Bourbon Pursuit

Willett and Wolves team up on a bold rye whiskey collaboration blending Kentucky and California aged barrels. Packed with vibrant citrus, pine, ginger candy, and unexpected IPA-like vibes, this Whiskey Quickie dives into one of the most unique rye profiles we’ve tasted recently.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.
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It's This Week in Bourbon for January 16th 2026. Whiskey House finishes its first warehouse using KRAX, Sazerac wins an initial trademark dispute against Liv Golf, and High West releases its annual cask strength.Show Notes:
KBCA unveils "Revolution" auction lots featuring King of Kentucky and Old Forester experiences

Artisan Distillery in San Antonio announces permanent closure effective January 2026

Pennsylvania opens January 2026 lottery for Van Winkle, BTAC, and E.H. Taylor

Whiskey House of Kentucky completes its first seven-story K-RAX innovative rickhouse

Reyes Beverage Group in talks to acquire RNDC operations in seven major markets

Sazerac wins partial trademark victory against LIV Golf’s “Fireballs GC” team name

Rebel Bourbon brings back Rebel Root Beer Whiskey nationwide at 70 proof

High West Distillery releases limited-edition Cask Strength blend of 6-20 year bourbons

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It’s that time of year when we polish off the crystal ball and try to guess exactly where the bourbon industry is headed in 2026. The panel dives into some high-stakes predictions on the rise of exclusive distillery clubs and the portential rise of the craft sector by leaning into Direct-to-Consumer sales. We also get into some scarier territory—think tariffs and the possibility of major distilleries actually pausing production—while others weighs in on the acquisition frenzy that’s continuing to reshape the landscape. We also tackle the death of FOMO on limited releases, the push for even higher-proof offerings, and the wild possibility of NIL deals between universities and distilleries. Will your favorite college quarterback have a signature bottle pick soon? We’re breaking it all down to see how economic and political factors will keep the bourbon scene shaking in the year ahead.
Show Notes:
Bourbon Pursuit explores 2026 predictions for the bourbon industry

Insights on the future of distillery clubs and exclusive consumer offers

Discussion on tariff impacts and potential production pauses

The rising prominence of craft distilleries and direct sales strategies

Evolution of FOMO among bourbon consumers

Speculation on NIL partnerships within the bourbon sector

Insights into how GLP-1 medications might affect drinking habits

Reflections on past predictions and the industry's direction

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We take a look at the 2025 Michter’s Toasted Barrel Sour Mash Whiskey, an 86-proof release that delivers bold popcorn and kettle corn notes from nose to finish. This Whiskey Quickie breaks down the aromas, flavors, and overall profile of this unique toasted barrel expression.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.
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It's This Week in Bourbon for January 9th 2026. Meat Church BBQ Makes an Investment in Pursuit Spirits, The Weavers of Uncle Nearest File a Civil Suit against their former CFO, and Watch Hill Whiskey Company unveils two new limited releases.Show Notes:
Meat Church BBQ acquires minority stake in Pursuit Spirits to fuel distribution and innovation

Uncle Nearest co-founders file 223-page fraud lawsuit against former CFO Michael Senzaki

Kentucky Bourbon Country Auction unveils rare Elijah Craig and Four Roses "12 Lots" benefiting veterans

Ohio-based A.M. Scott Distillery files for Chapter 11 bankruptcy with $3.35 million in debt

Bardstown Bourbon Company earns second consecutive EPA ENERGY STAR certification for energy efficiency

Whiskey House of Kentucky achieves major ISO certifications for quality, safety, and environmental excellence

The Whiskey Social App launches new Clubs feature to enhance community bottle tracking and discovery

Sotheby’s announces first live single-owner American whiskey auction estimated at $1.17M–$1.68M

Give 270 surpasses $2 million in donations and launches Weller “Rainbow” vertical charity raffle

Watch Hill Whiskey Company debuts 18-year Exceptional Series Batch 03 and Chef Series Rye

New Riff Distilling expands single barrel program to include 6-year-old 100% Malted Rye

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