SocialMinds - A Social Media Marketing Podcast

On this episode of Social in Six, midweight creative Harrison Kennedy joins Mil in the studio to break down all the latest updates from the social sphere. First up, Instagram has removed an AI remix feature just days after launching it, while YouTube's Shopping affiliate programme has officially expanded to eligible creators in the UK. 
Elsewhere, LinkedIn is testing a new way to report AI slop, TikTok Shop is giving UK sellers enhanced product insights, and we get into what Article 50 of the EU's AI Act means for brands and creators. Plus, Meta is working on an AI coding agent to rival OpenAI and Anthropic as part of its wider push towards personal superintelligence. 
Got a question or suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

How do you build a brand that resonates with everyone without losing your edge? 
In a market crowded with 'stuffy' booze brands, NICE has carved out a new space by refusing to take themselves too seriously. In this session, we sit down with the team behind the brand to explore their crowd-pleasing philosophy - a strategy that bridges the gap between viral digital stunts and meaningful, real-world community building. From iconic IRL stunts to reactive, budget-friendly social wins, discover how NICE ignores the red tape to deliver authentic, high-impact marketing that keeps the crowd coming back for more.
Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

Brands are spending more on creators than ever, but attention doesn't always equal brand growth. Beth Marchant, Strategy Director at System1, joins Brave Bison's Chief Marketing Officer Hannah Baker to dig into The Creator Effectiveness Playbook: the new evidence-based research that gets into how to close that gap. Expect a conversation about what the data actually says, and what it means for how marketers should be thinking about creator advertising going forward.
Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

Time Out has been the definitive guide to city culture since 1968, but in 2026, legacy heritage is a double-edged sword. How do you honour decades of editorial credibility while fighting for attention in an algorithmically driven feed? Chante Piette-Valentine, Head of Social and Video, takes us behind the scenes of Time Out's ongoing transformation. In this honest session, we move beyond the myths to explore the real-world challenge of launching publishers on social: navigating trust, balancing data with editorial instinct, and why, in an AI-saturated world, society's modernity fatigue can work to any legacy brands' advantage.
 
Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

You can't hold up connectivity the way you hold up an outfit or a coffee. So what does the human touch actually look like when your product can't be seen or touched? Cassia Colling, Social Lead at Vodafone Three, joins SocialChain's Chelsea Noronha to talk creators, comments and culture. It's a conversation about staying relevant to everyone without losing what makes a brand feel like itself, and what AI means for all of it.
Got a question or suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.