All Things Private Practice Podcast

• Episode 188: FLASHBACK — Harnessing Storytelling for Authentic Therapy Marketing [featuring Jenn Fredette]

  In this flashback episode, I sat down with the insightful Jenn Fredette to delve into the transformative power of storytelling in marketing for therapy practices.Listen to this episode to discover how storytelling resonates with clients far more than the usual credential-heavy marketing approach. Learn why authenticity, vulnerability, and relatability are not just therapeutic tools but also key marketing strategies. And understand the significance of individualizing content creation and marketing efforts to align with the unique narrative of each therapist's practice.Key Takeaways:Leverage Your Narrative: Your own story and the stories of your clients can pave the way for genuine connections. It's about showing up as who you are, not just as a list of qualifications.Embrace Authentic Marketing: In a field that often overlooks business acumen, it's crucial to market your practice with integrity. It's not just what you offer; it's how you convey the transformational journey.Expand Creatively: Break the mold by casting a "taller net" with your marketing. Tell the story of who you can reach, not just who you can treat.About Jenn:Jenn Fredette is a full-time psychotherapist who moonlights as a marketing consultant. She spends as much time reading psychoanalytic case studies as Seth Godin books. Through her work at A Thinker's Guide, she's guided 400+ therapists through her proprietary method, The Attunement Compass, teaching them how to market with depth and efficacy.Jenn offers a free 45-minute workshop, Full Caseload: Unlocked. You can preview the workshop here: athinkersguide.com/fcupreviewWebsite: athinkersguide.comInstagram and TikTok: @athinkersguide–––––––––––––––––––––***This episode is an episode that All Things Private Practice is re-releasing for 2025. Please enjoy, and we'll be back with new content, resources, and guests in a couple of months. –––––––––––––––––––––🎙️Listen to more episodes of the All Things Private Practice Podcast🎙️Spotify🎙️Apple🎙️YouTube Music▶️ YouTube✈️ Learn about Retreats🗨️ Join the free Empowered Escape FB Community🗨️ Join the free All Things Private Practice FB...

  --------  

  38:01
• Episode 187: FLASHBACK — Therapy Vs. Coaching: How to Expand Your Services Ethically [featuring Carly Hill]

  Ever wonder what the difference is between therapy and coaching? And if you are a therapist who wants to expand your services with coaching, do you have any clue what to do, where to start, and how to protect yourself legally?In this flashback episode, I talk with Carly Hill, LCSW and business coach for therapists who want to add coaching to their businesses. We discuss an important topic for therapists looking to add coaching to their practice: How to do it ethically and protect yourself, your business, and your clients.Here are three key takeaways from the episode:Don't just slap coaching onto your private practice: It's crucial to separate your therapy and coaching services into distinct business entities. This not only avoids ethical dilemmas but also ensures that you comply with licensing regulations and accounting practices.Understand the difference between therapy and coaching: While some definitions focus on past vs. future-oriented approaches, the simpler distinction lies in medical necessity. Therapy addresses clinical and mental health issues, while coaching tackles situational and nonclinical problems.Coaching certification is not required, but competence is essential: As a therapist, you already possess a wealth of clinical knowledge and experience. It's up to you to determine if you feel confident delivering coaching services in a specific area. While certification can boost confidence, it's not a prerequisite for calling yourself a coach.Listen to the full episode to learn more about the ethical considerations of incorporating coaching into your private practice. And remember, protecting your license and serving your clients with integrity should always be top priorities.More about Carly:Carly Hill is an LCSW and business strategist for clinicians. She specializes in helping overworked and underpaid female clinicians make more money and more impact by teaching them to build the online coaching business of their dreams.She helps clinicians break free from the 1:1 model to leverage their time, get paid for their knowledge, and live a life of true freedom. She helps clinicians to find their coaching niche, develop their high-ticket offer, and organically call in their ideal clients easily and effortlessly using her unique modern marketing masterplan.Carly's Website: carlyhillcoaching.comCarly's Facebook Group: facebook.com/groups/carlyhillcoaching–––––––––––––––––––––***This episode is an episode that All Things Private Practice is re-releasing for 2025. Please enjoy, and we'll be back with new content, resources, and guests in a couple of months. –––––––––––––––––––––🎙️Listen to more episodes of the All Things Private Practice Podcast🎙️Spotify🎙️Apple🎙️YouTube Music▶️...

  --------  

  25:31
• Episode 186: FLASHBACK — Disclosure & Authenticity = Therapeutic Rapport & Safety [featuring Sandtrice Russell]

  In this flashback episode, we're not just talking the talk; we're taking a deep dive into personal struggles both therapists and clients face, challenging the stigma around seeking mental health care and embracing our vulnerabilities.I talk with Sandtrice Russell as she opens up about the need for safe spaces and advocacy, particularly for the BIPOC & LGBTQIA+ communities.3 key themes:Vulnerability as a Bridge: Therapists' self-disclosure and openness about personal struggles can build rapport and trust, making it easier for clients to open up and be vulnerable in turn.Authenticity in Practice: Showcasing your true values and creating an accepting space for clients of all backgrounds, including LGBTQIA2+, Neurodivergent, and BIPOC individuals, is not just good practice—it's essential for safety and relatability.The Human Connection: Therapy is more than a checklist; it's about actual authentic human connection and openness to change. We must prioritize the rapport and right fit in the therapist-client relationship.Note from Sandtrice:I’ve been in the helping profession since 2004. I've been working in my respective field for over 18 years. I graduated with my Bachelor of Science Degree in Psychology from the University of West Georgia in 2004 and later obtained my Master of Science Degree in Clinical Mental Health from Troy State University in 2012. I’m currently a Licensed Professional Counselor and Certified Professional Counselor Supervisor in the State of Georgia. Throughout my career, I’ve worked with individuals across various populations providing mental health counseling, career counseling, mentorship, and life coaching services. I have worked in a variety of settings including residential group homes, outpatient mental health, inpatient mental health, and community-based counseling. I specialize in working with clients coping with depression, anxiety, relationship issues, anger management, trauma, and individuals of the LGBT community who are seeking a safe space. I also have experience working with Veterans and Active Duty Serviceman. In addition to my role as a Licensed Mental Health professional, I’m a Motivational Speaker and Mental Health Advocate who shares mental health advice on my YouTube Channel and all Social Media Platforms under the handle Tree the LPC. I’m extremely passionate about helping and empowering others to prosper. My mission statement for my organizations Unique Destiny Inc & Unique Destiny Counseling is Empowerment through Education.Check out the Self Aware and Fucked Up Podcast: podcasters.spotify.com/pod/show/treethelpcMore resources by Sandtrice: linktr.ee/UniqueDestinyInc–––––––––––––––––––––***This episode is an episode that All Things Private Practice is re-releasing for 2025. Please enjoy, and we'll be back with new content, resources, and guests in a couple of months. –––––––––––––––––––––🎙️Listen to more episodes of the All Things Private Practice Podcast🎙️Spotify🎙️

  --------  

  34:49
• Episode 185: FLASHBACK — Money, Burnout, and Career Transition for Mental Health Workers [featuring Angela Koivula]

  In this flashback episode, I talk with Dr. Angela Koivula, psychologist and adjunct instructor at the University of Florida, about the complexities of navigating financial realities in the mental health profession and its impact on career decisions.Key Takeaways:Financial Planning & Sustainability: Many therapists face significant challenges in planning for retirement due to a lack of resources and knowledge about financial management in the mental health field. The constant need for marketing and client acquisition adds to the financial pressure, making self-care days seem like a luxury.Private Practice Realities vs. Perceptions: The perceived glamour in private practice marketing often hides the tough realities. Many professionals feel conflicted between their values and the demands of running a successful practice. Angela shares her journey of shifting focus during the pandemic, finding lucrative contract work, and educating herself on financial independence to secure a more stable career path.Systemic Issues & Solutions: The mental health profession is fraught with systemic issues like high student debt and low entry-level wages, making the field unsustainable for many. Angela argues for the need to re-evaluate career paths, customize work schedules for better work-life balance, and prioritize debt reduction for true financial freedom.More about Angela:Dr. Angela Koivula, Ph.D. (she/they) is a Licensed Psychologist with over 15 years experience in the field of mental health serving individuals, couples, and groups as well as active and retired military personnel and wellness industries. She has also served as an adjunct instructor at the University of Florida. She is a Black and Queer individual on a journey to be her most authentic self in everything she does. Her roots originate in Kansas City, MO, and is a lifelong, die-hard Kansas City Chiefs fan!Website: Inclusivewellnessproject.com–––––––––––––––––––––***This episode is an episode that All Things Private Practice is re-releasing for 2025. Please enjoy, and we'll be back with new content, resources, and guests in a couple of months. –––––––––––––––––––––🎙️Listen to more episodes of the All Things Private Practice Podcast🎙️Spotify🎙️Apple🎙️YouTube Music▶️ YouTube✈️ Learn about Retreats🗨️ Join the free Empowered Escape FB Community🗨️ Join the free

  --------  

  33:15
• Episode 184: FLASHBACK — Revolutionizing Health Equity: Funding and Partnerships [featuring Omolara Uwemedimo]

  In this flashback episode, Patrick Casale talks with Dr. Omolara Uwemedimo, co-founder of Strong Children Wellness and founder of Melanin in Medicine. They discuss empowering BIPOC clinicians, promoting health equity, and developing sustainable practices.Key Takeaways:Diversify Revenue Streams: Strong Children Wellness thrives by diversifying income sources, collaborating with nonprofit partners, and securing grants. This strategy ensures steady growth and sustainability.Creative Expertise Utilization: Clinicians can leverage their skills beyond direct health services by offering trainings, educational programs, and strategic advisory services, especially via contracts with nonprofits.Strategic Partnerships: Building relationships with nonprofits and community organizations can enhance impact and secure funding opportunities, leading to more comprehensive care for under-resourced populations.Whether you’re an established clinician or just starting out, Omolara's journey from pediatrics to pioneering a 7-figure group practice offers profound insights for anyone in the private practice field.About OmolaraPrompted by a diagnosis of multiple sclerosis in 2019, Dr. Omolara transitioned from her career as a professor, researcher & pediatrician to co-founder of Strong Children Wellness — a multi-practice healthcare network that partners with communities to provide tech-enabled physical health, mental health, and social care for Medicaid-eligible & uninsured children and families, including those impacted by poverty, trauma, and immigration inequities. As a social entrepreneur, she has secured over $1,000,000 in funding in less than 2 years, without loans or investors. This prompted her to create Melanin & Medicine, a healthcare consulting firm that supports mission-driven healthcare organizations serving communities of color to secure grants, contracts, & alternative payments to help them scale and make greater impact. Dr. Uwemedimo is a noted speaker on social entrepreneurship, funding strategies in healthcare, community-based healthcare for under-resourced communities, and clinical & advocacy approaches to supporting anti-poverty health policies, including access to safety net programs, such as Medicaid, SNAP, & TANF. She has been an invited speaker for several conferences & organizations including American Academy of Pediatrics, American Women’s Medical Association, Health Tech 4 Medicaid, Center for Law and Social Policy, Immigration Advocates Network, United Hospital Fund, & Greater NY Hospital Association.Website: melaninandmedicine.coLinktree: linktr.ee/dr.omolara–––––––––––––––––––––***This episode is the last of 10 episodes that All Things Private Practice is re-releasing for 2025. Please enjoy, and we'll be back with new content, resources, and guests in a couple of months. –––––––––––––––––––––🎙️Listen to more episodes of the All Things Private Practice Podcast🎙️Spotify🎙️Apple🎙️

  --------  

  37:01

More Business podcasts

Trending Business podcasts

About All Things Private Practice Podcast