Take It Personally

Have you ever posted something you thought was really good and then refreshed Instagram 17 times waiting for something to happen? Or convinced yourself the app was broken because your post flopped?
Yeah. Same.
Content creation is emotional. It’s vulnerable to put yourself out there and then feel like nothing is happening. And while real business results take time (hi, the 90-day reality), your nervous system still wants proof now. In this episode, we’re talking about what to post when you need a little momentum. When you want results now.
This episode breaks down the role of reach content and why it matters if you’re trying to stay consistent long enough to actually see results. Because no, this isn’t about instant sales — it’s about getting eyes on your content, building engagement, and creating the kind of momentum that keeps you in the game long enough for trust (and sales) to build.
We’re talking:
The 90-day truth behind marketing (and why things feel slow)
What “reach content” actually is (and what it’s not)
Why engagement matters more than you think (hello, dopamine)
Relatable POV posts that make people say “wait… that’s me”
Simple content series that build consistency and anticipation
How to make educational content more engaging (not boring)

Links & Resources
✨ Join Rebrand: My 12 month transformative brand program for photographers who want to attract and book more brand photography clients. Learn more here!
📸 Session Guide: plug-and-play system to plan scroll-stopping sessions that actually get your client results (customizable Canva doc!)
📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
💬 Episode ideas?! Connect with me on Instagram!

Let’s Connect:
Website: maddiepeschong.com
Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear. 🎙️✨

Content is so much easier to create when you actually have content to pull from. Photos. Videos. Little clips from your day. When you have a bank of B-roll ready to go, creating posts suddenly becomes a lot simpler.
In this quick episode, I’m answering a question that comes up all the time inside Rebrand: what B-roll should brand photographers actually be capturing for their own content?
I’m breaking it down into two categories — the B-roll you should be capturing during client sessions and the B-roll you can film during a content day (or just throughout your regular workday). Because when you start intentionally collecting these little clips, you’ll never be scrambling for content again.
We’re talking about the exact types of moments to capture and why these clips work so well in your marketing.
We’re talking:
The B-roll moments to capture during every brand session
Why showing the experience of working with you builds trust
Easy “content day” clips you can film at home or during your workday
The mistake photographers make when filming B-roll (and how to fix it)
Why simple “lazy girl content” often performs the best

Links & Resources
🗓️ Sign up for my next masterclass Invisible to Inquiries: Learn three content types that turn your Instagram into a brand photography booking machine. March 25 at noon CST: register here!
✨ Join Rebrand: My 12 month transformative brand program for photographers who want to attract and book more brand photography clients. Learn more here!
🤳🏼 Motion detecting tripod
📸 Session Guide: plug-and-play system to plan scroll-stopping sessions that actually get your client results (customizable Canva doc!)
📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
💬 Episode ideas?! Connect with me on Instagram!

Let’s Connect:
Website: maddiepeschong.com
Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear. 🎙️✨

I know you want to grow your audience on Instagram...and it feels like it’s just not happening. But most people don’t actually have a growth problem. They have a messaging problem.
In this episode, we’re talking about what actually drives growth on Instagram in 2026… and what to stop doing. Because growth isn’t the goal. It’s the byproduct of creating content people share, save, and send to their friends.
If you’re stuck blaming the algorithm, posting a pretty portfolio, or trying to make one post do everything… this one’s for you. We’re breaking down what really builds an audience of the right followers — the ones who move from “who is this?” to “I trust her” to “I want this.”
We’re talking:
Reach content vs. rapport content vs. revenue content — and why you need all three
Why the algorithm isn’t sabotaging you (people build the algorithm 👀)
The biggest mistakes photographers make when they’re not growing
Why entertainment alone won’t build reputation or revenue
How to stop overcomplicating your posts and start rotating strategically
Examples of POV-driven content that actually connects

Growth isn’t about posting more (unless you’re not posting at all). It’s about creating content that makes people feel understood and that builds trust...even if it’s not the highest-engagement post on your grid.
Links & Resources
✨ Join Rebrand: My group program where I teach a repeatable system for creating this type of content so you build reach, rapport, and revenue (without having to live on IG). Learn more here!
📸 Grab the Ultimate Personal Brand Session Shot List: maddiepeschong.com
📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
💬 Episode ideas?! Connect with me on Instagram!

Let’s Connect:
Website: maddiepeschong.com
Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear. 🎙️✨

Have you ever read a post and thought, “Oh my gosh… it feels like they’re in my head”? That’s not luck. That’s really good messaging. And it’s thought leadership.
Thought leadership is the kind of content that turns followers into clients because it makes people feel deeply seen and understood. It builds trust. It builds your reputation. It’s how you become the photographer on someone’s vision board instead of the one competing on price and features.
But what actually is thought leadership? And how do you create it without becoming some internet guru with a “my way or the highway” attitude?
In this episode, I’m breaking down what thought leadership really means, why it matters more than ever in today’s trust recession, and how to start infusing it into your content in a way that feels natural and true to you.
We’re talking:
What thought leadership actually is (and what it’s not)
Why perspective—not “pretty photos”—is the real differentiator in brand photography
How to gut-check your content to see if you’re actually leading
How to answer the “why beyond the why” in your messaging
Turning your process into opinions and proof
The common mistakes that quietly kill brand authority
Why your voice is more powerful than ChatGPT (and how to use AI without losing yourself)

Links & Resources
✨ Join Rebrand: If you want clients who don’t flinch at your pricing and who see your work as an investment, not a commodity, that's exactly what we work on inside my group coaching program. Learn more here!
📸 Grab the Ultimate Personal Brand Session Shot List: maddiepeschong.com
📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
💬 Episode ideas?! Connect with me on Instagram!

Let’s Connect:
Website: maddiepeschong.com
Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear. 🎙️✨

If you’ve ever written on your pricing page “60 images, two outfits, 90 minutes” and hoped that would justify the $2,500 brand session… this episode is for you, my friend.
Inside Rebrand, the first thing we look at with new students is their pricing. Because we can’t fix your marketing and sales if your positioning is off. And pricing is one of the very first ways people decide how to categorize you.
And what I see over and over again is sales pages that read like a Cheesecake Factory menu. So in this episode, I’m breaking down the difference between features and value, and why features don’t close four-figure sales.
We’re talking:
The difference between cost-based pricing and value-based pricing
Why listing session length and image count isn’t the same as communicating value
How to turn features (like “3-hour session” or “60 images”) into benefits that actually sell
The biggest pricing positioning mistake brand photographers make
A quick diagnostic exercise to see if you’re selling features instead of transformation
Why raising your prices has more to do with clarity than adding more deliverables

Links & Resources
✨ Join Rebrand: If you want clients who don’t flinch at your pricing and who see your work as an investment, not a commodity, that's exactly what we work of inside my group coaching program. Learn more here!
📸 Grab the Ultimate Personal Brand Session Shot List: maddiepeschong.com
📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
💬 Episode ideas?! Connect with me on Instagram!

Let’s Connect:
Website: maddiepeschong.com
Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear. 🎙️✨