What if the way buyers search for property is about to change forever?
And what if estate agents finally have a way to loosen the grip of ever-rising portal fees?
In this episode, I’m joined by Mal McCallion, a true industry heavyweight. Mal was there at the birth of PrimeLocation, helped launch Zoopla, and has spent over 25 years inside the engine room of property portals and proptech.
Now he’s back — and this time he’s taking aim at the very model he helped create.
We talk about how AI is already reshaping how buyers search, why traditional filters are broken, and how “vibe searching” will replace rigid portals. Mal explains why estate agents have been boxed into an expensive, outdated system — and how AI finally gives them leverage again.
This is not a fluffy “AI might be useful one day” chat. It’s a hard look at what’s changing right now:
– Why AI search will challenge portal dominance
– How agents can win market share, cut costs, and increase revenue per deal
– Why being small, local, and human may become your biggest advantage
– What the next 2–3 years mean for estate agency businesses that adapt… and those that don’t
If you’re an agent who wants to stay relevant, profitable, and in control of your future, this conversation will make you think — and probably make you uncomfortable in all the right ways.
How to Contact Mal McCallion (Show Notes)
Mal is currently touring the UK, speaking directly to estate agents about AI, portals, and the future of property search.
Register for the UK tour:
👉 https://myporta.ai/tour26
Email Mal directly:
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[email protected]If you’re curious about where AI is really heading in property — not the hype, the reality — this is one conversation you’ll be glad you listened to.