The Unscripted SEO Interview Podcast

• Building Your Brand Through Authentic Narrative with Joshua Ramsey

  Episode Description In this episode of the Unscripted SEO Podcast, host Jeremy Rivera interviews Joshua Ramsey, Fractional CMO and founder of JRCMO. They explore how authentic storytelling can differentiate brands in crowded markets, the evolution of the fractional CMO role, and how to develop unique selling propositions even for seemingly "boring" industries. Guest Information Joshua Ramsey Fractional Chief Marketing Officer Founder of JRCMO Background includes working at his father's printing company, becoming Senior VP of Marketing and Sales at a top 100 ad agency, and starting his own ad agency and software company Website: jrcmo.com LinkedIn: Joshua Ramsey Topics Discussed The evolution and growing demand for fractional CMO services How to align marketing metrics with business outcomes Finding value and interesting stories in "boring" industries The relationship between USP (Unique Selling Proposition) and brand building The importance of cross-team communication for marketing success The "Knockdown List" strategy for targeting specific customer segments Using the "Trauma Egg" exercise to uncover your authentic narrative Key Insights A true CMO needs holistic marketing experience, not just digital expertise The most important marketing metrics are those that directly impact business growth Every business has a unique story that can differentiate it in the marketplace Your personal narrative informs your USP, which in turn builds your brand Effective marketing requires agility and willingness to pivot when strategies aren't delivering results Resources Mentioned The Trauma Egg Exercise - a reflective practice to uncover your authentic narrative Unique Strategies of a Digital Marketing Director - Joshua's article on brand strategy CRO (Client Retention Optimization) - Joshua's approach to conversion optimization Quotable Moments "I...

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• Grady Teske: How The Human Element in B2B Marketing Thrives in an AI-Driven World

  A conversation with Grady Teske of Rising Tides on the Unscripted SEO Podcast hosted by Jeremy Rivera Key Topics The irreplaceable value of human connection in B2B marketing How Grady applies cross-industry strategies to create marketing innovation Why marketing should focus on the entire customer journey, not just conversion The evolution from content quality to conversation quality in SEO Using AI to enhance rather than replace human marketing expertise Creating authentic conversations that keyword research can't capture Notable Quotes "The more that I implement technology into our stack and into working with customers, the more we really realize that personalization isn't really a primary factor. It's bringing the humanity in and creating connection and alignment." - Grady Teske "Your business relationship with ideal customers is a lot like your relationship with your neighbors, close friends, and family... As long as you're nurturing the practice of conversation within them, you'll find ways to come back to each other." - Grady Teske "I need to reach restaurant tours and have genuine conversations that the keyword research would never have touched on. There's no volume for a restaurant kid. There's no humanity." - Jeremy Rivera Mentioned Resources Michael McDougald on post-conversion marketing value Restaurant Talk Save Fry Oil- Jeremy's podcast capturing authentic chef conversations Quantified buyer personas discussion Matt Brooks of SEOTeric on PR elements in evolving SEO Connect with Grady Teske on LinkedIn  

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• Psychology Meets Marketing: The ELITE Method with Rai Hyde Cornell

  In this episode of the Unscripted SEO Podcast, host Jeremy Rivera interviews Rai Hyde Cornell, founder of Cornell Content Marketing. With a background in psychology and criminology, Rai shares how she applies behavioral science principles to content marketing to help companies change buyer behavior without increasing ad spend. Key Takeaways Marketing should focus on the internal experiences of potential buyers, not just their behaviors Empathy is crucial to SEO because Google is all about intent matching Quality human-created content is more valuable than ever despite AI advancement Create feedback loops between marketing, sales, and customer support Looking beyond keyword research tools helps understand the humans behind the searches The ELITE Method Breakdown Letter Phase Description E Examine Audit existing marketing assets and brand positioning to identify gaps L Learn Understand audience's internal experience using the stages of change matrix I Implement

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• Lisa Raehsler: Intersection of SEO and PPC

  Summary In this episode of the Unscripted SEO podcast, Jeremy Rivera and Lisa Raehsler, founder of Big Click Co., delve into the intersection of SEO and PPC, exploring how AI is reshaping digital advertising. They discuss the challenges posed by AI overviews, the importance of click-through rates, and the evolving landscape of social media advertising.   The conversation highlights the significance of remarketing, audience targeting, and nurturing the customer journey, while also addressing the need for effective collaboration between SEO and PPC strategies. In this conversation, Lisa Raehsler and Jeremy Rivera discuss the importance of integrating various marketing strategies, particularly the synergy between PPC and SEO. They explore how new companies can establish brand visibility, the creative challenges in less glamorous industries, and the legal considerations when advertising against competitors.   The discussion also emphasizes the need for marketers to adapt their strategies in response to economic conditions, ensuring that messaging aligns with current consumer sentiments, from B2B programs like Save Fry Oil, to local service asphalt contractors.  

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• Chris Scott: Identifying and Eliminating Execution Debt

  Summary In this UnscriptedSEO interview, Jeremy Rivera and Chris Scott, founder of Boschetto Consulting, delve into the concept of execution debt, a term coined by Scott to describe the inefficiencies and bottlenecks that accumulate in businesses over time. They discuss how execution debt is relevant across various industries and the importance of identifying and addressing these inefficiencies. The conversation emphasizes the need for a mindset shift in business operations, the role of tools in managing execution debt, and the significance of stakeholder engagement in diagnosing issues. Scott shares actionable steps for business owners to assess and improve their execution processes, highlighting the importance of testing small and iterating based on feedback. Detailed Recap: Getting More Out Of SEO & Marketing Budgets By Resolving “Execution Debt”   Takeaways Execution debt refers to inefficiencies that accumulate in a business. Identifying execution debt requires a mindset shift. Every business, regardless of size or industry, experiences execution debt. Tools like Trello and Asana help but are not a complete solution. Stakeholder engagement is crucial for diagnosing business issues. Testing small and failing small is essential for improvement. Key Performance Indicators (KPIs) should align with organizational goals. Understanding the 'why' behind a business is vital for decision-making. Lessons can apply to b2b businesses, from local service to commercial kitchen related companies Continuous improvement is necessary for operational efficiency. Engaging with the community can provide valuable insights and support.

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