Practical Founders Podcast

• #145: Making Big Bold Bets with Patient Execution as a Bootstrapped Founder - Gopal Krishnamurthy

  Gopal Krishnamurthy is the founder and CEO of Lumel, which has a suite of products focused on enterprise performance management (EPM). Their apps allow users to plan, report, and analyze data using the modern native app framework vs. traditional SaaS on top of modern cloud data platforms such as Microsoft Fabric, Snowflake, Databricks, and others. Lumel’s products provide a full stack of integrated Planning, BI & data apps on the customers' data platforms. He grew his enterprise services company, Visual BI, to over 200 employees and sold that company to Atos in 2021, as he described in his first Practical Founders podcast interview in 2023. Gopal self-funded Lumel with a VC-sized investment and has grown it to over 300 employees in four years. Lumel is already at a revenue run rate of over $12M ARR and is growing fast. Lumel is building its apps using modern cloud data platforms, not siloed SaaS databases, allowing it to manage real-time data across applications. This bold new vision and architecture for enterprise software apps align with modern data approaches supporting AI, creating a billion-dollar opportunity for Lumel in the future. In this episode, Gopal also discusses: The challenge of transitioning from custom services to a no-touch product-led approach selling to enterprises Why VCs wouldn’t understand their technology bet and why their patience is paying off What it’s like to grow a fast-growth and innovative technology company as a bootstrapper Quote from Gopal Krishnamurthy, founder and CEO of Lumel “The main thing is it’s a big market. It’s not like we are just trying to get our first $10 million revenue. We have done that with Lumel already. We are looking at how we can get to a billion-dollar ARR business. That’s the big, bold vision. We have invested tens of millions already, and we are almost profitable. “We think we can absolutely create a billion-dollar business based on our customer feedback and traction from 3,000 customers. So, it’s not a question of product market fit. We worked with hundreds of our enterprise customers and perfected our data app products. “The other thing is that our products can work for smaller and medium-sized businesses because of our architecture and approach. It's completely horizontal: it works for all industries and all customers of all sizes.” Links Gopal Krishnamurthy on LinkedIn Lumel on LinkedIn Lumel website Power BI website The Practical Founders Podcast Tune into the Practical Founders Podcast for weekly in-depth interviews with founders who have built valuable software companies without big funding. Subscribe to the Practical Founders Podcast using your favorite podcast app or view on our YouTube channel. Get the weekly Practical Founders newsletter and podcast updates at practicalfounders.com.

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• #144: From Founder-Led Sales to Scalable Go-To-Market in Vertical SaaS - Phil Stern

  Phil Stern is the operating principal of Mainsail Partners, a growth equity firm that invests in bootstrapped vertical SaaS companies. Mainsail offers deep operating support to the leaders in their portfolio companies to help them grow more efficiently. Phil leads the GTM operations team, helping their founders scale sales, marketing, and success teams.  Phil was an experienced SaaS sales leader at several companies before joining Mainsail to focus on helping their portfolio companies scale up to $30M ARR or more. Phil’s team helps founders solve challenging problems with sales leadership, rev ops technology, compensation, marketing analysis and planning, and more with deep operational insights customized for each company.  In this episode, Phil discusses these important topics. The five keys  to hiring your first head of sales to graduate from founder-led sales to a scalable sales team How Mainsail specialists partner with founders and their leaders to help them solve their most important GTM problems quickly How Phil helps with due diligence on potential investments to assess the upsides and opportunities for revenue growth Why Mainsail is focused on vertical SaaS companies with founders who are experts in their domains Quote from Phil Stern, Operating Principal at Mainsail Partners “Hiring a first head of sales is typically one of the first roles we're going to hire. This sales leader needs to be willing to sell the product. You're not coming in at $5 million of ARR to be an armchair VP. You own part of the quota, you're going to cover for a rep at a trade show or on maternity leave, whatever it takes.  “You have to be willing to sell. So if you come in just to strategize and move chess pieces around, it's just not the job for you. “If you don’t sell, you won't get close enough to the customer. For these customers in vertical end markets, you need to get close to them, learn from them, understand them, and speak to them.  “It's really back to a bootstrapper mentality. The CEO has been doing absolutely everything up and down the business. I'm asking a sales leader to do everything up and down the go-to-market.” Links Phil Stern on LinkedIn Mainsail Partners on LinkedIn Mainsail Partners website The Practical Founders Podcast Tune into the Practical Founders Podcast for weekly in-depth interviews with founders who have built valuable software companies without big funding. Subscribe to the Practical Founders Podcast using your favorite podcast app or view on our YouTube channel. Get the weekly Practical Founders newsletter and podcast updates at practicalfounders.com.

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• #143: From Professional Services to a $30M SaaS Business with a PE Acquisition - Sean Hoban

  Sean Hoban was co-founder and former CEO of Kimble Applications, a leading professional services automation (PSA) software for organizations to manage their professional services business's entire operational and financial lifecycle. Sean and his co-founders had already started, grown, and sold a pro services organization before creating a PSA product and building a SaaS business.  With a little funding from the founders and a few angel investors, Kimble started efficiently and grew steadily, eventually raising a practical minority funding round from private equity investors Accel-KKR in 2018. The company grew to $30M ARR before selling most of the company to Accel-KKR in 2021, which merged two PSA companies to create Kontata.  In this episode, Sean discusses some of their deepest strategic opportunities: Learning to grow a SaaS business versus a professional services organization Building on the Salesforce platform and working in that ecosystem Starting in the UK and expanding to Germany and the US Quote from Sean Hoban, former CEO and co-founder of Kimble Applications “One of the most powerful ways I learned as a CEO is to find and talk to other founders in London who were in a similar situation. We would meet for beers, share ideas, and chat on WhatsApp.  “If you have a specific problem, it was valuable to talk to other founders in the same growth stage. And these were founders, not hired CEOs. “It's a lonely job as a CEO. And being able to talk to somebody else who is in a similar position can be cathartic and very helpful.” Links Sean Hoban on LinkedIn Kantata on LinkedIn Kantata SX (formerly Kimble Applications) website Accel-KKR website The Practical Founders Podcast Tune into the Practical Founders Podcast for weekly in-depth interviews with founders who have built valuable software companies without big funding. Subscribe to the Practical Founders Podcast using your favorite podcast app or view on our YouTube channel. Get the weekly Practical Founders newsletter and podcast updates at practicalfounders.com.

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• #142: Why This 3x SaaS Founder Couldn't Stay Retired to Launch His New Al Startup - Josh LaSov

  Josh LaSov is the founder and former CEO of Satori Reporting, an advanced reporting and business intelligence (BI) solution for mid-market businesses that use NetSuite financial software. Satori provided pre-built reports and dashboards, a tailored data warehouse, and detailed data models that leveraged the popular Power BI software. Josh launched Satori, his second NetSuite solution, in 2019 and grew quickly in the NetSuite ecosystem, with a savvy team and no outside funding. Satori was sold it to private equity buyer Insight Partners in 2022 and combined with another NetSuite provider, Zone & Co. In this episode, Josh talks about the benefits and challenges of building add-on solutions in the NetSuite ecosystem, their ROI of non-dilutive funding and strategic angel investors, selling two companies then getting bored and restless, and starting his third company, Cauzzy.ai to provide AI-powered automated financial analysis and insights. Quote from Josh LaSov, founder of Satori Reports and Cauzzy.ai “When you have a good exit, you can assume the lifestyle that you desire to live, you can slow down. So from 2022 until starting Cauzzy.ai in 2024, I did that, I worked out every day. I listened to more podcasts than any human should listen to. I educated myself, read every newspaper and news site. I took time for myself “What I found was...it wasn't fulfilling. I needed more. I didn't want to be on the sidelines. I felt myself getting slower, like I was retiree. I appreciated the journey more than the destination. But there's a balance and I could achieve that balance. “I needed to do something, but I didn't want to just jump into something just to do it. I was to be patient until I found something that I was passionate about and that's realizable. I thought, I can do this again, I want to do this again. Let's take our time and focus a bit more on balance this time, but let's get back in the game.” Links Josh LaSov on LinkedIn Zone Reporting (formerly Satori Reporting) on LinkedIn Zone Reporting (formerly Satori Reporting) Cauzzy.ai website NetSuite website The Practical Founders Podcast Tune into the Practical Founders Podcast for weekly in-depth interviews with founders who have built valuable software companies without big funding. Subscribe to the Practical Founders Podcast using your favorite podcast app or view on our YouTube channel. Get the weekly Practical Founders newsletter and podcast updates at practicalfounders.com.

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• #141: Inside Acquire.com's Process for Selling Sub-$5M SaaS Companies - Andrew Gazdecki

  Andrew Gazdecki is the founder and CEO of Acquire.com, a marketplace of buyers and sellers of smaller, profitable SaaS products with revenues between $100,000 and $5,000,000. Andrew sold his own software company and learned how little support and information was available to sell a software product for under $5-10 million in deal size. Acquire.com has helped over 2000 entrepreneurs sell their software products for a combined value of more than $500 million. Acquire offers additional support to help founders package, promote, negotiate, and close their transactions. Potential buyers are vetted for financial viability and identity confirmation before getting confidential details for any deal. In this episode, Andrew describes their typical seller and buyer profiles, the typical process for a founder to sell a small and profitable SaaS company, typical multiples of profit that financial buyers offer, and founder transition periods. Quote from Andrew Gazdecki, founder and CEO of Acquire.com "There are three buckets of active buyers on Acquire.com. The first is below $100,000 net profit. That's going to be an individual buyer looking for something with maybe a little bit of product market fit. They want to take the product, grow it a little bit, see what they can do from there. They're buying a very, very early startup. So some buyers will actually start small and then work their way up. "From $100,000 to $1 million in net profit in our middle range, the buyer will a blend of "micro PE firms" and holding companies that want to get their hands on a business where there's a lot more going on. And then a $1 million in profit and above is going to be for the more traditional private equity or strategic buyers." Links Andrew Gazdecki on LinkedIn Andrew Gazdecki on Twitter Acquire.com on LinkedIn Acquire.com website The Practical Founders Podcast Tune into the Practical Founders Podcast for weekly in-depth interviews with founders who have built valuable software companies without big funding. Subscribe to the Practical Founders Podcast using your favorite podcast app or view on our YouTube channel. Get the weekly Practical Founders newsletter and podcast updates at practicalfounders.com.

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