The Business of Cycling podcast takes you inside the cycling world from the perspective of those that work in the sector. Hear from passionate entrepreneurs and...
The Art of Product Development with Piet van der Velde of ERE Research
Piet van der Velde is a veteran product developer and entrepreneur in the cycling industry. His fascinating journey began as a competitive cyclist in the Netherlands before he became one of the industry's most respected product innovators, ultimately founding the premium components brand ERE Research.Having worked with major brands like Specialized, Cannondale, and Velo, Piet offers invaluable insights into how cycling products are conceived, developed, and brought to market. In this episode, we explore the challenges of building a premium brand from scratch, the importance of deep industry knowledge, and why the cycling industry remains uniquely resilient to outside business models.Whether you're interested in product development, entrepreneurship, or the inner workings of the cycling industry, this conversation offers a wealth of practical wisdom from one of the sector's most experienced voices.Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter
--------
1:07:24
2024 Highlights with Rapha, Cervelo, Red Hook Crit, and GCN
2024 has been an amazing year and I want to thank everybody that has a subscribed and listened to as well as the guests that came on to the show. We've had some amazing growth and we couldn't have done it without all of you. I also wanted to take a minute and just look back at some of the conversations that we had over the course of the year. Thanks everyone again for supporting the podcast and we look forward to a really successful 2025.In the episode we feature clips from the conversations with Gerard Vroomen (Cervelo Founder), Simon Mottram (Rapha Founder), David Trimble (Red Hook Crit Founder), and Matthew Stephens (GCN).00:00 - Intro00:53 - Gerard Vroomen 12:46 - Simon Mottram22:42 - David Trimble 33:00 - Matthew StephensRead the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter
--------
46:51
The Journey from Bike Shop to Partnership with the UAE with Wolfi Hohmann
Wolfgang Hohmann is the founder of Wolfi's bikes in the United Arab Emirates. From selling bikes from a corner of his brother's garage in Germany's black forest to building one of the middle east's most prestigious cycling retail operations, Wolfi's story is a testament to the power of persistence. What started as a side hustle while working as a chef eventually grew into a cycling empire that caught the attention of the UAE Royal family who became an investment partner in 2021.Today Wolfi's operates 12 business units, including retail locations, distribution events, management, and cycling academies with over 150 employees. His unique blend of hospitality, mindset and cycling passion has not only built a successful business, but it's helped transform cycling culture across the UAE. Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter
--------
55:27
Sports Marketing in Pro Cycling: Behind the Scenes with Nicolò Ildos
Nicolò Ildos is a seasoned industry veteran who has worked for some of cycling's biggest brands, including FIZIK, Campagnolo, and Pirelli.In the episode, we dive into the intricate world of sports marketing in professional cycling. From his early days as an amateur racer and product tester to global sports marketing manager, Nicolo shares his insights on what makes successful sponsorships work. The complexities of world tour team partnerships and the evolving dynamics of cycling sponsorships. He discusses everything from the multi-million Euro costs of the world tour bike sponsorships to the critical importance of activation strategies. Offering a rare behind the scenes look at how brands leverage their investments in professional cycling. Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter
--------
1:06:40
Marketing an Icon with Bianchi Global Marketing Manager Claudio Masnata
Claudio Masnata is the Global Marketing Manager at Bianchi. We dive deep into one of cycling's most iconic brands, from his early days as a competitive cyclist to leading marketing at the 140-year-old brand, Claudio shares fascinating insights into managing the iconic brand in the digital age. We explore the delicate balance between tradition and innovation, the challenges of expanding into new markets, and how data-driven decisions are reshaping the cycling industry.Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter
The Business of Cycling podcast takes you inside the cycling world from the perspective of those that work in the sector. Hear from passionate entrepreneurs and professionals from brands, teams, and bike shops.Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter
Ireland