AI for Business Leaders: The AI Hat Podcast

• Gemini for Growth: 3 AI Breakthroughs for Your Business

  Tired of AI hype and ready for real results? In this episode of The AI Hat Podcast, I dive into 3 powerful ways you can use Google's Gemini AI to supercharge your business today. Discover actionable strategies to revolutionize your marketing, operations, and customer engagement. What You'll Learn: How Gemini can generate killer marketing content and personalize campaigns for maximum ROI. The secrets to hyper-efficient operations with Gemini, automating tasks and streamlining workflows. How to use Gemini to create next-level customer experiences that build loyalty and drive sales. Gemini Breakthroughs: 02:45 Supercharged Marketing: Generate high-performing content at scale. Personalize your messaging to connect with any customer. Analyze your marketing data to optimize campaigns and maximize ROI. Example: Kraft Heinz accelerated campaign creation with Gemini! 05:01 Hyper-Efficient Operations: Automate repetitive tasks and free up your team's time. Streamline workflows and eliminate bottlenecks. Make smarter decisions with data-driven insights from Gemini. Example: American Addiction Centers slashed employee onboarding time using Gemini. 07:02 Next-Level Customer Engagement: Personalize customer communications for a better experience. Analyze customer feedback to improve your offerings. Build stronger relationships and increase customer loyalty. Example: Mercedes-Benz enhances in-car experience with Gemini-powered conversations. Next Steps Ready to unlock explosive growth with Gemini? Download the free AI Work Buddy to create your own Custom Gem and get started with personalized AI assistance. SHOW TRANSCRIPT & NOTES: https://theaihat.com/gemini-for-growth-3-ai-breakthroughs-for-your-business/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

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• Marketing Automation 2.0: Why Agentic AI is a Game-Changer for Small Business with Alex Carlson

  Are you tired of wearing all the marketing hats in your small business? Juggling social media, email campaigns, content creation, and analytics while trying to actually run your business? What if I told you there's a new wave of AI that doesn't just help with tasks - it actually takes control and drives results on its own? The challenge for small businesses has always been competing with larger companies that have entire marketing departments. Traditional marketing automation helped, but it still required significant human oversight and technical expertise. Small business owners were left either spreading themselves too thin or watching opportunities pass them by. But today's guest is here to show us how agentic AI is completely rewriting these rules. Alex Carlson, host of The AI Marketing Navigator podcast and owner of Digital Pop, is at the forefront of this revolution. He's helping small and medium-sized businesses harness the power of autonomous AI to create what he calls an "AI Digital Marketing Department" - giving them enterprise-level marketing capabilities at a fraction of the cost. Alex is not just talking about these technologies - he's implementing them daily for his clients and sharing his insights through his podcast. His work with tools like Clay.com and Lindy.ai is showing small businesses how they can leverage agentic AI to compete with larger competitors, and his practical approach to AI implementation has helped countless businesses transform their marketing operations. The AI Hat Podcast host Mike Allton asked Alex Carlson about: ✨ Autonomous Marketing Evolution - Agentic AI represents the next generation of marketing automation, capable of independent decision-making and execution. ✨ Cost-Effective Scaling - Small businesses can now access enterprise-level marketing capabilities without the traditional overhead of a full marketing department. ✨ Strategic Implementation Path - Success with agentic AI requires a thoughtful approach to tool selection and integration, starting with core marketing functions. Learn more about Alex Carlson Connect with Alex Carlson on LinkedIn Resources & Brands mentioned in this episode Digital Pop AI Marketing Navigator Podcast Clay.com Dux Soup Lindy.ai Agorapulse The Surprising Truth About AI Adoption in Marketing Teams with Corbett Drummey, Lightricks and the AMA Agent.ai Dharmesh Shah Zapier Cursor Replit Custom GPTs for Marketers: Work Smarter, Not Harder AI Training & Bootcamps Chris Carr AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of The AI Hat Podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/marketing-automation-2-0-why-agentic-ai-is-a-game-changer-for-small-business/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

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• The AI Advantage: How Small Businesses Can Punch Above Their Weight Class

  Are you running a small business and feeling constantly overwhelmed by all the AI tools, wearing too many hats, and wondering how competitors seem to get so much more done? What if you could multiply your productivity without expanding your team or working longer hours? The struggle of being a solopreneur or small business owner has always been about limitations – limited time, limited resources, limited capacity. But what if those limitations could be dramatically reduced? Today's small business landscape is more competitive than ever. Big businesses have the advantage of specialized teams, substantial budgets, and advanced tools. Meanwhile, small business owners are drowning in tasks, from marketing and sales to operations and customer service. You're expected to be everything to everyone, and it's simply not sustainable. That's why I'm thrilled to introduce our guest today, Phil Pallen – a brand strategist, keynote speaker, and author of "AI for Small Business." Phil has personally tested over 100 AI tools and has cracked the code on how to operate as what he calls a "1+ business" – delivering the output of a much larger team while maintaining the agility and personal touch that makes small businesses special. He's going to share practical insight into how AI is leveling the playing field and allowing small businesses to punch far above their weight class. The AI Hat Podcast host Mike Allton asked Phil Pallen about: ✨ Start Small, Think Big - Begin with one AI tool that addresses your biggest pain point, then gradually expand your AI tools as you build confidence. ✨ Human-AI Partnership - The most successful implementations of AI in small business maintain the human elements that customers value while automating repetitive tasks. ✨ Competitive Advantage - Small businesses that strategically implement AI tools can effectively compete with larger organizations by achieving similar outputs with fewer resources. Learn more about Phil Pallen Connect with Phil Pallen on LinkedIn Subscribe to Phil Pallen on YouTube Connect with Phil Pallen on Instagram Resources & Brands mentioned in this episode Phil Pallen Collective AI for Small Business: From Marketing and Sales to HR and Operations, How to Employ the Power of Artificial Intelligence for Small Business Success by Phil Pallen Adobe Synthesia Goodbye Traditional Branding, Hello AI: Transform Your Brand Story with Park Howell Everhour Text Blaze Descript Fireflies Notta NotebookLM Magai RICCE Prompt Framework Nicky Saunders philpallen.co/tools AI Primer: A Comprehensive Guide AI Training for Businesses Explore past episodes of the The AI Hat Podcast podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/the-ai-advantage-how-small-businesses-can-punch-above-their-weight-class/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

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  44:07
• The You-niverse: How to Stay Human in an AI Marketing World with Mark Schaefer

  Have you ever wondered if we're slowly losing our humanity in the rush to adopt AI? Every day, another marketer proclaims they've automated their entire workflow, created the perfect AI system, or generated flawless content. But what if perfection isn't what your audience really wants? The truth is, we're facing an unprecedented challenge in marketing. As AI tools become more sophisticated, they're creating a world of perfect content, pristine images, and meticulously crafted messages. But in this pursuit of perfection, we're at risk of losing the very thing that makes marketing effective - our human touch. That's why I'm thrilled to welcome long-time friend and colleague Mark Schaefer to the show today. Mark is one of the world's most recognized marketing experts, a globally-acclaimed keynote speaker, and the author of 10 best-selling marketing books. His blog {grow} is consistently ranked among the top marketing blogs worldwide, and his latest book "Audacious: How Humans Win in an AI Marketing World" couldn't be more timely. Mark has worked with organizations like Microsoft, Adidas, and Johnson & Johnson, helping them navigate the intersection of technology and human connection in marketing. The AI Hat Podcast host Mike Allton asked Mark Schaefer about: ✨ Human Authenticity Wins: Creating authentic, imperfect content that resonates with real people outperforms AI-generated perfection. ✨ Balance is Critical: Success lies in finding the sweet spot between AI efficiency and human creativity. ✨ Shared Experiences Matter: Building community and creating shared moments will become increasingly valuable in an AI-driven world. Learn more about Mark Schaefer Connect with Mark Schaefer on LinkedIn Resources & Brands mentioned in this episode Schaefer Marketing Solutions (BusinessesGrow.com) Audacious: How Humans Win in an AI Marketing World Mark Schaefer’s other marketing and business books The Ezra Klein Show: The Government Knows AGI Is Coming Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators by Chris Brogan Shelly Palmer Create your own AI Work Buddy AI Primer: A Comprehensive Guide AI Training for Businesses Explore past episodes of the The AI Hat Podcast podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/the-you-niverse-how-to-stay-human-in-an-ai-marketing-world/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

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  45:21
• Future-Proof Events: How AI Ensures Your Events Thrive, Not Just Survive with Warwick Davies

  Have you ever felt that sinking feeling of launching an event only to realize competitors already seem to be two steps ahead? Perhaps you've noticed others leveraging cutting-edge tech, and you're worried about falling behind. With technology evolving faster than ever before, event planners face mounting pressure. How can you keep pace? How can you ensure your events are not just relevant today—but indispensable tomorrow? The pace is relentless. You're expected to innovate, engage, and attract attendees, sponsors, and exhibitors—all while planning logistics and managing day-of challenges. The risk? Becoming obsolete. The cost? Lost attendees, diminished reputation, and shrinking revenue. But imagine if you could tap into proven strategies and AI-powered tools to genuinely future-proof your events. Good news—today you’ll learn exactly how. My guest today is Warwick Davies—expert event strategist, renowned speaker, and adviser for event organizer powerhouses. Warwick is known in the industry as "The Event Mechanic!," precisely because he knows exactly which gears to turn and which buttons to push to make events wildly successful and profitable. Through his work, he's helped major brands, conferences, and industry-leading organizations create meaningful, profitable, and impactful events time and again. He is brilliant at pinpointing what's holding events back, leveraging smart strategies, and integrating advanced AI tools to ensure events not only survive the competitive landscape but thrive long-term. If you've ever wondered exactly how AI can position you miles ahead of your competition, Warwick Davies is the expert who can break it all down for you clearly, practically, and powerfully. The AI Hat Podcast host Mike Allton asked Warwick Davies about: ✨AI for Competitive Advantage: Learn simple, actionable ways AI can be integrated to set your events apart from the competition. ✨Balancing AI and Humanity: Discover how to implement AI without sacrificing the authenticity and human connections vital for great events. ✨Event-Ready AI Tools: Identify proven, accessible AI solutions you can start using today to stay ahead of innovation curves. Learn more about Warwick Davies Connect with Warwick Davies on LinkedIn Resources & Brands mentioned in this episode The Event Mechanic! AI Personal Assistant, the AI Work Buddy Prompt Engineering Made Easy: The RICCE Framework for AI Content Writing Airmeet Bear Analytics, Joe Colangelo and Eric Misic Revolutionizing Event Management: AI Strategies for Success with vFairs AI in the Events Industry: A Comprehensive Guide for Professionals AI Primer: A Comprehensive Guide AI Training for Businesses Explore past episodes of the The AI Hat Podcast podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/future-proof-events-how-ai-ensures-your-events-thrive-not-just-survive/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

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  38:38

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