SocialMinds - A Social Media Marketing Podcast

On this episode of Social in Six, SocialChain growth and marketing executive Emma Baskeyfield joins Mil in the studio to break down the six key updates social marketers should know about. This time, TikTok has unveiled a range of AI-powered ad updates, including new shopping and lead generation tools, while Instagram is testing a shopping feature of its own that recommends similar products based on users' preferences. 

 

Elsewhere on the shopping front, YouTube is testing new product tag placements. Plus, LinkedIn is testing advanced creator discovery to help brands find the right partners for B2B campaigns, Pinterest is expanding creator content promotions, and Instagram is trialling an option to open the app directly to Reels. 
 

Got a question or suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

Behind every viral song there's a lot of work going on - and a spike in views doesn't always mean good news for the artist. In this episode, we're joined by Danny Ingham, Director of Creator Marketing at Universal Music UK, to unpack what really happens when a track starts to trend. 

Expect to learn why a meme-driven moment can inflate numbers without driving streams, when the team steps in to amplify something organic rather than trying to manufacture it, and why Google Trends data is one of the metrics they watch most closely. 

We also get into how labels work with artists who don't want to behave like creators, why YouTube and younger audiences are a gap many marketers are overlooking, and what consumer brands could learn from the way the music industry trusts its creators.
Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

SocialMinds LIVE is back! Sign up to the waitlist to join us on 22 October: https://www.socialchain.com/socialminds-live-x-canva/   On this episode of Social in Six, SocialChain strategist Vanessa Damien joins Mil in the studio to unpack what's causing a stir in the world of social. First up, Meta has launched Muse, its first ever personal AI agent, and there's two updates from Instagram: the ability to add tagged posts to profile grid, and First Draft for Reels.   

Elsewhere, YouTube is testing an upgrade to its personalised video feed experience, plus TikTok is rolling out new content formats, and we think comments are about to get a lot more unhinged.  

Finally, YouTube is testing an upgrade to its personalised video feed experience, and Mil and Vanessa discuss new Australian legislation that could give users the option to choose a chronological social feed by default. 

 

Got a question or suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

Food has always been one of the internet's most competitive categories, but with the rules and what works constantly shifting, getting people to stop scrolling long enough to subscribe is becoming harder than ever. For Mob, that means constantly testing, analysing and evolving its approach to social. 

In this episode, we're joined by Mob's Social Strategy Director Ayala Daly to deep dive what it takes to create food content that cuts through. Expect to learn why views don't necessarily translate into followers, how series' are helping brands build audiences beyond individual viral hits, and which creative decisions can turn the same recipe from a 20,000-view flop into a 20-million-view success. 

We also get into the role of data vs creative instinct, how Mob approaches experimentation, and whether brands should be chasing trends or trying to create them. Got a question or a suggestion for the SocialMinds podcast?
Get in touch at socialminds@socialchain.com.

When Essity started pushing the conversation around femcare and body confidence, taboo-breaking was a genuine differentiator. Now every brand's got a bold campaign and a creator to match. Luciana de Azevedo Lara, Senior Global Communications Officer at Essity, joins SocialChain CEO, Jacinta Faul to get into what happens next when the mould's already been broken and the bar for cutting through keeps rising. They cover why human instinct and cultural taste are still the things AI can't manufacture, how to build authentic community at scale across markets with very different sensitivities, and where the real tension sits between a brand pushing the envelope and a creator doing it.
Got a question or suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.