The Unscripted SEO Interview Podcast

• Jesse Mcdonald: UX + SEO Sitting In A Tree (and SaaS SEO, Brand building & market trend analysis)

  In this episode of the Unscripted SEO Podcast, host Jeremy Rivera speaks with Jesse McDonald, Senior SEO Director at Siege Media. They discuss Jesse's journey from graphic design to SEO, the importance of user experience in SEO strategies, and the evolving landscape of SEO in the age of AI. Jesse shares insights on how to effectively communicate with clients, the significance of usability in SEO, and how to find interest in seemingly boring topics. The conversation emphasizes the need for collaboration between SEO and UX teams and the importance of understanding client goals to drive successful SEO strategies. In this conversation, Jesse McDonald shares insights on navigating the complexities of SaaS marketing, emphasizing the importance of product-led strategies and adapting to the evolving landscape of SEO influenced by AI. He discusses the shift from traditional SEO to a focus on search experience optimization, highlighting the need for brands to build authority and trust. Jesse also provides actionable strategies for effective keyword research, underscoring the significance of understanding market trends and user experience in driving successful marketing initiatives. takeaways Jesse McDonald has over 11 years of experience in SEO. The intersection of design and SEO is crucial for user experience. SEO is a two-algorithm world: crawler and user algorithms. Usability is a key factor in SEO success. Combining UX and SEO can enhance content performance. Data-driven decisions are important, but intuition also matters. Understanding client needs is essential for effective SEO strategies. Navigating client relationships requires clear communication. Finding interest in boring topics can lead to innovative strategies. The SEO landscape is evolving with AI and user behavior metrics. A thirst for knowledge will help you regardless in your current situation and in the long term. It's really easy to get stuck in the weeds with technical issues without prioritizing what truly matters. Combining content and design resources can significantly enhance user engagement and authority. In the age of AI, adapting SEO strategies is crucial for maintaining visibility and relevance. Building brand authority is essential for being top of mind in the purchasing process.

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• Daniel Molina: Building A Killer Local Service Agency That Connects with Customers & Brand

  In this conversation, Jeremy Rivera interviews Daniel Molina, the owner of Red Palm Studios, a digital marketing firm specializing in the trades. They discuss the agency's focus on small to medium-sized clients, the importance of balancing growth with quality service, and the role of Standard Operating Procedures (SOPs) in scaling the business. Daniel shares insights on client communication, managing expectations, and the challenges of working with both small and large clients in the marketing landscape. In this conversation, Daniel Molina discusses the intricacies of SEO and PPC strategies, particularly in seasonal markets for contractors and service professionals. He emphasizes the importance of local SEO, content quality, and the evolving nature of branding in the digital age. The discussion also highlights the necessity of human connection in marketing and the significance of establishing clear client expectations and baselines for success.

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  40:34
• Short: SEOs it's time to touch grass

  Jeremy Rivera:When it comes to SEO, we've become complacent. We have become dependent on tools, on software. And when it comes to search engine optimization, we have forgotten that we're not just working to increase rankings in Google. We're fighting... to optimize the website for the business so that traffic is gained from all search sources in a way that benefits in terms of revenue and overall visibility, brand recognition, so that the business flourishes. So this means we need to get outside and touch grass, or we need to get outside and touch trash. We need to get out into the community and use real world events, organizing a community cleanup, organizing a charitable event, holding classes, pushing our organizations, our businesses to hold seminars, teach the community how to do things that are associated with your particular business. It's hard to say in general. exactly what it is that you need to do, but you need to step away from SEMrush. SEMrush is not SEO. It's a tool. It can provide some usable data. It can provide some insight, but we need to go outside the box. We need to go outside the software and do something that's going to make a difference.  

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  1:51
• Gus Pelogia: Adapting to Search Technology Changes in SEO

  In this episode of the Unscripted SEO podcast, Jeremy Rivera interviews Gus Pelogia, a senior SEO product manager at Indeed. They discuss Gus's journey in SEO, transitioning from agency work to an in-house role, and the unique challenges and opportunities that come with being an SEO product manager. The conversation also delves into the importance of effective communication with stakeholders, adapting to changes in search technology, and the future of SEO in a rapidly evolving landscape. In this conversation, Jeremy Rivera and Gus Pelogia explore the complexities of SEO in the modern digital landscape. They discuss the challenges of attribution, the influence of social media on search behavior, and the importance of cross-channel collaboration. The conversation highlights the need for SEO professionals to adapt to changing consumer behaviors and the significance of user feedback in enhancing user experience. They also touch on the role of branding in SEO and the potential of AI tools to streamline SEO tasks.

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• Conquering Knoweldge Graph With Callie Scott of Blue Orchid Digital

  Summary In this conversation, SEO author Jeremy Rivera and Callie Scott delve into the significance of knowledge graphs and knowledge panels in SEO. They discuss how businesses can leverage these tools to enhance their online presence, particularly through branded searches. Callie shares actionable steps for building knowledge panels, emphasizing the importance of creating an entity home, optimizing it, and using structured data. The discussion also touches on the challenges businesses face in this process and the patience required to see results.  

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