Sweat Equity

Want to achieve $100M in annual revenue with your brand?
Grüns, IM8, Mars Men & Create Wellness have done it in under 3 years, and they all follow the same playbook. In this episode, Brian breaks down the importance of a congruent funnel in the acquisition process.
From identity-based and persona-based funnels to landing page strategy and social proof, we cover the exact principles behind what makes these brands convert at scale. Take these frameworks and throw them straight into your strategy. Enjoy the episode!
As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.
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WANT FREE GAME? Or just have a question for Brian & Alex?
Submit your questions here: www.marketingexamined.com/podcast
OR email us at podcast@marketingexamined.com
--------------------
WATCH THE PODCAST ON YOUTUBE:
For full video versions, and short highlights of every episode, head to
https://www.youtube.com/@marketingexamined?sub_confirmation=1
NEWSLETTER:
For growth playbooks, deep dives, and marketing case studies, get subscribed at
www.marketingexamined.com
--------------------
Follow Alex & Brian on Twitter and IG
www.twitter.com/@alexgarcia_atx
www.twitter.com/@brian_blum1

A great headline is the best way to catch attention. In this episode, Sam Parr — co-founder of The Hustle and one of the sharpest minds in media and marketing — breaks down the art of copywriting. From classic headline formulas to the slippery slope technique, Sam shares exactly how great copy is crafted. If you struggle with writing your scripts, this one will change the way you think about words. Enjoy the episode!
Make ads that win (without getting lucky): https://motionapp.com
Turn your customer support into a revenue engine: https://www.richpanel.com/
As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.
--------------------
WANT FREE GAME? Or just have a question for Brian & Alex?
Submit your questions here: www.marketingexamined.com/podcast
OR email us at podcast@marketingexamined.com
--------------------
WATCH THE PODCAST ON YOUTUBE:
For full video versions, and short highlights of every episode, head to
https://www.youtube.com/@marketingexamined?sub_confirmation=1
NEWSLETTER:
For growth playbooks, deep dives, and marketing case studies, get subscribed at
www.marketingexamined.com
--------------------
Follow Alex & Brian on Twitter and IG
www.twitter.com/@alexgarcia_atx
www.twitter.com/@brian_blum1

CHAPTERS:
00:00 - Intro
00:41 - The Importance of Copywriting & Energy
03:44 - Breaking Down Classic Headline Ads
05:05 - Minding The Gap
07:10 - Is People’s Attention Cooked?
09:21 - Sam Parr’s Favorite Hook
10:00 - Does Long-Form Content Perform Better?
11:50 - Targeting Your Audience Through Headlines
14:10 - Spinning What's Already Well Known
16:20 - Punch Someone With Your Copy
17:13 - The Slippery Slope
19:02 - Motion: AI-Powered Creative Analytics
19:52 - Good Writing Has Rhythm
20:35 - The Rules of Writing
21:57 - The Secret to Great Copywriting
23:14 - The Wall Street Journal’s 20-Year Ad
24:30 - Everything Has To Be a Story
27:00 - Do Ads Lack Depth Today?
27:40 - Use Copywork to Improve Your Short-Form Content
29:05 - Sam Parr Explains Copywork
30:39 - Richpanel: AI-Powered Customer Service Tool
31:20 - Find The Rules of What You Want to Learn
33:11 - Repurposing Bad Ads
40:30 - Handling Objections
42:30 - Building Desire Around the Price
43:56 - Infusing Personality into Your Ads
45:15 - Getting Better at Copywriting
46:34 - Finding Inspiration for New Ideas
49:25 - Our Story with Sam Parr
51:35 - 4M Views on a Raw Video

Want to learn how to build memorable brand experiences?

In this episode, Brian Mazza — lifestyle entrepreneur and founder of HPL (recently acquired by Life Time) — shares his insights on how he scaled a fitness brand, where the industry is headed, and what it takes to stand out in today's content-driven world.

Whether you're building a business or just obsessed with brand strategy, this one's for you. Especially if you're trying to cut through the noise in the era of short attention spans.
As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.
--------------------
WANT FREE GAME? Or just have a question for Brian & Alex?
Submit your questions here: www.marketingexamined.com/podcast
OR email us at podcast@marketingexamined.com
--------------------
WATCH THE PODCAST ON YOUTUBE:
For full video versions, and short highlights of every episode, head to
https://www.youtube.com/@marketingexamined?sub_confirmation=1
NEWSLETTER:
For growth playbooks, deep dives, and marketing case studies, get subscribed at
www.marketingexamined.com
--------------------
Follow Alex & Brian on Twitter and IG
www.twitter.com/@alexgarcia_atx
www.twitter.com/@brian_blum1

Want to make over $10K a month from content? Brian reveals the 4 viral patterns every brand and creator needs to know.He covers:- Guinea Pig Content (trend testing)- How to tell a compelling story- Building desire and relatability through ungatekeeping- Competitor callout and trust jacking- The new creator community: Hit MakersEnjoy the episode!
As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.
--------------------
Make ads that win (without getting lucky): https://motionapp.com
--------------------
Turn your customer support into a revenue engine: https://www.richpanel.com/
-------------------
WANT FREE GAME? Or just have a question for Brian & Alex?
Submit your questions here: www.marketingexamined.com/podcast
OR email us at podcast@marketingexamined.com
--------------------
WATCH THE PODCAST ON YOUTUBE:
For full video versions, and short highlights of every episode, head to
https://www.youtube.com/@marketingexamined?sub_confirmation=1
NEWSLETTER:
For growth playbooks, deep dives, and marketing case studies, get subscribed at
www.marketingexamined.com
--------------------
Follow Alex & Brian on Twitter and IG
www.twitter.com/@alexgarcia_atx
www.twitter.com/@brian_blum1

In this episode, Alex and Brian sit down with Paddy Galloway to discuss how to breakthrough on YouTube and win in 2026. From how to ideate, create thumbnails, structure your stories, down to the strategy we should execute, all of it is packed in this episode.
As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.
--------------------
WANT FREE GAME? Or just have a question for Brian & Alex?
Submit your questions here: www.marketingexamined.com/podcast
OR email us at podcast@marketingexamined.com
--------------------
WATCH THE PODCAST ON YOUTUBE:
For full video versions, and short highlights of every episode, head to
https://www.youtube.com/@marketingexamined?sub_confirmation=1
NEWSLETTER:
For growth playbooks, deep dives, and marketing case studies, get subscribed at
www.marketingexamined.com
--------------------
Follow Alex & Brian on Twitter and IG
www.twitter.com/@alexgarcia_atx
www.twitter.com/@brian_blum1