Rent or buy? The question of our generation…
And there’s no one more fun to answer it than Ryan Serhant, the viral silver-haired real estate broker-turned-influencer and host of Netflix’s “Owning Manhattan.”
So LIVE from our Sold Out show at Irving Plaza in New York City on our IPO Tour, we sat down with Ryan for our wildest interview yet.
Ryan turned his failed theater career (and hand-modeling side-hustle) into a real estate empire. He headlined 9 seasons of Bravo's Million Dollar Listing, is a NYT bestselling author, and founded SERHANT, the most ambitious brokerage in America.
Ryan knows Real Estate and Reality TV more than anyone else - So he opens up about why he thinks there is no housing crisis, drops an unfiltered answer to the rent vs. buy question, and shares the next real estate boomtown nobody is talking about (spoiler: SC).
Ryan is the ultimate marketer’s marketer — He won’t just sell you a pen, he’ll sell you a penthouse.
But Ryan also thinks more thoughtfully about his life, his career, and his time than anyone we’ve ever met. Like his 1,440-Minute Rule that Harvard Business School wrote a case study on. He shares the pickup line he uses on both billionaires and bar crowds. He told us why his job is to (shockingly) to lose, and what he learned from firing an agent live on Netflix's cameras.
Plus, it’s always fun to know the favorite restaurant and most under-valued neighborhood of America’s most famous real estate agent. Did we mention he made us laugh more than we made him laugh?
CHAPTERS:
00:00 Intro: Ryan Serhant Live at Irving Plaza NYC (IPO Tour)
02:17 Ryan Serhant's Origin Story: Theater Kid Turned Top NYC Broker
04:45 Ryan Serhant's Rule for Selling Literally Anything
05:48 How to Build Confidence: Ryan Serhant's Letter to Your Future Self
09:00 The Pickup Line Ryan Serhant Uses on Billionaires and in Bars
10:14 Ryan Serhant on Failure: Winners Lose More Than Losers
14:02 Rent vs. Buy: Ryan Serhant's Answer for Today's Real Estate Market
14:45 Why Ryan Serhant Says There Is No Housing Crisis in America
16:44 From Hand Model to $10 Billion in Real Estate: Ryan Serhant's Big Pivot
19:45 Inside Owning Manhattan: Ryan Serhant on Making Netflix's Real Estate Hit
27:25 The 1,000 Minute Rule: Ryan Serhant's Time System (As Studied by Harvard)
29:42 Rapid Fire with Ryan Serhant: Best NYC Neighborhood, Book & Restaurant
30:29 Ryan Serhant Picks the Next Real Estate Boomtown
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