is…” changes the fee conversation
Human-led, technology-enabled: where your people add the most value and where AI should do the heavy lifting
Being busy versus being productive, and the discipline of action
Measures that matter, and why most businesses are “KPI overloaded but insight poor”
Racing in the wet: why tough markets show you who the world-class agents really are
Switcher strategy, with Rightmove reporting 29% of properties selling with a second, third or later agent
Chapter Zero: rewire yourself before you rewire your business
Balcony time, and whether you’re dancing to your own music or someone else’s

Businesses don’t grow on their own. Leaders grow businesses.
Built to Grow Rewired is out now on Amazon, Waterstones and all good bookshops.
Follow the link below to get your copy:
https://roystonguest.mykajabi.com/startyourrewire
If you enjoyed this one, please like, review, subscribe, follow and share it with an agent who needs to get off the dance floor.
All the show links: https://linktr.ee/Gatesy91

Today's returning guest is back three years after her first appearance on episode 72, and a lot has changed since then.
She’s gone from MD to CEO of Nested, become a mum to baby Archer, and watched the self-employed model take off across the UK.
We get into Nested’s journey from bridging loans to a fully self-employed model, why February 2023 (post mini-budget, rates spiking) was actually a good time to launch outside London, and why there’s never a perfect time to start.
She is refreshingly honest about who self-employment isn’t for, why Nested turns agents away every single week, and the red flag she hears when someone’s first question is “how are you going to get me leads?”
We also cover:
Burning the boats, and why “I’ll give it six months” doesn’t work
How Nested’s territory system stops agents piggybacking off each other’s success
Faces on boards: why she changed her mind, and why around 80-85% of Nested agents now use them
Collaboration between self-employed agents, even across different brands
Why traditional high street agencies need to buckle up as top talent leaves
AI: friend or foe? Lazy AI-written emails, losing your own tone of voice, and how I use Wispr Flow to keep mine
Going back to work as a CEO after maternity leave, letting go, and surrounding yourself with cheerleaders

Plus some impossible decisions to finish, including whether she would rather be well paid in a job she hates or badly paid in a job she loves.
Make sure to check this episode out and hear from one of the most senior people steering the ship at one of the biggest self-employed brands in the UK.

I booked two tickets to see Will Guidara and Rory Sutherland in conversation in London as a thank you to Toby Martin.
No agenda, nothing expected back. Before we'd even sat down, Toby handed me a book I didn't know existed, Unreasonable Hospitality: The Field Guide. That set the tone for the whole night.
Will Guidara took Eleven Madison Park from a two star brasserie to the number one restaurant in the world. Rory Sutherland is one of the sharpest minds in advertising and behavioural science.
In this solo special, I take you inside their conversation and show you how almost everything they said applies to your estate agency.
In this episode:
Why the opposite of a good idea should also be a good idea, and why "reasonable" agents get forgotten
The famous two dollar hot dog, and what it teaches us about listening to sellers and buyers
Reverse benchmarking: how to find what other agents in your town are getting wrong and become famous for it
The Popsicle Hotline, Buc-ee's toilets and what your agency should be known for
Why valuations are won and lost before you arrive and after you leave
Charging what you're worth, and why the second cheapest agent is in the most dangerous place
Technology as a choice: automate the predictable, humanise the exceptional
Hiring slowly, looking after your team and finding their superpowers
Why 99% of your competitors will never copy you

And stay to the end for the moment that summed up the whole evening: a gentleman in the audience who never got his champagne, and what Will did about it.