The Retail Tea Break

• How Intelligent Offers Boost Retail Performance

  In this episode of The Retail Tea Break, Melissa Moore sits down with Dan Bond, VP of Marketing at RevLifter. They explore how retailers can stop wasting their promotion budgets and start running smarter, more profitable intelligent offers. With over 20 years in marketing and MarTech, Dan explains how data-driven promotions not only delight customers but also keep sales moving, stock under control and margins healthy.Discussion topics:Why traditional discounting strategies damage profits and brand valueHow retailers can make their promotion budgets work harderThe role of customer behaviour data in creating the right offer, at the right timePractical ways to turn browsers into buyers without destroying marginsHow smart promotions keep stock moving while protecting profitabilityThe future of promotions: balancing customer expectations with sustainable marginsHuge thanks to RevLifter for sponsoring this episode. Test drive RevLifter for 90 days for free. Request a demo to see how machine learning, smart targeting and personalised promotions can transform your eCommerce strategy. Find out how they help retailers boost conversions and increase revenue:RevLifter website: https://www.revlifter.com/RevLifter on LinkedIn: https://www.linkedin.com/company/revlifter/RevLifter on YOuTube: https://www.youtube.com/channel/UCIlMg7QUHJnHC8KyhW93Z_ACatch up on past episodes on your favourite podcast platform and hit follow for weekly updates! Subscribe on YouTube at The Retail Tea Break, share your favorites and tag me, Melissa Moore and The Retail Tea Break on social media. If you’d like to get involved in the next season of the podcast, as a guest or a sponsor please email [email protected]

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• Discovery Commerce with TikTok Shop

  In the latest episode of The Retail Tea Break podcast, I’m joined by Nora Zukauskaite, Integrated Marketing Director at TikTok Shop. With a career across creative, tech and entertainment, Nora now leads the way in discovery commerce and digital-first retail. This is a phenomenal episode, full of insights and exciting sneak peak. Grab your notebook and your cup of tea and enjoy this game changing episode!We discuss:Why TikTok Shop is driving discovery commerce successWhich product categories are growing fastestHow TikTok Shop is shaping the creator economyThe power of live shopping for brands and consumersOpportunities and challenges heading into the Golden Quarter.Catch up on past episodes on your favourite podcast platform and hit follow for weekly updates! Subscribe on YouTube at The Retail Tea Break, share your favorites and tag me, Melissa Moore and The Retail Tea Break on social media. If you’d like to get involved in the next season of the podcast, as a guest or a sponsor please email [email protected] thanks to RevLifter for sponsoring this episode. Test drive RevLifter for 90 days for free. Request a demo to see how machine learning, smart targeting and personalised promotions can transform your eCommerce strategy. Find out how they help retailers boost conversions and increase revenue:RevLifter website: https://www.revlifter.com/RevLifter on LinkedIn: https://www.linkedin.com/company/revlifter/RevLifter on YOuTube: https://www.youtube.com/channel/UCIlMg7QUHJnHC8KyhW93Z_A

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• Mastering Store Traffic, Maximising Sales

  Every customer who walks through your door is an opportunity, but only if you know how to convert them. In this episode of The Retail Tea Break, Melissa Moore chats with Mark Ryski, retail analytics expert and author of Store Traffic Is a Gift. Mark unpacks why store traffic is often undervalued, how conversion is the missing link to sales success and what practical steps retailers can take to maximise every visitor.Whether you manage a single shop or a nationwide chain, this conversation offers practical, game-changing advice on traffic, conversion and sales.Key DiscussionsMark’s early journey into traffic counting and why it transformed his view of retail.Why store traffic is a “gift” and why retailers must treat it as a scarce resource.The outdated ways retailers still manage staffing and why they need to change.Why focusing on conversion rates matters more than simply chasing traffic.The challenges retailers face in implementing and using traffic data effectively.“Super-converting stores”: how to identify them and learn from their best practices.Key TakeawaysTraffic without conversion is wasted potential, sales success relies on both.Store traffic is precious and should be treated as a non-renewable resource.Simple data insights empower frontline teams and drive accountability.Only half of retailers measure traffic and many fail to use the data they collect.Benchmark your best stores: small conversion gains across the chain mean big revenue increases.Labour allocation matters, align staff schedules with peak traffic to capture more sales.Purchase Mark’s latest book on Amazon: Store Traffic Is A GiftCatch up on past episodes on your favourite podcast platform and hit follow for weekly updates! Subscribe on YouTube at The Retail Tea Break, share your favorites and tag me, Melissa Moore and The Retail Tea Break on social media. If you’d like to get involved in the next season of the podcast, as a guest or a sponsor please email [email protected] thanks to RevLifter for sponsoring this episode. Test drive RevLifter for 90 days for free. Request a demo to see how machine learning, smart targeting and personalised promotions can transform your eCommerce strategy. Find out how they help retailers boost conversions and increase revenue:RevLifter website: https://www.revlifter.com/RevLifter on LinkedIn: https://www.linkedin.com/company/revlifter/RevLifter on YOuTube: https://www.youtube.com/channel/UCIlMg7QUHJnHC8KyhW93Z_A

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• From Deck Shoes to Global Icon: Dubarry of Ireland

  Melissa Moore chats with Michael Walsh, Marketing Director at Dubarry of Ireland, the luxury brand known for premium footwear and lifestyle apparel. Michael shares how Dubarry evolved from a niche sailing boot maker into a global lifestyle brand while staying true to Irish heritage and craftsmanship.They discuss:Retail innovation, including pop-ups, flagship stores and direct-to-consumer strategies.Customer-driven product design, from sailing boots to country boots.Digital marketing, sustainability and creating unforgettable in-store experiences.Expansion plans and upcoming collections in equestrian, dog accessories and performance footwear.Key Takeaways:Heritage brands can evolve while staying true to craftsmanship.Direct engagement with consumers can overcome challenges like price perception and brand awareness.Retail associates are educators, not just salespeople, enhancing customer loyalty.Listening to customers drives meaningful product innovation.Whether you’re a retail professional, brand enthusiast, or simply curious about how heritage brands adapt in 2025, this episode offers a masterclass in evolution, innovation, and customer-centric retailVisit Dubarry of Ireland’s website www.dubarry.comCatch up on past episodes on your favourite podcast platform and hit follow for weekly updates! Subscribe on YouTube at The Retail Tea Break, share your favorites and tag me, Melissa Moore and The Retail Tea Break on social media. If you’d like to get involved in the next season of the podcast, as a guest or a sponsor please email [email protected] thanks to RevLifter for sponsoring this episode. Test drive RevLifter for 90 days for free. Request a demo to see how machine learning, smart targeting and personalised promotions can transform your eCommerce strategy. Find out how they help retailers boost conversions and increase revenue:RevLifter website: https://www.revlifter.com/RevLifter on LinkedIn: https://www.linkedin.com/company/revlifter/RevLifter on YouTube: https://www.youtube.com/channel/UCIlMg7QUHJnHC8KyhW93Z_A

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• Season 9 Trailer

  Season 9 of the award-winning Retail Tea Break Podcast is here!This season, host Melissa Moore brings conversations with trailblazing retailers, industry experts and global brands covering the latest insights and innovations shaping the retail industry.Topics include:Discovery commerce, live shopping & TikTok ShopThe fundamentals of successful retail storesStore traffic as a driver of sales successScaling challenges faced by growing retailersEvolution of family businesses across four generationsCraftsmanship, heritage & innovation in retail experiencesAI and technology transforming customer journeysInsights into holiday shopping trends and so much more.Of course, there’s plenty of tech and AI in the mix too, because it’s transforming the way we all connect with customers. So grab that cup of tea, sit back and listen in.. to the season 9 of The Retail Tea Break podcast.In the meantime, catch up on the past 8 seasons on your favourite podcast platform and hit follow for weekly updates! Subscribe on YouTube at The Retail Tea Break, share your favorites and tag me, Melissa Moore and The Retail Tea Break on social media. If you’d like to get involved in the next season of the podcast, as a guest or a sponsor please email [email protected]

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