Utterly Indispensable Podcast for Estate Agents

• Marketing That Actually Works: Kirsty Franks on Cutting the Crap in Estate Agency

  Kirsty Franks doesn’t just “do marketing.” She dissects it. Rebuilds it. And then plugs it directly into the bloodstream of an estate agency so it actually drives revenue, not just noise. As Founder and CEO of Frank Marketing, she’s spent years helping estate agents and property professionals grow market share, sharpen their message, and turn half-baked ideas into campaigns that actually land. Strategy first. Creativity second. Results always. In this episode we get properly under the bonnet of estate agency marketing. What works. What doesn’t. What agents think matters but really doesn’t. And what they ignore at their peril. Kirsty brings straight-talking insight, loads of experience, and more common sense than most “gurus” put together. I probably am a bit biased — she’s annoyingly brilliant — but listen anyway. You’ll come away with a bucketful of ideas and a much clearer view of what great marketing should look like in our industry.

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• Marketing That Actually Works: Kirsty Franks on Cutting the Crap in Estate Agency

  Kirsty Franks doesn’t just “do marketing.” She dissects it. Rebuilds it. And then plugs it directly into the bloodstream of an estate agency so it actually drives revenue, not just noise. As Founder and CEO of Frank Marketing, she’s spent years helping estate agents and property professionals grow market share, sharpen their message, and turn half-baked ideas into campaigns that actually land. Strategy first. Creativity second. Results always. In this episode we get properly under the bonnet of estate agency marketing. What works. What doesn’t. What agents think matters but really doesn’t. And what they ignore at their peril. Kirsty brings straight-talking insight, loads of experience, and more common sense than most “gurus” put together. I probably am a bit biased — she’s annoyingly brilliant — but listen anyway. You’ll come away with a bucketful of ideas and a much clearer view of what great marketing should look like in our industry.

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• Creating a Life You Love – The Garrett Maroon Way

  This week I chat with Garrett Maroon — an agent, coach and all-round good guy from Virginia who built his business the hard way… then figured out how to do it the smart way. After burning out working 100-hour weeks, Garrett rebuilt his business around one simple principle: success isn’t about doing more, it’s about doing it better. He now generates all his leads through referrals and has created a business that serves his life — not the other way round. We talk about how he made that shift, the systems that drive his referrals, and what UK agents can learn from the US brokerage model as it continues to gather pace over here. It’s an honest and practical conversation packed with ideas you can put into play straight away.

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• Chris Webb: The Moment Everything Changed

  This week I chat with Chris Webb — founder of The Estate Agent Consultancy and one of the sharpest minds in our industry. Chris is known for driving growth for small and solo estate agencies. But this conversation goes beyond the polished professional image. Chris lets his guard down and shares the story behind the career; the experiences that shaped him, the mistakes that taught him, and the insights that every ambitious agent can learn from. With over 20 years in the business, he’s seen it all, done most of it, and now helps others grow smarter, faster, and stronger. If you’ve ever wondered what really goes on behind the calm exterior of a true professional, this one’s for you.

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• How to Build a Brokerage That Actually Works – with Yopa’s Tom Greenacre

  Tom Greenacre has done what many talk about but few pull off — built a thriving brokerage from scratch under the Yopa umbrella. From his early days at Countrywide to the chaos and colour of Purplebricks, Tom’s seen every version of estate agency. In this episode, we unpack how he’s created a business within a business — the highs, the mistakes, and the reality behind the glossy LinkedIn posts. We also tackle the uncomfortable truth about why so many brokers fail, and what separates the ones who last from the ones who vanish. If you’re thinking about going self-employed or creating your own brokerage model, listen to this before you jump. It’s honest, practical and might just change how you see the game.

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