Five Minute Friday: The Business Conversation Every Couple Needs to Have
In this personal and honest Five Minute Friday, Ashley opens up about the behind-the-scenes reality of growing a business while navigating the emotions, expectations, and communication struggles that can come up with your spouse or partner. If you’ve ever felt like your spouse just doesn’t get your business or you've clashed over money, time, or what success should look like, this episode is for you. Ashley shares her own experience building The Boutique Hub while married to someone with a totally different mindset, and how they learned to meet in the middle. This episode offers encouragement and actionable tools to help you turn tension into teamwork, so you both feel confident in where your business is headed. What You’ll Learn: Why creatives and analytical thinkers often clash in business conversations The one thing most partners are really looking for (hint: it’s not control) How to create a clear plan to cover the gap between where you are and where you want to be Tools to build trust and clarity in your relationship: Retail Traffic Formula Weekly scorecards and metrics Personal accountability plans Free Retail Traffic Calculator Join The Boutique Hub Community Follow Ashley on Instagram
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8:13
#712: How to Plan, Post & Grow on Social Media Without the Overwhelm
What’s the secret to growing a thriving brand online in today’s ever-changing digital world—and how can small businesses stand out? Peg Fitzpatrick, acclaimed author of The Art of Small Business Social Media: A Blueprint for Marketing Success, joins us today to break it all down. Drawing from her own experience moving from traditional marketing to social media mastery, Peg shares expert insights on growing a thriving brand online. Listen in as she explains how small business and boutique owners can identify their ideal customers, create content that truly resonates, and more. Resources: Peg Fitzpatrick: Website | Instagram | Threads | Facebook | LinkedIn The Art of Small Business Social Media: A Blueprint for Marketing Success by Peg Fitzpatrick Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
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41:55
Five Minute Friday: More Profit, Less Work: AOV Strategies That Work
In this Five Minute Friday episode, Ashley shares powerful and practical tips to increase your Average Order Value (AOV) -- without relying on more traffic or more hours. If you're focused on growing sales, AOV is one of the most effective metrics to improve. Ashley breaks down the difference between lagging vs. leading indicators and how small shifts in your merchandising, marketing, and customer experience can lead to major gains. From product bundling to smart styling, in-store strategy to free shipping thresholds—this episode is packed with actionable ideas to help you make more with what you already have. What You’ll Learn: Why AOV matters more than you think The “you sell what you show” rule How to use bundling, layering, and cross-promotion to increase cart value Checkout and shipping strategies that encourage add-ons How education and problem-solving turn browsers into bigger buyers Join The Boutique Hub Community Follow Ashley on Instagram
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#711: How Obsession, Ingenuity, and Instagram Built a Candle Empire
How does a personal gift idea quickly evolve into a thriving brand? Just ask Annabelle DeGrazio, a former lawyer turned entrepreneur, who joins us today to share her inspiring journey of launching a distinctive candle business from scratch. With no prior experience in candle-making, Annabelle committed to learning every aspect of in-house production to ensure top-tier quality and built a successful business. Her story highlights the power of finding a niche and embracing opportunities as they come, and it's one you won't want to miss! Resources: Annabelle DeGrazio: Website | Instagram Boutique Summit 2025 Retail Bootcamp 2025 Boutique Boss Planner Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
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Five Minute Friday: Feeling Stuck in Your Business? This Might Be Why
In this Five Minute Friday, Ashley shares the mindset shift that every business owner eventually faces: what got you here won't get you there. If you’ve felt stuck lately, it might be time to reexamine what you’re holding onto in your business. Ashley breaks down four key areas to evaluate—marketing, vendors, traffic, and team -- and offers two simple but powerful questions to move you forward. What You'll Learn: Why repeating what’s worked in the past may no longer serve you How to identify new ways to test and learn in your business A framework to think about growth in a shifting industry Join The Boutique Hub Community Follow Ashley on Instagram
Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the next great idea or connection for your small business.
Ireland