SocialMinds - A Social Media Marketing Podcast

• SOCIAL IN SIX [094]

  Show your support! Vote for Eve, your SocialMinds host, to win Creative Trailblazer in the Prolific North Creative Awards here: https://www.prolificnorth.co.uk/creative-awards-cast-your-vote/  This week, SocialChain strategist Chelsea Noronha joins Mil in the studio to unpack the latest, greatest, and up-and-coming social media features you need to know about. That includes an update to TikTok Ads and its new moderation feature, native reposts on Instagram, and new creator collaboration tools on YouTube. We also cover one LinkedIn feature brought back from the dead, and Pinterest’s latest foray into AI with a smart recommendations-based shopping feature. Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].  

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• Why Brand Fundamentals Are More Important Than Ever | Kathryn Swallow, Unilever

  Platforms change, trends come and go. Brand fundamentals must remain. That’s the opinion of this week’s guest, Kathryn Swallow - worldwide head of Unilever’s deodorants category, previously the global VP for Rexona (Sure) and Dove. Among all of Unilever’s brands, the deodorant category stands out thanks to the global success of those brands as well as Lynx (Axe), and their success is owed in part, Kathryn says, to a deep understanding and respect for a brand’s positioning, purpose and and proposition.   In this, we ask how brands can stay true to their core - and communicate that - among fast-moving tech, endless data, modernising audiences and, of course, social media. And we find out how Unilever’s deodorant brands approach the above to ensure they don’t just stay relevant, but are revered.   Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected]  

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• How Surreal Turns Failure Into a Roadmap For Success | John Thornton, Surreal

  In a space where failure is hidden from a wider audience, Surreal embrace the imperfect. A challenger brand within the staid world of cereal marketing, Surreal have emerged as a distinct voice. John Thornton, Senior creative at Surreal breaks down the process of embracing your marketing bluffs and peeling back the veneer of the social economy.  

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• SOCIAL IN SIX [093]

  SocialChain strategy and innovation director Gareth Harrison joins Mil to unpack this month’s Social in Six updates. This time, that’s an update on TikTok’s ban in the US, which has been extended again; a handful of updates from Meta to improve social SEO and make creator partnerships easier; and LinkedIn’s new Trends page that curates videos based on trending workplace topics. Elsewhere, Snapchat has launched a new ad format in Sponsored AI Lenses, while YouTube Shorts has changed the way it measures views.   Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].    

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• How Weetabix Reinvented Itself Without Losing Its Legacy | Lorraine Rothwell, Weetabix

  “Have you had your Weetabix?” is an iconic ad slogan as any. But post-pandemic, though Weetabix had become part of online conversations, it wasn’t necessarily translating to consumers’ shopping baskets. In this episode, Lorraine Rothwell, head of marketing at Weetabix, shares the story of how the brand reconnected with its core demographic while remaining relevant to younger audiences. Discover how social informed ad creative, the power of nostalgia in marketing, and how Weetabix continues to surprise and delight without losing its heritage roots. 

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