The Audible-Ready Sales Podcast

• The End of the Year mindset with John Boney

  As the year winds down and Q4 ramps up, sales professionals face the pressure of closing strong. In this episode, Rachel sits down with John Boney to discuss how sellers can maintain focus, prioritize effectively, and execute with clarity and discipline during the final stretch of the year.Whether you're managing stretch deals, navigating procurement hurdles, or trying to re-engage quiet accounts, this episode offers practical advice to help you finish the year with momentum—and set the stage for a successful Q1.Key Takeaways:Intentional Urgency: Learn how to drive urgency without sounding pushy by aligning with customer outcomes rather than internal sales timelines.Pipeline Segmentation: Break down your deals into three buckets—winnable, stretch, and next-year opportunities—to focus your efforts where they matter most.Avoid Common Pitfalls: Discover the top mistakes reps make in Q4, including leading with discounts and ignoring procurement/legal timelines.Reactivating Quiet Accounts: Use proof points, industry insights, and respectful “breakup emails” to reignite stalled conversations.Mutual Action Plans: Co-create timelines with buyers to ensure alignment and avoid last-minute surprises.Leveraging Internal Stakeholders: Engage leaders and cross-functional partners early to help move strategic deals forward.Resources Mentioned:“Asking for Help” Podcast Episode

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• Owning Your Success

  Enjoy this replay of a great episode with John Kaplan, who explains the importance of owning your success and shares tips on how to put yourself in a position to succeed as a sales rep.Plus, as promised, here is the definition of a floppy disk for our younger listeners: a thin plastic disk coated with magnetic material on which data for a computer can be stored (Merriam-Webster).If you have any ideas for future episodes, send them to Rachel at [email protected] are some additional resourcesHow to Ensure You're Selling for a Great Company (forcemanagement.com)How to Make Sure You're Working for Great Companies | PodcastBuilding an Accountable Culture | PodcastCheck out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.

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• Prepping Others for Your Sales Calls

  Enjoy this replay of a great episode with John Kaplan. Preparing for your deal is critical. Preparing others for your sales call has equal impacts on your success. If you want someone to join you on a call (product engineer, manager, etc.), you have to be able to provide them with fluency about the deal and clarity on their role in the conversation. John Kaplan covers what information you need to share and how help ensure those joining you are best prepared.Here are some additional resourcesHow to Ask for Help on Your Deals5 Things to Do Before Your Next Sales ConversationKey Things to Do After Every Sales CallCheck out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.

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• Moving Up and Down in Organizations

  Enjoy this replay of a great episode with John Kaplan. Discover the mantra you can use to successfully navigate opportunities that require you to move up and down in organizations. Hear John Kaplan’s tips for continually building a business case that maps the technical capabilities of your solution to the required capabilities for different decision makers in an organization. He explains what the mantra is, how you can build it through customer conversations, and leverage it to get champions to sell on your behalf.Here are some additional resourcesAlign with the Buying Process: The Power of the MantraWhy You’re Struggling With Metrics in the Sales ConversationNavigating the Decision Process With Multiple Buyers [Podcast]Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.

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• Go High, Go Low – Adjusting Your Sales Conversation

  Enjoy this replay of a great episode with John Kaplan. As a seller, you need to communicate effectively with people throughout an organization - both on the economic and technical levels. That means adjusting your sales conversation to what’s relevant to the individual in front of you. In this episode, John Kaplan shares insights that will allow you to swiftly adapt to any type of sales conversation. He gives advice to help you:Prepare for conversations at the executive table.Manage meetings wherein both technical and business buyers are present.Overcome Seller Deficit Disorder.Use the Mantra framework to narrate a story that every decision-maker involved in your deal can get behind.Here are some additional resources:Subscribe to Ascender: https://my.ascender.co/Ascender/PlanComparisonAscender Sales Topics - Positioning Yourself against the Competitionhttps://youtu.be/YayJtT22TEgAscender Course: Getting to the Economic Buyerhttps://bit.ly/3U6dObHCheck out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.

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