The Unscripted SEO Interview Podcast

• Erica D'Arcangelo on Hybrid Teams, Human Content, and the Icarus Effect: Navigating Marketing in the Age of AI Overviews

  In this episode of Unscripted SEO, host Jeremy Rivera sits down with Erica D'Arcangelo, CEO of Love Content Development, to discuss the evolution of digital marketing agencies, the hybrid work model, and navigating the AI revolution in content creation. About Our Guest Erica D'Arcangelo is the CEO of Love Content Development, a full-service marketing agency with 14 years in business. She also owns Create One (video production company) and V12 Strategies (marketing technology company). Over her career, Erica has worked with approximately 800 companies and generated nearly $300 million across all marketing contracts. She's also an Amazon bestselling author of "A Story About Pizza," chronicling her grandfather's journey as an Italian immigrant opening a pizzeria in 1960. Key Topics Discussed From Employee to Entrepreneur Started in healthcare marketing in 2001, learning everything from HTML coding to early social media Launched her own agency in 2013 as a single mom seeking flexibility Evolved from freelancer to "real agency" in 2017-2018 with organizational structure, office space, and full team Scaling an Agency Creating organizational charts and hiring strategies Client retention and process development The transition from "doing marketing" to "running a business" The Hybrid Work Model Evolution from office-only to remote during COVID to current hybrid approach Managing employees across locations (UK and Tampa, Florida) Balancing flexibility with the needs of different roles and positions The Death and Rebirth of SEO Why "SEO is dead" has been declared repeatedly since 2001 (and why it's not) Bringing back the "Webmaster" mentality for interconnected digital marketing The shift from keyword-focused SEO to multi-channel audience acquisition Foundational SEO in a Multi...

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• Lorraine Ball - From Agency Builder to Marketing Strategist

  Guest: Lorraine Ball, Host of More Than a Few Words Podcast Experience: 19 years running a digital marketing agency, sold in 2021 Current Focus: Marketing consulting, teaching, and podcasting Key Topics Covered Building and Scaling an Agency Started in 2002 as traditional marketing company Evolved into digital agency with social media emergence Strategic decision to cap at 10 employees and raise prices instead of scaling Maintained 30% client maximum rule to avoid dependency risk Focused on home services (HVAC, plumbing, roofing) and restaurants Business Philosophy "Hire for attitude, train for skill" - Southwest Airlines model Phones answered on first ring by anyone, including CEO Personal touch as competitive advantage Long-term client relationships (10+ years typical) Strategic Insights Capacity management: Stay below capacity line, raise prices when at capacity Risk management: No single client over 30% of business Market positioning: Answer the questions your ideal clients have Content strategy: Focus on answers, not just keywords Episode 2: Lorrie Thomas Ross - Marketing in the AI Era Guest: Lorrie Thomas Ross, CEO of Web Marketing Therapy Title: "The Marketing Therapist" Experience: 19 years as Chief Enthusiasm Officer, former UC Santa Barbara & UC Berkeley instructor Key Frameworks Discussed The Five Factor Framework Credibility - Know, like, and trust through design, copy, and photography Usability - Seamless user experience across all touchpoints Visibility - Strategic presence across search and social media, ads, email, and PR Sellability - Clear differentiation and value proposition Scalability - Treating marketing as investment, not expense "MarkEDing" Philosophy...

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• SEO & Brand Journalism: A Conversation with Katie Wagner

  In this episode of the Unscripted SEO podcast, host Jeremy Rivera interviews Katie Wagner, President & CEO of KWSM Digital Marketing Agency. They dive deep into the evolution of SEO, the importance of brand journalism, and how businesses can adapt to the changing digital landscape including AI overviews and LLM-based search. Guest Information Katie Wagner President & CEO, KWSM Digital Marketing Former CNN Television Anchor (15 years in journalism) Founded KWSM in 2010 Expert in lead generation and brand journalism Connect with Katie: Website: kwsmdigital.com LinkedIn: Katie Wagner (red dress profile picture) Host Information Jeremy Rivera Founder, SEO Arcade Host, Unscripted SEO Podcast SEO Expert & Consultant Connect with Jeremy: About: Jeremy Rivera Bio Podcast: Unscripted SEO Key Topics Discussed 1. The Evolution of SEO From Google reverse engineering to brand journalism Impact of AI overviews and rich snippets The rise of LLM-based search (ChatGPT, Claude) How E-E-A-T and helpful content updates changed the game 2. Brand Journalism Strategy Creating deeper stories around the humans in a business Two-tier content approach: top-funnel educational vs. bottom-funnel conversion Quality over quantity in traffic and conversions Building credibility through authentic storytelling 3. Revenue-Focused Marketing Moving beyond vanity metrics to actual...

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• Virginia Elder's Podcast SEO: Cross-Channel Marketing and Content Strategy

  Host: Jeremy Rivera Guest: Virginia Elder, Owner of Podcast Abundance Topic: The evolution of SEO, podcast marketing strategy, and cross-channel content creation Episode Description In this in-depth conversation, Jeremy Rivera sits down with Virginia Elder, owner of Podcast Abundance, to explore how podcasting fits into modern SEO and content marketing strategies. They discuss the evolution from traditional website-focused SEO to a holistic, cross-channel approach that leverages podcasting, social media, and authentic human connections to build brand authority and drive business growth. Virginia shares her journey from financial audit work to becoming a podcast production specialist for financial professionals, while Jeremy explains why genuine human conversations can't be replicated by AI and how podcasting creates valuable content ecosystems for businesses. Key Topics Discussed The Evolution of SEO Strategy The end of the "golden age" of basic SEO tactics Impact of Google's Helpful Content Update (HCU) on traditional SEO approaches Why websites are no longer the center of the digital marketing universe The rise of platform-based businesses (Instagram + Linktree models) Cross-Channel Marketing Approach Moving beyond website-only SEO to multi-platform strategies Creating "spider webs" of interconnected content across channels The importance of consistent branding across all digital touchpoints How different generations evaluate business legitimacy through different platforms Entity Recognition and Personal Branding How Google and LLM tools distinguish between people with similar names The role of consistent content creation in building entity authority Why more content leads to better AI understanding of your expertise The importance of video content in establishing credibility Podcast Production for Business Growth Why podcasting creates genuine content that AI cannot replicate The power of interviewing business owners to generate authentic content How podcasts can replace cold outreach with warm relationship building Cross-pollination opportunities within industry ecosystems

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• Chris Turnbull: Navigating The Changing Landscape of Local SEO

  Episode: Unscripted SEO Podcast Host: Jeremy Rivera - Unscripted Podcast Guest: Chris Turnbull, Founder of Catalyst Marketing Duration: ~45 minutes Episode Description Join Jeremy Rivera as he sits down with Chris Turnbull, founder of Catalyst Marketing, for an unfiltered discussion about how SEO has evolved over the past 13 years. From Google's monopolistic behavior to the rise of AI overviews, this conversation explores why local SEO has remained surprisingly stable while broader search continues to fragment across multiple platforms. Chris shares insights from his journey from apprentice SEO to agency founder, specializing in performance marketing for local service businesses. The duo dives deep into the breakdown of traditional content marketing, the rise of user-generated content, and why Reddit posts now carry the same weight as backlinks from 2015. Key Topics Covered The Google Monopoly & Search Evolution How Google evolved from "organizing the world's data" to "being the world's data" The enshitification of search results and AI overview accuracy issues Why we've become "beta testers" for tech corporations The removal of search liaison positions and lack of feedback loops Local SEO: What's Changed vs. What Hasn't Why local SEO fundamentals from 2008 still work today The continued importance of Google Business Profile, citations, and reviews How LLMs heavily weight reviews and local mentions Digital PR as the evolution of community involvement The Content Creation Paradox Google's contradictory demand to "create content for humans" while using bots to consume it The problem of trillion duplicate articles from marketing agencies How algorithm updates have created unsustainable content cycles The information contamination problem with...

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