Utterly Indispensable Podcast for Estate Agents

Most agents don’t leave the industry.
They just stay stuck in it.

In this episode, I sit down with Samantha Cerrone, Director of Cerrone Estates, 5x ICON Agent at eXp and voted Agents’ Agent 2025.

Sam’s journey is anything but typical. From starting at 19 with no idea what estate agency even was, to running branches, stepping into business ownership, getting burned, and then completely changing the game through self-employment.

This is the real story, not the polished version.

We get into what it actually feels like to start from scratch, the moment the numbers finally click and you realise your worth, and the pressure that comes with success when your phone doesn’t stop ringing and your business starts to outgrow you.

We also talk about the stage most agents hit, what eXp call the “brick wall”, where the work is there but the money hasn’t landed yet, and why Sam didn’t hit it… but faced a different kind of challenge instead.

This is about building a business that gives you freedom, not just more work.

If you’re thinking about going self-employed, or you’re already in it and wondering what comes next, this one will land.

ALTO SECTION:

Before you go, quick one.

On the 15th of May, I’m doing something a bit different with Alto.

It’s a live Q&A, completely free, 30 minutes, and I’ll be taking questions directly from estate agents.

No script, no hiding. Just whatever you want to ask.

Growth, instructions, team, stepping back without everything falling apart… all fair game.

I’m actually looking forward to this because being put on the spot is where the good stuff tends to come out.

You can register here:
https://altosoftware.registration.goldcast.io/webinar/0e8ce5a5-8cc1-4509-b699-439b1074f8d1

And if you’re listening to this after the 15th, there should be a recording available if it’s of interest.

In this episode, I sit down with Rob Brady, and this one goes well beyond the usual agency playbook.

We get into what’s really changing in estate agency right now, and why so many agents are busy, but not actually moving forward.

Rob shares his journey from corporate banking into estate agency, scaling a business, and then stepping into coaching and tech with Iceberg Digital and Estate Agency X. Along the way, we unpack some uncomfortable truths about how most agencies operate.

We talk about:

Why most agencies look and sound the same, and end up competing on fee

The difference between the data you think you have and the data that actually matters

Why “panic posting” isn’t a strategy

What brand really is, beyond logos and colours

The long game of marketing, and why most give up too early

There’s also a more personal side to this conversation. Rob opens up about mental health, loss, and how that’s shaped the way he shows up in business and life.

If you want to connect with Rob or explore what he’s doing with Estate Agency X and Iceberg Digital, you can find him here:
👉 linktr.ee

What happens when you stop building a job… and start building a life?

In this episode, I sit down with Ian Macbeth, founder of Avocado Property, entrepreneur, ultra-endurance athlete, and now someone who’s just done what most agents talk about… and actually sold the business.

This isn’t a “look how clever I am” conversation. It’s honest, raw, and full of the stuff most people avoid.

We get into:

The reality of being pushed out of a corporate role and using it as fuel

Building a business with an exit in mind from day one

Why most estate agencies are fundamentally undervalued and what to do about it

The power of multiple income streams over relying on sales alone

How Avocado was built differently, intentionally, and fast

What it actually feels like to sell your business and what comes after

But this goes beyond business.

We talk about family, time, and why success without control isn’t success at all.
And how running 100 miles might actually teach you more about business than most courses ever will.

If you’re an estate agent, business owner, or someone who knows deep down you’re capable of more, this one will hit home.

🎯 This episode is sponsored by Alto
If your team is busy but not necessarily productive, Alto Intelligence is worth a look. Built into Alto’s CRM, it handles the repetitive, time-consuming work that slows agents down, from managing enquiries to surfacing performance insights and keeping compliance on track.

You can get 10% off using the code ROB10 via the link here.

Hiring in estate agency looks simple. It isn’t.

The talent pool is tight, the wrong hire is expensive, and yet most businesses are still relying on rushed decisions, gut feel, and a stack of CVs that all look the same.

In this episode, I sit down with Sally Asling, founder of ProFind Property Recruitment, who brings 30 years of experience in the property sector and a very different approach to hiring.

This isn’t about filling roles quickly. It’s about getting it right.

We get into:

Why most recruitment processes are fundamentally flawed

The real cost of a bad hire (and why most underestimate it)

Why “more CVs” is usually the wrong answer

How to think about hiring as a long-term business decision, not a short-term fix

What great agencies do differently when it comes to building teams

Sally doesn’t sit on the fence. Her approach is targeted, honest, and built around fit, not volume.

If you’re hiring, thinking about hiring, or frustrated with the results you’re getting, this will make you rethink how you approach it.

Because recruitment done properly isn’t a cost.

It’s a competitive advantage.

Sponsor

This episode is supported by Alto.

Alto is a CRM used by a huge number of UK estate agents, and their new Alto Intelligence is built to take care of the day to day work that slows your team down.

From handling leads to surfacing insights and managing compliance, it frees your team up to focus on what actually makes you money, winning instructions and getting deals done.

The result is simple. More time, better decisions, and more deals, without needing a bigger team.

👉 Take a look here:here
👉 Use code ROB10 for 10% off

And as always, I only partner with companies I believe genuinely add value. Alto backing the podcast means I can keep pushing this forward and getting better content out to you.

Everyone’s talking about AI.

Most of it is noise.

In this episode, I sit down with Diana Simpson-Hernandez, founder of Aletheai, to cut through it and get to what actually matters, what AI really means for estate agents on the ground.

Not theory. Not hype. Real application.

Diana’s building a decision intelligence engine designed to sit alongside your CRM and answer three brutally important questions:

Who should you be speaking to
Why them
And what you should do next

Because let’s be honest, most agents are still working off instinct, gut feel, and a lot of wasted calls.

We dig into:

Why calling more people is the wrong target

How AI can double conversion by focusing your effort in the right place

The difference between data, insight, and actual decision-making

Why experienced agents will get more out of AI than beginners

The ethical side of AI and how much it should really know about us

What’s coming next in estate agency and where this is all heading

There’s also a fascinating discussion around whether AI can truly innovate, or whether it’s just reflecting what we already know.

If you’ve ever looked at your CRM and thought “there must be a better way than this”… this is the episode.

Because the future isn’t about doing more.

It’s about doing the right things, at the right time, with the right people.