The My Wife Quit Her Job Podcast With Steve Chou

In this episode, my buddy Andrew Youderian is back to walk us through his annual survey of 300 7,8 and 9 figure store owners from his community, and honestly, some of what came back caught us both off guard. We get into the stuff every store owner is quietly wondering about, where the smart money’s moving, what’s working, what’s quietly falling apart, and a few things that genuinely surprised us. Enjoy the episode! What You’ll Learn Trends Top Sellers Are Betting On Biggest Growth Hurdles They Face Tactics Driving Scale Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference […]

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In this episode, I sit down with Sohun Sanka, head of growth marketing at Reacher, who has helped brands drive over half a billion dollars in revenue through TikTok Shop creator communities. We dig into the real math behind making TikTok Shop work, from margins and affiliate commissions to why the top 0.4% of creators drive nearly all the sales and what to do about it. Enjoy the episode! What You’ll Learn How To Kickstart TikTok Shop With A $5k Playbook Building A Hungry Affiliate Squad That Actually Sells Scaling Profits With Simple Tracking And Incentives Sponsors SellersSummit.com – The […]

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In this episode, we’re diving into a debate that’s coming up more and more with e-commerce store owners right now, whether to keep blogging on WordPress or move everything over to Shopify. We break down why, after years of recommending WordPress as the gold standard, we’ve changed our minds for most situations. You’ll also hear us get into the real state of blogging in 2026, what’s actually still working, and why where your content lives matters more than ever for tracking, ads, and AI search. Enjoy the episode! What You’ll Learn Why WordPress Stopped Fitting Our Needs The Tools And […]

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In this episode, Toni and I discuss agentic shopping and how I’m going to through a midlife ecommerce crisis right now. We get into Amazon scraping your website and selling your products without permission, why your Meta and Google ads might not matter much longer, and what you should actually be doing to make sure AI recommends your store over your competitors. It’s a weird time in e-commerce right now and we’re just trying to figure it out together. What You’ll Learn New Tech Is Rewriting How Customers Discover And Buy Stuff How The Old Gatekeepers Are Losing Their Grip […]

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In this episode, I sit down with Danny Kirk, founder of ReddiReach, to talk about how e-commerce brands are using Reddit to get recommended by ChatGPT, Claude, and Perplexity. We get into the exact strategy for building up a Reddit presence from scratch, including how long it actually takes and what will get you banned. If you’ve ever wondered whether Reddit is worth your time as a brand, this episode will give you a very clear answer. Enjoy! What You’ll Learn Find The Right Niche Subreddits Post Helpful, Signal-boosting Content Encourage Genuine Engagement To Train Recommenders Sponsors SellersSummit.com – The […]

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