The Future of Internal Communication

• Exploring the IoIC’s AI ethics Charter with Joe McMann and Adele McIntosh

  In February 2025, the IoIC launched its AI ethics Charter for internal communication. As GenerativeAI adoption goes mainstream, there are many moral and ethical considerations that require contemplation and resolution. Its implementation requires human care, stewardship and oversight. The goal of the AI Charter is to present some of the most pressing points for organisations to reflect and agree on and to catalyse a live and ongoing membership conversation about how best to adopt AI while sustaining access to good, purposeful work for colleagues. In this conversation, we are joined by AI taskforce members Adele McIntosh and Joe McMann. As VP Internal Communication and Community for Arm (Adele) and Director of Internal and Executive Communication (EMEA) for Marriott International (Joe), they were expertly placed to help evaluate what an AI ethics Charter might include. We discuss what drew them to the taskforce and the role internal communication can play in helping organisations harness the full potential of AI. Takeaways AI is a significant part of organisational development. The AI Ethics Charter aims to address ethical and human-centered AI adoption. Internal communicators play a crucial role in AI integration. The charter will evolve as technology progresses. AI presents both risks and opportunities for organizations. Community building is essential in navigating AI challenges. Transparency and ethics are vital in AI communication. Understanding AI's impact on jobs is crucial for employee engagement. Internal communication can help demystify AI for employees. A strategic narrative around AI is necessary for effective communication. AI presents a significant opportunity for internal communicators. Maintaining human connection is crucial in the age of AI. The roles of communicators will evolve with AI integration. Authenticity and trust may be at risk with automation. Organizations must embrace AI to thrive in the future. Disengagement and loneliness are pressing issues in communication. AI can enhance efficiency but should not replace human insight. Ethical considerations are paramount in AI adoption. Communication about AI is essential to mitigate risks. Continuous learning and adaptation are necessary for success. +++++ Find Adele on LinkedIn: https://www.linkedin.com/in/adelekmcintosh/ Find Joe on LinkedIn: https://www.linkedin.com/in/joe-mcmann-364a1b11/ Download the AI ethics Charter

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• Learning how to learn, unlearn and relearn with Beth Salyers

  AI and associated technologies are changing the work people do and the way business gets done. As work becomes increasingly digital, scant few of us can remain complacent with our current skills and expertise – we must all upskill to remain relevant and future-ready. This raises interesting questions. We are rapidly shifting away from an era where organisations trained their staff for efficiency and compliance. Instead, we must all become continuous learners – learning in the flow of work we do each day. Simply put, the skills that upheld business as usual up until now are no longer sufficient to navigate today’s challenges. In this episode Cat, Jen and Dom chat with learning designer Beth Salyers to understand how we best learn and, more poignantly, what role communication plays in social learning.   Takeaways Continuous learning should be integrated into daily work. Traditional education models are outdated and need rethinking. Identity plays a crucial role in how we learn. Creating safe spaces is essential for effective learning. Learning experiences should be designed for engagement. Trusting learners is key to fostering a learning culture. Curiosity should drive our approach to learning. Organizations must meet learners where they are. Engagement is critical for effective learning outcomes. Reluctant learners can be engaged through shared agendas. Meeting people where they are is essential for effective communication. Engagement in learning is often a challenge due to preconceived notions. Curiosity is a key driver for meaningful learning experiences. Continuous learning should be integrated into the fabric of organisations. The focus should shift from skills to capabilities in learning design. Learning is inherently social and should be treated as such. Organisations must navigate the future of work with a focus on empathy and understanding. Internal communicators play a crucial role in facilitating learning. Communication strategies should guide and support continuous learning. A collaborative approach between L&D and internal communication is vital. About Beth Salyers Beth Salyers, Ph.D. is a former public school classroom teacher and current learning experience designer for social impact organisations, including for-profits, nonprofits, and schools and universities through her consulting business, Custom Learning Atelier. She knows herself and the world first and foremost through the arts and music, is a practitioner of human-centered circular design thinking methodologies, and a big soccer fan. In 2025 she's embarking on an external-facing personal creative project called #CuriosityTour2025 as a way to regeneratively navigate (another trump administration) whatever in the hell is happening in the U.S. right now. (thought I'd make you laugh).

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• S12, E2 - Anticipating 2025 - Shifts, Shocks and Background Noise with Rohit Talwar

  As we enter another year of instability and uncertainty, it behoves all organisations to keep one eye on the future for successful innovation and evolution. But shifting out of survival mode to examine the long game remains a challenge for many. Horizon scanning and scenario planning to mitigate risk and leverage opportunity ought to be in every business strategist’s toolkit. However, all too often boards and senior leadership teams are stressed and overwhelmed by firefighting and conflicting priorities. What are the benefits of future-gazing? In this episode, Dom, Jen and Cat chat with IoIC festival keynote speaker Rohit Talwar. They explore some underlying trends that are set to reshape business in 2025 and look at how can internal communicators help their organisations become more future-ready. Takeaways Futurists explore trends and shifts rather than predict the future. Organisations need to develop agile and adaptive mindsets. AI is a significant force that organisations must engage with. Large corporations often struggle with transformation due to their size and conservatism. The SME community is more focused on future-proofing their operations. Cultural shifts in attitudes towards work are changing organisational dynamics. The rise of generative AI is reshaping how businesses operate. Effective communication is crucial for fostering a learning culture. Organisations must prepare for uncharted territories and unknown unknowns. Budget constraints may impact internal communication and training initiatives. The demand for GenAIi prompts is increasing among professionals. Organisations must navigate the triangle of human challenges, tech opportunities, and financial pressures. Forming alliances with key stakeholders is essential for internal communicators. Spotting and promoting mindset shifts can drive innovation. Internal communicators should connect employees with organisational changes and external trends. Continuous learning is vital for personal and organisational growth. No one cares more about your future than you do. Learning helps combat fear and confusion in a complex world. Internal communication must adapt to the changing landscape of work. Highlighting successful examples of innovation can inspire others.   About Rohit Talwar Rohit Talwar is a global futurist, award-winning keynote speaker, author, and the CEO of Fast Future. He has a particular focus on helping clients develop ‘ready for anything’ leadership mindsets and capabilities to understand and respond to critical forces and developments shaping the future – ranging from geo-political and economic shifts through to sustainability and disruptive technologies such as AI. His keynote speeches and immersive executive education sessions are all highly tailored to the needs and context of the client organisation.    His key current speaking topics include: Global forces, shifts, and disruptions shaping the future Futureproofing - developing ‘ready for anything’ leadership The AI stepchange – accelerating insight, capability, and performance with AI. Rohit has advised over 2,000 clients in global businesses, technology providers, professional service firms, governments, international agencies, NGO’s, and industry associations across a wide range of sectors in 80+ countries around the world. He uses his insights, experience, and inspirations to help clients build sustainable and future proofed organisations through virtual and in person speaking, executive education, research, consultancy, and publishing. Fast Future www.fastfuture.com Fast Future is a foresight agency led by futurist Rohit Talwar with a prime focus on helping clients explore and prepare for future shifts and uncertainties. Key services include keynote speaking, executive education, foresight research, scenario planning, strategy consultancy, event design and book publishing. Critical themes covered include leading in uncertainty, disruptive technologies such as AI, innovation and new business models, global shifts and shocks, new economic thinking, socio-demographic developments, sustainability, and the environment. Fast Future has published seven books and over 20 reports on different aspects of the emerging future.  Find Rohit on LinkedIn: https://www.linkedin.com/in/rohit-talwar-futurist-keynote-speaker/ Fast Future: https://fastfuture.com/

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• Exploring a blueprint for better business with Sarah Gillard

  Have we shifted from polycrisis to permacrisis? As geopolitical tensions, extreme weather events and societal discord show no sign of abate, the pressure builds for organisations to end unsustainable business practices and reduce carbon emissions. In addition to regulatory demands, a rising tide of employee activists expect business to act as a force for good. Organisational purpose seems to have become a misappropriated buzzword in recent years, one that all-too-often lacks depth and resonance. What part can and should business play in a more equitable, well-functioning society and what role can internal communication play in bringing that to life? In this episode Jen, Dom and Cat talk with Sarah Gillard, CEO of the charity Blueprint for Better Business to hear her views on the opportunity for business to address the pressing challenges of our times.   Takeaways The role of business is to create value for society. Profit should be an outcome, not the primary goal. Human beings have inherent value and dignity. Organisations must create conditions for meaningful engagement. Navigating business decisions requires listening to diverse perspectives. Purpose and values must resonate with all employees, not just leadership. A human-centric approach unlocks creativity and innovation. Business leaders face a complex and contested landscape today. Engagement should not be imposed but discovered collectively. Rethinking purpose can lead to more authentic organisational cultures. Intent is crucial in how employees perceive organisational initiatives. Transparency in decision-making fosters trust and engagement. Organisations must shift from efficiency to adaptability to thrive. Communication plays a vital role in shaping organisational culture. Fear can stifle creativity; a growth mindset is essential. Finding meaning in work enhances motivation and engagement. Leaders should focus on what matters to them as humans. Building a listening organisation is key to internal communication. The future of work requires new skills and adaptability. Shared humanity can unite people in organisations.   About Sarah Gillard Sarah is the CEO of Blueprint for Better Business, a charity that helps businesses to be inspired and guided by a purpose that benefits society and respects people and planet. She is a passionate advocate for making business “more human” - places where people flourish, communities prosper, and long-term sustainability is the driving force. She has over 25 years’ experience leading in fast-paced commercial environments at some of the UK’s largest retail companies, including the John Lewis Partnership where she was responsible for rearticulating and embedding the organisation’s  purpose so that it continues to be a source of inspiration, innovation, and strategic differentiation.  Sarah has a degree in PPE, is a fellow of the RSA and a Trustee of the BGF Foundation. She is a member of the Advisory Panel for the British Standards Institute on “PAS 808: a standard for purpose-driven organization”, which is being developed into an internationally-recognised ISO. Sarah is a qualified executive coach and speaks publicly on topics including purpose, leadership, organisational transformation and culture.   Find Sarah on LinkedIn: https://www.linkedin.com/in/sarahgillardpurpose/ Blueprint for Better Business: https://www.blueprintforbusiness.org/  

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• What to expect from the Future of Internal Communication Podcast in 2025

  In this first episode of 2025, Jen, Dom and Cat review their favourite conversations of 2024. They also discuss the topics, trends and themes they most want to explore in 2025, as shaped by what IoIC members have said they want to learn more about. This episode explores some of the primary risks and opportunities for internal communicators in the coming year. Tune in to hear about up and coming guests and conversations.   Follow on LinkedIn 

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