SocialMinds - A Social Media Marketing Podcast

Available Episodes

5 of 306

SOCIAL IN SIX [099]
On this episode of Social in Six, SocialChain strategist Chelsea Noronha returns to the studio to help Mil break down social's biggest updates. They cover Meta’s ad-free subscription tier launching in the UK, plus the news that Instagram is trialling opening the app to the full-screen Reels feed. They also discuss two updates from Facebook, including keyword search suggestions for Reels, and the platform’s rising popularity as a news source. Finally, they cover TikTok Travel Ads and YouTube’s AI tool that generates alternate endings for Shorts. Got a question or suggestion for the SocialMinds podcast? Get in touch at [email protected].
--------
17:41
--------
17:41
Why Bold Social Creative Is Always Worth The ‘Risk’ | Aaron Gillies, 4Studio, Channel4
Your most successful activations will be the ones that makes stakeholders squirm. Just a little. Still, most organisations are more fearful of perceived backlash than ever before - but not Channel4. As the ‘alternative’ UK broadcaster with shows that range from Virgin Island to Trump V The Truth, the nature of its programming opens doors for the nature of its marketing. In this episode, 4Studio’s senior content strategist Aaron Gillies tells all. Whether it’s sending Handmaids in full regalia to parade The Palace of Westminster a week after Roe Vs Wade was overturned, or letting mischievous Yorkshire teens take over your socials and post things like “Channel4 is for people who belong in a nursing home”, this broadcaster is no stranger to bold tactics. Is its reputation risked or ruined? No. Far, far, far from it.Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].
--------
1:02:37
--------
1:02:37
SOCIAL IN SIX [098]
On this week’s trend-focused Social in Six, account manager Scarlett Carson joins Mil for a midyear lookback on the trends that are dominating social right now – and the trends to come. They dissect Pinterest’s autumn trends report, YouTube’s digital culture recap, and talk about the trends they think will sustain in 2025. They also break down the hottest new updates, like Instagram adding new analytics, a Reels linking feature and considering screenshots as a measurable metric; plus TikTok quietly implementing a hashtag limit and Reddit’s Pro Organic playbook. Got a question or suggestion for the SocialMinds podcast? Get in touch at [email protected].
--------
18:57
--------
18:57
How UKTV Uses Data to Fuel Brand Loyalty through Fandom | Erina Jones, UKTV
For TV broadcasters, social marketing has to do more than just educate or entertain – it has to convince audiences to get *off* their phones and sit down to watch. Sharing the solution to that challenge is Erina Jones, director of social media and social AVOD at UKTV, part of the award-winning BBC Studios. Erina delves into why consolidating UKTV’s owned channels made for a stronger brand, the secret to a perfect TV show cutdown for social, and how data helps the team convert passionate communities into loyal brand fans. Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].
--------
53:37
--------
53:37
SOCIAL IN SIX [097]
On this week’s episode of Social in Six, The Fifth’s account manager Chiara Yeomans joins Mil in the studio. They’re talking about the updates that have social marketers talking, including Instagram finally launching Reposts, YouTube beating out ITV to become the 2nd most-watched channel in the UK; and the hottest influencer marketing trends set to continue in 2025. They also cover Meta’s new tips for Advantage+ campaigns; a familiar collab post feature from YouTube; and TikTok’s reported Engaged Session feature that lets you retarget website visitors without a tracking pixel. Got a question or suggestion for the SocialMinds podcast? Get in touch at [email protected].
--------
20:00
--------
20:00

More Business podcasts

Trending Business podcasts

About SocialMinds - A Social Media Marketing Podcast

SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.

Podcast website

Business Marketing