Sweat Equity

• How To Build a Brand That Lasts Forever

  In this solo episode, Brian breaks down how to future-proof your brand in a constantly evolving market. Drawing insights from brands like Comfrt, MaryRuth Organics, Bloom, and Arrae, he shares a clear three-part framework: build a critical mass of organic content, prioritize status signaling over pure utility, and skate to where the puck is going with product expansions. Whether you're starting out or scaling up, this episode offers a tactical roadmap for long-term success.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at [email protected] THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1

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• Master The Art Of Brand Storytelling

  Brian and Alex break down the core elements of brand storytelling: origin, hero, and promise. They discuss why these narrative pillars matter more than ever and how they will push out boomer CMOs. They explore brands like Cadence, MoEa, Tony’s Chocolonely, and more to showcase what effective storytelling truly looks like. Plus, a preview of breaking down your brands in the next episode.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at [email protected] THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1

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• The Dark Side of a 7-Figure YouTube Channel (And The Plan To Fix It)

  Brian sits down with Zach Rocheleau, the king of low-cal, high-protein recipes, to unpack how he built an audience of over 3 million followers. They dive into Zach’s content strategy, brand formats, and his move into physical products. From growing on socials to balancing value with monetization, Zach shares the mindset and tactics behind his success.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at [email protected] THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1

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• Brand Building With AI: Live Shopping, AI UGC & More

  In this episode Brian and Alex dive into the future of commerce by looking at Labubu and Popmart’s insane live shopping success. They also discuss the rise of streamers, AI-generated ads, and how the Tik Tok algorithm pushes live videos. Throughout the episode, you’ll discover what this means for collectibles, outreach, and brand building. Plus, Brian shares his AI playbook for scalable AI UGC.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at [email protected] THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1

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• How Your Brand Can World Build in 35 Min

  Alex and Brian dive into the art of world-building – how brands can create rich, immersive experiences that feel more like cinema than marketing. They explore using movie-style storytelling, setting, and character design to build emotional connection and brand depth. Aside from some stories about dropshipping and eating ribs, this episode shows how to move beyond selling a product and start creating a universe for your brand.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at [email protected] THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1

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