Sweat Equity by Marketing Examined

Want to build a premium brand that people are willing to pay more for?Brands today need more than great products—they need great storytelling. In this episode, we cover the power of mood boards and how visual storytelling creates high-status brands. From exclusive aesthetics to the importance of association, we break down how top brands are outperforming traditional product promotions with lifestyle-focused content. Don’t miss this masterclass in modern branding strategy!Here’s 5 things you can get done faster on Wix Studio:● Scale content with dynamic pages and reusable assets● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds● A/B tests are a given—create them in days, not weeks with intuitive design tools● Connect tracking and analytics tools like GA4 & Semrush in seconds● And manage all your clients’ social media from one dashboardAll of that right here: https://l.marketingexamined.com/wixpo📱Follow Us On Social:--------------------Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1--------------------Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg--------------------📈Growth Playbooks, Directly To Your InboxFor growth playbooks, deep dives, and marketing case studies, get subscribed athttps://www.marketingexamined.com--------------------🎥Checkout Brians Content Agency https://www.nibble.studio--------------------CHAPTERS:0:00 What You Should Expect for this Episode: Mood Board Branding & High-Status vs. Low-Status Branding4:34 Early Days of Social Media Content Creation06:08 Product Obsession to Lifestyle Obsession Shift07:00 Role of Association in Content Strategy09:42 Case Study: Nude Project11:38 ALD: A Dream Moodboard12:35 Creating an Aspirational Mood Board13:48 A Quick Advice for Marketers14:22 How the Mood Board Guides Your Content Decisions17:00 The Importance of Titles in Social Media Videos18:42 The Three Types of Video Hooks Explained21:40 Does Linkedin Work for Content?27:33 Exclusivity in High-Status Brands: How to Justify Your Price Point34:07 Biulding Urgency Through Scarcity35:22 Case Study: Saucony x Minted New York36:36 Building FOMO to Drive Purchase Behavior With Exclusive Product Releases38:00 Enemy Marketing: The Power of Storytelling in Brand Loyalty40:40 Why Big Brands Avoid the "Enemy Frame"45:30 We're Hiring!

2024 was a wild ride. In this episode, we share our highs, lows, and transformative lessons. From aligning your team for success, to a managing major business pivot or cutting unnecessary costs, we cover the strategies that helped us navigate the challenges of 2024 and set bold goals for 2025. Big plans for brand social, niche targeting, creating sticky offers that clients can’t cut and focus on what really moves the needle. Here’s 5 things you can get done faster on Wix Studio:● Scale content with dynamic pages and reusable assets● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds● A/B tests are a given—create them in days, not weeks with intuitive design tools● Connect tracking and analytics tools like GA4 & Semrush in seconds● And manage all your clients’ social media from one dashboardAll of that right here: https://l.marketingexamined.com/wixpo📱Follow Us On Social:--------------------Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1--------------------Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg--------------------📈Growth Playbooks, Directly To Your InboxFor growth playbooks, deep dives, and marketing case studies, get subscribed athttps://www.marketingexamined.com--------------------🎥Checkout Brians Content Agency https://www.nibble.studio--------------------CHAPTERS:00:00 Year-End Reflections: Our Growth in 2024 and 2025 Goals04:45 Instant Bollywood's Growth Playbook: How to Post 100 Times a Day6:30 The Secret Sauce to Viral Short-Form Content09:51 Using Skits to Engage Your Audience11:47 The Power of One Shots14:40 Unboxing Content: Keeping it Raw and Relatable16:04 Style Fits: Easy Concept to Get Attention17:45 Flatlays: Why Presentation Matters20:10 Themed Shoots for Seasonal Campaigns21:45 How to Create Immersive Brand Experiences: Nude Project25:56 Social Trends for 2025: Organic Funnels26:38 The Rise of Character Development in Branding30:16 The Importance of World-Biulding in Branding31:30 Why Long-Form Content is the Next Big Opportunity34:58 Focused Influencer Marketing for 202535:30 Affiliate Marketing: Gamification and New Strategies40:11 Creating Social-First Branding Campaigns:42:10 Building Connective Tissue: Why Cross-Channel Cohesion Matters44:37 Drop Shipping in 2025: The Resurgence47:14 AI Marketing: Avatars and Content Creation48:30 Using Alternate Histories for Brand Narratives

2025 is the year to revolutionize your content—that’s why in this episode we explore the hottest up-and-coming strategies.From creating cohesive brand narratives to leveraging AI-driven marketing tools, we break down strategies to elevate your content and engagement. Learn about TikTok blitz strategies, apparel brand content pillars, the future of long-form content for brands and the importance of character development for lasting impact. Is dropshipping making a comeback in 2025? Don’t miss this insightful discussion packed with actionable ideas for brands and creators alike!Here’s 5 things you can get done faster on Wix Studio:● Scale content with dynamic pages and reusable assets● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds● A/B tests are a given—create them in days, not weeks with intuitive design tools● Connect tracking and analytics tools like GA4 & Semrush in seconds● And manage all your clients’ social media from one dashboardAll of that right here: https://l.marketingexamined.com/wixpo📱Follow Us On Social:--------------------Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1--------------------Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg--------------------📈Growth Playbooks, Directly To Your InboxFor growth playbooks, deep dives, and marketing case studies, get subscribed athttps://www.marketingexamined.com--------------------🎥Checkout Brians Content Agency https://www.nibble.studio--------------------Chapters:00:00 Year-End Reflections: Our Growth in 2024 and 2025 Goals04:45 Instant Bollywood's Growth Playbook: How to Post 100 Times a Day6:30 The Secret Sauce to Viral Short-Form Content09:51 Using Skits to Engage Your Audience11:47 The Power of One Shots14:40 Unboxing Content: Keeping it Raw and Relatable16:04 Style Fits: Easy Concept to Get Attention17:45 Flatlays: Why Presentation Matters20:10 Themed Shoots for Seasonal Campaigns21:45 How to Create Immersive Brand Experiences: Nude Project24:32 Transform Your Business With Wix 25:56 Social Trends for 2025: Organic Funnels26:38 The Rise of Character Development in Branding30:16 The Importance of World-Biulding in Branding31:30 Why Long-Form Content is the Next Big Opportunity34:58 Focused Influencer Marketing for 202535:30 Affiliate Marketing: Gamification and New Strategies40:11 Creating Social-First Branding Campaigns:42:10 Building Connective Tissue: Why Cross-Channel Cohesion Matters44:37 Drop Shipping in 2025: The Resurgence47:14 AI Marketing: Avatars and Content Creation48:30 Using Alternate Histories for Brand Narratives

In episode 59, Alex and Oren John come together for an engaging discussion on the crucial social trends that every brand must leverage to achieve growth in 2025. They delve into innovative strategies, audience engagement techniques, and the importance of adaptability in today’s dynamic market landscape. Here’s 5 things you can get done faster on Wix Studio:● Scale content with dynamic pages and reusable assets● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds● A/B tests are a given—create them in days, not weeks with intuitive design tools● Connect tracking and analytics tools like GA4 & Semrush in seconds● And manage all your clients’ social media from one dashboardAll of that right here: https://l.marketingexamined.com/wixpo📱Follow Us On Social:--------------------Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1--------------------Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg--------------------📈Growth Playbooks, Directly To Your InboxFor growth playbooks, deep dives, and marketing case studies, get subscribed athttps://www.marketingexamined.com--------------------🎥Checkout Brians Content Agency https://www.nibble.studio--------------------