SocialMinds - A Social Media Marketing Podcast

On this episode of Social in Six, strategy lead Chelsea Noronha returns to the studio with Mil to break down all the latest need-to-know headlines from the world of social. This time, that includes three updates from Meta, including the launch of community-focused app Forum, a familiar Series feature for Reels, and new research that says discovery is increasingly happening through social.  

Elsewhere, Reddit has added video replies to comments, Instagram is testing profile interests to help personalise recommendations and LinkedIn looks set to expand creator-led paid events. 

Got a question or suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

Organic gets written off every few years. Too slow. Too hard to measure. But for Tinder, Primark  and Channel 4, owned content is anything but an afterthought. In this panel, SocialChain's Eve Young sat down with Madeline Riley, and Aaron Gillies to unpack how organic has become a creative engine for cultural relevance, community connection and smarter paid decisions.
From repeatable formats to reactive comments, pressure tests to IRL moments engineered for the feed, the session proved 
that the best organic strategies build the brand, shape the work and tell you what people actually care about.
Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

The waitlist for SocialMinds LIVE x Meta 2026 is still open! (For now...) Don't hang about, register to join us on 27 May in London: https://www.socialchain.com/socialminds-live-meta-2026/  

 

On this episode of Social in Six, account manager Rachel Lea is back in the studio with Mil to break down the six key updates marketers need to know. This time, that includes Instagram expanding its crackdown on duplicate content beyond Reels, and testing new carousel caption formats to enable more structured storytelling.  

 

They're also unpacking TikTok's latest moves, from a new ad-free subscription tier in the UK to added keyword controls that could reshape how content shows up in search. 

  

Plus, YouTube begins testing AI-powered search with its new "Ask YouTube" feature, and Threads leans into real-time engagement with live chats built around cultural moments. 

 

Got a question or suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

At MAD//North, we spoke with loveholidays about its shift to a challenger mindset. In this episode, we continue the conversation with Jasmine Dye, Senior Social Media Manager, to explore how that mindset is brought to life across social, influencer, paid and community. 

In this episode, we explore what it takes for a brand to get people talking in a crowded category and how the "loveholidays twist" shapes creative decisions. Expect to learn how creators are now part of the creative process, not just a channel, and how the Book What You Love campaign is leaning into niche, hobby-led creators. We also unpack what success looks like beyond traditional metrics and how trust is evolving in an AI-driven travel landscape.  

Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

SocialMinds LIVE is back for a fourth sellout event in London on 27 May! Join the waitlist: https://www.socialchain.com/socialminds-live-meta-2026/

On this episode of Social in Six, our social media manager Emily Harrison is back with Mil in the studio to break down the six key updates social marketers should know about. First up, two key updates from Meta including a major sales-focused update to Reels and a new feature that uses AI to diversify your creative in seconds. Instagram comments also get a handy upgrade, and TikTok has some big budget new ad options.

Plus, Pinterest finally introduces boosting for Pins, and LinkedIn says articles are key for optimising for AI discovery on the platform.

Got a question or suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.