Beyond the Needle: The Aesthetics Business Podcast

In this episode, Emily sits down with Yogeeta Bawa  co‑founder of Time Clinic, multi award winning clinic owner  and founder of The Invisible Business Partner to talk about the side of aesthetics most practitioners never get trained for and that is running the business.
From hiring to systems, finances, boundaries, overwhelm and operational structure, Yogeeta brings a rare perspective- a corporate management background combined with hands‑on experience building and scaling a two‑site clinic alongside her husband, Dr. Bawa.
If you’re a clinic owner who feels constantly busy but not actually moving forward, this episode will feel like a lifeline. Yogeeta breaks down the patterns she sees in overwhelmed practitioners, the operational mistakes that keep clinics stuck and the exact frameworks she uses to help owners regain control, clarity and momentum.
This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans. 
Connect with Yogeeta:
Instagram- @yogeetabawa
Website- time-clinic.com
Connect with Emily:
Website- bloomandbeyondstudio.com
Instagram- @bloomandbeyondstudio

In this episode, Emily explores one of the most under invested yet most powerful growth levers in aesthetics: patient experience. 
Not just the treatment itself, but everything that happens before, during and after the appointment. The clinics with long waitlists, consistent referrals and years long loyalty aren’t just producing great results they’re delivering an experience that makes patients feel seen, valued, and genuinely cared for.
Emily breaks down the entire patient journey, from the moment someone discovers your clinic online to the way they feel weeks after their appointment. She shares the small, sensory, and emotional details that elevate your brand, build trust, and dramatically increase retention.
This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans. 
Connect with Emily:
Website- bloomandbeyondstudio.com
Instagram- @bloomandbeyondstudio

In this episode, Emily sits down with Dr. Kamran Amjed- medical doctor, multi clinic owner, CQC registered manager and founder of Consultation Catalyst, the UK’s first CPD approved consultation training program for aesthetic practitioners.
If you’ve ever wondered why your marketing is strong but your revenue doesn’t reflect it, this episode will give you the answer. Dr. Kamran explains why conversion rates drop the moment a clinic owner steps back, why inconsistency between clinicians costs clinics thousands and how to build a consultation framework that any team member can follow confidently and ethically.
This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans. 
Connect with Dr. Kamran Amjed:
Website- consultation catalyst.co.uk
Instagram- @consultation.catalyst
Connect with Emily:
Website- bloomandbeyondstudio.com
Instagram- @bloomandbeyondstudio

In this episode, Emily explores one of the most overlooked  yet most powerful drivers of business success in aesthetics- your mindset.  
While strategy, marketing and pricing matter, the beliefs you hold about yourself, your skills and your business often determine your ceiling long before external factors ever do.
This episode dives deep into the limiting beliefs that show up repeatedly in the aesthetics industry. Emily breaks down the five most common limiting beliefs she sees in practitioners, explains why they exist and gives you practical tools to dismantle them so you can show up more confidently and effectively in your business.
If you’ve ever struggled with visibility, pricing, confidence or feeling “not ready yet,” this episode will feel like a turning point.
Connect with Emily:
Instagram- @bloomandbeyond
Website- bloomandbeyond.com

In this episode, Emily dives into one of the most predictable challenges aesthetic practitioners face every year and that is keeping their clinic busy and their revenue strong during the summer months.
Whether you’re already experiencing quieter weeks or you want to proactively protect your diary, this episode gives you a complete summer strategy covering treatment positioning, retention, new patient acquisition, retail revenue and how to use downtime to strengthen your business long‑term.
Emily breaks down why summer slows down, what your patients actually want right now and how to adapt your marketing, offers and operations so you come out of July and August stronger and not stressed.
Connect with Emily:
Instagram: @bloomandbeyondstudio
Website: bloomandbeyondstudio.com