The Business of Cycling

• Berlin Soul, Global Vision: Building Standert Bicycles with Founder Max Von Senger

  Max Von Singer is the founder of Berlin-Based Bicycle Brand Standert. From its humble beginnings as a small bike shop café during the fixed gear boom of the early 2010s, Standert has grown into a respected European cycling brand with a loyal following.Max, along with his wife and co-founder Ana, share their journey from selling 50 track bikes to developing a full lineup of premium bicycles, all while maintaining an organic, design-focused approach to brand building through social media and community engagement rather than traditional marketing.They've built a team of 30 employees and shipped bikes worldwide.Their story is one of balancing creative passion with the demands of running a growing business, highlighting the challenges and rewards of staying true to your vision while professionalizing operations.Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter

  --------  

  55:50
• Ex Colnago, Bianchi, 3T, Cinelli, and Current Pinarello Sales Manager Diego Colosio

  Diego Colosio is one of the most experienced sales executives in the cycling business today. Diego's journey spans over three decades from building frames in a small Lombardi area workshop to leading global sales for iconic brands like 3T, Cinelli, Colnago, Bianchi, and now Pinarello. We explore his remarkable career, the evolution of the industry and his unique perspective on leadership shaped by his philosophy of being "The owner of your face" which is, in other words, your reputation.Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter

  --------  

  1:07:36
• The Epicentre of the COVID Boom & Family Succession with ELITE CEO Nicoletta Sartore

  Nicoletta Sartore is the CEO of Elite. Elite was founded in 1979 by her father Amerigo and has grown from a small family business to a global leader in cycling equipment while maintaining its Italian roots. From its headquarters in Fontaniva, Italy, Elite combines innovation with tradition.Nicoletta shares her remarkable story of navigating Elite through COVID-19, where their indoor training products became central to both the industry's boom and subsequent cooling. Her journey from aspiring teacher to CEO offers insights into succession planning, crisis management, and sustainable growth while preserving core values.Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter

  --------  

  51:32
• From BMX World Champion to E-MTB Pioneer with Stefano 'MIG' Migliorini of THOK E-Bikes

  Stefano Migliorini was a professional bike racer in Italy and BMX World Champion in 1986. He was one of the pioneers of downhill mountain bike racing in Italy.Stefano had a successful 20 year career in the bicycle industry working with top brands like Cinelli, Kona bikes and Marzocchi suspension.A turning point in his life came when he met Livio Suppo, who was the Moto GP team manager for Ducati, and they became mountain biking partners. Because of their different fitness levels, this led to experimenting with early EMTBs, which showed the potential to make cycling more accessible to the rest of the world. And in 2016 they founded THOK e-bikes. We're going to hear the story of Stefano and his journey in the cycling industry: from rider to professional, and then entrepreneur. Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter

  --------  

  1:00:26
• The Art of Product Development with Piet van der Velde of ERE Research

  Piet van der Velde is a veteran product developer and entrepreneur in the cycling industry. His fascinating journey began as a competitive cyclist in the Netherlands before he became one of the industry's most respected product innovators, ultimately founding the premium components brand ERE Research.Having worked with major brands like Specialized, Cannondale, and Velo, Piet offers invaluable insights into how cycling products are conceived, developed, and brought to market. In this episode, we explore the challenges of building a premium brand from scratch, the importance of deep industry knowledge, and why the cycling industry remains uniquely resilient to outside business models.Whether you're interested in product development, entrepreneurship, or the inner workings of the cycling industry, this conversation offers a wealth of practical wisdom from one of the sector's most experienced voices.Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter

  --------  

  1:07:24

More Sports podcasts

Trending Sports podcasts

About The Business of Cycling