The work we produce gets all the attention.
But the real question is: what’s happening behind the scenes that makes that work possible?
In this episode of The Handbook, Harv sits down with creative operations expert Nicky Russell, co-founder of WDC, We Deliver Change, and chair of the Creative Operations Summit in London. Together they explore the discipline of creative ops – the systems, culture, and leadership required to help creative teams do their best work.
What starts as a conversation about creative teams quickly expands into something bigger: how operations leaders create the environment where great work can actually happen.
Here’s what we dive into:
What creative operations actually is – and why it’s becoming a strategic role inside agencies, brands, and consultancies
Why ops is fundamentally about culture – not just processes, workflows, and systems
Why happiness and psychological safety matter more than most leaders realise when it comes to producing great work
How creative ops and business ops are converging as technology and AI reshape how work gets done
How learning to speak the language of different stakeholders is often the key to unlocking real influence.
Whether you work in a creative environment or not, the themes in this conversation will resonate with any ops leader trying to build a healthier, more effective organisation.
Additional Resources:
👉🏽 Follow Nicky on LinkedIn: https://www.linkedin.com/in/nicky-russell-989a4719/
🌐 WDC London: https://wdc-london.com/
🌐 In-House Agency Leaders Club: https://www.ihalc.com/
🗓️ Henry Stewart Creative Ops Summit London, 19th March 2026: https://henrystewartconferences.com/creative-operations/
👨🏽 Follow Harv on LinkedIn: https://www.linkedin.com/in/harvnagra/
📈 Measure your business maturity and find out how to get to the next level: https://bit.ly/assess-business-maturity
📬 Stay up to date with regular ops insights. Subscribe to The Handbook: The Operations Newsletter: https://www.scoro.com/podcast/#handbook
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